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All Journal Jurnal Lanskap Indonesia Jurnal Agribisnis dan Ekonomi Pertanian Jurnal Manajemen dan Agribisnis SOCA: Jurnal Sosial Ekonomi Pertanian MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN JURNAL SISTEM INFORMASI BISNIS Sosiohumaniora Jurnal Sosial Ekonomi Pertanian Jurnal Agro Ekonomi Jurnal Tanaman Industri dan Penyegar JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Teori dan Terapan Al-Ahwal: Jurnal Hukum Keluarga Islam Binus Business Review Jurnal REKOMEN (Riset Ekonomi Manajemen) Caraka Tani: Journal of Sustainable Agriculture Informatika Pertanian Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Creative Research Journal JURNAL ILMIAH M-PROGRESS Jurnal Jamu Indonesia Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Jurnal Agro Ekonomi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Food System and Agribusiness (JoFSA) BEMAS: Jurnal Bermasyarakat Business Review and Case Studies International Journal of Economics, Business, and Entrepreneurship (IJEBE) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) In Right: Jurnal Agama dan Hak Azazi Manusia Share: Jurnal Ekonomi dan Keuangan Islam Indonesian Journal of Multidisciplinary Science Jurnal Pusat Inovasi Masyarakat International Journal of Agriculture System Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Revenue: Lentera Bisnis Manajemen Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis IIJSE Jurnal Hukum Islam Asian Journal of Social and Humanities Indonesian Journal of Jamu
Siti Jahroh
Departemen Manajemen Dan Bisnis, Fakultas Sekolah Bisnis, Institut Pertanian Bogor, Jln. Raya Padjajaran, Kampus IPB Gunung Gede, Bogor 16151, Jawa Barat, Indonesia
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Journal : Jurnal Manajemen

 1 
How Important Is Green Marketing Mix For Consumer? Lesson From The Body Shop Siti Jahroh, Siti Sarah Chairunnisa, Idqan Fahmi,
Jurnal Manajemen Vol 23, No 2 (2019): June 2019
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (525.804 KB) | DOI: 10.24912/jm.v23i2.504

Abstract

The increasing of consumer needs for cosmetics must be balanced with the care of environmental issues through marketing activities (green marketing). The green marketing concept can be applied in every element of marketing mix comprehensively. The Body Shop is one of the pioneer in cosmetic companies implementing the green marketing mix. The purpose of this study to analyze the effect of green marketing mix towards consumer satisfaction and loyalty. Selected respondents are the consumer who visit the store at least two times within the last six months and above 17 years old. The analysis method used is Structural Equation Modeling (SEM) by SMART PLS software. The result of this study indicate that green marketing mix’s effect towards loyalty through consumer satisfaction is higher than green marketing mix’s effect towards loyalty directly.
Factors That Influence Consumer Decision in Wedding Vendor Selection Siti Jahroh, Muhamad R. W. Semesta, Idqan Fahmi,
Jurnal Manajemen Vol 24, No 3 (2020): October 2020
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v24i3.675

Abstract

The purpose of this study is to analyze consumers' perceptions of wedding vendors to the current marketing mix of services, reference groups, and purchase decisions. Analyze the effect of the services marketing mix and reference group on the purchase decision. Formulate an effective marketing strategy for wedding vendors in influencing consumer purchasing decisions. 208 people of samples, with purposive sampling. Analytical tools use descriptive analysis, SEM-PLS, and IPA. Consumer perception of service marketing mix and purchase decision is a good category, while the reference group is in fair category. Services marketing mix has a significant positive effect on the purchasing decisions of the wedding vendor, while the reference. group has. no significant effect on the purchasing decisions of the wedding vendor.Marketing strategies that can be improved to improve purchasing decisions so that is following the priority indicators that have a high level of importance, but have a level of performance that is still below average.
Factors That Influence Consumer Decision In Wedding Vendor Selection Muhamad Randy Wiguna Semesta; Idqan Fahmi; Siti Jahroh
Jurnal Manajemen Vol. 24 No. 3 (2020): October 2020
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v24i3.675

Abstract

The purpose of this study is to analyze consumers' perceptions of wedding vendors to the current marketing mix of services, reference groups, and purchase decisions. Analyze the effect of the services marketing mix and reference group on the purchase decision. Formulate an effective marketing strategy for wedding vendors in influencing consumer purchasing decisions. 208 people of samples, with purposive sampling. Analytical tools use descriptive analysis, SEM-PLS, and IPA. Consumer perception of service marketing mix and purchase decision is a good category, while the reference group is in fair category. Services marketing mix has a significant positive effect on the purchasing decisions of the wedding vendor, while the reference. group has. no significant effect on the purchasing decisions of the wedding vendor.Marketing strategies that can be improved to improve purchasing decisions so that is following the priority indicators that have a high level of importance, but have a level of performance that is still below average.
Co-Authors A.A. Ketut Agung Cahyawan W Abdullah, Asaduddin Achmad Amiruddin Achmad Fadillah Agus Maulana Ahmad Ridho Ahmad Rifai Ahmad Rifai Ahmad Zaki Ahmat Setiabudi Ajeng Siti Anggraeni Aji Hermawan Akimi Fujimoto Alhamnovanda, Syakura Alwi Salam Makarim Amelia Utami Geraldine Mandagi Amzul Rifin Andika, Ridho Erfan Anggraini Sukmawati Anita Primaswari Widhiani Annetta Gunawan Annisa Falimantik Apriado, Albert Arie Widyastuti Arief Daryanto Arief Daryanto Arief Muhammad Sigit Arif Ardiawan Arif Dzulfikar Arif Imam Suroso Arista, Galih Arkeman , Yandra Arry Ekananta Aruddy Asep Taryana Astina Astina Aulia Ramadhan, Muhammad Bella Ganjar Priscila Ganjar Burhanuddin Umar Achmad Chasanah, Alfa Cindy Rianti Priadi Cita Nabila Thabrani Dominicus Savio Priyarsono Eka Nurjati Ekananta , Arry Elfrida Ratnawati Etriya Etriya Fadhila Akmaliyah Fadhila Hukmi Fadila Jzuqynova Burhani Fadila Jzuqynova Burhani Fariyanti, Anna Fauji Yamin Fauji Yamin Febriantina Dewi Febrianto H Masigi Fratama, Radha Niska Gultom, Lamretta H Masigi, Febrianto Handewi P. Saliem Harianto Harianto Harmini Haryono, Adi Heny Kuswanti Suwarsinah Herawati Herawati Ichwal Irawadi Idqan Fahmi Ilma Alyani, Ilma Imam Teguh Saptono Imam Teguh Saptono Indrawan, Dikky Indrawan, Raden Dikky Intan Adhitya Rosmasari Irawadi, Ichwal Irawan Wibisonya Janita Meliala Janita S. Meliala Jemmy Rinaldi JEMMY RINALDI Juliandara, Luthpiyah Juniar Atmakusuma Juwita, Riskina Kristiurman Jaya Mendrofa Kuntadi, Yahya Agung Kurniawan, Hary Larasati, Hasna Lestari, Yulia Setia Lilian Danil Lilik Noor Yuliati Lukman M. Baga Luriana Taslim M. Syamsul Maarif M. Yogi Riyantama Isjoni Mangkudilaga, Erwin Taufik Krisnadi Marzuki, Ferry Fardiansyah Maulani Barkah Shaliha Ma’arif, M. Syamsul Meilina Pudjiani Moch. Hadi Santoso Monicha Septya Harni Monicha Septya Harni Muhamad Iqbal Muhamad Randy Wiguna Semesta Muhamad Ridho Syaffendi Muhamad Ridho Syaffendi Muhammad Akmal Ikramudin Muhammad Arsyad Muhammad Aulia Ramadhan Muhammad Faizurrohman Muhammad Sigit, Arief Mukhamad Najib Mukti Ali, Mochammad Musa Hubeis Nasruloh, Mochamad Nadif Ni Made Windy Widyastuti Purnamasari Nimmi Zulbainarni Nizza Nadya Rachmani Nunung Kusnadi Nurjati, Eka Ono Suparno Palijama, Arnelia Paramitha, Dyah Permana, Sandi Popong Nurhayati Pratiwi, Chairani Putri Pritjahjono Purnomo, Lorio Purwanto, Budi Puspita, Jeni Rahmana, Adhitya Rahmatika, Rizka Astari Ramadyanto, Widodo Ratna Winandi Ratna Winandi Retnaningsih Riansyah Rainal Purnama Rita Nurmalina Rizal Syarief Rizal Syarief Rizawati Rizky Ariesty Fachrysa Halik Rizky Lutfi Suprabowo Robinsar Jogi Y Manullang Rosdwianty, Sintya Rosdwianty, Sintya Rosita Noviana Rusiana Rusiana Sabila Mumtaz Khandari Safira Fathin Safitri, Laras Sirly Salix Fini Maris Sardolian Simbolon Sari Narulita Savio Priyarsono, Dominicus Setiadi Djohar Setiadi Johar Setiawati, Nanik Dewi Setyawati, Ika Sigit, Arief Muhammad Siti Helmyati Suci Ramadhani, Suci Sufrin Hannan Suharno Suhendi Sukarsih, Yayuk Suprabowo, Rizky Lutfi Suprabowo, Rizky Lutfi Syarah Nurul Amaliah Syaukat, Fadhilla Izzaty Tasya Amanda Tobing Titis Wicaksono Tri Hastuti, Yohana Triadi, Tasya Meira Trias Andati Trias Andati Ujang Sumarwan Ultimarchya, Debra Uray Irzandi Wibawa, Rafki Chandra Wibisonya, Irawan Widodo Ramadyanto Widodo Ramadyanto Winandi, Ratna Yahya Agung Kuntadi Yandra Arkeman Yanti N. Muflikh Yohana Tri Hastuti Yudha Heryawan Asnawi Yudi Yudistira Yudistira, Yudi Yulia Setia Lestari Yusuf Iskandar Zahran, Muhammad Balya Rafa Zenal Asikin