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All Journal Jurnal Penyuluhan Agrikultura Indonesian Journal of Applied Sciences Sosiohumaniora Forum Agribisnis AGRARIS: Journal of Agribusiness and Rural Development Research Jurnal Wilayah dan Lingkungan Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Jurnal Penelitian Karet Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Agribisnis Terpadu Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Anjoro : International Journal of Agriculture and Business Jurnal Penyuluhan Pertanian
Dini Rochdiani
Fakultas Pertanian, Universitas Padjajaran
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Pemasaran Sayuran Hidroponik di Griya Hijau Hidroponik Pinandhito, Aryo; Rochdiani, Dini
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18301

Abstract

Griya Hijau Hidroponik, as one of the hydroponic vegetable suppliers in Bandung, faces challenges due to a decline in hydroponic vegetable sales caused by suboptimal marketing methods. This study aims to analyze the marketing strategy for hydroponic vegetables at Griya Hijau Hidroponik using the Business Model Canvas (BMC) approach and SWOT analysis. The main objective of this research is to understand the business performance of hydroponic vegetables and the marketing strategies implemented by Griya Hijau Hidroponik. The research method used includes SWOT analysis to identify internal and external factors affecting the business, as well as BMC to understand the business model applied. The results of the SWOT analysis indicate that Griya Hijau Hidroponik is positioned in Quadrant I, meaning the company is in a favorable condition with opportunities and strengths that can be maximized. Based on the findings, the recommended marketing strategies include utilizing certifications and expertise to produce high-quality products, expanding marketing to business consumer segments, and enhancing promotion and education through social media content. The implementation of these strategies is expected to improve the competitiveness and sustainability of Griya Hijau Hidroponik in the hydroponic agriculture industry.
Penerapan Bauran Pemasaran Olahan Kopi di Data Coffee Kota Bandung Rachman, Muhammad Alfi; Rochdiani, Dini; Rachmawati, Erna; Wulandari, Eliana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14675

Abstract

There has been an increase in the trend of people spending time at coffee shops. Bandung is one of the cities where the food and beverage industry is growing rapidly and has become a central hub for coffee shop businesses in West Java. This rising trend requires coffee shops to be competitive within the same market scope, necessitating good management and marketing strategies. The purpose of this study is to analyze and describe the marketing mix that has been implemented by Data Coffee. In this research, the researcher uses descriptive analysis to describe the marketing mix coffee based product that has been implemented. The method used in this study is a case study method with a qualitative approach, and data collection techniques include observation, interviews, and documentation. The results of this study indicate that the marketing mix applied at Data Coffee is quite good, but there are still issues in several aspects of the marketing mix that need improvement and further development.
Usaha Gula Aren Ditinjau dari Pendapatan dan Faktor-faktor yang Memengaruhi Pengrajin Melakukan Usaha Gula Aren di Desa Ciranggem Kecamatan Jatigede Kabupaten Sumedang Rochdiani, Dini; Charina, Anne; Deliana, Yosini; Trimo, Lucyana; Pardian, Pandi; Supyandi, Dika
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12766

Abstract

Palm sugar is a processed product from palm trees (nira) which is cultivated by many craftsmen, especially UMKM craftsmen. Activity of UMKM is an effort to increase income for palm sugar craftsmen. However, there are still obstacles in its development, namely the difficulty of obtaining raw materials in the form of nira because it is related to tradition and the low selling price of palm sugar. This low price results in the craftsmen's income being low. Generally, craftsmen never take into account production costs in detail, so that the income they earn cannot be calculated with certainty. The aim of this research is to calculate the costs and income of palm sugar craftsmen, as well as the factors that influence craftsmen to run a palm sugar business. The research method used is a case study in Ciranggem Village, Jatigede District, Sumedang Regency by taking 10 palm sugar craftsmen with census. The research results show that for one palm sugar production process, the average cost incurred is Rp. 164,000 and produces 10 kg of palm sugar. The selling price for palm sugar is Rp. 20,000/kg, so the income earned is Rp. 36,000/one production process. The R/C for palm sugar is 1.22, meaning that the palm sugar business is worth pursuing. The factors that most influence craftsmen to cultivate palm sugar are to increase family income.
Analisis Kontribusi Pendapatan Rumah Tangga Petani Kopi (Suatu Kasus Petani Kopi di Desa Margamulya, Kecamatan Pangalengan, Kabupaten Bandung) Izzuddin, Fahmi Akbar; Rochdiani, Dini
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11513

Abstract

Coffee is one of Indonesia's leading commodities. Indonesia is the fourth largest coffee producing and exporting country in Indonesia. The high amount of coffee production and exports in Indonesia should have a positive impact, such as increasing the income of coffee farmers from coffee farming as well as household income of coffee farmers. In fact, the income contribution of coffee farmers from coffee farming tends to be low compared to income from other commodity farming as well as outside the agricultural sector. The purpose of this study was to determine the contribution of coffee farmer household income in Margamulya Village, Pangalengan District, Bandung Regency. The method used in this research is survey. Respondents were taken using simple random sampling technique, totaling 38 farmers. The sample population in this study was calculated using the Slovin formula and analyzed using descriptive analysis. The conclusion in this study shows that the income contribution of coffee farmers from coffee farming (45.00%) is moderate because it is more than equal to than 35% and less than equal to 70% of the total income contribution. The income of coffee farmers from coffee farming is higher when compared to the contribution of farmers' income from non-coffee farming (19.35%) and non-agricultural income (35.65%). There is a significant difference between the income of coffee farmers from agriculture and non-agriculture
Social Media Activation Strategy pada Produk Olahan Kelapa Kopyor “Kosudu” Febriani, Alifia; Rochdiani, Dini; Rachmawati, Erna; Djuwendah, Endah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14660

Abstract

Coconut is a prospective plantation commodity. Many coconuts are further processed into various processed products, one of which is frozen coconut kopyor. This research aims to determine the implementation of brand activation and determine which social media activation strategy to be implemented in "Kosudu" frozen kopyor coconut. This research was designed with a case study approach in the Unit Usaha Kopyor Bogor. The informants and respondents were chosen through purposive sampling with criteria. The informants were 7 employees who provided information regarding “Kosudu”, while the respondents were 10 consumers who purchased the product. The analysis used in this research is SWOT and QSPM analysis. The research results show the implementation of the "Kosudu" social media activation, there are 8 activities in social media. The brand activation strategy for the Kopyor Bogor Business Unit is (1) Video advertisement (2) User Generated Content (3) Live dan post feed (4) Podcast.
Analisis Produksi dan Pendapatan Petani Usahatani Padi yang Menggunakan Metode Salibu dan Konvensional di Kecamatan Pariangan Kabupaten Tanah Datar Provinsi Sumatera Barat Fadhilah, Miftahul; Rochdiani, Dini; Trimo, Lucyana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13510

Abstract

Rice is one of the main commodities in Indonesian society. To increase production and income, various methods and technologies can be used. One method that can be applied is the rice salibu method. This research aims to: Identify factors that influence farmers in implementing salibu method in Pariangan District. This research uses logistic regression analysis techniques. The results of the research show that the factors that influence farmers in implementing salibu method are frequency of presence of farmers in farmer group activities and farmer income.
Efisiensi Teknis Usahatani Kentang di Desa Sarimukti Kecamatan Pasirwangi Kabupaten Garut Ashillah, Regita Cahyani Putri; Rachmawati, Erna; Rochdiani, Dini; Trimo, Lucyana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14557

Abstract

Garut Regency was main centers of potato production in West Java however potato productivity tended to be low because the potential productivity of potatoes was not achieved. The aims of this study were to; 1) analyze the effect of production factors on potato farming production, 2) analyze the level of technical efficiency of potato farming. The sample size was 59 farmers and taken using simple random sampling from a population of 69 farmers. The analytical method used was the stochastic frontier Cobb-Douglas production function. This research was conduct at Sarimukti Village, Pasirwangi Subdistrict as the one of potato production center in Garut District using a survey method. The result showed that; 1) the production factors of land area and seeds had a positive and significant effect on potato farming production, 2) the value of technical efficiency of potato farming tended to be low at 69%. To increase technical efficiency, it was important to implement efficiency-based potato farming activities in accordance with the technical guidelines for potato cultivation.
Co-Authors Aan Mahaerani Abik Fatoni Ade Fitri A'syaroh Ade Sapaat Aditya Permana Rahman Agif Agriansyah Gunadhi Agna Wahyu Maulana Agna Wahyu Maulana Agus Kurniawan Agus Yuniawan Isyanto Ahmad Fauzan Ahmad Fauzi Ahmad Muklisin Ahmad Nurul Qomar Aji Ruzhan Bachtiar Alek Hermawan Alharitsza, Elshafira Andi Maulana Andi Nugroho Andi Nurhidayat Ane Novianty Anggun Nugraha Anita Arga Putri Sitio Anjalita, Rahma Maulida Anne Charina Apang Haris Arfah, Dika Ari Nurhidayat Arie Surtiadi Arif Budiman Arip Solihin Ashillah, Regita Cahyani Putri Ayu Atikah Putri Azis, Saepul Bachtiar, Reza Kurnia Adhya Badrudin, Iban Bagaskara, Fadil Bambang Yudi Ariadi Bangbang Subangkit Bayu Rohmatulloh Benidzar M. Andrie Bobby Rachmat Saefudin Briani Fahriah Ramadhani Purnomo Budi Setia budi setia Budi Setia Budi Setia Budi Setia Budi Setia Budi Setia Budi Setia Candra Desiana Candra Ramdhona Carkini Carkini Cecep Pardani Cecep Pardani Cep Hari Purnama Cepi Hendiana Nugraha Dani Saputra Dede Abdul Rozak Dede Yeni Maryani Dedi Fitriadi Delia Nada Suryana Denda Zainul Arifin dendi ruswendi Desi Sulistianengsih Dewi Yuliana Dhany Esperanza Dharmawan, Bangkit Prasetya Diani Heryanti Dika Arfah Djafar Shiddiq, Djafar Dudin Aliyudin Ega Sanjaya Eka Purna Yudha Eliana Wulandari Elly Rasmikayati Elsa Tiani Nuryana Devis Endah Djuwendah Erna Rachmawati Ernah, Ernah Erwin Bunyamin Eti Suminartika Fadhilah, Miftahul Fadilla Deviani Fanky Soehyono Fara Listyora Farulian Purba Fauziah Arda Humaira Febriani, Alifia Febrica Handryani Ferdiansyah Ferdi Dwi Permana Fitri Yuroh Fitria Ulfah Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Ghifari, Faris Gilang Permana Gita Gustiani Gita Novia Nugraha Gumelar, Anjar Gunardi Judawinata Haq, Annas Rahmatul Hasbi Assidiki Heri Mulyadi Hesty Nurul Utami Iis Mulyati Ilyas Ilyas Ima Siti Amalia Imana, Salsabila Iftikhar Indri Puspa Dewi Irfan Hendriawan Irma Setiawati Isep Enda Nurhidayat Ismatul Alawiah Itmam Jauharul Huda Iwan Setiawan Iyan Maulana, Iyan Izzuddin, Fahmi Akbar Jenal Adam Darmawan Jenal Mustopa Jeni Jeni Juliana, Nana K, Maman Haeruman Kamila Nurhayati Kartika Mutiara Dewi Kenal Junius Suranta Kharisma Chairunnisa Kicki Helmy Kurnia Kuswarini Kusno Kuswarini Kusno Kuswarini Kusno Laksono Trisnantoro Latifa, Nadya Hasna Laurensia Sri Yubilanti Lies Sulistyowati Lucyana Trimo, Lucyana Luqi Heistuwino Lutfi Zulfikar Luthfi U Setyawati M Gunardi Judawinata M. Andrie, Benidzar M.Andrie, Benidzar Mahendra, Fauzan Maisa, Tina Maulana, Krisna Maya Puspita Sari Mayang Santi Mulyani Melani Angger Dyasturi Meti Supriatin Miftahul Fadhilah Mila Karmila Millah, Rio Fauzi Saeful Mimbar, Jihad Mochamad Ramdan, Mochamad Mochammad Ramdan Muchtaridi Muchtaridi Muhamad Fiqri Muharam Muhamad Iqbal Rifaldi Muhamad Nurdin Yusuf Muhammad Ilham Muhammad Indra Pratama Ariin Muhroil Muhroil Nadya Hasna Latifa Nadya Hasna Latifa Nadyla Rizka Nur Amelia Nasruloh Jamaludin Nendi Nugraha Nendi Setiawan Nengsih, Pian Ratna Neni Nirwana Nofri Amin Noor Rahman, Muhammad Faisal Novianty, Ane Nurhasanah, Atih Nurjanah, Enok Nurlina Nurlina Nursalis Nursalis Nurul Rozaki Oktaviandi, Sandi Pahlupi, Lutfi Pandi Pardian Parama, Robby Permadi, Nida Fathi Pinandhito, Aryo Pirman Ramdan Gifari Purba, Farulian Purba, Farulian Putri, Maura Zhafira Qanti, Sara Ratna Qianti, Sara Ratna Rachman, Muhammad Alfi Rahayu, Tika Rai Rainurhikmah, Lala Rajab Subagja Randhani, Adi Wahyu Rani Andriani Budi Kusumo Rapika Pamela Ray Samwal Alfariqi Resa Hairun Nisa Resa Riski Yuniati Rian Kurnia Rian Kurnia, Rian Rifai, Yulida Avan Rinda Rinda Rini Pitriani Risda R Islamiyati Rizka Aulia Putri Rizki Darmawan Karmana Rizki Ramdani Rizky Fitria Hartuti Rizqi Primaputra Rohendi Rohendi Ronnie Susman Natawidjaja Rosida Susanti Rustandi, Imam Saepuloh Saepuloh Salapudin, Asep Sahlan Samudra, Agung Imam Sari, Tina Sayid Nurahman, Ivan Septiawan Septiawan Setia, Budi Sidiq, Wahyu Silpi Nurpajar Sintia Dewi Santika Sintia Sintia Sintya Zahra Aulya Siti Aminah Sodiah Siti Nurdasanti Siva Faujiah Sri Fatimah Sri Fatimah Sri Mulyati Sri Rahmawati Sudarman Sudarman Sudradjat Sudradjat Sudradjat Sudradjat Sudradjat Sudradjat Sudradjat Sudradjat Sudradjat, Sudrajat Sudrajat - Sudrajat Sudrajat sudrajat Sudrajat Sudrajat Sulistyodewi Nur Wiyono Suparman, Silvany Afriliani Haryana SUPYANDI, DIKA Syam Sutarman Syamsul Arifin Tiktiek Kurniawati Tito Hardiyanto Tito Hardiyanto Tomy Perdana Trian Abdul Gofur Tuhpawana P. Sendjaja Tuhpawana Priatna Sendjaja Tuti Karyani Tuti Karyani Ugih Sugiarto Ugih Sugiarto Vina Fandini Wahidayana, Wanda WARID ALI QOSIM Wibawa Mukti, Gema Widia Kintan Sabila Firdaus Widiyanto, Chandra Wika Restika Wini Siti Wahyuni Wiwit Nurhidayah Yaya Sunarya Yayan Rismayanti Yesi Susanti Yopanda Aditya Pradina Yosini Deliana Yosini Deliana Yuli Nurmayanti Yulita, Rena Yunda Pratiwi, Riska Yunus Kurniawan Yusuf, Ghina Amelia Zakiya, Ikhwan Zulfikar Noormansyah Zulfikar Noormansyah Zulfikar Noormansyah Zumi Saidah