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All Journal Jurnal Ilmu Pendidikan Economic Journal of Emerging Markets E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Pendidikan Humaniora Jurnal Keuangan dan Perbankan Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Journal of Indonesian Applied Economics Jurnal Promosi Pendidikan Ekonomi Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Quantitative Economics Journal An-Nisbah: Jurnal Ekonomi Syariah Proceeding SENDI_U Jurnal Ekonomi dan Studi Pembangunan (Journal of Economics and Development Studies) Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Jurnal Pendidikan Ekonomi Jurnal Pendidikan Ekonomi & Bisnis Jurnal Studi Manajemen dan Bisnis Jurnal Riset Pendidikan Ekonomi Akuntabel : Jurnal Ekonomi dan Keuangan Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Quantitative Economics Research JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Fokus Ekonomi JMM (Jurnal Masyarakat Mandiri) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN CARADDE: Jurnal Pengabdian Kepada Masyarakat Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi BALANCE: Economic, Business, Management and Accounting Journal Jurnal Perencanaan Pembangunan Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Karinov Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Ilomata International Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Open Access Indonesia Journal of Social Sciences JBMR: Journal of Business and Management Review Istinbath : Jurnal Hukum Jurnal Scientia Reforma: Jurnal Pendidikan dan Pembelajaran Ilomata International Journal of Management International Journal of Business, Law, and Education International Journal of Educational Research and Social Sciences (IJERSC) BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi International Journal of Economy, Education and Entrepreneurship (IJE3) Kalam Cendekia: Jurnal Ilmiah Kependidikan Open Access Indonesia Journal of Social Sciences Arkus Jurnal Ilmiah Spiritualis: Jurnal Pemikiran Islam dan Tasawuf Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Journal of Applied Business, Taxation and Economics Reseach QAULAN: Journal of Islamic Communication Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Social Science Studies Indonesian Journal of Multidisciplinary Science Jurnal Ekonomika dan Bisnis Islam Jurnal Multidisiplin Madani (MUDIMA) East Asian Journal of Multidisciplinary Research (EAJMR) International Journal of Humanities Education and Social Sciences Prospect: Jurnal Pemberdayaan Masyarakat Utsaha: Journal of Entrepreneurship Maghza: Jurnal Ilmu al-Qur'an and Tafsir Formosa Journal of Science and Technology (FJST) Formosa Journal of Applied Sciences (FJAS) Asian Journal of Community Services (AJCS) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Journal of Finance and Business Digital (JFBD) Innovation Business Management and Accounting Journal Asian Journal of Management Analytics Jurnal Manajemen Bisnis Kewirausahaan International Journal of Economics (IJEC) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Transformasi: Journal of Economics and Business Management Jurnal Penelitian Ekonomi Manajemen dan Bisnis Eduvest - Journal of Universal Studies International Education Trend Issues International Journal of Scientific Multidisciplinary Research (IJSMR) IJESPG (International Journal of Engineering, Economic, Social Politic and Government) journal Spiritualita : Journal of Ethics and Spirituality Jurnal Manajemen Kreatif dan Inovasi Jurnal bintang manajemen International Journal of Asian Business and Management (IJABM) Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Jurnal Riset Manajemen dan Ekonomi Business and Investment Review Ethics and Law Journal: Business and Notary MILRev: Metro Islamic Law Review Journal of Economic, Management and Entrepreneurship Pusat Publikasi Ilmu Manajemen Cognoscere: Jurnal Komunikasi dan Media Pendidikan An-Nisbah: Jurnal Ekonomi Syariah Nusantara Economics and Entrepreneurships Journals International Journal of Business and Quality Research International Journal of Technology and Education Research International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science International Journal Business, Management and Innovation Review Indonesian Journal of Humanities and Social Sciences IJoReSCo Balance: Jurnal Ekonomi
Imam Mukhlis
Universitas Negeri Malang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Journal : BALANCE: Economic, Business, Management and Accounting Journal

 1 
Determine Marketing Strategies Using SWOT Analysis in The MSME Creative Industry to Design Mock-Up Products Maharani, Rieska; Mukhlis, Imam
BALANCE: Economic, Business, Management and Accounting Journal Vol 21 No 2 (2024): Juli
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v21i2.22751

Abstract

The MSME creative industry has a significant role in local and national economic activities. Creative products from MSMEs provide added value and innovation, create jobs, and support economic growth. MSMEs often face challenges in marketing their products. In increasingly fierce competition, it is important to develop effective marketing strategies. Geographical boundaries are no longer limits today's creative industries. MSMEs in this sector must face competition not only in regional areas but also on a national scale. The research method used in this article is a descriptive qualitative method with a SWOT analysis approach. This research can analyze MSME marketing strategies in the creative industry and become a new contribution to literature and business practices. It is hoped that this research can also provide insight and practical recommendations to MSMEs in the creative industry, the government, and other related parties to increase the competitiveness and growth of the creative industry by using all marketing media and doing it consistently
Impact Of Multiple Positions And Organizational Culture On Job Performance At Asca Elpida Service Bureu Maretasari, Rina; Mukhlis, Imam
BALANCE: Economic, Business, Management and Accounting Journal Vol 22 No 1 (2025): Januari
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v22i1.25535

Abstract

The psychology bureau is a place for the public to tell a problem to the experts or psychological tests for job recruitment, psychological tests for students, and other IQ tests. AscaElpida Service Bureau is an institution engaged in services. Based on this, the research aims to find out the effect of dual positions and work culture on work performance at the AscaElpida service bureau. The research method used is qualitative. Data will be collected using interviews, observation, and documentation with as many as 2 informants. The study results indicate that job performance at the AscaElpida Service Bureau is the target that has been achieved. The number of customers increased, and there are multiple positions, namely leaders who carry out more than one activity and are carried out with one person. The organizational culture applied to the Asca Elpida Service Bureau is not optimal enough. This makes employees less efficient or can hinder work. Concurrent positions and organizational culture should be controlled and given maximally so that employees can pay more attention to performance for better performance.
Determine Marketing Strategies Using SWOT Analysis in The MSME Creative Industry to Design Mock-Up Products Maharani, Rieska; Mukhlis, Imam
BALANCE: Economic, Business, Management and Accounting Journal Vol 21 No 2 (2024): Juli
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v21i2.22751

Abstract

The MSME creative industry has a significant role in local and national economic activities. Creative products from MSMEs provide added value and innovation, create jobs, and support economic growth. MSMEs often face challenges in marketing their products. In increasingly fierce competition, it is important to develop effective marketing strategies. Geographical boundaries are no longer limits today's creative industries. MSMEs in this sector must face competition not only in regional areas but also on a national scale. The research method used in this article is a descriptive qualitative method with a SWOT analysis approach. This research can analyze MSME marketing strategies in the creative industry and become a new contribution to literature and business practices. It is hoped that this research can also provide insight and practical recommendations to MSMEs in the creative industry, the government, and other related parties to increase the competitiveness and growth of the creative industry by using all marketing media and doing it consistently
Impact Of Multiple Positions And Organizational Culture On Job Performance At Asca Elpida Service Bureu Maretasari, Rina; Mukhlis, Imam
BALANCE: Economic, Business, Management and Accounting Journal Vol 22 No 1 (2025): Januari
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v22i1.25535

Abstract

The psychology bureau is a place for the public to tell a problem to the experts or psychological tests for job recruitment, psychological tests for students, and other IQ tests. AscaElpida Service Bureau is an institution engaged in services. Based on this, the research aims to find out the effect of dual positions and work culture on work performance at the AscaElpida service bureau. The research method used is qualitative. Data will be collected using interviews, observation, and documentation with as many as 2 informants. The study results indicate that job performance at the AscaElpida Service Bureau is the target that has been achieved. The number of customers increased, and there are multiple positions, namely leaders who carry out more than one activity and are carried out with one person. The organizational culture applied to the Asca Elpida Service Bureau is not optimal enough. This makes employees less efficient or can hinder work. Concurrent positions and organizational culture should be controlled and given maximally so that employees can pay more attention to performance for better performance.
Co-Authors Abdul Hadi Abdul Halim Achmad Ali Said Achmad Mamduh Achmad Murdiono Ade Setia Pratama Adelia Rahma Aditya Nirwana Afif Nur Rahmadi, Afif Nur Agel Cahyo Putro Aguk Triyanto Agung Haryono Agung Nugroho Agus Hermawan Agussalim Agussalim Ahmad Fawaiq Suwanan Aji Prasojo Akbarti Na'ima Alya Rachma Fadhillah Anggun Satriani Anggun Yuli Wijaya Anita Sumelvia Dewi Annisya Annisya’ Arief Noviarakhman Zagladi Arik Wulandari Ashif Chumaida Sari Astri Ibadiyah Betari Putri Pavita Budi Eko Soetjipto Budi Utami Budi Utami Buyung Adi Dharma Cahayati, Nila Choirul Anam Choirus Saadah Chusnul Chotimah Damis Veri Budianto Danar Ezrananda Danardana Murwani Danardana Murwani Danardana Murwani Davied Radhika Saputra Dayat, M. Dayat Dedy Saputra Delta Ananda Arga Putra Deni Andrean Deni Andrean desi kristanti, desi Desy Eka Agustina Dewi Nurjannah Dewi Wulan Sari Dewi, Velina Sari Dewinda Anggi Putri Setiawan Dhiah Fitrayati Diana Ambarwati Didin Elok Parastiti Dwi Annissa CRB Dwi Wulandari Dyah Arini Rudhiningtyas Dzaki Alfarrez, Muhammad Edi Murdiyanto Ega Saiful Subhan Eka Ramadanti Elfiya Yetti Ellyana Indriani Wulandari Elmira Mufliha Camila Endang Miftaqul K Endang Sri Andayani Ermita Yusida Erna Retno Rahadjeng Erwin Syahputra Esy Nur Aisyah Fadali Rahman Fajar Azmi Kurniawan, Fajar Azmi Farida Rahmawati Farida Styaningrum Fathonah, Sastiana Mandasari Fauji, Diah Ayu Septi Fidelis Dwi Putra Santoso Fitriyah Fitriyah Fuat’dah, Devit Anisatul Fulgentius Danardana Murwani GLADY OLINE Grisvia Agustin Gulo, Feberlian Elisabeth Gunartin Gunartin Hadi Sumarsono Hamdana Hamdana Handoko, Elvanda Satria Pratama Handri Dian Wahyudi Hardiningrum, Iing Sri Hari Wahyono Helmi Abidin Heri Pratikto Herman Herman Herman Hesti, Mirna Shofa Hidayat, Moh. Nurul Huda, Muhammad Rifqi Mafatikhul Inayati Nuraini Dwiputri Indah K, Luluk Nur Ismayantika Dyah Puspasari Isnawati Hidayah Iva Chandraningtyas Iva Khoiril Mala Ivan armawan Joko Setiyo Karolus Suban Waikelak Kespandiar, Tengku Kinanti, Sekar Ayu Kuntum Kinanthi Lawi, Ansarullah Linda Seprillina Lisa Rokhmani Lustina Fajar Prastiwi Lutfi M. Ansyar Bora M. Fahrizal Hasibuan Magistyo Purboyo Priambodo Mahmud Mahmud Mala , Iva Khoiril Maretasari, Rina Markhamah, Siti Martin Maulidia, Rina Melany, Melany Moch. Wahyu Widodo Moh. Hefni Munawar Muhammad Hariri Muhammad Irfanul Hakim Zain Muhammad Sulhan Mukti, Teguh Lingga Munandar Munandar Munir , Muhammad Syahrul Na'ima, Akbarti Nahdi, Moehammad Robith Nasikh Ni'matul Istiqomah Nila Cahayati Nizar Nasution, Aqil Nugrahaningtyas, Andien Nugroho, Agung Nur Anita Yunikawati Nuraini, Fariha Nuril Aulia Munawaroh Nursabrina, Zata Yumni Subhati NURUL AZIZAH Nurul Faizah Nurul Hildha Afifa Ozlem Sokmen Gurcam Pambudy, Akhlis Priya Parawansah, Rosa Indah Phousith Phongsavath Prihatini, Hikmah Tri Puji Handayati Putra Hilmi Prayitno Putri, Salsabilla Pyng, How Shwu Qofifah, Salmaa Nur Qurrota Ayun Qurrotu Ayniy Rachmad Hidayat Rachmad Ilham Rafikhein Novia Ayuanti Rahawarin, Fazlur Rahman Rahman, Fadali Rahmayanti, Dhita Aulia Ratna Mitasari Refo Putra S Refo Putraseto Regina Trisuci Rahmadani Reinanda Putri Reza Lainatul Rizky Richa Afriana Munthe Rieska Maharani, Rieska Rimadhini, Adilla Naura Ririt Dwiputri Permatasari Riza Dwi Meidiaputri Ro'ufah Inayati Robbi Readi Rofiqi Rofiqi Rosyida, Rosyida Rudhiningtyas, Dyah Arini Rudi, Jupensius Sachrir, Muh Irshan Said, Sitaman Sainul Salman Farizi Saptaria, Lina Saputra, Muhamad Ajye Saraswati, Nurma Sari, Ashif Chumaida Sari, Wahyu Tita Sariyani Sariyani Sariyani Sariyani Selviasari, Rike Septiansyah, Genadi Sirodjudin, Mochamad Solikhatul Azizah Sri Handayani Sri Hariyanti Sri Rahayu Suci Rohayati Sudarmiatin Sueb Sugeng Hadi Utomo Sugiarti Ramadhan, Tri Sukarsih Sukma Nawang Sulistyowati, Nur Wahyuning Suparno Suratno Suratno Surya, Eka Putri Sutomo Sutomo Syahrul Munir , Muhammad Taruni Risla Hanifah Timbul Hamonangan Simanjuntak Timbul Hamonangan Simanjuntak Tsabita Khwarazmita Ubeid Fandi Nasrulloh Umi Nadhiroh Ustadus Sholihin Ustadus Sholihin Vidya Purnamasari Vira Anandha Wahjoedi Wahjoedi wahyuni wahyuni Wahyuningtiyas, Nanik Wati, Sri Sulistiya Widya Anjani Yayang Syania Sabilla Taqwa Yogi Dwi Lestari Yudiarto Perdana Putra, Yudiarto Perdana Yuli Soesetio Yuli Soesetyo, Yuli Yundari, Yundari Yusna Arlavico Safira Nadadies Zaenul Muttaqien Zuhrotul Munawwaroh Zulpan Akhir Ritonga