p-Index From 2021 - 2026
9.271
P-Index
This Author published in this journals
All Journal e-GIGI Jurnal Teknik Sipil USU Jurnal Rekayasa Sistem Industri TEKNOLOGI: Jurnal Ilmiah Sistem Informasi JSM (Jurnal SIFO Mikroskil) Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Teknik dan Ilmu Komputer JIKSI (Jurnal Ilmu Komputer dan Sistem Informasi) Jurnal Promosi Pendidikan Ekonomi Prosiding Forum Studi Transportasi Antar Perguruan Tinggi Jurnal Mirai Management RABIT: Jurnal Teknologi dan Sistem Informasi Univrab Jurnal Penelitian Pendidikan IPA (JPPIPA) JURNAL MANAJEMEN Indonesian Journal of Artificial Intelligence and Data Mining Jurnal Biologi Tropis SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Inovator : Jurnal Manajemen YUME : Journal of Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL TEKNOLOGI INFORMASI Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Jusikom: Jurnal Sistem Informasi Ilmu Komputer Jurnal Ilmiah Betrik : Besemah Teknologi Informasi dan Komputer Majalah Ilmiah Warta Dharmawangsa Prosiding National Conference for Community Service Project Indonesian Journal of Global Health research Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara JISO : Journal of Industrial and Systems Optimization Engineering, Mathematics and Computer Science Journal (EMACS) JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Da'watuna: Journal of Communication and Islamic Broadcasting Winter Journal: IMWI Student Research Journal Jurnal Edunitro Journal Law of Deli Sumatera Jurnal Pengabdian Masyarakat dan Inovasi Teknologi E-Jurnal Akuntansi TSM Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Cakrawala: Jurnal Pengabdian Masyarakat Global Journal Research of Social Science, Economics, and Management Jurnal Pendidikan Indonesia (Japendi) Journal of Sustainable Community Service Sammajiva: Jurnal Penelitian Bisnis dan Manajemen International Journal of Application on Economics and Business Conference on Business, Social Sciences and Technology (CoNeScINTech) Jurnal Komunikasi Jurnal Ilmiah Ekonomi dan Manajemen Seminar Nasional Teknologi dan Multidisiplin Ilmu Dharma Acariya Nusantara: Jurnal Pendidikan, Bahasa dan Budaya Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Jurnal MedScientiae International Journal of Educational Evaluation and Policy Analysis Jurnal Teknologi dan Informatika PESHUM SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Research In Management and Accounting (RIMA) Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Jurnal Ilmu Manajemen
Claim Missing Document
Check
Articles

Found 1 Documents
Search

The Role of Brand Ambassador, Event Marketing and Digital Marketing on Purchase Decisions User Shopee William Kok; Yeni Ariesa; Kelvin Kelvin; Vincent Pratama; Steven Kosasih; Vedas Fernand Alianza
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2263

Abstract

Study this aim to test and analyze the influence of the role of brand ambassadors, event marketing and digital marketing on the purchasing decisions of shopee users. The type of research isafdquantitative by number of samples research that is 100 consumers. The conclusion from the results of this study is the results of the Latent Variable 1 hypothesis test, namely the brand ambassador has a path coefficient value of 0.525 and a p-value of 0.000 <0.05 so that the hypothesis is accepted or fragmented by positive and significant dominance. The results of the Latent Variable 2 hypothesis test that event marketing has a path coefficient value of 0.280 and a p-value of 0.003 <0.05 so that it partially has a positive effect. The results of the Latent Variable 3 hypothesis test, namely digital marketing has a path coefficient value of 0.141 with a p-value of 0.157> 0.05 and a t-statistic of 1.418 so that fragmentation does not have a positive effect on purchasing decisions.
Co-Authors -, Evta Indra Adeline, Ivonne Adnas, Diny Anggraini agustin, isnaini nuzula Alberd Alberto Ardiansyah Albert Lee Amanda, Nasyah amel amel Andadinata, Muhammad Faiq Renaldy Anderson, Kevin Andy Andy Andy Andy Angeline , Maria Olivia Anisah, Febri Nurul Annisa, Delfia Apriyanto Halim Ardhi, Setya Aripradono, Heru Wijayanto avaleska, avaleska bagus Mulyawan Banjarnahor, Jepri Bao, Nguyen P. G. BUDI UTOMO Candy, Candy Cantik, Bella Koes Paulina Carles Juliandy Carrie, Kelvin Cen, Winnie Chai, Evelyn Chendra, Mikhael Christian, Yefta CINDY CINDY Claudia, Evelyn Cuandra, Fendy Darmawan, Mada Surya Delby Maharani Derry, Felix Deseka, Mentari Dewi, Mutiara Permata Puspita Donna Mesina Rosadini Pasaribu Dung, Pham C. T. Ellen Ellen Elsa, Umi Endang Sriwahyuni Eric, Eric Erich Priestly Erick Erick Erika Erika Eryc Eryc Etha Etha EVELYN EVELYN Fandi Presly Simamora Fat, Joni Ferawaty, Ferawaty Ferdiansyah Ferdiansyah Florenly, Florenly Florensa Rosani Purba Florida Nirma Sanny Damanik Gracielan Giani Gravianto, Evan Dionesia Gunawan Gunawan Hardy Hardy Haris Wahyudi Hartanto, Yudi Haryanto, Oda L.B. Hendi Sama Hendrik Hagai Situmeang Hendy Wiliyan Heru Kurniawan Hery Haryanto Hery Haryanto, Kelvin Heryanto Heryanto Hesniati, Hesniati Hugeng Hugeng Ivander Luktio Jacelyin, Jacelyin Jasmine, Florentina Jefry Kosasih Jennifer Jennifer Jenry Winata Jodi Saputra Dermawan Saragi Johan , Johan Jonatan, Kendrik Jovianto, Jovianto Joy Nasten Sinaga Kabri Kabri Kabri, Kabri Karinnia, Karinnia Kartawijaya, Fransisca Nathalia Cindy Kartika Suhada Kartono, Rico Katarina Y. V. Zebua Kennedy, Kalon Khie Khiong Kosasih, Jefry Kris Herawan Timotius Kristia Yuliawan Kurniawan, Ricky Andi Laulita, Nasar Buntu Layrenshia, Belinda Leslie, Kellie Licen Licen Lilia, Wirda Lim, Justine Lim, Nicholas Lina Lina liong, Saw Lulu Jola Uktolseja Marcello Marcello Marsella Wijaya Marsya Marsya Maulana, Azhar Meiliverani Erline Meilyanti, Meilyanti Meirista Wulandari, Meirista Melda Agnes Manuhutu Melissa Melissa Melissa Melissa Melkyory Andronicus Melson Melson Melvy Devalia Merry Susanti Muhamad Dody Firmansyah Mu’azamsyah, Muhammad Nainggolan, Nadya Nainggolan, Nora Pitri Nasyah Amanda Natasya Virginia Leuwol Nazila, Hiexmanatun Nelson, Alden Ng Poi Wong NK Nababan, Marlince Nuraina, Nuraina Nurhayati Nurhayati Nyanasuryanadi, Partono Oktavina, Oktavina Panjaitan, Erwin Setiawan Partono Nyanasuryanadi Pipin, Sio Jurnalis Pram Eliyah Yuliana Pratama, Jimmy Prima, Argo Putra Priyambada, Agung Putri, Rizka Saffana Alinda Qadri, Rizni Aulia Raden Mohamad Herdian Bhakti Radiance, Shamyra Rahman, Joviki Rambe, Khairul Hawani Rano Ardiansyah Raymond Raymond Rianto, Louis Riche Riche Rico Lim Gestu Rinanda, Sevina Rio Ferdinand Rio, Marpaung Jones Riska Wulandari, Riska Rosyadi, Mohammad Eddy Salsabilla Febriatul Husna Samsir Samsir, Samsir Santy, Santy Saputra, Asron Saputra, Eko Murti Saputra, Eric Gilbert Selly Chandra Simarmata, Sarah Nakita Sinaga, Frans Mikael Sinurat, Stiven Hamonangan Situmeang, Hendrik Hagai Sophya Hadini Marpaung Sri Deviyanti, I Gusti Ayu SRI RAHAYU Sri Yana Stefhani Susanto STELLA STELLA Steven Kosasih Sufiana, Sufiana Sugiyanto, Liem Bambang Suhatati Tjandra Sulistianingsih, Ranti Surjano, Irvan Suryani, Febdwi Susmanto, Susmanto Suyati - Suyono Saputra Syafitri, Ramdani Syamsuddin, Basili Nabil Tabita Tabita Tan, Frenkie Telussa, Kenneth Sebastian Thai, Calvina Tjan, Charles Tony Wibowo, Tony TRI SUTRISNO Tyas, Bonifacia Bulan Aruming Utomo, Yesun Vedas Fernand Alianza Venny, Venny Verawati , Verawati Vernando, Lovis Vincent Pratama Vincent Vincent, Vincent Wahidin Wahab Welwen, Welwen Wijaya, Cindy D. Wijaya, Grace Putri Wijayadi, Linda Julianti Wiliyan, Hendy William Kok Willson, Willson Willyana, Cindy Winardi, Sunaryo Winata, Jenry Winda Halim Winsen Basler Limriadi Wirda Lilia Wulan Sri Lestari Yandi Suprapto Yanti Yanti Yeni Ariesa Yudi Hartanto Yudianto, Wahyu Yulfiswandi, Yulfiswandi Yuliana Yuliana Zai, Immanuel