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Ambar Lukitaningsih
Universitas Sarjanawiyata Tamansiswa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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Customer response power capability to enhance marketing performance in Micro, Small and Medium Enterprises (MSME) Lukitaningsih, Ambar; Nyoman Udayana, Ida Bagus; Hadi, Syamsul; Marjukah, Anis; Evanjeli, Laurensia Aptik
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 2 (2023): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i2.15967

Abstract

Micro, Small, and Medium Enterprises (MSME) are of importance in the success and growth of Indonesia's national economy. These enterprises form the backbone of the workforce and their marketing performance is a key indicator of progress. However, studies by marketing experts indicate a disagreement between the outcome of market sensing capability and marketing performance. Based on several reports, a sales team that can see the market ahead of time impacts marketing personnel's performance. In contrast, other marketing experts discovered that market sensing quality does not hold such influence. Therefore, this study aimed to resolve the controversy surrounding the investigation by proposing a new concept, such as customer response quality, using a theoretical model. The participants included were 259 MSME actors in Yogyakarta, selected through purposive sampling. Furthermore, questionnaire, data were collected and analyzed using SEM. The results showed that customer orientation, learning orientation, and market sensing quality significantly and positively affected customer response quality. Among these, learning orientation has the most considerable influence. The novelty of this study is that customer response power capability had a significant positive effect on marketing performance. Meanwhile, customer orientation, learning orientation, and market sensing quality had no direct impact, therefore, it was recommended that MSME should focus on the company's ability to sense market quality, customer orientation, and learning orientation to respond to customers, and subsequently increase marketing performance.
Influence of Celebrity Endorsement and Product Quality on Buying Interest Trought the Brand Image as an Intervening Variables: Case Study at Kopi Kenangan, Yogyakarta Prasetia, Rizky Edi; Lukitaningsih, Ambar; Hutami, Lusia Tria Hatmanti
International Journal of Science and Society Vol 6 No 1 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i1.1039

Abstract

The main objective of the study is to examine how celebrity endorsement, product quality, and brand image affect consumer’s interest in making purchases. The Research employs a quantitative approach and collects data from 14 individuals who are customer of Kopi Kenangan in Yogyakarta. Sampling method used is non-probability, specifically purposive sampling. Data is gathered by distributing an online questionnaire to the respondents and analyzed using the IBM SPSS application study’s findings can be summarized as follows: Celebrity endorsement (X1) do not have a significant positive impact on consumer’s purchase interest (Y), product quality (X2) has a significant positive influence on consumer’s purchase interest (Y), celebrity endorsement (X1) significantly affect brand image (Z) positively. The brand image variable (Z) Significant influence purchase interest (Y) In a positive way. Furthermore, the research suggest that brand image can act as an intervening variable, mediating the impact of celebrity endorsement and product quality on consumers purchase interest for Kopi Kenangan in Yogyakarta city.
Exploring Indonesian Panic Buyers’ Typologies in Time of Covid-19 Pandemic Lukitaningsih, Ambar; Hartono, Arif
Jurnal Siasat Bisnis VOL 28, NO 1 (2024)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol28.iss1.art6

Abstract

Purpose – This study aims to investigate hitherto unresearched panic buyer (shopper) typologies among Indonesian consumers as a result of the COVID-19 outbreak. In this study, a panic buyer (shopper) is described as a customer who worries about their stock during a pandemic and decides to purchase things in bulk or in greater quantities at the start of the pandemic. Design/methodology/approach – To identify probable groupings of the items, an exploratory factor analysis is carried out using principal component analysis and varimax rotation. Then to identify consumer groups, a two-step cluster analysis was conducted. Lastly, an ANOVA test is run on the whole set of variables to identify differences between the detected clusters in order to validate the cluster solutions. Findings – Five components that served as the foundation for the typology emerged from exploratory factor analysis. Using behaviour and attitude factors including "consumption savers," "adapters reluctant," "preservers of social consciousness," "online shopping shifters," and "all-around adapters," five clusters were then defined. Research limitations/implications – This study contributes significantly to the body of knowledge on consumer behavior during health crises (Covid-19) by putting into context the frantic shoppers that we frequently observe during these situations. It's noteworthy that throughout the epidemic, no panic buyers (shoppers) voiced worry about health problems. Practical implications – This study provides essential practical information for marketing professionals. For instance, it may be necessary to consider research showing that panic buyers (shoppers) tend to be consumption savers during a pandemic when developing a price plan. Originality/value – Despite the fact that there have been many studies on panic behavior during COVID-19, most of them tend to concentrate on medical problems. There are now a few studies that examine several sorts of panic buyers (shoppers) based on their purchasing behaviors and attitudes. By categorizing various categories of panic buyers (shoppers) among 121 decision-makers in families, this study aims to close this literature gap.
Faktor-Faktor yang Mempengaruhi Organizational Citizenship Behavior pada Karyawan Swasta di Provinsi Yogyakarta Kusuma, Nala Tri; Wiyono, Gendro; Lukitaningsih, Ambar
Jurnal Bingkai Ekonomi (JBE) Vol 5 No 1 (2020): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v5i1.65

Abstract

Tujuan dari penelitian ini adalah untuk menguji perceived co-worker, perceived supervisior support, perceived organizational support, employee participation in decision making, career development, safety and health compliance pada job satisfaction, dan organizational citizenship behavior. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan teknik accidental sampling. Hasil penelitian menunjukkan bahwa dukungan atasan yang dirasakan dan pengembangan karir memiliki pengaruh yang signifikan terhadap kepuasan kerja. Studi ini menemukan bahwa perceived co worker, perceived organizational support, employee participation in decision making, dan safety and health compliance tidak berpengaruh pada job satisfaction. Hasil penelitian menunjukkan bahwa persepsi dukungan atasan, pengembangan karir, keselamatan, dan kepatuhan kesehatan memiliki pengaruh yang signifikan terhadap organizational citizenship behavior. Penelitian ini menemukan bahwa dukungan rekan kerja, dukungan organisasi yang dirasakan, partisipasi karyawan dalam pengambilan keputusan, tidak mempengaruhi organizational citizenship behavior, dan hasilnya menunjukkan bahwa kepuasan kerja dimediasi antara pengembangan karir menuju perilaku kewarganegaraan organisasi.
Pengaruh Electronic Word of Mouth (e-WoM), Kelompok Teman Sebaya (Peer Group) dan Gaya Hidup Hedonis pada Keputusan Pembelian Konsumen Filosofi Kopi Jogja Wacono, Topri Dwi; Lukitaningsih, Ambar; Maharani, Bernadetta Diansepti
Jurnal Bingkai Ekonomi (JBE) Vol 6 No 1 (2021): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v6i1.95

Abstract

Tujuan dari penelitian ini adalah untuk menguji electronic word of mouth, peer group, dan gaya hidup hedonis pada Keputusan pembelian konsumen Filosofi Kopi Jogja. Penelitian ini menggunakan metode penlitian kuantitatif dengan teknik pengambilan sampel non-probabilitas sampling. Hasil dari penelitian ini menunjukkan bahwa electronic word of mouth dan gaya hidup hedonis mempengaruhi keputusan pembelian. Hal ini menunjukkan bahwa semakin tinggi kecenderungan seseorang melakukan electronic word of mouth, maka semakin tinggi juga kemungkinan melakukan keputusan pembelian serta memiliki gaya hidup hedonis yang tinggi maka keputusan untuk melakukan pembelian akan semakin tinggi. Sementara peer group tidak berpengaruh secara positif dan signifikan terhadap keputusan pembelian konsumen Filosofi Kopi Jogja.
Pengaruh Perceived Usefulness, Perceived Ease of Use, dan Subjective Norm terhadap Purchase Intention Melalui Attitude Pengguna OLX: (Studi Kasus pada Mahasiswa UST Yogyakarta) Nugraha, Tommy Wiguna; Udayana, Ida Bagus Nyoman; Lukitaningsih, Ambar
Jurnal Bingkai Ekonomi (JBE) Vol 6 No 2 (2021): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v6i2.102

Abstract

This study aims to determine the effect of perceived usefulness, perceived ease of use and subjective norms on purchase intention through the attitude of OLX users (Case study: On UST Yogyakarta Students). The population in this study were all students of UST Yogyakarta who used the OLX application. The number of the study population is unknown. The sample in this study is part of the target population is all students of UST Yogyakarta. The results of this study indicate that Perceived usefulness has a positive and significant effect on attitude and purchase intention, Perceived ease of use has a positive and significant effect on attitude and purchase intention, Subjective norm has a positive and significant effect on attitude and purchase intention, Attitude has a positive and significant effect on purchase. intention.
Membangun Niat Pengunjung untuk Berwisata di Gunung Api Purba Ngelanggeran Gunung Kidul Dhiastama, Rendi Ajib; Udayana, IBN; Lukitaningsih, Ambar
Jurnal Bingkai Ekonomi (JBE) Vol 7 No 1 (2022): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v7i1.112

Abstract

The research aims to determine the effect of service quality, information quality, system quality and trust on the interest in visiting the Gunung Kidul Purba Volcano tourism object. By knowing the magnitude of the influence of the variables studied, it is hoped that it can provide good recommendations to provide strategies for increasing tourist interest. to visit. The method in this study using the Accidental Sampling method. This research is a quantitative study, the sample in this study is 92 tourists who visit the ancient volcano tourism object. The data collection technique is done by using a questionnaire. The results of this study are that there is a positive and significant effect of service quality on visiting interest, information quality has no significant effect on visiting interest, system quality has a significant effect on visiting interest, trust does not have a significant effect on visiting interest. Simultaneously, service quality, information quality, system quality and trust have a simultaneous effect on visiting interest.
Pengaruh Website Design, Customer Service, Security Privacy terhadap Overall e-Service Quality: (Studi Kasus pada Pengguna Shopee Yogyakarta) Sopran, Cepi; Lukitaningsih, Ambar; Ningrum, Nonik Kusuma
Jurnal Bingkai Ekonomi (JBE) Vol 7 No 1 (2022): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v7i1.120

Abstract

This study aims to explain the effect of Web Design, Customer Service and Security Privacy on Overall e-Service Quality. This study uses four variables, namely Web Design, Customer Service and Security Privacy as independent variables, and Overall e-Service Quality as dependent variables. The population in this study is Consumers who buy at Shopee at least (one) time. Sampling method using purposive sampling by collecting data using questionnaires. The results show that partially Web Design has a positif significant effect on Overall e-Service Quality, Customer Service has no significant effect on Overall e-Service Quality, and Privacy Security has a positif significant effect on Overall e-Service Quality, Web Design, Customer Service, Privacy Security significant effect on Overall e-Service Quality.
Analisis Pengaruh Electronic Word of Mouth (E-Wom) dan Celebrity Endorser terhadap Purchase Decision Melalui Brand Image sebagai Variabel Intervening: Studi pada konsumen Emina Cosmetics Lukitaningsih, Ambar; Tria , Lusia; Mahastuti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.221

Abstract

This study aims to analyze the influence of electronic word of mouth (E-WOM) and celebrity endorsers on purchase decisions through brand image as an intervening variable (study on Emina Cosmetics consumers). The population used in this study were consumers of Emina Cosmetics. This research used a type of questionnaire that used Google Form as a research tool. The research method used is a non-probability sampling technique with the purpusive sampling method. The sample used was 80 respondents. The data obtained from the questionnaire were then processed and analyzed using model provisions (classical assumption test), hypothesis testing using partial test (t), F test, determination test (R2), and sobel test using the SPSS 25 program. The results of this study show that brand image can mediate electronic word of mouth (E-WOM), brand image can mediate celebrity endorser, electronic word of mouth (E-WOM) has a significant positive effect on purchase decisions, celebrity endorsers have no effect on purchase decisions, and brand image has a significant positive effect on purchase decisions.
Analisis Pengaruh Kualitas Produk, Citra Merek dan Kualitas Layanan terhadap Kepuasan Konsumen pada Pembelian Spare Part Merek BRT: Studi Kasus di Bengkel Hi-Standard Workhsop and Garage Ismul Khobir; Lukitaningsih, Ambar; Tria Hatmanti Hutami, Lusia
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1126

Abstract

This study aims to test whether Product Quality, Brand Image and Service Quality have an influence on Consumer Satisfaction in BRT brand spare part products. This study took samples from BRT brand spare part users. The method used in determining the sample is nonprobability sampling using the purposive sampling method. Data collection was carried out using questionnaires that were shared online through google forms. The number of respondent data processed was 130 people obtained based on the provisions of the Hair formula, namely the indicator multiplied by 8. The data of this study were analyzed using multiple linear analysis and this processing was carried out using SPSS version 26. The results of this study show that the Product Quality variable (X1), Brand Image variable (X2) and Service Quality variable (X3) have a simultaneous and partial effect on the Consumer Satisfaction variable (Y).
Co-Authors Adzani, Inggil Satria Agus Dwi Cahya Agus Dwi Cahya Akbar, Arif Maulana Alfiana, Lela Alfiani, Leli Anang Kurniawan Andhi Setyawan Andika Andika Anis Marjukah Anis Marjukah Anton Nugroho Anwar Virgano Fauzi Arief Rizky Pradana Astuti, Sekar Meilana Kinanthi Astuti, Sri Widiya Ayu Rosita Azis, Septiyan Ibnu Azizan, Ahamad Tarmizi Baiq Nurhidayati Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernedetta Diansepti Maharani Bety Hanum Mahira Bilqisa, Nazla H. Budi Setiawan Budiarno Budiarno Cepi Sopran Chrisdinata Adi Mahendra Damayanti, Fanita Deri Yuansyah Devi Nurchasanah Dhiastama, Rendi Ajib Diansepti Maharani, Bernadetta Dina Arumsari, Mela Eko Bagus Widakdhono Eko Bagus Widakdhono Erik Dian Pratama Ermi Yandi Andi Eva Suwarni Evanjeli, Laurensia Aptik Farid Alif Muttaqin Firti Lestari Gendro Wiyono Hamdani Hartono, Arif Hatmanti, Lusia Tria Hayon, Laurensia Barekina Henny Welsa Henny Welsa Heroe Soelistiawan Hutami, Lusia Tria Hatmanti Ian Febri IBN Udayana, IBN Ida Bagus Nyoman Udayana Idam, Gabriela Ilya Nafilah Intan Herdiana Larasati Intan Putri Kusuma Ismul Khobir Jehadut, Gratsia Yuni Kartika Jesi Kinanti, Marlita Diyah Wening Kusmaningrum, Nonik Kusnul Khotimah Kusuma Chandra Kirana Kusuma Chandra Kirana, Kusuma Chandra kusuma, nala tri Laili, Siti Nafisatul Latifuddin, Muhammad Irfan Latulinskey, Clariva Laurensia Aptik Evanjeli Leli Alfiani Lestari, Efa Suci Lestari, Firti Liando, Irwan Lianti, Desi Lintang Sukma Ningrum Londin, Dorce Marchiliya Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Maharani, Bernadetta Diansepti Mahastuti Mahastuti Nur Indahsari Mahastuti Nur Indahsari Makbul, Reza Sofian Marisa Elma Rosyadah Marsiana Numat Mar’atush Sholihah Maulida, Tasya Maulidya, Thasya Alwa Migueli, Imer Mizan Iskandar Mizan, Dwi Iskandar MuhammadHanafi, Muhammad Hanafi Muinah Fadhilah Muinah Fadhilah, Muinah Mujiatun, Mujiatun Muliawan, Muhammad Rendy Nala Tri Kusuma Ningrum , Nonik Kusuma Nonik Kusuma Ningrum Nugraha, Tommy Wiguna Nurchasanah, Devi Nurwijayanti Octavian, Pingky Octaviawati, Erika Hestiana Oky Suma Putra Pamukti, Manghesti Wahyu Jati Pangestu, Raka Pingky Octavian Pramudya, Ferry Agsta Prasetia, Rizky Edi Prasetyo, Haryanto Nur Pratama, Nico Prawita, Dika Prayekti Prayekti, Prayekti Putra Hana, Yogananda Enggara Putra, Oky Suma Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri, Yessi Anggraeni Rafida Siska Islamiyah Rahmawan, Willy Adimas Rendi Ajib Dhiastama Rismawati, Dewi Rizka Cahyani Hermawati Rosyadah, Marisa Elma Saidon, Hasnul Jamal Salsabela Eka Pancarini Saputri, Riska Saputri, Valda Regina Setiawan, Suryadi shalahuddin shalahuddin Siti Mariah Siti Mariah, Siti Solikhah, Puji Sopran, Cepi Sugiyarto Surono Sugiyarto Surono, Sugiyarto Suparyadi Suparyadi, Suparyadi Susanto, Moh. Rusnoto Suseno Sutiyati Sutiyati* Syahda, Herawindya Istibra Syamsul Hadi Syamsul Hadi Taqi Ardabilli, Muhammad Tjakrawiralaksana, Muhammad Farhan Tommy Wiguna Nugraha Topri Dwi Wacono Tria , Lusia Triyono Triyono Utami, Lusia Tria Hatmanti Virgian Tengara Jati Vivi Hastu Listyaningrum Wacono, Topri Dwi Wiwit Lestari Wiwit, Ilma Wulansari, Rika Yuli Sudarwanto Yusup, Ariska Maulana Zulfiah, Evi