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Tambunan, Khairina
Universitas Islam Negeri Sumatera Utara Medan
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Pengaruh Harga, Promosi Dan Inovasi Kemajuan Teknologi Terhadap Keputusan Pembelian Smartphone Pada Toko King Sell Kota Rantau Prapat Mhd Faisal Anwar Afandi Rambe; Yenni Samri Juliati Nasution; Khairina Tambunan
Jurnal Publikasi Ilmu Manajemen Vol. 2 No. 4 (2023): Desember: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v2i4.2740

Abstract

This research aims to test whether there is an influence of price, promotion and technological innovation on purchasing decisions at the King Sell store in the city of Rantau Prapat. The population subjects of this research are all consumers of the King Sell shop in the city of Rantau Prapat in May and the object of this research population is the decision to purchase smartphones at the King Sell shop in the city of Rantau Prapat. The sample was taken from 100 respondents using the Slovin formula. The data collection technique was carried out by filling out a questionnaire which was filled in directly by consumers of the King Sell Rantau Prapat shop. The data analysis techniques used are validity testing, reliability testing, classical assumption testing, multiple linear regression analysis and using hypothesis testing, namely Partial Test (T Test), Simultaneous Test (F Test) and Determination Coefficient Test (R2). The results of the research show that the data is valid, reliable, normally distributed, not heteroscedastic and there are no symptoms of multicollinearity so that it can be analyzed using multiple linear regression and produces a value of Y = 2.216 + 0.204X1 +0.419X2 + 0.224X3. The results of the T test show that the significant value of each independent variable is smaller than 0.05 (price sig. 0.007; promotion sig. 0.000; innovation sig. 0.020) which means that price, promotion and innovation have their respective influences on decisions. purchase. The F test results show that the sig value. The F test is smaller than the sig value. (0.000 < 0.05) which means that there is an influence of the independent variable on the dependent variable simultaneously. And the coefficient of determination test shows that the R2 value is 0.407. This shows that there is an influence of price (X1), promotion (X2) and innovation (X3) on the purchasing decision (Y) of smartphones at the King Sell store in Rantau Prapat city of 40.7%, while the remaining 59.3% is influenced by other variables outside this research model.
Pengaruh Transparansi Informasi Produk Asuransi Syariah terhadap Kepercayaan Masyarakat melalui Pemahaman Masyarakat : Studi Kasus pada Masyarakat Kota Medan Nurul Jannah; Khairina Tambunan; Aqwa Naser Daulay
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 2 (2026): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i2.6636

Abstract

This study aims to analyze the effect of product information transparency on public trust with public understanding as a mediating variable. The data were analyzed using path analysis. The study used a quantitative approach with purposive sampling of 100 respondents in Medan City who had been exposed to information and had a basic understanding of sharia insurance products. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 4.1. The results show that product information transparency facilitates increased understanding and significantly strengthens public trust in sharia insurance. Partial testing showed that public understanding acts as a mediating variable linking the influence of information transparency to the strengthening of public trust. These findings confirm that an honest and educational communication strategy is really crucial for insurance companies to build credibility in the eyes of the public. Therefore, Sharia insurance companies need to develop communication strategies that are transparent, honest, educational, consistent, and accessible in order to enhance understanding while building public trust on a sustainable basis.
Co-Authors ,., Nurbaiti Achmad Al Hafiz Lubis Achmad Al Hafiz Lubis ADELIA Agna Sabrina Agung Wibowo Ahmad Firdaus Lingga Ahmad Perdana Indra Aidila Syafitri Ainun Ningsih, Nur Ainun Reska Ainun, Sri Akbar, Amin Ali Djamhuri Ali Mahadi Ritonga Alwi Alviansha Amanda, Feby Aulia Amnah Faridah Hasibuan Amnah Faridah Hasibuan Andri Soemitra Andri Widiani Anisah Salsabila Nasution Anni Zuhro Syafrida Hasibuan Annisa Ulul Azmi Panjaitan Annisa Ulul Azmi Panjaitan Anriza Witi Nasution Antin Kurnyasih Aqwa Naser Daulay Ardina Khoirunnisa Harahap Arifin Fauzi Lubis Asmiannur, Asmiannur Astri, Yulita Athifa Radella tabina Atika Atika Aula Maulidah Auliya Ahmad Suhardi Aumalia Hanipah Avina Br Purba, Marissa Ayuni Syafitri Ayuni Syafitri Azhari Akmal Tarigan Azhari, Farah Indah Bako, Risma Wati Boangmanalu, Farida Hanum Bona Darwisah Pohan Chadiza Auliana Utami Chuzaimah Batubara Chuzaimah Batubara Chuzaimah Batubara, Chuzaimah Cindy Anggreni Cintia Indriyani Daryan Muhsin Hadi Batubara Deni Dharmawansyah Denny Permana Siregar Dewi Fazira Dewi, Risna Dian April Yani Dimas Surya Dinda Anisa Dinda Maysaroh Dinda Putri Agelia Dinda Rizqa Aulia Dinda Rizqa Aulia Dorlan Habibi Dwi Yanti Sahriana Early Ridho Kismawadi, Early Ridho Edji, Syahdani Nazwa Efrianda Hutabarat, M. Rafiq Egi Regi Prayoga Egi Regi Prayoga Ekry Syahriwanda Enjeli Erwin Fitrah Jauhari Eza Okhy Awalia Br Nasution Fadhillah, Afrahul Fadillah Ramadhani Siregar Fahmi, Faisal Fahmil Fadillah Faizah Hasibuan Fany Renaldy Harahap Fauzan Najib Faza Halillah Feby Aulya Wardani Ferry Alqadri Fika Nurtivanny Fitra Ilham Ramadhan Fitri Adinda Pasaribu Fitriyani Franaya Al Arfa Franaya Al Arfa Franaya Al Arfa Ganis Filma Afilika Ghilman Rozy Hrp Ginting, Siti Nurhasanah Br Gunawan Prasetio Habibah Shobri Hafiza Putri Barus Haliza Jewina Hanafi Nasution, M Mifta Harahap, Bagus Hermansyah Harahap, Syarah Nurul Fhadhilah Hasanah, Sri Nurul Hasibuan, Siti Rama Hasibuan, Winda Khairani Hasriyati Hanum Siregar Hawanda, Maisyah Hawari, Habil Mirza Hendra Harmain Hendra Harmain Heri Kurniawan Hidayani, Sandra Hilma Kholilah Lubis Hilman Hanif Hotbin Husugian Husnul Khotimah Nasution Hutabarat, Siti Lutfia Ihsan Alfi Lubis Ilfi Rayuarfika Siregar Imsar Imsar Imsar Imsar, Imsar Imsar, Imsar Indah Permata Sari Indradewa, Rhian Inggit Eka Saputri Inna Insana IrawanLubis, Muhammad Fahri Irma Rahmawani Panjaitan Irsan Al Fadhil Nasution Isnaini Harahap Jodi Syahputra Jodi Syahputra Juliana Nasution Kamilah, Kamilah Khafifah Parawansa Khairul Hasanah Khairunnisa Khairunnisa Khalya Maya Amalia Khofifah Sari hasibuan Khoirul Ardani Manurung Laili Rohimah Laiyinna Misqha Efendi Laiyinna Misqha Efendi Laylan Syafina Listika Putri Lestari Nasution Lubis, Melisa Lubis, Mutiara Suci Kesuma M Luthfi Perdana Siregar M Rayhan Kamil M. Putra Abdul Rozak Barus M. Ridwan M.E.I Arfan Tanjung M.E.I Arfan Tanjung Maidalena Maidalena, Maidalena Manullang, Adinda Syariana Dewi Marliyah Marliyah Marliyah, M. Marpaung, Taufik Arnanda Maryam Batubara Maryam Batubara Maulida Qadisyah Maya Oktavia Dalimunthe Maysaroh, Dinda Meutia Maulida Rahma Mhd Faisal Anwar Afandi Rambe Miftahul Husna Hutapea Milia Ningrum, Eka Minda Agustina Muhammad Al Giffary Muhammad Aldi Muhammad Alwi Setiawan Muhammad Arif Muhammad Azy Rahmanda Lubis Muhammad Farhan zuhdi Muhammad Fawwaz Eljawahir Hsb Muhammad Fawwaz Eljawahir Hsb Muhammad Hasan Asy Ary Muhammad Ikhsan Harahap Muhammad Ikhwanda Nawawi Muhammad Ilzam Harahap Muhammad Imam Daei Muhammad Lathief Ilhamy Nasution MUHAMMAD MUSTHOFA Muhammad Raihan Muhammad Risqi Ananda Muhammad Sandi Muhammad Yafiz Mustafa Hidayat Nasution Mustapa Khamal Rokan Mustika Ayu Anggreini Mustika Ayu Anggreini Muthia Aisyah Naili Nuril Aufa Manik Naser Daulay, Aqwa Nasution, Dwi Rizki Nabila Nasution, Wahyuni Br. Nasyah Aurin Nawawi, Muhammad Ikhwanda Nawawi, Muhammad Ikhwanda Nazwa Aurelia Sinaga NIKITA ZULYAN BATUBARA Ningsih, Anggi Aditiya Niza Utami Novita Hannum Harahap Novita Sari NUR AHMADI BI RAHMANI Nur Syafikah Lubis Nurbaiti , Nurbaiti Nurbaiti, Nurbaiti Nuri Aslami Nurlaila Nurlaila Nurlatifah Manurung Nurul Aflah Harahap Nurul Husna Nurul Jannah Nurwani Pane, Jihan Atiqah Panyusunan, Raja Pina Wardani Purnama Ramadani Silalahi Purnama Ramadhani Silalahi Purnama Ramadhani Silalahi Putri Dwi Permatasari putri, amanda afriza Qadisyah, Maulida Rafi Husin Harahap Rafika Afifah Angkat Rafika Ananda Putri Rafika Azwina Rahmad Riho Zeen Rahmadhana, Efri Rahmadini, Selfi Okta Rahmani, Nurahmadi Bi Rahmi Syahriza Raihani Azzahra Aljune Raisa Muthia Syahrani Hasibuan Rani Alfiani Rendi Setiawan Purba Reni Ilma Sari Repa Jimmy Siregar Ridwan, Aldy Rifki Ismal Risfa Dwi Andini Risma Warti Risna Ina Dewi Riza Saharah Piliyang Rizka Sabila Ritonga Rizkika Yulika Rizky Febrian Saragih Rofilla Salsabila Roren, Yeli Salsabila, Rofilla Salwa Fadhilah Haya Santry Fadhilah Harahap Saparuddin Siregar Sari, Indaniaty Hasanah Satria Abdillah Ilman Seli Sasmita Shabrina Azzahra Sholiha, Sintaini Fi Silalahi, Purnama Ramadani Sinaga, Nazwa Aurelia Siregar, Risma Haryani Siti Aisyah Siti Aisyah Siti Amrina Hasibuan Siti Bejana Siagian Sitohang, Misbah Sofiyah Montase Siregar Sonang Matua Siregar Sri Rezeki sri sudiarti Sri Sudiarti Sugianto Sugianto Sugianto Sugianto Sugianto Sugianto Surya Alfi Nurrahma Suryadi Syabatullah Suryani Suryani Susana Paixão-Barradas Susana Paixão-Barradas Syahla, Nurul Tanjung, Ahmad Fuadi Taqiya Zahrowaini Taqiya Zahrowaini Tarigan, Evelyne Vagittha br Tasya Agustina Wahidha Titin Ayu Lestari Tri Inda Fadhila Rahma Tri Indah Fadhilah Tuti Aggraini Tuti Anggraini Tuti Anggraini Ujung, Asna Ul Husni Wahyu Syarvina Walida, Yurti Wanda Hamidah Widya Ayu Harahap Wika Lutfiah Sakinah Yenni Samri Juliati Nasution Yenni Samri Juliati Nst Yola Aprilia Sibagariang Yola Aprilia Sibagariang Yuliana Putri Yuningsih, Apriliani Yurti Walida Yusrizal Yusrizal . Yusrizal Yusrizal ZAHRINA GHAISANY PULUNGAN Zhara Hafizha Zidane, Muhammad Raihan Zuhrinal M Nawawi