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All Journal Jurnal MEKANIKAL Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Humanis : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Educational Studies SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Jurnal Kreatif Tadulako Online AGROTEKBIS TOMALEBBI: Jurnal Pemikiran, Penelitian Hukum, Pendidikan Pancasila dan Kewarganegaraan (PPKn) Humano: Research Journal Jurnal Adabiyah JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Jurnal Penelitian Sains Phinisi Integration Review Jurnal Ilmiah Pena: Sains dan Ilmu Pendidikan Pendas : Jurnah Ilmiah Pendidikan Dasar Journal of Basication (JOB) : Jurnal Pendidikan Dasar Bisma: Jurnal Bisnis dan Manajemen Etika Demokrasi Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Ilmiah Ecosystem Ekonis : Jurnal Ekonomi dan Bisnis JURNAL Al-AZHAR INDONESIA SERI HUMANIORA Pepatudzu : Media Pendidikan dan Sosial Kemasyarakatan INAQUE: Journal of Industrial & Quality Engineering Economic Education and Entrepreneurship Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Ilmiah Profesi Pendidikan BUDGETING : Journal of Business, Management and Accounting Journal of Vocational and Career Education Jurnal Penelitian Pendidikan Fisika Jurnal Dedikasi International Journal of Business, Law, and Education Journal La Edusci Jurnal Abdimas Bina Bangsa Business and Accounting Education Journal Action Research Literate (ARL) JILSA (Jurnal Ilmu Linguistik dan Sastra Arab) Seminar Nasional Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Al Lughawiyaat Indonesian Journal of Contemporary Multidisciplinary Research Sanskara Pendidikan dan Pengajaran Seminar Nasional Hasil Penelitian LP2M UNM International Journal of Education and Humanities International Review of Humanities Studies Intisari: Jurnal Inovasi Pengabdian Masyarakat GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Akademik Pengabdian Masyarakat At Tadbir: Islamic Education Management Journal International Journal of Technology and Education Research International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research International Journal of Contemporary Sciences (IJCS) Alamtana Bata Ilyas Educational Management Review Journal Social Civilecial Balance: Jurnal Ekonomi
Mustari Mustari
Dosen Fakultas Adab UIN Sunan Kalijaga
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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The Influence of Attitude and Motivation on the Entrepreneurial Interest of Students of the State University of Makassar Economics Education Study Program Class of 2021 Putrawan, Muh. Rizah; Mustari, Mustari; Nahriana, Nahriana
International Journal of Education, Vocational and Social Science Vol. 3 No. 03 (2024): August, International Journal of Education, Vocational and Social Science( IJV
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i03.1385

Abstract

The purpose of this study is to find out how attitudes and motivations affect the entrepreneurial interest of students of the Economic Education program of the State University of Makassar. A total of 100 Economics Education students of the class of 2021 were randomly selected to be respondents using a quantitative methodology. Many linear regressions are used to analyze data. The findings of the analysis show that motivation and attitude have a good and great influence on a person's interest in starting their own business. With X1 representing attitude and X2 representing motivation, the resulting regression equation Y = 13.465 + 0.414X1 + 0.249X2 + ε shows that these two variables have an effect on entrepreneurial interest. Based on the findings of the study, it can be said that motivation and attitude have a positive and significant effect on an individual's interest in starting their own business. Economics Education Student, State University of Makassar. With a coefficient of determination (R2) of 29.3%, attitudes and motivation can explain some of the variations in entrepreneurial desires, while friendships are influenced by unidentified factors.
The Effect Of Online Promotions, Celebrity Endorsers And Prices On Online Buying Interest On Tiktok Shop (Study On Generation Z Users Of The Tiktok Application) Mustari, Mustari; Putrawan, Muh. Rizah
International Journal of Education, Vocational and Social Science Vol. 3 No. 04 (2024): November, International Journal of Education, Vocational and Social Science( I
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i04.1386

Abstract

This research is a quantitative research that intends to reveal how online promotions, celebrity endorsers and prices affect online buying interest in tiktok shops. The research data was collected through filling out a questionnaire using a Google Form given to 31 respondents who used the TikTok application. The method used to analyze the data is multiple linear regression analysis. The results of the study show that 1) simultaneously online promotion, celebrity endorer and price have a significant effect on online buying interest. 2) partially shows that online promotion (X1) has a positive and significant effect on online buying interest (Y). This shows that the characteristics of online promotion have an important role in attracting online buying interest in Tiktok Shop. 3) celebrity endorsers (X2) do not have a positive and significant effect on online buying interest on Tiktok Shop (Y). This shows that the characteristics of celebrity endorsers have no influence on online buying interest on Tiktok Shop. 4) price (X3) has a positive and significant effect on online buying interest on Tiktok Shop (Y). This shows that price characteristics affect online buying interest on Tiktok Shop.
Analysis of Business Communication Strategies in Marketing Systems Through Digital Marketing Technology On Today's MSME Actors Mustari, Mustari; Sirajuddin, Andi Muchlis; Putrawan, Muh. Rizah
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Abstract

This study aims to analyze business communication strategies in the marketing system implemented by Micro, Small, and Medium Enterprises (MSMEs) by utilizing digital marketing technology. Through a qualitative approach, the study collected data from a variety of sources, including in-depth interviews with MSME actors, analysis of social media content, and online surveys. The results of the study show that the use of effective digital marketing strategies, such as social media marketing, and email marketing, can increase customer visibility and engagement. In addition, collaboration with influencers and the use of data analytics are key in understanding consumer behavior and improving customer experience. This study concludes that the integration of the right business communication strategy through digital marketing technology can have a significant positive impact on the growth and sustainability of MSMEs.
PENGARUH RASIO PROFITABILITAS DAN RASIO LIKUIDITAS TERHADAP STRUKTUR MODAL PADA PERUSAHAAN TRANSPORTASI YANG TERDAFTAR DI BURSA EFEK INDONESIA Hartanti, Yunita Dwi; Mustari, Mustari
Inaque : Journal of Industrial and Quality Engineering Vol 12 No 1 (2024): Inaque April 2024
Publisher : Teknik Industri Unikom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/iqe.v12i1.12846

Abstract

The increasing amount of debt experienced by companies in the transportation sector in recent years has attracted researchers' interest to explore the topic of capital structure as the main focus of this research. This study aims to analyze the effect of profitability ratios and liquidity ratios on the composition of the company's capital structure. The profitability variable is represented using the Return on Assets (ROA) metric, while liquidity is represented by the Current Ratio (CR), and the capital structure is measured by the Debt to Asset Ratio (DAR). The approach used in this research is a quantitative method, with data analysis using Multiple Linear Regression techniques performed with the help of SPSS software. The sample selection was carried out using the Purposive Sampling method on transportation companies listed on the Indonesia Stock Exchange (IDX) during the period 2017-2022. The results showed that simultaneously, profitability and liquidity have a significant influence on the company's capital structure. Separately, profitability has a significant positive influence, while liquidity has a significant negative influence on the company's capital structure.
Marketing Mix Telur Ikan Terbang Di Kecamatan Galesong Selatan Kabupaten Takalar Najib, Marhawati; Mustari, Mustari; Nurjannah, Nurjannah; Ampa, Andi Tenri; Rajab, Nurjannah
Seminar Nasional LP2M UNM SEMINAR NASIONAL 2024 : PROSIDING EDISI 3
Publisher : Seminar Nasional LP2M UNM

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Abstract

Penelitian ini bertujuan untuk menganalisis bauran pemasaran telur ikan terbang di Desa Popo, Kecamatan Galesong Selatan, Kabupaten Takalar. Penelitian ini dilakukan dengan pendekatan studi kasus dengan menggunakan jenis penelitian deskriptif kualitatif. Pengumpulan data dilakukan melalui observasi (pengamatan), interview (wawancara), dan dokumentasi. Informan dalam penelitian ini adalah nelayan sebanyak 30 orang dan 5 orang pedagang telur ikan terbang. Hasil penelitian menunjukkan bahwa, penerapan marketing mix pada usaha telur ikan terbang belum maksimal. Dari 7 variabel marketing mix yang diterapkan berupa produk telur ikan terbang yang sudah dikeringkan kemudian dikemas, Harga telur ikan terbang masih dikuasai oleh eksportir, sehingga nelayan tidak mempunyai bargaining position untuk menentukan harga.  Penangkapan telur ikan terbang  di Desa Popo karena sebagian besar masyarakatnya berprofesi sebagai nelayan Patorani. Promosi dalam penjualan ikan terbang hampir tidak dilakukan nelayan, karena para pedagang/exportir yang berperan dalam hal ini. Adapun orang atau sumber daya manusia dalam usaha penangkapan telur ikan terbang yaitu para pekerja yang berjumlah 1-5 orang,  dan yang berperan sebagai pemimpin dalam bahasa Makassar disebut sebagai punggawa. Telur ikan terbang merupakan komoditi ekspor, sehingga  penjualannya melaui berbagai proses untuk sampai ke konsumen. Bukti fisik usaha seperti memiliki kapal  serta peralatan yang dipakai untuk menangkap ikan dan telurnya, tenaga kerja yang turut membantu serta adanya komunikasi dalam melayani konsumen.Kata kunci: Marketing mix, telur ikan terbang, patorani.
PKM Pengelolaan Keuangan Keluarga di SMA Negeri 6 Barru Ahmad, Muhammad Ihsan Said; Mustari, Mustari; Marhawati, Marhawati; Nudiana, Nudiana; Tadampali, Andi Caezar To
Intisari: Jurnal Inovasi Pengabdian Masyarakat Vol. 2 No. 2 (2024): Intisari: Jurnal Inovasi Pengabdian Masyarakat
Publisher : CV. Insight Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58227/intisari.v2i2.176

Abstract

Pengabdi mempunyai peran strategis sebagai agent of change. Pengabdi langsung terjun melakukan pengabdian kepada masyarakat melalui pemberian bantuan pelatihan, pembibingan, pendampingan dan untuk menyadarkan pentingnya pengelolaan keuangan keluarga. Metode pengabdian menggunakan penyuluhan dan analisis kualitatif dengan cara memberikan pelatihan kepada mitra mengenai pengelolaan keuangan keluarga dengan tahap persiapan mengadakan observasi, pengadaan alat dan bahan pelatihan, mengajukan permohonan izin pelaksanaan kepada kepala sekolah untuk pelatihan bagi para guru sekolah SMA Negeri 6 Barru, dan menyiapkan wifi dan alat tulis menulis dan bahan peralatan yang digunakan dalam pelatihan. Berdasarkan kegiatan pengabdian masyarakat yang telah dilakukan oleh tim pengabdian dari Fakultas Ekonomi UNM ini dilaksanakan di SMA Negeri 6 Barru, dapat disimpulkan bahwa perlu adanya peningkatan pengetahuan dan pemahaman para guru di sekolah SMA Negeri 6 Barru tentang pengelolaan keuangan keluarga, serta penerapan pengelolaan keuangan keluarga yang rapi dan baik yang digalakkan oleh para guru–guru SMA Negeri 6 Barru.
The Influence of Growth Mindset, Product Innovation, and Social Media Utilization on Business Development with Social Support as a Mediating Variable in MSMEs in Lalabata Village, Soppeng Regency Mustari, Mustari; Rijal, Syamsu; Amri, A. Dhiya Iradah; Ahmad, Muhammad Ihsan Said; Arisah, Nur
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.753

Abstract

This study examines the impact of growth mindset, product innovation, and social media utilization on business development and the role of social support as a mediating variable in MSMEs in Lalabata District, Soppeng Regency. This study used a quantitative approach with purposive sampling technique and involved 100 respondents. The data analysis technique applied was Partial Least-Square Structural Equation Modeling (PLS-SEM). The results showed that growth mindset, product innovation, and social media utilization all have a positive influence on business development. Social support also has a positive impact on business development. In addition, social support mediates the relationship between growth mindset, product innovation, and social media utilization with business development in MSMEs in Lalabata District, Soppeng Regency
The Effect of Brand Ambassador and Price on Purchase Intention in Tokopedia Through Trust as a Moderation Variable Mustari, Mustari; Fausiy, Muhammad Fazlih; Dinar, Muhammad; Tadampali, Andi Caezar To; Ahmad, Muhammad Ihsan Said
Indonesian Journal of Contemporary Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/modern.v4i1.13109

Abstract

This study aims to see and determine the influence of Brand ambassador and Price on Purchase Intention on Tokopedia through Trust as a moderation variable. The research method used is a quantitative approach with a type of descriptive research. The sample used in this study was 100 students from the Faculty of Economics, Makassar State University. In this study, the researcher used data analysis of the Partial Least Square Structural Equation Modelling (PLS-SEM) model. The results of this study show that there is a positive and significant influence between all variables, namely, Brand ambassador (X1), Price (X2), on Purchase Intention (Y) and successfully moderated positively by the Confidence variable (Z) through SEM.
The Influence of Entrepreneurial Literacy and Digital Literacy on Business Success Through Digital Platforms as a Mediating Variable Among Metal Artisans in Makassar City Mustari, Mustari; Purnama, Widia; Ahmad, M. Ihsan Said; Ampa, Andi Tenri
International Journal of Contemporary Sciences (IJCS) Vol. 2 No. 3 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijcs.v2i3.13529

Abstract

This study aims to examine the influence of Entrepreneurial Literacy and Digital Literacy on business success, with Digital Platforms serving as a mediating variable, among metal artisans in Makassar City. A quantitative research method with a descriptive approach was applied, using a sample of 150 metal craftsmen. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The results indicate that both Entrepreneurial Literacy and Digital Literacy significantly and positively affect the business success of metal artisans, with Digital Platforms acting as a mediator in this relationship. The study underscores the importance of these factors in fostering business growth. Based on these findings, it is recommended that government authorities intensify efforts to increase awareness and promote entrepreneurial and digital literacy, helping business owners enhance their financial management, entrepreneurial skills, and ability to effectively utilize digital platforms for marketing their products.
Effectiveness of Applying Jigsaw Type Problem Based Learning Model to Improve Student Activity and Learning Outcomes at SMAN 12 Makassar Mustari, Mustari; Arisah, Nur
International Journal of Education, Vocational and Social Science Vol. 4 No. 02 (2025): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i02.1655

Abstract

This study aims to observe the improvement of student engagement in learning through the application of the Jigsaw-type Problem Based Learning (PBL) model. The method used in this research is qualitative, with the subjects being students from class X.6 in the 2024/2025 academic year. The implementation of the Jigsaw-type PBL model in the Sociology learning process emphasizes finding solutions to the problems presented, as an effort to understand the subject matter and enhance student engagement. The data collection techniques used include observation, documentation, and literature review. Based on the research findings and data analysis, it can be concluded that the application of the Jigsaw-type PBL model effectively increases student engagement in class X.6 at SMA Negeri 12 Makassar during the 2024/2025 academic year.
Co-Authors AA Sudharmawan, AA Achmad, Sitti Fatimah Adha, Nur Adillah KR, Realizar Aeni, Prisilia Anghuril Afrilla, Depin Ahmad, M. Ihsan Said Amelia Amelia Amin, Mukhanifah Amiruddin Amiruddin Amri, A. Dhiya Iradah Andi Aco Agus, Andi Aco Andi Kasmawati Andi Tenri Ampa Anggit Priadmojo Arifin, Fakhira Asmi Asmi Aulia Muslim, Anis B, Aqvila Fadini B, Jalaluddin Bachtiar, Nuraeni Bahri bahri Bahtiar Bahtiar Budy Wiryawan Camellia Camellia, Camellia Darman Manda Manda Delianti, Delianti Desinta, Besse Dinar, Muhammad Effendi, Rezhi Eko Supraptono FADIAH, NUR Fadilla, Dian Fadiyanto, Guruh Achmad Faisal, Iriani Farid Wajidi Fatmasari, Santi Fausiy, Muhammad Fazlih FIRMAN UMAR, FIRMAN Gunawan Bata Ilyas, Gunawan H, Rahma Hajar, Nurfahmi Hakim, Muhammad Nur Hamsu Abdul Gani Haris , Hasnawi Hartanti, Yunita Dwi Hasbi Hasbullah Hasbullah Hashfi, Hadyan HASNAWI HARIS, HASNAWI Hasyim, Sitti Hajerah Hendra Jaya HERI TAHIR Heriani Heriani, Heriani Hidayat, Neneng Hisyam Zaini Husma, Husma Husnul Hotimah I Made Sudana Imam Suyitno Inanna, Inanna J., Evi Johansyah, Wahyu Kansil, Yoo Eka Yana Kuliahsari, Dessy eka Kurniawan, Roy Lalu Sumardi Lase, Sepandil Laras M. Yunasri Ridhoh Mahesa, Arjuna Maksud Hakim, Maksud Malik, Rifki Abdul Maskur, Nurftriani Masni Masrufa, Binti MS, Hadyan Hashfi Muh Rijal, Muh MUHAMMAD AKBAL, MUHAMMAD Muhammad Aziz Muhammad Faizal Muhammad Hasan Muhammad Hasan Muhammad Ihsan Said Ahmad Muhammad Rasyid Ridha Muhammad Siddiq, Muhammad Muhammad Yahya Muhammad Yunus Muhammadong Muis, Nurhasni Mulawarman, Ade Muliyadi, Andi Multhazam, Riana Munir, Nur Mustaring Mustaring Mutmainnah, Asri Ainun Nahriana, Nahriana Najamuddin Najamuddin, Najamuddin Najib, Marhawati Nasrullah Nasrullah Nasuhan, Najamuddin Noor, Aliefia Novianti Novianti Nudiana, Nudiana Nur Ana Nur Arisah Nurdiana Nurdiana Nurhaliza, Widi Nurhidayat Muhammad Said Nurhilalia, Nurhilalia Nurjannah Nurjannah Nurjannah Nurjannah Nursantoso, Teguh Oktaviana, Annisa Parenreng, Jumadi M. Paris, Muh. Permanasari, Devi Purnama, Widia Putrawan, Muh. Rizah Raden Mohamad Herdian Bhakti Rafiuddin Syam Rahmatullah Rahmatullah Rahmawati, Rahmawati Rajab, Nurjannah Ramadhani, Fildza Anisya Ramlan, H. Riskawati.B, Riskawati.B Rispawati, Rispawati Rizky Ridwan Romansyah Sahabuddin Rosmiati Rosmiati Rovandi, Harris Roy, Andi Safitri, Aisyah D. A. T. SAHRUL, SAHRUL Said, Muh Ihsan Said, Muh. Ihsan Salata, Sri Astuti Sanur, Iham Samudra Sawaludin, Sawaludin Setiawati, Aisa SHALEHA, MAR'AH Sirajjuddin, Andi Muchlis Sirajuddin, Andi Muchlis Sri Puspita Sari Subur, Hikmayani Sukmawati Sukmawati Sumantri, Ibrahim Syamsiar, Syamsiar Syamsu Rijal Syamsul, Muhammad Ayyub Tadampali, Andi Caezar To Tahir, Sumiati Teguh Prakoso Thaariq, M. Ulfat Thamrin Tahir Tuti Supatminingsih Uca, Uca Widyanti Utami A Yuant Tiandho Yulianti Kalaba