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All Journal Sosiohumaniora Jurnal Pelita Pendidikan Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Riset Gizi Cosmogov: Jurnal Ilmu Pemerintahan Jurnal Ilmu Administrasi Publik (JIAP) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Pengabdian Masyarakat AbdiMas Martabe : Jurnal Pengabdian Kepada Masyarakat YUME : Journal of Management LAYAR: Jurnal Ilmiah Seni Media Rekam Jurnal Akuntansi dan Manajemen Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara TheJournalish: Social and Government Jurnal Syntax Transformation Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Justisi : Jurnal Ilmu Hukum Nakhoda: Jurnal Ilmu Pemerintahan Jurnal Politica Dinamika Masalah Politik Dalam Negeri dan Hubungan Internasional AKSELERASI: Jurnal Ilmiah Nasional CENDEKIA : Jurnal Ilmu Pengetahuan Jurnal Ilmiah Wahana Pendidikan Jurnal Ilmiah Kajian Keimigrasian (JIKK) Berdikari : Jurnal Ekonomi dan Statistik Indonesia International Journal of Social Service and Research Action Research Literate (ARL) Jurnal Inovasi dan Kreativitas (JIka) CHEDS: Journal of Chemistry, Education, and Science Indonesian Journal of Multidisciplinary Science JKP (Jurnal Kajian Pemerintah: Journal of Government Social and Politics) International Journal of Education and Social Science (IJESS) Private Law Jurnal Studi Ilmu Sosial dan Politik Journal of Accounting and Finance Management (JAFM) Jurnal Ilmiah Administrasi Pemerintahan Daerah Journal of Artificial Intelligence and Digital Business Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Innovative: Journal Of Social Science Research Ranah Research : Journal of Multidisciplinary Research and Development SOROT: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Multidisiplin Indonesia Karimah Tauhid Jurnal Laboratorium Khatulistiwa Al-Qiyadi Jurnal Manajmen Pendidikan Islam Blantika : Multidisciplinary Journal Az-Zakiy: Journal of Islamic Studies Indonesian Educational Administration and Leadership Journal (IDEAL) Jurnal Riset Gizi Jurnal Inovasi Global Smart Dedication: Jurnal Pengabdian Masyarakat Jurnal Cendekia Ilmiah Joong-Ki Tartib: Jurnal of Educational Management Jurnal Riset Gizi Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Jurnal Ilmu Informasi, Perpustakaan, dan Kearsipan
Ika Sartika
Pendidikan Matematika, Fakultas Matematika dan Ilmu Pengetahuan Alam, Universitas Negeri Medan (UNIMED), Medan, 20221, Sumatera Utara Indonesia
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Strategi Komunikasi Digital Oleh Content Creator Untuk Meningkatkan Brand Awareness Melalui Edutainment Tiktok @Pilihjurusan.Id Ghazalah, Abel Syifa; Sartika, Ika
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.9675

Abstract

Penelitian ini bertujuan untuk menganalisis strategi content creator dalam meningkatkan brand awareness akun TikTok Pilih Jurusan melalui pendekatan kualitatif dengan narasumber CEO, Head of Content, dan Manajer Operasional Bisnis. Pilih Jurusan merupakan platform edutainment yang aktif memproduksi konten informatif dan ringan tentang pemilihan jurusan kuliah sejak tahun 2020. Strategi kreatif yang diterapkan mengacu pada lima tahapan proses kreatif menurut Petty (1997), yaitu inspirasi, distilasi, perspirasi, evaluasi, dan inkubasi. Setiap konten dikemas menarik, relevan, dan sesuai dengan karakter brand yang ramah, informatif, serta relatable bagi pelajar. Keberhasilan strategi diukur menggunakan metrik kuantitatif seperti pertumbuhan followers, engagement rate, dan durasi tonton, serta metrik kualitatif seperti respons komentar dan penyebutan brand secara organik. Hasil penelitian menunjukkan bahwa sinergi antara strategi konten, tim kreatif yang solid, dan analisis mendalam terhadap audiens menjadi faktor kunci dalam optimalisasi brand awareness di platform digital.
Efektivitas Komunikasi Krisis Humas Perumda Tirta Pakuan Terhadap Citra Perusahaan atas Gangguan Distribusi Air : Studi pada Mahasiswi Komunikasi Digital dan Media Sekolah Vokasi IPB University Latifa, Zhauzan; Sartika, Ika
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.9737

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas komunikasi krisis oleh Humas Perumda Tirta Pakuan dalam membentuk citra perusahaan saat gangguan distribusi air. Penelitian ini menggunakan metode mixed method dengan pendekatan sequential exploratory, data dikumpulkan melalui wawancara, observasi, dan kuesioner. Hasil kualitatif menunjukkan bahwa strategi komunikasi Humas mencerminkan model Grunig & Hunt serta pendekatan SCCT dari Coombs. Analisis kuantitatif menggunakan uji Pearson menghasilkan nilai korelasi r = 0,620 dengan signifikansi < 0,001, yang menunjukkan hubungan positif dan signifikan antara efektivitas peran Humas dan citra perusahaan. Temuan ini menegaskan bahwa peran Humas yang strategis dan komunikatif berkontribusi penting dalam menjaga kepercayaan publik dan reputasi perusahaan.
Strategi Digital Marketing Teater Keliling Indonesia di Media Sosial Upaya Membangun Minat Generasi Muda : Studi pada Mahasiswi Komunikasi Digital dan Media Sekolah Vokasi IPB University Tamba, Putri Anugrah; Sartika, Ika
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.9750

Abstract

Perkembangan teknologi informasi dan komunikasi telah mengubah pola konsumsi informasi masyarakat, khususnya generasi muda. Teater sebagai seni pertunjukan tradisional menghadapi tantangan besar dalam mempertahankan relevansinya di tengah budaya digital. Penelitian ini bertujuan untuk menganalisis strategi digital marketing yang diterapkan Teater Keliling Indonesia melalui media sosial serta mengeksplorasi bagaimana kolaborasi antara pelaku teater dan kreator digital dapat meningkatkan minat generasi muda terhadap seni teater. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi. Teori SOSTAC digunakan untuk menganalisis strategi pemasaran digital, sementara teori Computer-Mediated Communication (CMC) digunakan untuk meninjau pola kolaborasi digital dan interaksi audiens. Hasil penelitian menunjukkan bahwa Teater Keliling Indonesia menerapkan strategi pemasaran digital yang responsif terhadap tren media sosial, dengan konten visual yang disesuaikan untuk menarik perhatian generasi muda. Kolaborasi dengan kreator digital dan optimalisasi media sosial berperan penting dalam membangun komunikasi dua arah, memperluas jangkauan promosi, serta memperkuat citra seni teater di kalangan audiens muda.
IMPLEMENTASI e-GOVERNMENT PADA PELAYANAN DAN PENGAWASAN OLEH DIREKTORAT JENDERAL IMIGRASI DALAM UPAYA KETAHANAN NASIONAL: ANALISIS STRATEGI DAN TANTANGAN Helistiawan, Anton; Sartika, Ika
Jurnal Ilmiah Kajian Keimigrasian Vol 8 No 2 (2025): Jurnal Ilmiah Kajian Keimigrasian
Publisher : Polteknik Imigrasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52617/jikk.v8i2.796

Abstract

Abstract. This study explores the implementation of e-Government in immigration services and supervision by the Directorate General of Immigration of Indonesia, particularly through systems such as immigration technology and management System. Within the framework of national resilience and digital transformation, this qualitative case study analyzes the effectiveness of digital systems, structural challenges, and the implications for the principle of digital sovereignty. The findings indicate that digitalization has enhanced service efficiency and immigration oversight but faces challenges including infrastructure disparity, dependency on foreign vendors, bureaucratic resistance, and limited inter-agency integration. The study recommends adopting the sovereignty-by-design principle, strengthening sovereign capacity building, and developing a Sovereign Interoperability Gateway to ensure a resilient, sovereign, and inclusive immigration digital transformation as a foundation for national resilience in the digital age. Keywords: e-Government; digital sovereignty; immigration supervision; national resilience
Implementation of Spbe Policy in Employment Services in Bogor City Khan, Sahib; Sartika, Ika
Action Research Literate Vol. 9 No. 8 (2025): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v9i8.3015

Abstract

The Government of Indonesia has established the Electronic-Based Government System (SPBE) policy through Presidential Regulation No. 95 of 2018 as a digital transformation initiative in governance. This policy aims to achieve effective, efficient, transparent, and accountable government, while improving the quality of public services. This study examines the implementation of the SPBE policy in labor services in the City of Bogor using a qualitative approach based on literature review and document analysis. The findings indicate that the Bogor City Government has adopted SPBE in the labor sector by developing the “BogorKerja” employment information system, which provides a job vacancy portal, online issuance of job seeker cards (AK1), and integration with national platforms (the Ministry of Manpower’s KarirHub). Labor-related licensing services and administrative processes have also been digitalized, for example through e-ticket services for AK1 processing and the use of online applications. Furthermore, Bogor City launched the digital platform “Bogor Single Window (BSW)” as a super-app integrating various public services – including employment services – accessible with a single login. This implementation is supported by the City’s Manpower Office as a key actor in verifying data, facilitating hybrid job fairs, and coordinating with central agencies. Nevertheless, challenges remain, such as cross-system integration, improving personnel IT competencies, ICT infrastructure, and user outreach. Innovations undertaken, such as e-ticketing, job-matching portals, and central-local service integration, have enhanced service efficiency. The study concludes that SPBE implementation in Bogor’s labor services has progressed in line with national policy, though continuous efforts in infrastructure enhancement, human resource capacity, and user adoption are needed to fully realize SPBE objectives.
Evaluating the SPBE-Based Monitoring and Evaluation System for Village Facilitators’ Performance Resmita, Tenti; Sartika, Ika
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 7 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), August 2025
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital transformation in public governance has driven the implementation of the Electronic-Based Government System (EBGS) as a key framework for enhancing efficiency, accountability, and transparency in public service delivery, including in village development management. This study aims to evaluate the effectiveness of the EBGS-based monitoring and evaluation system in assessing the performance of Professional Village Facilitators (PVFs) within the context of village assistance programs. A descriptive qualitative approach was employed, drawing primarily on document analysis, including the 2024 PVF Performance Evaluation SOP, EBGS evaluation reports, and academic references. Findings indicate that the evaluation system, based on the DRP and DRP Evkin applications, has successfully integrated daily activity reporting and qualitative supervisor assessments into a streamlined digital platform. The system applies a balanced scoring mechanism that combines quantitative metrics (working hours) and qualitative assessments (work competencies). The adoption of EBGS has enabled real-time performance tracking and reduced data distortion at the field level. Nonetheless, challenges persist, such as delays in supervisor assessments, vacant evaluator positions, and limited infrastructure capacity in certain regions. The system has also incorporated risk management principles by classifying technical and structural risks and adopting mitigation strategies grounded in both technological and organizational structures. These findings suggest that EBGS holds significant potential for improving performance evaluation governance at the village level. However, institutional reinforcement and technical support remain crucial. Policy recommendations include enhancing the digital capacity of PVFs, expanding system features, and strengthening infrastructure in remote areas to ensure equitable and sustainable EBGS implementation.
Kreativitas Video Editor dalam Pembuatan Iklan Komersial Produk Ronas PT Revas Utama Medika Effendi, Salaama Asyari; Sartika, Ika; Fahrurrizal, Fikry
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.9782

Abstract

Artikel ini membahas peran kreativitas editor video dalam menghasilkan iklan video komersial produk Ronas oleh PT Revass Utama Medika. Metode yang digunakan menggabungkan model AIDA untuk penyusunan konten dan alur cerita, serta model MDLC sebagai pedoman teknis dalam proses produksi video. Tahapan produksi meliputi konseptualisasi, perancangan, pengumpulan materi, penyuntingan, pengujian, hingga distribusi. Hasil dari proyek ini berupa video iklan berdurasi 45 detik yang mengintegrasikan visual sinematik, motion graphics, animasi bahan aktif, dan desain suara untuk mendukung pesan pemasaran. Penerapan kedua model terbukti efektif dalam meningkatkan daya tarik visual dan efektivitas komunikasi, sehingga mampu mendorong kesadaran merek (brand awareness) dan minat beli konsumen. Kesimpulannya, kreativitas editor video serta integrasi metode AIDA dan MDLC merupakan faktor kunci dalam menghasilkan iklan digital yang menarik, komunikatif, dan berhasil mencapai tujuan pemasaran.
Tantangan dan Strategi Implementasi SPBE dalam Reformasi Birokrasi Pelayanan Publik di Indonesia Subhan, Subhan; Sartika, Ika
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 7 No. 6 (2025): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v7i6.1809

Abstract

This research aims to describe in depth the challenges and implementation strategies of Electronic-Based Government Systems (EBS) in the context of public service bureaucratic reform in Indonesia. Using a descriptive-qualitative approach based on a literature study, this research examines various current data sources from books, scientific journals, and official regulations. The results show that the implementation of SPBE still faces multidimensional challenges, especially in the aspects of ICT infrastructure, system integration, public digital literacy, competence of state civil apparatus (ASN), leadership commitment, and organisational culture. The biggest challenge lies in the limited infrastructure and low digital skills, both among ASN and the general public. To overcome this, suggested strategies include strengthening digital infrastructure evenly, continuous digital competency training, improving cross-sector coordination, and reforming organisational culture towards digitalisation. This research confirms the importance of leadership commitment, policies that favour digital transformation, and a transparent and adaptive SPBE performance evaluation system to support more efficient, responsive, and accountable bureaucratic reforms
Manajemen Krisis SMA YPHB dalam Menangani Berita Negatif Terkait Kenakalan Remaja Rahayu, Sri; Sartika, Ika; Liawati, Euis
Action Research Literate Vol. 7 No. 10 (2023): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v7i10.168

Abstract

Semakin maraknya pemberitaan negatif tentang kenakalan remaja peserta didik sekolah menengah membutuhkan penanganan yang serius guna menjaga citra lembaga pendidikan. SMA YPHB mengalami krisis akibat berita negatif tentang tawuran. Penelitian ini bertujuan untuk mengetahui bagaimana implementasi komunikasi krisis dan penggunaan media social yang dilakukan oleh Humas dalam menangani pemberitaan negatif peserta didik. Jenis penelitian adalah kualitatif deskriptif dengan tipe penelitian studi kasus dengan menggunakan snownall sampling sebagai pemilihan 11 informan. Teknik pengumpulan data menggunakan wawancara, dokumentasi, dan tinjauan literatur. Peneliti menggunakan model analisis Miles dan Huberman untuk menganalisis data dan melakukan triangulasi untuk memeriksa validitas data. Hasil penelitian menunjukkan langkah-langkah manajemen krisis yang dilakukan SMA YPHB dengan identifikasi, analisis, isolasi, strategi dan program pengendalian. Setiap kegiatan di sekolah dipublikasikan dengan mengunakan media sosial (Instagram, Twitter, Facebook, tiktok dan kanal youtube YPHB Channel ). Kehumasan yang lebih terbuka dan manajemen krisis membuahkan hasil yaitu pemberitaan yang lebih seimbang . Dalam memberikan informasi kepada media, hasil penelitian juga menunjukkan bahwa YPHB telah memberikan informasi secara jujur, konsisten, dan relatif cepat.
IMPLEMENTATION OF PROJECT BASED LEARNING BASED ON SCIENCE, TECHNOLOGY, ENGINEERING, AND MATHEMATICS (STEM) IN CALCULATING BACTERIAL POPULATION GROWTH Sartika, Ika; Fuadaturrahmah
Jurnal Pelita Pendidikan Vol. 13 No. 3 (2025): JURNAL PELITA PENDIDIKAN
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explore the implementation of project based learning (PjBL) based on Science, Technology, Engineering, and Mathematics (STEM) in calculating bacterial population growth. The research was conducted using a classroom action research (CAR) design with students of Parulian Senior High School as participants. Through the PjBL – STEM approach, students were angaged in project activities that entegrated biological concepts of bacterial growth with mathematical models, particularly exponential and logistic growth equations. Data were collected through observations, tests, and student project reports, then analyzed descriptively. The results showed that the implementation of PjBL-STEM improved students’ understanding of bacterial growth concepts, enhanced their ability to apply mathematical calculations in biological contexts, and fostered collaboration and problem-solving skills. This study demonstrates that integrating STEM-based project learning into biology classes effectively enhances students’ conceptual mastery and critical thinking.
Co-Authors Achmad, Mansyur Adinda, Nurcaweda Riztria Agustina, Gina Ahmad Farihin Ai Mulyani Akbar Firansa Akbar, Sachrial Alma’arif, Alma’arif Ambarita, Indah Andi Pitono Anindita Primastuti anjaly, Habsari Sarah Anung, Anung Apriliani, Afmi Aristi, Farra Amalia Avina Farhanah, Pipin Bahrullah Akbar Basman Bilal Ahmad Anugrah Candra, Edi Daryono, Guntur Dheri Febiyani Lestari Dinata, Rabin Ridho Djohan, Herlinda Djohermansyah Djohan Een Herdiani Effendi, Salaama Asyari Effendy, Khasan Eko Budi Santoso Erwinsyah, Muhammad Fachrurrizal, Fikry Fadriani, Hetty Fahrurrizal, Fikry Faria Ruhana Febri Yanto, Febri Fitria Olivia Fuadaturrahmah, Fuadaturrahmah Ghazalah, Abel Syifa Giban, Elai Givy Devira Ramady Haikal Ali, Haikal Harki, Gusvandi Helistiawan, Anton Henry Arianto Herdiyanti, Herdiyanti Hermawaty, Hermawaty Hugua, Hugua Ilham, Muh Ismail Nurdin Karuni, Alkayla Khair, Otti Ilham Khairi, Halilul Khan, Sahib Kisowo Jumino, Tri Krama, Arif Budiman La Ode Isa Labolo, Muhadam Latifa, Zhauzan Lelono, Gatot Leonard Dharmawan Lestari, Ninik Sri Liawati, Euis Lindawaty, Debora Sanur Mahardika, Andrew Ghea Mahrani, Arkania Safialuna Maryani, Dedeh Muflihah Isnawati Mughni Munggaran, Muhammad Muhammad Faqih Mukroni, Mukroni Nastia, Nastia Nazah, Farida Nurun Nurohma P. Manohara, Brigita Pandawa, Helmi PARDEDE, Mazmur Pasaribu, Muhammad Yassin Kurniawan Perkasa, Risang Achmad Putra Permatasari, Raden Willa Puji Hastuti Puspita, Ari Isnaeni Puspitasari, Dara Pusung, Crist Reinhard Putri, Syifa Amalia Rahmi, Eziza Ramdani, Guruh Reski Ana Abadi Resmita, Tenti Retno Dwimarwati Rici Tri Harpin Pranata Rifalsyah, Fahriza Rita Rahmawati Rizqi, Radithya Cahya Rowa, Hyronimus Ruhimat, Ismet Rumahorbo, Yustina Evelina Derita Safitri, Apriyani Eka Salamatul Afiyah Samsudin Samsudin Santiko Aji, Hendra Santoso, Hudi Saprudin, Endin Selvia Junita Praja Sembiring, Hendri Setiawan, Velentina Setyo Prihatin, Setyo Sirait, Kerenhapukh Eunike Befalya SRI RAHAYU Sri Redjeki Slamet Subhan Subhan Suhana, Asep Sumawijaya, Hendri Sundari, Wildan Supama Wijaya, Abung Supriatna, Tjahya Suriaatmaja, Bayu SURYANI Tamba, Putri Anugrah Tampang, Mesriani Tjenreng, M. Zubakhrum Tumpuk, Sri UTAMI, YUANITA Wahyu Budi Priatna Waluyo Wastap, Jaeni B. Wihana, Dadang Winarko, Heru Wulansari, Ratu Diah Zuhra, Arummaisya Rosdiana Zulfa, Fitria Zulfatus Shopiah, Nawa