p-Index From 2021 - 2026
22.126
P-Index
This Author published in this journals
All Journal AKUNTABILITAS Jurnal Siasat Bisnis Journal of Business & Banking Jurnal Pekommas JMM17: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Maneksi (Management Ekonomi Dan Akuntansi) EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Manajemen Strategi dan Aplikasi Bisnis YUME : Journal of Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Manajerial MANAJEMEN DEWANTARA Jurnal Ekonomi Manajemen Sistem Informasi Management Studies and Entrepreneurship Journal (MSEJ) Kontribusia : Research Dissemination for Community Development Jurnal Ilmiah Manajemen Kesatuan Jurnal Riset Entrepreneurship Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) INNOVATION RESEARCH JOURNAL Didaktika: Jurnal Kependidikan Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ilmiah Ekonomi Manajemen : Jurnal Ilmiah Multi Science DedikasiMU: Journal of Community Service GHIDZA MEDIA JURNAL Jurnal Ekonomi EKONOMIKA45 Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Economic Reviews Journal Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Jurnal Mahasiswa Manajemen Master: Jurnal Manajemen dan Bisnis Terapan Journal of Nursing Science Update Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Innovative: Journal Of Social Science Research Indonesian Vocational Research Journal Conscilience: Jurnal Penelitian dan Pengabdian Masyarakat SAUJANA : Jurnal Perbankan Syariah dan Ekonomi Syariah Jurnal Pengabdian Manajemen Mount Hope Global Economic Journal IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Inovasi Bisnis Manajemen dan Akuntansi Assyarikah: Journal Of Islamic Economic Business Journal of Islamic economics Perspectives (JIEP) Jurnal Ekonomi, Bisnis dan Manajemen Atestasi : Jurnal Ilmiah Akuntansi Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Claim Missing Document
Check
Articles

Analysis of electronic word of mouth (e-wom), price, and product quality on purchase decisions at skintific Dwi Rahayu, Putri; Sukaris, Sukaris
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/ekonomi.v13i01.3660

Abstract

This research aims to analyze and test electronic word of mouth, specifically regarding price and the quality of a Skintific product, in influencing the decision to purchase. Data collection efforts involved distributing questionnaires through the application of Google Forms. The research applied data analysis through validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, and t-testing with the assistance of the SPSS application. The results indicate that the variables of electronic word of mouth and product quality have an influence on consumer decisions to make a purchase. However, the variable of price itself does not have an impact on consumer purchase decisions.
Analysis of the Influence of Brand Image, Price, and Digital Marketing on Purchasing Decisions in Tea Break Consumer Meriska, Idzza Hayu; Sukaris, Sukaris
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4725

Abstract

The purpose of this research is to understand the extent of the impact of brand image, price and digital marketing on purchasing decisions for Tea Break customers. This research was carried out using quantitative research methods which can be interpreted as methods used to research certain populations or samples, collecting data using techniques such as observation, interviews, questionnaires, along with literature and literature reviews to test the hypotheses that have been established. The sample in this research was 168 Tea Break consumers. The sampling technique is accidental sampling. The results of this research show that brand image and digital marketing influence purchasing decisions, while price does not influence Tea Break purchasing decisions.
PENERAPAN CRM (CUSTOMER RELATIONSHIP MANAGEMENT) PADA MITRA KELOMPOK TANI PT. PERMANA SIDAT INDONESIA Monicha Ayu Maulani; Sukaris
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 3 (2021): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v1i3.3

Abstract

Currently, developments in the increasingly advanced business world have led to increasingly fierce competition. One way to maintain the survival of the company is to maintain good relationships with customers. Because from research results retaining existing customers is much easier than getting new customers. Very tight business competition will really require strategic steps to deal with it. Old customers must be maintained by paying attention to all customer needs and also satisfying customer service. For new customers, efforts are made to become regular customers, by building relationships with customers. Companies engaged in the sale of goods such as companies engaged in the sale of motorcycles are facing stiff competition. It is very important to know and meet customer needs quickly and precisely. The presence of Customer Relationship Management (CRM) will be able to overcome the above problems because the purpose of CRM is to get the core of the unclear customer concept and put it in the application framework. One of the steps that can also be taken to deal with this problem is to utilize the technology and existing marketing concepts, namely the use of IT-based CRM (Customer Relationship Management). To be able to take advantage of this CRM needs to be built first in stages. The current condition of trading companies in the field of motorcycle sales will be explored and observations will be made on the need for services that can be provided to customers. In the process, CRM shows how marketing works and the system that is run must be able to support the company's environment with customers. Keywords : Customer, Customer Relationship Management, Customer Satisfaction, Customer Needs,
PENGARUH PROMOSI, PROSEDUR KREDIT, TINGKAT SUKU BUNGA TERHADAP KEPUTUSAN NASABAH DALAM PENGAMBILAN KREDIT ULTRA MIKRO PADA PERUMDA BPR BANK GRESIK Novita Devi Wulansari; Sukaris Sukaris
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 3 (2021): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v1i3.5

Abstract

Unstable economic conditions during the pandemic resulted in several problems among Micro, Small and Medium Enterprises (MSMEs), namely a decrease in sales turnover to bankruptcy due to losses. The customer's decision to take credit is a process of selecting several alternative credit options after considering the related factors. Factors that influence customer decisions in taking credit at financial institutions include location, service, credit facilities, interest rates, credit terms and procedures and promotions. This study aims to determine the effect of promotions, credit procedures and interest rates on customer decisions in conducting ultra micro loans at PERUMDA BPR Bank Gresik. The research method used is quantitative method, with a population of 602 ultra micro credit customers at PERUMDA BPR Bank Gresik. The sample in this study used purposive sampling, namely the method of determining the sample with certain considerations. The sample used in this study were 86 respondents, the data collection technique used a questionnaire. The analysis technique uses multiple regression analysis. Promotion has a positive and significant effect on Customer Decisions in Taking Ultra Micro Credit. Credit Procedures have a positive and significant impact on Customer Decisions in Taking Ultra Micro Credit. Interest rates have a positive and significant effect on Customer Decisions in Taking Ultra Micro Loans.
Co-Authors Abdul Rozaq Abdullah Jaya Syaputra Abdurahman Faris Abdurrahman Faris Indriya Himawan Abi Hanif Dzulquarnain Abimansyah Hery Wira Wicaksana Achmad Davis Endy Pratama Achmad Nur Fuad Achmad Thoriq Fanani Achmad, Abdul Kholid Adenta Putra Fara Adiaz Aditya Pratito Adinda Berliana Agung Puji Astono Agus Maulana Ramadhan Ahmad Arif Badruz Zaman Ahmad Fauzy Eprilyanto Ahmad Fikri Ramadhan Ahmad Iqbal Wachid Ahmad Nur Kholis Ahmad Qoni Dewantoro Ahmad Rifqi Firmansyah Ainanda Al Fatina Ajeng Yanisha Aji Sudarsono Akbar , Muhammad Aiza Akhiruddin, Anita Akhmad Wasiur Rizqi Al kusani Al Kusani Al Kusani Al Ubaidiyah, Arfaul Auni Alfi Rohmatika Alkusani Alkusani, Alkusani Amalia Rahma Amalia Rahma Ambarwati Eka Lestari Ana Dwi Silvana Ana Malikah Syarifatin Ananda Gilang Saputra Andi Rahmad Rahim Anis Sholachiyah Anita Handayani Apriliana Apriliana Arasy Alimudin Ardi, Nizar Septa Arick Rachmah C. Z Aries Kurniawan Arya Setya Nugroho Asep Saepuloh Asep Saepuloh Ashari, Imam Ath'af, Syathirotul Atikotul Fauziyah Aulia Handayani Ayunaning, Kholidia Ayunda Sayyidatul Ifadah Azizatul Laili Azza Roh, Indira Halimatu Bagus Hariyanto Beni Dwi Komara Budiono, Nugrahadi Dwi Pasca Budiyono Prestyadi Budiyono Pristyadi Bunga Hidayati Cahyadi, Nur Candra Ayu Pramesti Cathleya Anglelyn Christiana Siska Sari Citra Andriani Citra Ayu Putriningtyas Damarsari Ratnasahara Elisabeth Darmawan Aditama Deny Andesta Dewantoro, Ahmad Qoni Dhiemas Arya Putra Diah Ratna Sari Dian Indah Sari Diany Faila Sophia Hartatri Didin Saputra Didin Suliyantono Dien Mardhiyah Dimas Wiratama Dini Marita Sari Dodi Jaya Wardana Dwi Novri Supriatiningrum Dwi Nurlaily , Regina DWI RAHAYU, PUTRI Dwi Rianti, Vivi Edy Safitri Eka Permady Eka Srirahayu Ariestiningsih Elisabeth, Damarsari Ratnasahara Eliyani Eliyani Elmi Firda Azifatul Muhibbah Elok Vilantika Endah Mulyani Endah Mulyani, Endah Erisca Dwi Elvira Ernawati Ernawati Ernawati Ernawati Ernawati Ernawati Erni Purwanti Esti Dwi Winanti Eva Desembrianita Fadhilah Dwi Oktaviona Faerul Falaq Fahrudin Fahrudin Faizal Amsyari Fani Sofwan Farichatul Ainiyah Faris Firmansyah, Muhammad Fatimatul Khikmiyah Fauziyah, Nur Febriana Diana Ningsih Firdah Vebriyanti Firdausi, Aulia Firmani, Ummul Gadis Dinda Finissha Ganis Irham Fanani Habib Fahrizal Ali Hadi Ismanto Hanifah Rahmawati Hendra Suwardana Hendra Suwardana, Hendra Hendriyan Aji F Heni Indapratiwi Henny Dwi Bhakti Herdianto Mappaseng Heri Cahyo Bagus Setiawan Heru Baskoro Hidayanti Qurani, Risca Hilda Ayu Hendrawati Hilda Rodhotul Ainiyah Hilyatun Nisak Ibrahim Masuqi Ika Ainun Munzilin Ikfina Rizki Imam Wahyu Ramadhan Indra Gita Anugerah Indra Gita Anugrah Indra Irawan Indro Kirono Indro Kirono Iqnatia Alfiansyah Irmawati Irmawati Ismail Marzuki Jiwangga Hadi Nata Joko Suyono Jolanda Laurie Julianti Puji Kartika Jumadi Jumadi Keziah Frydha Putri Arwantini Khaniful Umam, Muhammad Kirana Warita Megowati Kurnia, Safira Dewi Laily , Nadhirotul Lidinul Khaq M. Gerri Setia B M. Khoirun Nasikin Maghrufan Khakim Maharani, Shinta Puspa Mahjudin Mahjudin Mahmudah, Choirotul Mario Ardianto Mar’atus Sholihah Masyhudi Masyhudi Maulida, Aizzatul Maulidyah Amalina Rizqi Ma’had Wicaksono Meriska, Idzza Hayu Miranda Angelina Moch Agung Setiabudi Moch. Saleh Mochamad Faiz Murtadho Mochammad Hafizh Maulana Moh Fachrudin Moh Faiqul Humam Moh. Adhim Moh. Dian Kurniawan Moh. Erfan Nurshayet Moh. Farid Atho'illah Fahrur Rozi Mohamad Bintang Pratama Mohammad Ariyanto Mohammad Ghozali Musadhad Monicha Ayu Maulani Monicha Ayu Maulani Mubarok, Achmad Misbachul Muhammad Aufa Muhammad Faris Kamaaluddin Muhammad Ilham Rizaldi Muhammad Ilham Sukma Muhammad Iqbal Ash Shidiq Muhammad Wahyu Mustakim Mustakim Mutahro Mutahro Nabila Anjani Eka Putri Nadhifah Salsabilah Nadhirotul Laily Nadia Putri Liani Pradini Nanang Khoirul Umam Nasrul Hidayat Nazilah, Rifdatun Niken Aquinta Putri Nina Aini Mahbubah Nindya Eka Puspitasari Ninik Anadiyah Nisa Fitri Amalia Nitha Pramestia Dhevi Noor Amirrudin Noor Amiruddin Novi Darmayanti Novi Darmayanti Novia Rahmawati Noviarani, Khurin In Novita Devi Wulansari Novita Devi Wulansari Novita Tri Yulia Nur Azis Prasetyo Nur Cahyadi Nur Cahyadi Nur Fauziyah Nur Hidayat Nur Hidayat Nur Hidayat Nur Layli Fitria Nurhayati Nurhayati Nurtalitha Alifia Rochma Nyimas Wardatul Afiqoh Oldive Meigres Zenit Panca Iswandiary, M. Bagus Parianti Parianti Prahara, Lintang Heydi Pressa Perdana Surya Saputra Prima Okta Islamiyah Pujianto Nur Romadlon Puspita Sari, Riska Dwi Putri Iyliana Natasha Putri Nurlita Anggraini Qozaemah, Siti R. Achmad Djazuli Rahmad Jumadi Rahmat Agus Santoso Reza Askrun Ashadi Ribeh Najib Muhammad Rifki Arikah An Namla Riris Dia Mariati Riris Dia Mariati Riska Widiyanita Batubara Riskha Aulia Rivai, Abdur Rizky Bagus Kuncoro Rohmah, Ziadatur Rohman, Wahyu Mutiara Rosyadan, Mohammad Da’i Roziana Ainul Hidayati Safitri, Indah Santya Dian Pratiwi Septian Aditya Shochibul Mighfar Silviana Putri Indah Sari Slamet Asari Sri Hartini Sri Karya Hakima R Suhaili Suhaili Sukartini, Lisa Suwandi Suwandi Suwandi, S. Suwarno Suyono, Aldrin Arizona Suyono, Joko Syahrani, Safrelia Salsabiella Syahrita Nur Diana Syaiful Syaiful Syamsul Arifin Taranggana Ari Sakti Tri Ariprabowo Tri Yuli Ardiansyah Trias Fitri Ariza Umi Chotijah Utami, Dwi Retnaningtyas Vivit Ardiansyah Wahyu Ilham Pradana Walied Ghaly Wenti Krisnawati Widiharti Widiharti Widiharti, Widiharti Widya Indah Maghfiroh Widyasari Puspa Permata Witra Wijanarko, Rendhy Nur Rokhim Wijayanti, Tri Cicik Wildan Pradana Wiwik Widiyawati Wulan Rahayu Wulandari, Della Umi Yan Ubaidilah Muttaqin Yanuar Pandu Negoro Yeha Reine Nabilah Adiratna Yulia Ayu Nastiti Yusa, Ali Yusak, Ali Yusfifa Nanda Maulida Pradana Zahra Dini Santoso Zahrotul Firdaus Zainal Arifin Zufra Inayah