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Sukaris
Universitas Muhammadiyah Gresik
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Optimalisasi Layanan Free Pick Up Service Pada PT Pos Indonesia (Persero) KCU Jember Faris Firmansyah, Muhammad; Sukaris
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 3 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v5i3.1807

Abstract

Dengan berkembangnya teknologi, perusahaan perlu bertindak cepat dan akurat agar tetap kompetitif. Begitu pula dengan PT Pos Indonesia (Persero) yang wajib mengoptimalkan layanannya agar mampu bersaing dengan kompetitor lainnya. Penelitian ini bertujuan mengoptimalisasi layanan penjemputan gratis di PT Pos Indonesia (Persero). Penelitian ini menggunakan metode kualitatif dengan pengumpulan data menggunakan teknik wawancara naratif. Survey menggambarkan optimalisasi yang telah dilakukan PT Pos Indonesia (Persero) kepada mitra dan pelangganya sangat baik sehingga banyak perusahaan untuk menggunakan jasa PT Pos Indonesia (Persero) untuk mengirimkan dokumen. Meski mulai menjalin kerja sama, PT Pos Indonesia (Persero) diharapkan selalu meningkatkan pelayanannya agar tidak tertinggal dari jasa pengiriman barang lainya.
Strategi Pemasaran Melalui Swot Analisys Dalam Meningkatkan Daya Saing Pada Rumah Sakit Permata Hati Lamongan : Marketing Strategy Through SWOT Analysis to Enhance Competitiveness at Permata Hati Hospital, Lamongan Nur Adinda Qurrotul Aini; Sukaris Sukaris
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 8 No. 1 (2026): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/jpema.v8i1.651

Abstract

This study aims to analyze the marketing strategy of Permata Hati Lamongan Hospital in enhancing competitiveness through a SWOT Analysis approach. The research employed a descriptive qualitative method with data collection techniques including interviews, observations, and documentation. The analysis was conducted by identifying internal factors (strengths and weaknesses) as well as external factors (opportunities and threats) influencing the hospital’s marketing performance. The results indicate that the hospital possesses several strengths, including strong local branding, humanistic services, partnerships with BPJS and private insurance providers, and the availability of healthcare service packages. However, several weaknesses were identified, such as suboptimal digital promotion, inconsistent updates of doctors’ schedules, and the absence of a dedicated marketing team. Opportunities that can be leveraged include the use of social media, collaboration with educational institutions and agencies, and support from government health programs. Meanwhile, threats include intense competition among healthcare facilities, changes in patient behavior relying on digital reviews, and increasingly strict health promotion regulations. Based on the SWOT analysis, SO, WO, ST, and WT strategies were formulated as recommendations to strengthen marketing and improve competitiveness. The study concludes that strengthening digital marketing, developing technology-based service innovations, and improving information management are strategic steps that need to be implemented to address the increasingly complex dynamics of competition in the healthcare industry.
Digital Transformation For Sustainable Village Tourism Sukaris Sukaris; Indro Kirono
Jurnal Manajerial Vol. 12 No. 01 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i01.9447

Abstract

Background - The importance of transforming village tourism towards sustainable digital or smart tourism villages, in the Indonesian context there are still few studies on the topic of digital tourism villages that try to explore approaches to developing tourism villages with their impact and sustainability based on the internet of thought. So that this sustainability is able to make tourist villages good in terms of tourist attraction as well as positive economic, environmental and social impacts for village communities, so that its management can be effective and efficient. The development of digital tourism villages is a development model that provides maximum opportunities for villages and especially tourism to be managed on a knowledge basis. Aim - The aim of this research is to develop sustainable digital-based village tourism. Design /Methodology /Approach - This study employs a qualitative research methodology in which informants are interviewed in-depth to gather data. Findings - The research results show that digital-based village tourism development can increase the competitiveness and welfare of villages without sacrificing the environment. Digitalization makes promotions, online reservations and tourism management easier with data-based technology and artificial intelligence. Smart tourism supports sustainability through waste management, renewable energy and environmentally friendly transportation. Economic opportunities grow with digital literacy for people to develop MSMEs and sell products online. Challenges such as infrastructure and internet access must be overcome through collaboration. Research Implications - Further research can provide further insight into how digital technology can be utilized optimally to create tourist villages that are more innovative, sustainable and highly competitive. Research Limitations - This research only explores data from tourism managers, tourism village assistants and information systems academics so it does not involve other stakeholders such as government, visitors and media, as well as the private sector as pillars of the pentahelix.
The Effect Of Locus Of Control, Career Motivation, Knowledge On Interest In Building A Sustainable Career On Human Resources With The Mediation Of Self-Efficacy Heru Baskoro; Sukaris Sukaris
Jurnal Manajerial Vol. 12 No. 01 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i01.9461

Abstract

Background - Currently, job prospects or careers for management students, especially those interested in human resource management, need to be evaluated whether they are still promising. In the context of the world of work, individuals who want a career in this field will specialize in managing the workforce in various types of organizations. This includes various topics, such as employee management, employment law, business ethics, HR data analysis, organizational development, and HR management strategies. Aim - obtain empirical evidence of the sustainable career interests of students interested in human resource management concentrations which are effected by locus of control, knowledge, motivation, self-efficacy. Design /Methodology /Approach - Quantitative research design with a sample of management students concentrating in human resource management at UMG, with a target sample carried out in a saturated manner. The analysis method used is path analysis with the help of WarpPls. Findings - That locus of control has no effect on self-efficacy, motivation has an effect on career self-efficacy, knowledge has an effect on self-efficacy, locus of control has no effect on interest in a sustainable career, career motivation has an effect on interest in a sustainable career, knowledge has an effect on interest in a sustainable career, self-efficacy has an effect on interest in a sustainable career, locus of control has no effect on interest in a sustainable career through self-efficacy, career motivation has an effect on interest in a sustainable career through self-efficacy, and knowledge has no effect on interest in a sustainable career through self-efficacy. Research Implications - That if students want to have a career in the field resource humans must increase their knowledge and literacy rules- labor regulations that act as the initial foundation for pursuing a sustainable career and need to continue to increase knowledge and capabilities. Theoretical implications can use self-efficacy as a mediator between career motivation and sustainable career intentions in the field of human resources. Research Limitations - This research only explores data from student sources who chose an interest in human resources, as well as the expected sample target which was not met, so that in the future research can make comparisons of career interests in the field of human resources involving many students as respondents.
Building Positive Word-Of-Mouth Reputation: Examining The Mediating Role Of Customer Satisfaction In The Relationship Between Service Quality And Customer Value Sukaris Sukaris
Jurnal Manajerial Vol. 13 No. 01 (2026): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v13i01.11087

Abstract

Background- Intensifying competition among private universities institutions in Indonesia has increased the need to identify strategic factors that drive positive word of mouth (WOM) among students. Aim- This study aims to examine the effects of service quality on customer value and student satisfaction, as well as to test the mediating role of student satisfaction in the relationship between service quality, customer value, and WOM. Design /methodology /approach- This study uses a quantitative approach with a survey method on 200 active students at one of the PTS in Gresik Regency. Data were analyzed using multiple linear regression to examine the relationships among the study variables. Findings- The results indicate that service quality has a positive and significant effect on customer value and student satisfaction. In addition, customer value significantly influences student satisfaction. The key finding reveals that student satisfaction plays a mediating role in strengthening the effects of service quality and customer value on positive WOM. Research implications- This study contributes empirical evidence to the service marketing and private universities literature and offers practical implications for private universities administrators in developing sustainable service quality and customer value strategies. Research limitations- This study used a cross-sectional design and one research location, so it was not able to capture changes in student perceptions longitudinally and limited the generalizability of the findings to other private universities contexts.
The Role of Word of Mouth and Digital Media in Increasing Promotion Effectiveness Yuyun Wahyudi; Sukaris Sukaris
Advances in Business & Industrial Marketing Research Vol. 4 No. 2 (2026): February - May
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v4i2.852

Abstract

Purpose: This study analyzes the role of Word of Mouth (WoM) and digital media in enhancing promotional effectiveness at PT. Gresik Anugrah Sejahtera in a B2B industrial service context. Research Method: A qualitative descriptive case study was conducted using purposive sampling. Data were collected through interviews with management and business partners, direct observation, and company documentation. Data analysis applied data reduction, display, and conclusion drawing with source triangulation. Results and Discussion: Findings show that WoM is crucial in maintaining trust, loyalty, and demand stability, but its impact is limited to existing networks. Digital media is utilized but not strategically managed, resulting in limited contribution to market expansion. Lack of integration between WoM and digital media leads to defensive promotional practices. Implications: Companies should integrate WoM and digital media to improve promotional effectiveness and competitiveness. Future research may apply quantitative or mixed methods. Originality: This study highlights the integration gap between WoM and digital media in B2B industrial services.
Collaboration of the 'Merah Putih' Village Cooperative Business Model and Public Kitchens in Supporting Local Food Security Sukaris Sukaris; Havy Wardana; Anik Nur Cholifah; Tomi Indarto; Suwandi Suwandi; Hernum Daya Wati; Suwarno Suwarno; Wiwik Widiyawati; Endah Mulyani
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6542

Abstract

Local food security is a strategic issue in sustainable development, especially amidst challenges in food distribution, unequal access, and increasing nutritional needs of the community. Strengthening community-based food systems has encouraged the emergence of the Merah Putih Village Cooperative (KDMP) as a village economic aggregator and the Free Nutritional Meal Program (MBG) through public kitchens as food providers for vulnerable groups. The collaboration between these two institutions is seen as capable of shortening the supply chain, increasing the absorption of local products, and strengthening the people's economy. Data were collected through in-depth interviews, observations, documentation studies, and focus group discussions, then analyzed using thematic analysis techniques to obtain a comprehensive contextual understanding. The research findings indicate that collaboration between KDMP and public kitchens has significant potential to build a more organized food distribution chain, provide a stable market for village products, and create economic opportunities for local communities. However, institutional fragmentation, technological limitations, varying procurement mechanisms, and the lack of quality standards remain key obstacles. This study concludes that collaborative business models can be an effective strategy for building an inclusive and resilient local food ecosystem if supported by strengthened governance, supply chain digitalization, and cross-sector partnerships. Theoretically, this research contributes to the development of collaborative governance and community-based business models by demonstrating that synergy between local organizations can increase food system resilience while expanding the role of cooperatives as community economic institutions. Consequently, local governments and program managers need to promote collaborative regulation, institutional capacity building, and investment in logistics infrastructure to ensure the sustainability of village-based food systems.
Co-Authors Abdul Rozaq Abdullah Jaya Syaputra Abdurahman Faris Abdurrahman Faris Indriya Himawan Abi Hanif Dzulquarnain Abimansyah Hery Wira Wicaksana Achmad Davis Endy Pratama Achmad Nur Fuad Achmad Thoriq Fanani Achmad, Abdul Kholid Adenta Putra Fara Adiaz Aditya Pratito Adinda Berliana Agung Puji Astono Agus Maulana Ramadhan Ahmad Arif Badruz Zaman Ahmad Fauzy Eprilyanto Ahmad Fikri Ramadhan Ahmad Iqbal Wachid Ahmad Nur Kholis Ahmad Qoni Dewantoro Ahmad Rifqi Firmansyah Ainanda Al Fatina Ajeng Yanisha Aji Sudarsono Akbar , Muhammad Aiza Akhiruddin, Anita Akhmad Wasiur Rizqi Al kusani Al Kusani Al Kusani Al Ubaidiyah, Arfaul Auni Alfi Rohmatika Alkusani Alkusani, Alkusani Amalia Rahma Amalia Rahma Ambarwati Eka Lestari Ana Dwi Silvana Ana Malikah Syarifatin Ananda Gilang Saputra Andi Rahmad Rahim Anik Nur Cholifah Anis Sholachiyah Anita Handayani Apriliana Apriliana APRILIANA, APRILIANA Arasy Alimudin Ardi, Nizar Septa Arick Rachmah C. Z Aries Kurniawan Arya Setya Nugroho Asep Saepuloh Asep Saepuloh Ashari, Imam Ath'af, Syathirotul Atikotul Fauziyah Aulia Handayani Ayunaning, Kholidia Ayunda Sayyidatul Ifadah Azizatul Laili Azza Roh, Indira Halimatu Bagus Hariyanto Beni Dwi Komara Budiono, Nugrahadi Dwi Pasca Budiyono Prestyadi Budiyono Pristyadi Bunga Hidayati Cahyadi, Nur Candra Ayu Pramesti Cathleya Anglelyn Cholifah, Anik Nur Christiana Siska Sari Citra Andriani Citra Ayu Putriningtyas Damarsari Ratnasahara Elisabeth Darmawan Aditama Deny Andesta Dewantoro, Ahmad Qoni Dhiemas Arya Putra Diah Ratna Sari Dian Indah Sari Diany Faila Sophia Hartatri Didin Saputra Didin Suliyantono Dien Mardhiyah Dimas Wiratama Dini Marita Sari Dodi Jaya Wardana Dwi Novri Supriatiningrum Dwi Nurlaily , Regina DWI RAHAYU, PUTRI Dwi Rianti, Vivi Edy Safitri Eka Permady Eka Srirahayu Ariestiningsih Elisabeth, Damarsari Ratnasahara Eliyani Eliyani Elmi Firda Azifatul Muhibbah Elok Vilantika Endah Mulyani Endah Mulyani, Endah Erisca Dwi Elvira Ernawati Ernawati Ernawati Ernawati Ernawati Ernawati Erni Purwanti Esti Dwi Winanti Eva Desembrianita Fadhilah Dwi Oktaviona Faerul Falaq Fahrudin Fahrudin Faizal Amsyari Fani Sofwan Farichatul Ainiyah Faris Firmansyah, Muhammad Fatimatul Khikmiyah Fauziyah, Nur Febriana Diana Ningsih Firdah Vebriyanti Firdausi, Aulia Firmani, Ummul Gadis Dinda Finissha Ganis Irham Fanani Habib Fahrizal Ali Hadi Ismanto Hanifah Rahmawati Havy Wardana Hendra Suwardana Hendra Suwardana, Hendra Hendriyan Aji F Heni Indapratiwi Henny Dwi Bhakti Herdianto Mappaseng Heri Cahyo Bagus Setiawan Hernum Daya Wati Heru Baskoro Hidayanti Qurani, Risca Hilda Ayu Hendrawati Hilda Rodhotul Ainiyah Hilyatun Nisak Ibrahim Masuqi Ika Ainun Munzilin Ikfina Rizki Imam Wahyu Ramadhan Indarto, Tomi Indra Gita Anugerah Indra Gita Anugrah Indra Irawan Indro Kirono Indro Kirono Iqnatia Alfiansyah Irmawati Irmawati Ismail Marzuki Jiwangga Hadi Nata Joko Suyono Jolanda Laurie Julianti Puji Kartika Jumadi Jumadi Keziah Frydha Putri Arwantini Khaniful Umam, Muhammad Kirana Warita Megowati Kurnia, Safira Dewi Laily , Nadhirotul Lidinul Khaq M. Gerri Setia B M. Khoirun Nasikin Maghrufan Khakim Maharani, Shinta Puspa Mahjudin Mahjudin Mahmudah, Choirotul Mario Ardianto Mar’atus Sholihah Masyhudi Masyhudi Maulida, Aizzatul Maulidyah Amalina Rizqi Ma’had Wicaksono Meriska, Idzza Hayu Miranda Angelina Moch Agung Setiabudi Moch Ridho Setyo Wibowo Moch. Saleh Mochamad Faiz Murtadho Mochammad Hafizh Maulana Moh Fachrudin Moh Faiqul Humam Moh. Adhim Moh. Dian Kurniawan Moh. Erfan Nurshayet Moh. Farid Atho'illah Fahrur Rozi Mohamad Bintang Pratama Mohammad Ariyanto Mohammad Ghozali Musadhad Monicha Ayu Maulani Monicha Ayu Maulani Mubarok, Achmad Misbachul Muhammad Aufa Muhammad Faris Kamaaluddin Muhammad Ilham Rizaldi Muhammad Ilham Sukma Muhammad Iqbal Ash Shidiq Muhammad Wahyu Mustakim Mustakim Mutahro Mutahro Nabila Anjani Eka Putri Nadhifah Salsabilah Nadhirotul Laily Nadia Putri Liani Pradini Nanang Khoirul Umam Nasrul Hidayat Nazilah, Rifdatun Niken Aquinta Putri Nina Aini Mahbubah Nindya Eka Puspitasari Ninik Anadiyah Nisa Fitri Amalia Nitha Pramestia Dhevi Noor Amirrudin Noor Amiruddin Novi Darmayanti Novi Darmayanti Novia Rahmawati Noviarani, Khurin In Novita Devi Wulansari Novita Devi Wulansari Novita Tri Yulia Nur Adinda Qurrotul Aini Nur Azis Prasetyo Nur Cahyadi Nur Cahyadi Nur Fauziyah Nur Hidayat Nur Hidayat Nur Hidayat Nur Layli Fitria Nurhayati Nurhayati Nurtalitha Alifia Rochma Nyimas Wardatul Afiqoh Oldive Meigres Zenit Panca Iswandiary, M. Bagus Parianti Parianti Prahara, Lintang Heydi Pressa Perdana Surya Saputra Prima Okta Islamiyah Pujianto Nur Romadlon Puspita Sari, Riska Dwi Putri Iyliana Natasha Putri Nurlita Anggraini Qozaemah, Siti R. Achmad Djazuli Rahmad Jumadi Rahmat Agus Santoso Reza Askrun Ashadi Ribeh Najib Muhammad Rifki Arikah An Namla Riris Dia Mariati Riris Dia Mariati Riska Widiyanita Batubara Riskha Aulia Rivai, Abdur Rizky Bagus Kuncoro Rohmah, Ziadatur Rohman, Muhammad Taufiqur Rohman, Wahyu Mutiara Rosyadan, Mohammad Da’i Roziana Ainul Hidayati Sabrina Ghusyi Nova Safitri, Indah Santya Dian Pratiwi Septian Aditya Setyoningrum, Nilam Enggarsasi Shochibul Mighfar Silviana Putri Indah Sari Slamet Asari Sri Hartini Sri Karya Hakima R Suhaili Suhaili Sukartini, Lisa Suwandi Suwandi Suwandi Suwandi, S. Suwarno Suwarno Suwarno Suwarno Suwarno Suyono, Aldrin Arizona Suyono, Joko Syahrani, Safrelia Salsabiella Syahrita Nur Diana Syaiful Syaiful Syamsul Arifin Taranggana Ari Sakti Tomi Indarto Tri Ariprabowo Tri Yuli Ardiansyah Trias Fitri Ariza Umi Chotijah Utami, Dwi Retnaningtyas Vivit Ardiansyah Wahyu Ilham Pradana Walied Ghaly Wardana, Havy Wati, Hernum Daya Wenti Krisnawati Widiharti Widiharti Widiharti, Widiharti Widya Indah Maghfiroh Widyasari Puspa Permata Witra Wijanarko, Rendhy Nur Rokhim Wijayanti, Tri Cicik Wildan Pradana Wiwik Widiyawati Wulan Rahayu Wulandari, Della Umi Yan Ubaidilah Muttaqin Yanuar Pandu Negoro Yeha Reine Nabilah Adiratna Yulia Ayu Nastiti Yusa, Ali Yusak, Ali Yusfifa Nanda Maulida Pradana Yuyun Wahyudi Zahra Dini Santoso Zahrotul Firdaus Zainal Arifin Zazuli, Ahmad Zufra Inayah