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Sumarsih . .
Universitas Negeri Medan
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Journal : Movere Journal

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Pengaruh Harga terhadap Minat Beli Konsumen dengan Gratis Ongkos Kirim sebagai Variabel Intervening pada Aplikasi Shopee (Studi pada Mahasiswa Fakultas Ekonomi Universitas Sulawesi Barat) S, Purnama Sari; Radjab, Enny; Sumarsih, Sumarsih
Movere Journal Vol. 6 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v6i2.510

Abstract

This research aims to determine the effect of price on consumer buying interest with free shipping as an intervening variable in the Shopee application. This type of research is quantitative. The location of this research is at the economics faculty of the University of West Sulawesi. The population in this study were consumers who made purchases on the Shopee application at the Faculty of Economics, West Sulawesi University, so in determining the sample for this study the Hair formula was used. The number of respondents obtained was 60. Data analysis was carried out using the SmartPLS 3.2.9 statistical method. The results of this research show that price has a significant effect on consumer buying interest, Price has a significant effect on free shipping, Free shipping has a significant effect on consumer buying interest and Price does not have a significant effect on consumer buying interest through free shipping.
Pengaruh Inovasi Dan Kualitas Produk Terhadap Kepuasan Konsumen Pada Produk Briket (CV. Arang Surabaya Campalagian Polman) Sumarsih, Sumarsih
Movere Journal Vol. 1 No. 2 (2019)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v1i2.60

Abstract

Penelitian ini bertujuan untuk untuk mengetahui pengaruh inovasi dan untuk mengetahui pengaruh kualitas produk terhadap kepuasan konsumen di CV. Arang Surabaya Campalagian Polman. Metode penelitian yang digunakan adalah metode kuantitatif dan kualitatif. Hasil penelitian ini menunjukkan bahwa Constanta = 0.859 menunjukkan nilai konstan, dimana jika nilai variabel independen sama dengan nol, maka kepuasan konsumen di CV. Arang Surabaya Campalagian Polman (Y) = 0.859. Koefisien regresi inovasi (X1) sebesar 0.192 artinya jika variabel independen lain nilainya tetap dan X1 mengalami kenaikan 1%, maka kepuasan konsumen di CV. Arang Surabaya Campalagian Polman mengalami kenaikan sebesar 0.859. Koefisien bernilai positif artinya terjadi hubungan positif antara inovasi dengan kepuasan konsumen di CV. Arang Surabaya Campalagian Polman, semakin meningkat inovasi maka kepuasan konsumen semakin meningkat. Koefisien regresi kualitas produk (X2) sebesar 0.742; artinya jika variabel independen lain nilainya tetap dan X2 mengalami kenaikan 1%, maka kepuasan konsumen mengalami kenaikan sebesar 0.859. Koefisien bernilai positif artinya terjadi hubungan positif antara kualitas produk dan kepuasan konsumen, semakin meningkat kualitas produk maka kepuasan konsumen semakin meningkat.
Co-Authors A.A. Ketut Agung Cahyawan W Abdurahman Adisaputera Afifuddin Afifuddin, Afifuddin Ahmad Efendi Ainun Rida Nasution Akmal Hidayat Akmal Hidayat Alisyahbana, Andi Naila Quin Azisah Alvin Zonatan Sagala Amri, Muhammad Adimas Amrin Saragih Andi Muhammad Irfan Andika Isma ANGGRAINI THESISIA SARAGIH Anisya Hardiant Daulay Anni Holila Pulungan Anwar, Nursyam Ardina Ardina Asmawiyah Asmawiyah Asniar Duha, Asniar Asrina Sari Siregar Asrita . Sari Asrita Sari Astuti - Auliyani, Nurhasanah Awaluddin Awaluddin Berlin Sibarani Br Ginting, Febrianty Adma Gloria Br. Barus, Sri Andania Br. Karo, Meyke Pratiwi Burhan, Wahyuni Safitri Busmin Gurning Busmin Gurning Christianto, Theodorus Erick Connie Dari, Windi Wulan Debora Anggreini Sihite, Debora Anggreini Dedi Sanjaya Deslianti, Dwita Dessy Putri Utami Dewi Elizabeth S Dewi Ernestia Simatupang Dewi Suhartini Sinaga Dewi, Mairtati Dewi, Nora Ronita Dewi, Nora Ronita Didik Santoso Dinda Ervina Putri Sipayung Dirgeyasa, I Wayan Edi Rahmadani Edy Setia Edy Setia, Edy Eka Trisnawati Sirait Elisa P.N. Nainggolan, Elisa P.N. Elly Anggriani Nasution Elvi Yosna Lubis Enny Radjab Erlinawati, Noor Diah Erlita, Yeni Erwin Erwin Evi Irawanti Saragih Fajar Fadli Fathorrahman Fathorrahman, Fathorrahman Fauziah Aquila Br. Purba Febrianty Adma Gloria Br Ginting Fiskia Rera Baharuddin Fransiska Samosir Friski Padang Gadis Wulandari GHAZALI, RAHMAT Hardian, Dafyar Eliadi Hariyanto Hariyanto Harry Sambayu Heni Pujiastuti Herlena, Desi I Wayan Dirgeyasa ika agustina Ilma Wulansari Hasdiansa Indana Zulfa Utami Indra Hartoyo Ira Maria Fran Lumbanbatu Irfan, A. Muh. Isli Iriani Indiah Pane, Isli Iriani Jamhari Jamhari Jovie Asyrof Kartiwi, Asti Putri Katiwi, Asti Putri Khairunnisa Tambunan Kiky Wardhani Lestari, Arini Dian Lince Sihombing Line Sihombing, Line Liza Muharina Bayazid Maisaroh, Enni Masduki , Lusi Rachmiazasi Masitowarni Siregar Maya Oktora Megawati Sinaga Mudhofar, Mudhofar Muhammad Ardillah Nasution Muhammad Azmi Muhammad Rakib Mulya, Rina Mutiara Zein Nanda Marlina Abdul Samad Nasution, Ainun Rida Nasution, Elly Anggriani Natasya Lia Aldilla Sitorus Pane Nia . Auliyah Nisma Zuri Nofri, Okta Nur Qamariah Nur Sasongko, Rambat Nurhasanah Auliyani Nurmaliana Sari Nurmalina Nurmalina, Nurmalina Nurmusdalifah, Nurmusdalifah Nurul Fatma Parmin - Pricilia, Gabby Maureen Puan Suri Mira Annisa Sembiring Pulungan, Diana Hayati Purnama Rika Perdana, Purnama Rika Rahmad . Husein Rahmad Husein Rahman, M. Akil Ramadani Ramadani Ramadani, Ramadani Ratna Wulandari Rina Mulya . Risa Afianti Rita Rasi Uli Sihombing Rizky Ananda Romaida Lubis Ronatama Sari Nababan Rosdiana Siregar S, Purnama Sari Sahara, Mella Selvy Noer Haiyu Sharon Dinda N.H Simanjuntak, Evaline Roslina Sinaga, Dewi Suhartini Siregar, Syarifah Siti Aisyah Ginting Siti Aisyah Ginting Soemantri, Manap Somantri, Manap Sri Andania Br. Barus Sri Minda Murni Sri Minda Murni Sry Amalia Suchroni . Panjaitan Suliestyah, Suliestyah Syahron Lubis Syamsul Bahri Syarifah Siregar Syavitri, Dewi Tampubolon, Marlina Taurina, Hilda Tiarnita Maria Sarjani Br. Siregar Triwananda Triwananda Utami Dewi Utari, Yenni Febi Vidya Dwi Amalia Zati, Vidya Dwi Amalia Wahyuni Safitri Burhan Yulidesni, Yulidesni Yundari, Yundari Zainuddin Zainuddin Zainuddin, Zainuddin Zakaria Zakaria Zuhana Syahfitri Siregar Zuri, Nisma