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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Indonesian Journal of Electronics and Instrumentation Systems JURNAL SAINS PEMASARAN INDONESIA JDM (Jurnal Dinamika Manajemen) Dinamika Pendidikan INFOKAM Majalah Obat Tradisional Benefit: Jurnal Manajemen dan Bisnis Jurnal Rekayasa Mesin Riset Akuntansi dan Keuangan Indonesia JIEM (Journal of Islamic Education Management) JOIN (Jurnal Online Informatika) Management Analysis Journal Economic Education Analysis Journal Educational Management Journal of Economic Education Panggung JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmiah Keperawatan JURNAL LENTERA BISNIS Jurnal Ilmiah Profesi Pendidikan Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Global Health research Journal of Management and Bussines (JOMB) Jurnal Terapan Manajemen dan Bisnis Jurnal Kinerja Kependidikan (JKK) Business and Accounting Education Journal Jurnal Kajian Pariwisata ARMATUR : Artikel Teknik Mesin dan Manufaktur IBLAM Law Review Eksergi: Jurnal Teknik Energi Journal Evidence Of Law Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Prosiding University Research Colloquium Asian Journal of Applied Business and Management (AJABM) Jurnal Sains dan Teknologi Farmasi Indonesia Sanskara Hukum dan HAM Jurnal Pengabdian Masyarakat Bangsa JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Rausyan Fikri Journal of Islamic Studies Journal of Environment and Sustainability Education Jurnal Pendidikan Progresif Dinamika Kerajinan dan Batik: Majalah Ilmiah
Wahyono Wahyono
Fakultas Hukum Universitas Bhayangkara Surabaya
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Journal : Management Analysis Journal

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MEMBANGUN CONSUMER LOYALTY MELALUI SOCIAL MEDIA MARLIYA, NOVA MEI; WAHYONO, WAHYONO
Management Analysis Journal Vol 5 No 3 (2016): Managemant Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i3.11032

Abstract

This study aims to knowing the marketing strategies applied to the company through social media and promotions that can influence and build consumer loyalty. The population in this study is all Zalora consumer. The number of samples is 110 respondents. The sampling technique is Purposive Sampling. The data collection is using the questionnaire/question form. The method of data analysis is using SEM analysis (Structural Equation Modelling) with tool analysis is IBM SPSS AMOS 21 program. The results of the study shows that the research design using variable social media, product position, promotion, purchase decision, satisfaction, and  loyalty that these models generally well/fit accepted by the result of calculation of index values that meet the criteria for goodness of fit index. The hypothesis presented in this study are 10 hypothesis with 5 hypothesis result has a significant influence (p<0.05) and 5 other hypothesis has a not influence with significant value (p>0.05). The conclusion of this study proves that the higher implementation of social media, it can improve on consumer loyalty, while promotion of the applied can’t influence on consumer loyalty.
PENGARUH CITRA MEREK DAN KUALITAS TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING Hartono, Anang; Wahyono, Wahyono
Management Analysis Journal Vol 4 No 2 (2015): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v4i2.7824

Abstract

The development of the business world that increasingly stringent demands companies should be able to move quickly and precisely to be able to face the competition. In fact become a leader in the market is not easy. Right marketing strategy is needed for the company to survive and compete with the hope to increase sales and customer satisfaction. Maintain the image and quality of the product is an attempt to attract purchases and customer satisfaction. This study aims to investigate the influence of brand image and quality to customer satisfaction through the purchase decision as an intervening variable. This study population are all consumers daily newspaper Suara Merdeka. Sampling by using incidental sampling technique, the number of respondents were 116 respondents. Data collection method used is the method of observation, interviews, and a questionnaire method. Path analysis Analyse the data using SPSS version 20, which used variables include brand image, quality, purchasing decisions and consumer satisfaction.
PENGARUH INOVASI DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN TEH BOTOL SOSRO DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING Sujadi, Tutut Paradhiba; Wahyono, Wahyono
Management Analysis Journal Vol 4 No 4 (2015): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v4i4.8885

Abstract

This study aims to investigate the influence of innovation and product quality on customer loyalty Tea Botol Sosro with satisfaction as an intervening variable. The study population was all citizens who live in sekaran both local residents and students UNNES. Sampling by using accidental sampling technique, the sample size is determined by using iteration and obtained a sample of 102 people. Data collection methods used were questionnaires, and the methods of analysis, test instrument (validity and reliability testing). Analysis of data using path analysis (Path Analysis), wherein the variables used include innovation, product quality, satisfaction, and customer loyalty. Conclusions from this research is that there is influence directly or indirectly variable product innovation and product quality on customer loyalty through satisfaction Botol Sosro as an intervening variable. Suggestion for the company is to be always doing research to innovate in developing products Sosro Tea produced, as well as improve the quality of its products.
PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA DAN NILAI PELANGGAN TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING Wijayanti, Ika Wahyu; Wahyono, Wahyono
Management Analysis Journal Vol 4 No 1 (2015): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v4i1.7212

Abstract

This study aimed to determine the effect of service quality, price perception and customer value on customer loyalty through customer satisfaction as an intervening variable of the consumer-Indosat IM3 cellular card. Data were collected from 100 respondents of IM3 users using accidental sampling method, then processed using SPSS 16.0 software using path analysis. The results show that there is a positive and significant impact service quality, price perception and customer value to customer loyalty. Service quality has significant positive effect on loyalty through customer satisfaction as mediation, price perception and customer value has negatively affect loyalty through customer satisfaction as mediation
PENGARUH KUALITAS PRODUK, BRAND IMAGE TERHADAP LOYALITAS DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING Damayanti, Cintya; Wahyono, Wahyono
Management Analysis Journal Vol 4 No 3 (2015): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v4i3.8875

Abstract

__________________________________________________________________________ The purpose of this research is to know the influence of Product Quality to the  Satisfaction, the influence of Brand image to the Satisfaction, the influence of Product Quality to the Customers’ Loyality, the influence of Brand image to the Customers’ Loyality, the influence of Customers’ Satisfaction to the Customers’ Loyality, the influence of Product Quality to the  Customers’ Loyality by Customers’ Satisfaction, and the influence of Brand image to the Customers’ Loyality by Customers’ Satisfaction. The population of this research is the customers who consume instant noodle Supermi. The samples have been taken in this study is not known for certain. The technique of this research uses iteration formula. The methods of collecting data are quesioner. The analysis methods are path analysis. The result of this research is retrieved two equation path analysis, It shows us that Product Quality and Brand image influence the Customers’ Loyality directly and indirectly by the Satisfaction. The conclusion of this research is the Product Quality and Brand image influence directly and indirectly increasing Loyality by Satisfaction.
Faktor yang Mempengaruhi Minat Beli Konsumen di Toko Online Shahnaz, Nanda Bella Fidanty; Wahyono, Wahyono
Management Analysis Journal Vol 5 No 4 (2016): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i4.5571

Abstract

The purpose of this research is to analyze the effect of reputation, website quality, tand trust on purchase intention at Lazada.co.id online store. The population which is the object of this research is all visitors Lazada.co.id unknown number. The sample in this study were taken by purposive sampling with specific criteria and using the formula of iterations in order to get the number of samples used as many as 100 samples. Data analysis methods used in the study is to perform analysis of the measurement model (outer model) of convergent validity test and reliability test, and analysis of structural models (inner model) and hypothesis testing. The results showed that the variables negatively affect reputation and do not signigikan on purchase intention, but reputation positively affect and significant on purchase intention through trust as a mediating variable; variable of website quality negatively effect and do not significant on puschase intention, but website quality positively effect and significant on purchase intention trhough a trust as a mediating variable. Variable of trust positively effect and significant impact on purchase intention.
Pengaruh Brand Experience dan Brand Reputation terhadap Brand Loyalty melalui Brand Trust (Study pada Pengguna Xl di Semarang) Rachman, Rony Karunia; Wahyono, Wahyono
Management Analysis Journal Vol 6 No 1 (2017): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v6i1.5587

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand experience dan brand reputation terhadap brand loyalty melalui brand trust. Sampel dalam penelitian ini berjumlah 107 responden. Teknik pengambilan sampel menggunakan purposive sampling. Variabel penelitian ini terdiri dari brand experience, brand reputation, brand trust dan brand loyalty. Analisis data yang digunakan adalah uji instrumen penelitian, analisis statistik deskriptif, dan analisis menggunakan SPSS 23.0 for Windows. Hasil penelitian menunjukkan bahwa semua hipotesis pengaruh secara langsung diterima dan signifikan, kecuali pengaruh langsung antara brand reputation dengan brand loyalty yang tidak berpengaruh signifikan. Sedangkan untuk hipotesis pengaruh tidak langsung semua diterima. Hipotesis yang diajukan dalam penelitian ini adalah 7 hipotesis dengan hasil 6 hipotesis diterima. Simpulan dari penelitian ini adalah peningkatan brand loyalty dapat dicapai melalui brand trust, brand experiecnce dan brand reputation.
Pengaruh Kualitas Layanan, Nilai Pelanggan dan Relationship Marketing dalam Membangun Kepuasan Pelanggan melalui Citra Perusahaan sebagai Variabel Intervening Argaradian, Ahan; Wahyono, Wahyono
Management Analysis Journal Vol 6 No 2 (2017): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v6i2.14680

Abstract

Tujuan Penelitian ini adalah untuk mengetahui adanya pengaruh langsung kualitas layanan, nilai pelanggan, dan relationship marketing terhadap citra perusahaan dan kepuasan pelanggan, serta untuk mengetahui pengaruh mediasi citra perusahaan. Populasi penelitian ini adalah pelanggan Kantor Pos Ungaran 50500 dengan sampel sebanyak 116 responden dari rumus iterasi dengan menggunakan metode Purposive Sampling. Berdasarkan uji parsial pengaruh langsung kualitas layanan, nilai pelanggan, dan relationship marketing pada citra perusahaan masing-masing sebesar 0,007; 0,045; 0,026; langsung kualitas layanan, nilai pelanggan, dan relationship marketing dan citra perusahaan pada kepuasan pelanggan masing-masing sebesar 0,044; 0,000; 0,000; 0,000; Sedangakan efek mediasi citra perusahaan pada pengaruh  kualitas layanan, nilai pelanggan, dan relationship marketing pada kepuasan pelanggan masing-masing adalah 0,215; 0,357; 0.387; Kesimpulan dari penelitian ini membuktikan bahwa  kualitas layanan, nilai pelanggan, dan relationship marketing berpengaruh terhadap citra perusahaan. Kualitas layanan, nilai pelanggan, relationship marketing dan citra perusahaan berpengaruh terhadap kepuasan pelanggan, citra perusahaan memediasi  kualitas layanan, nilai pelanggan, dan relationship marketing.
Pengaruh Kualitas Pelayanan,Citra Merek dan Kualitas Produk terhadap Loyalitas Konsumen melalui Kepuasan Konsumen Putera, Adhitya Kelana; Wahyono, Wahyono
Management Analysis Journal Vol 7 No 1 (2018): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i1.20445

Abstract

Pengiriman produk berkualitas tinggi adalah kunci sukses di industri apa pun. Baik dalam industri manufaktur dan jasa, kualitas layanan dan produk adalah faktor utama yang mempengaruhi niat pembelian pelanggan dan loyalitas pelanggan.Tujuan penelitian ini adalah untuk mengetahui pengaruh langsung Kualitas Pelayanan, Citra Merek, dan Kualitas Produk terhadap Loyalitas Konsumen serta pengaruh tidak langsungnya melalui Kepuasan Konsumen. Penelitian ini mengambil sampel sebanyak 120 konsumen di Kota Semarang dengan teknik pengambilan incidental sampling. Teknik analisis menggunakan analisis jalur dengan program SPSS versi 21. Hasil penelitian menunjukkan Kualitas Pelayanan, Citra Merek, dan Kualitas Produk berpengaruh positif dan signifikan terhadap Loyalitas Konsumen baik secara langsung maupun tidak langsung melalui Kepuasan Konsumen.
Influence of Store Atmosphere, Product Knowledge and Brand Image toward Purchase Decision through Word of Mouth Aisah, Iin Nur; Wahyono, Wahyono
Management Analysis Journal Vol 7 No 2 (2018): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i2.23858

Abstract

Word of mouth has an important role in improving purchase decision that supported with unique and interesting store atmosphere, good product knowledge and positive brand image. However, some previous studies showed different result that by unique and interesting store atmosphere, good product knowledge and positive brand image to word of mouth and purchase decision for the company. The purpose of this study is to examine the direct influence of store atmosphere, product knowledge, and brand image, on Purchasing Decision and its indirect influence through word of mouth. Sample in this study are 115 consumers in the city of Semarang with sampling incidental sampling technique. The analysis technique used path analysis with SPSS program version 21. The result showed that store atmosphere, product knowledge, and brand image had positive effect and significant on purchase decision with significance < 0.05. While the test of intervening obtained by the total value of the indirect > direct effect, that store atmosphere of 0.1519 > 0.142, product knowledge of 0.427 > 0.327, and brand image of 0.5185 > 0.513. The conclusions of this study proved that store atmosphere, product knowledge, and brand image had positive effect and significant on purchase decision by direct effect and indirectly through word of mouth.
Co-Authors Achmad Basari Eko Wahyudi Achmad Fudholi Aditya Novera Rachmawati, Aditya Novera Ahmad Bahrudin Ahmad Hamim Su’udy Aisah, Iin Nur Aisah, Iin Nur Amin Yusuf Aminuyati An Nizhami, Avicenna Anang Hartono, Anang Andani, Kiki Andani, Kiki Andhi Wijayanto Andi Dharmawan Andrie Irawan Anesa Surya Angga Pandu Wijaya, Angga Pandu Anggraeni, RR Dewi Anis Roihatin Anton Agus Setyawan Argaradian, Ahan Argaradian, Ahan Arianto, Yoga Ian Ariesa Prihartanti, Ariesa Arifiani, Dian Aris, M Abdul Arvitriani, Erlita Atikah, Laela Aulia, Nur Fatowil Bachtiar Bachtiar Bambang Santoso Baskara, Baskara Bayu Wiratama, Bayu Bono Bono Brilliyan, Yoga Rizky Budhi Prasetiyo Budhi Prasetyo Budi Bayu Murti Cahyani, Regita Fitri Cahyo, Cahyo Chrisputranto, Matheus Raditya Chumbradika , Chitto Cintya Damayanti, Cintya Citraningtyas, Dita Putri Desi Elvira Cindy Puspita, Desi Elvira Cindy Dharma, Faisal Divi Galih Prasetyo Putri Djoko Widodo Dwiana Hendrawati Edi Eskak EKO BUDIYANTO Eko Nugroho Eko Supriyanto Elizah, Elizah Endang Sutrasmawati Erawati, Ayu Eskasari Putri F Gatot Sumarno, F Gatot F. Gatot Sumarno, F. Gatot Fajari, Laksmi Evasufi Widi Falilah, Falilah Fatowil Aulia, Nur Fitri Handayani Galuh Pratiwi*, Wanda Nova Gatot Suwoto Guntari, Titiek H, Yusuf Dewantoro Hadi Sutopo Hamim Su”™udy, Ahmad Hardani Widhiastuti Hartono, Kundi Hartono, Kundi Hendra Tanu Atmadja Hermawan, Baktiyar Mei Hidayat, Alfian Fatkhur Hidayat, Dayat Saeful Hidayati, Larantika I Made Sukanadi Ika Maratus Sholekhah, Ika Maratus Ika Wahyu Wijayanti, Ika Wahyu Indah Purwantini Jati Waskito Khoiroh, Ikhwatinah Kurniawati, Rizki Laga, Anastasya Laksono, Eko Budi Lestari, Dwi Putri Lestari, Mulianda Listriyani, Listriyani Lukman Awaludin Luthfia Hanifah Kurniati, Luthfia Hanifah Made Virma Permana Margana Margana Marliyati Marliyati, Marliyati MEI HERMAWAN, BAKTIYAR Merakati, Indah Merakati, Indah Mochammad Denny Surindra Moh Salimi Mugiono Mugiono, Mugiono Muhammad Tahir Mukhzarudfa, Mukhzarudfa Mulyono Mulyono Mustofa Mustofa N., Ajie Pribadi Nanang Apriandi Nanda Bella Fidanty Shahnaz, Nanda Bella Fidanty Nathan, Oskar Niken Safitri Nirwana Hendrastuty NOVA MEI MARLIYA, NOVA MEI Noviana, Astrid Novianto, Andrian Nur Nurjanah, Ulfa Nurnaningsih, Siti Oktarina, Rury Rosadi Oktaviani, Winda Padang Yanuar Pamardi, S Pangestu, Wisnu Prahasti, Shella Pramesti, Olivia Pramitha Esha Nirmala Dewi, Pramitha Esha Nirmala Pratiwi, Shinta Prihandono, Dorojatun Prihartini, Retno Purnama, Aditya Putra Putera, Adhitya Kelana Putera, Adhitya Kelana Putra, Jimmy Trio Rachman, Rony Karunia Rachman, Rony Karunia Rahmania, Maulida Afiya Ratih Kusumastuti Ratna Asmah Susidarti Ratna Hidayah Raya, Loisa Diana Rizqiyana, Ina Rossi, Roberto Rusdarti - S Martono Saputra, Yuris Mulya Sari, Dwi Rahmita Sari, Nia Kurnia Sari, Reny Eka Shabrina Shabrina, Shabrina Sipayung, Mardin Siswi, Ati Arifiah Siti Aminah Slamet Priyoatmojo, Slamet Soewita, Samuel Soleha, Euis Solikhin, Akhmad Riadzus Sucihatiningsih Dian Wisika Prajanti Suhartono Sulis Dri Handono Supriyo Supriyo Susanto Susanto Sutanto, Bayu Suwaldi . Suwarti Suwarti Suyanto Suyanto Suyatmin Suyatmin, Suyatmin Syabrinildi, Syabrinildi Syahleman, Rukmini T. Nanda Saifullah Sulaiman, T. Nanda Saifullah T.N. Saifullah Sulaiman, T.N. Saifullah Timotius Anggit Kristiawan TN Saifullah Sulaiman, TN Saifullah Tutut Paradhiba Sujadi, Tutut Paradhiba W, wiwik Purwati Warsono Warsono Wijaya, Tommy Tanu Wiwik Purwati Widyaningsih Yanuarius Seran Fahik, Yanuarius Seran Yusuf Dewantoro Herlambang Yuzaili, Nasral Zakiyah, Nuratun Zulfanizy, Kresno