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PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN TEH PUCUK HARUM DI KOTA BEKASI Ramadhania, Rismawati; Ali, Hapzi; Khan, Muhammad Asif; Sawitri, Ni Nyoman; Navanti, Dovina
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 2 (2025): SINERGI : Jurnal Riset Ilmiah, February 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i2.954

Abstract

The influence of brand image and product quality on customer satisfaction through purchasing decisions for Pucuk Harum Tea in Bekasi City. This research uses a quantitative approach through the Accidental Sampling technique for sampling. A total of 135 people in the city of Bekasi focusing on North Bekasi who had used Teh Pucuk Harum products were the research samples. Data examination uses the Partial Least Square (PLS) SEM method on SmartPLS 4.0. The research findings reveal the following: 1.) Brand Image has a significant effect on Purchasing Decisions, 2.) Brand Image has a significant effect on Customer Satisfaction, 3.) Product Quality has a significant effect on Purchasing Decisions, 4.) Product Quality has no significant effect on Customer Satisfaction, 5.) Purchasing Decisions have a significant effect on Customer Satisfaction.
PENGARUH KEBERAGAMAN PRODUK DAN LOKASI TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN PRODUK OMAH FURNITURE Mutaqin, Annisa Zahra; Ali, Hapzi; Khan, Muhammad Asif; Sawitri, Ni Nyoman; Navanti, Dovina
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 2 (2025): SINERGI : Jurnal Riset Ilmiah, February 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i2.955

Abstract

This research is used to measure the effect of product diversity and location on customer satisfaction through purchasing decisions. This research is a quantitative study in which the objects used are Omah Furniture consumers. The number of samples used in this study were 136 respondents. The design used is hypothesis testing using the Structural Equation Modeling (SEM) method - SmartPLS 4.0. The results of this study explain that the variables of product diversity, location, and purchasing decisions have a positive and significant effect on customer satisfaction. This study provides advice that companies should pay more attention to product diversity and location to increase customer satisfaction and company competitiveness.
KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN PADA WORK COFFEE DI UNIVERSITAS BHAYANGKARA JAYA KAMPUS BEKASI amanda, Putri; Ali, Hapzi; Hadita, Hadita; Sawitri, Ni Nyoman; Navanti, Dovina
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 2 (2025): SINERGI : Jurnal Riset Ilmiah, February 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i2.957

Abstract

Service Quality and Facilities on Customer Satisfaction through Purchasing Decisions at Work Coffee at Bhayangkara Jaya University Bekasi Campus. This study aims to explore the effect of service quality and facilities on customer satisfaction through purchasing decisions. This study uses a quantitative method with a sampling technique, namely purposive sampling. The research sample consisted of 126 selected respondents. The research instrument is a questionnaire that has been tested for validity and reliability. Data analysis was carried out using the Partial Least Squares (PLS) method with the help of SmartPLS 4.0 software. The results of the research conducted at work coffee are as follows: 1) Service Quality variables have a positive and significant effect on Purchasing Decisions; 2) Facility variables have a positive and significant effect on Purchasing Decisions; 3) Service Quality variables have a positive and significant effect on Customer Satisfaction; 4) Facility Variables have a positive and significant effect on Customer Satisfaction; 5) Purchasing Decisions have a positive and significant effect on Customer Satisfaction.
PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BRAND FASHION AIRLABELS DI SUMMARECON BEKASI MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING Putri, Elna Rosdiana; Ali, Hapzi; Khan, Muhammad Asif; Sawitri, Ni Nyoman; Navanti, Dovina
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 3 (2025): SINERGI : Jurnal Riset Ilmiah, Maret 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i3.1005

Abstract

The influence of promotion and product quality on purchasing decisions of the fashion brand Airlabels at Summarecon Mall Bekasi through purchase interest as an intervening variable. This study uses a quantitative method, with a sampling technique (Purposive Sampling), involving 119 respondents who have made purchases or at least have an interest in Air Labels products at Summarecon Bekasi. Data analysis was carried out using SmartPLS software, with Outer Model Test, Inner Model Test, and Hypothesis Test. The results of this study indicate that; 1) Promotion has a significant positive effect on Purchase Interest; 2) Product quality has a positive and significant effect on Purchase Interest; 3) Promotion has a positive effect on purchasing decisions; 4) Product quality has a positive effect on purchasing decisions; 5) Purchase interest has a positive effect on purchasing decisions; 6) Purchase interest is able to mediate Promotion on purchasing decisions; 7) Purchase interest is unable to mediate Product Quality on purchasing decisions.
ANALISIS MEDIA SOSIAL DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI PADA SEPATU AEROSTREET Amelia, Nabilah Indah; Ali, Hapzi; Khan, Muhammad Asif; Sawitri, Ni Nyoman; Navanti, Dovina
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 3 (2025): SINERGI : Jurnal Riset Ilmiah, Maret 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i3.1006

Abstract

This research is used to measure the effect of social media and product quality on purchasing decisions through purchase intention. This research is a quantitative study in which the objects used are students of Bhayangkara University, Greater Jakarta. This research was conducted using purposive sampling technique. The number of samples used in this study were 120 respondents. The data processing tool used is the structural equitation model (SEM) software application with the SmartPLS version 4.0 tool. based on the results of this study explain that; 1) Social media has a positive and significant effect on purchase intention; 2) Product quality has a positive and significant effect on buying interest; 3) social media has a positive and significant effect on purchasing decisions; 4) product quality has a positive and significant effect on purchasing decisions; 5) buying interest has a positive and significant effect on purchasing decisions.
Analysis of Serving Leadership and Training Impacts Employee Engagement and Employee Performance Study Case Freight Forwarder Companies Susanto, Primadi Candra; Sawitri, Ni Nyoman; Ali, Hapzi; Tussoleha Rony, Zahara
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3118

Abstract

The purpose of this study is expected to make a significant contribution to the development of freight forwarder companies in Jakarta as well as human resource management literature. This study uses a quantitative approach to examine the relationship between the variables studied, namely service leadership, training, employee performance, and employee engagement in freight forwarder companies in Jakarta. The population in this study is all freight forwarder companies operating in DKI Jakarta, which number 337 companies. From this population, 6 freight forwarder companies were selected that were considered representative and able to represent the characteristics of the population as a whole. Sample selection is carried out by purposive sampling, namely selecting companies that meet certain criteria such as company size, operational volume, and geographical location. Of the 6 companies, a sample of 105 respondents consisting of EMKL (Sea Cargo Expedition) operational staff was taken. The selection of respondents was carried out by stratified Random sampling to ensure that each sub-group in the population was proportionally represented. Servant Leadership has a significant positive influence on the Employee Performance variable, Training has a positive but not significant influence on the employee performance variable, Servant Leadership shows a significant positive influence on the Employee Engagement variable, Training also has a significant and positive influence on Employee Engagement, as well as Employee Engagement has a significant positive influence on Employee Engagement Employee Performance variable. No Effect of Servant Leadership through Employee Engagement on Employee Performance, and No Effect of Training through Employee Engagement on Employee Performance.
Urgensi Gaya Kepemimpinan Dalam Mengelola Institusi Pendidikan Tinggi Susanto, Primadi Candra; Ni Nyoman Sawitri; Hapzi Ali; Zahara Tussoleha Rony
Jurnal Pendidikan dan Kebudayaan Nusantara Vol. 1 No. 2 (2023): Jurnal Pendidikan dan Kebudayaan Nusantara (April-Juni 2023)
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpkn.v1i2.294

Abstract

Abstrak: Tujuan penelitian ini adalah melihat apakah ada pengaruh antara Kepemimpinan Melayani dengan Pengelolaan Institusi Pendidikan Tinggi, pengaruh antara Kepemimpinan Situasional dengan Pengelolaan Institusi Pendidikan Tinggi, dan pengaruh antara Kepemimpinan Transformasi dengan Pengelolaan Institusi Pendidikan Tinggi. Makalah ini menggunakan metode penelitian kuantitatif dengan responden dari objek beberapa kampus yang ada di Jakarta dengan jumlah populasi 48 responden mahasiswa aktif. Analisis data dalam mencari pengaruh antara variabel independen terhadap variabel dependen dengan menggunakan bantuan software analisis data SPSS dengan hasil intepretasi sesuai dari hasil olahan data kuisioner.
Pengaruh Work Life Balance, Hybrid Work Effectiveness dan Transformasi Digital terhadap Perilaku Kerja Inovatif melalui Pertukaran Pengetahuan Ni Nyoman Sawitri
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 7 No. 1 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Desember 2025 - Januari 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v7i1.6664

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh work life balance, hybrid work effectiveness dan Transformasi Digital terhadap Perilaku Kerja Inovatif melalui Pertukaran Pengetahuan pada UMKM. Menggunakan pendekatan systematic literature review, penelitian ini menyintesis temuan dari berbagai artikel akademik terindeks internasional yang relevan. Metode penelitian yang digunakan adalah systematic literature review dengan pendekatan deskriptif-kualitatif. Data dikumpulkan dari artikel-artikel terindeks internasional bereputasi yang diperoleh melalui basis data seperti Scopus, Web of Science, Emerald, Springer, dan Google Scholar. Literatur yang dipilih dianalisis menggunakan teknik reduksi, penyajian data dalam bentuk matriks, serta sintesis komparatif untuk menemukan pola, kesamaan, dan perbedaan antar penelitian. Hasil penelitian menunjukkan bahwa work life balance, hybrid work effectiveness, dan transformasi digital berpengaruh terhadap perilaku kerja inovatif baik secara langsung maupun tidak langsung melalui pertukaran pengetahuan. Kontribusi penelitian ini memberikan pemahaman berbasis sintesis sistematis dari berbagai studi internasional tentang determinan inovasi kerja di sektor UMKM. Pendekatan systematic literature review yang digunakan memungkinkan identifikasi pola, kesenjangan, dan konvergensi hasil penelitian terdahulu, sehingga menghasilkan model integratif yang dapat diuji secara kuantitatif pada penelitian berikutnya. Kebaruan penelitian ini terletak pada integrasi konseptual antara faktor-faktor work life balance, hybrid work effectiveness dan transformasi teknologi dalam menjelaskan perilaku kerja inovatif melalui mediasi pertukaran pengetahuan pada konteks UMKM suatu pendekatan yang belum banyak dieksplorasi dalam literatur sebelumnya.
Coaching, Mentoring, Leadership Transformation and Employee Engagement: A Review of the Literature Primadi Candra Susanto; Ni Nyoman Sawitri
Dinasti International Journal of Education Management And Social Science Vol. 4 No. 2 (2022): Dinasti International Journal of Education Management and Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v4i2.1591

Abstract

Employee engagement has been widely discussed in the study of human resource management in an effort to reduce turnover rates in a company. This article aims to review and synthesize a review of related literature on coaching, mentoring, transformational leadership, employee engagement and to see the results of research on these variables. variables to be reviewed and whether there is influence between one variable and another. This study uses a literature review by looking for references related to the variables of 20 international articles. This study provides an overview of the articles obtained by describing the influence between variables. The results of the study show that several variables have an influence on the evidence of exposure in a matrix. The employee engagement study in this literature review article explicitly focuses on supporting variables that can increase employee engagement, namely coaching, mentoring, transformational leadership.
Determination of Financial Management in Indonesia Ni Nyoman sawitri
Greenation International Journal of Economics and Accounting Vol. 2 No. 1 (2024): (GIJEA) Greenation International Journal of Economics and Accounting (March 202
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v2i1.169

Abstract

The article on determining financial management in Indonesia is a scientific literature review article within the scope of financial management science. This article aims to create a hypothesis regarding the relationship between factors, which can then be used for further research in the field of financial management. Descriptive qualitative research methodology was used in this research. The data used in this research comes from previous research which is still relevant to this research. Data was obtained from reputable academic online platforms, including Publish or Perish, Google Scholar, digital reference books, and the journal Sprott. The results of this research are as follows: 1) The capital market plays a role in Financial Management in Indonesia; 2) Monetary policy plays a role in Financial Management in Indonesia; 3) Fiscal policy plays a role in Financial Management in Indonesia; and 4) Economic growth plays a role in Financial Management in Indonesia.
Co-Authors Abrar Hiswara Abrar Hiswara Achmad Harianto, Raden Aditya Agung Pambudi Agnes Gracia Devina Hungan Agung Pambudi, Aditya Agus Dharmanto Agus Zainal Arifin Aji Saputra Ajijah Jumani Alit, Brilian Putri Alya Abiyah Surya Alyaa Jacynda Amanda, Putri Amelia, Nabilah Indah Ananda Triutami Nurwulandari Andhika Syahputra Anggraini, Rany Anisa Bunga Aprilia Anisa Dewi Lestari Anum, Nadiah Sekar Aprelyani, Siska Arman Arman ASEP SAEFUDDIN Aulia, Adinda Dwi Nurul Aulia, Reva Cindy Auranisa Izzati Azkia Nurfadilah Bayu Arya Darwanto Bayu Efendy Bintang Afif Ardhianto Danisya Wiaam Sausan Deni Sulaeman Dewi Puspaningtyas Faeni Dewi Susita Dharmanto, Agus Dhea Syifa Khaerunisa Dhian Tyas Untari Diki Al-Fathul Khoir Dinda Putri Armayani Efendi Silalahi, Edward Endira Efiani Fairuz Denaya Hafnidafitri Farhan Febriansyah Putra Fasya Annisa Maharani Fathia Rizqi Ananda Fauzan Muyassar, Ammar Febriansyah Putra, Farhan Femmy Clara Febrianti Ferdinan Irawan, Donni Ferry Siswadhi Fikri , Adi Wibowo Noor Fitrina Afrianti Fitrina Afrianti, Fitrina Fitriyah, Nadila Frendi Tobing Gatut L. Budiono, Gatut L. Hadita Hadita Hadita Hadita Hadita, Hadita Hafiz, Adhelia Yamilla Hapzi Ali Hapzi Ali Hapzi Hapzi Hapzi, Hapzi Haris Afif Perdana Hasanuddin Hasanuddin Hatina, Sunia Hermawan, Nabilah Hibatullah, Hazza Hungan, Agnes Gracia Devina Idel Eprianto Indah Permatasari Indah Rizki Maulia Indah Rizki Maulia Irawan Yoga Mukti Istianingsih Sastrodiharjo, Istianingsih Jein, Khomarudin Josua Panatap Soehaditama Jumawan, Jumawan Kamal, Muhammad Muzayin Kamsariaty Khan, Asif Khan, Muhammad Asif Khomarudin Jein Kristanto, Hendrick Kristianto, Ardy Laili Dian Safitri Lathifah, Nisrina Lerdi Sabdiel Punanta Tarigan Lestari, Anggia Ayu Linda Therecya Sianturi Lis Lesmini Mangkuprdaja, Didi Rochyadi Marco Yeremia Pasaribu Mateus Wahyu Prasetyo Mayang Puspita Ayu Mewarni Siregar Mimithi, Anisya Rayi Mubina, M. Fathan Muhamad Satria Nur Hakim Muhammad Fadhil Alfarisi Muhammad Prasetya Muhammad Syadied Muhammad Zaky Munir, Ningky Sasanti Mutaqin, Annisa Zahra Nadya Amelia Kartika Nafia Naura Shadiqah Wibowo Navanti, Dovina Ningki Sasanti Nugroho, Galih Nurambarwati, Dwi Nurhaliza Novianti Nurlindah Pande Putu Buda Prasada Pande Putu Buda Prasada Pangeswati, Saron Okavia Parulian, Ronald Pradana, Tito Wahyu Primadi Candra Susanto Puspita Ayu, Mayang Putri Della Rahmawati Putri Mutiara Putri, Elna Rosdiana Putri, Rizka Amalia Qaanitah Sakha Adrian Rabbania Nur Janah Rafi Dwi Saputra Rahayu, Andini Shinta Ramadhan Saputra, Dimas Ramadhania, Rismawati Ratu Khanza Zemima Refina Pebriyana Raharjo Reifa Galih Ramadhanti Ria Irawati, Amanda Rico Dwitama Putra Rico, Satrio Rizky Alfi Anugrah Rizky Maulana, Rizky Ronald Parulian Rony, Zahara Tussoleha Rusliansyah Rusliansyah Sabrina Luna Rahellea Sabrina Nuraeni Salma Fauziyyah Salmah, Rif’a Tus Salsabila Taqwaning Afifi Salsabila, Dewina Salwa Aristawidya Saputra, Farhan Sarinah Sihombing Sasanti, Ningki Savira Aulia Hasan Sevtiani Isty Lazumi Sheline Kayla Anggraeni Silviah, Reni Siswadhi, Ferry Sityowati, Adinda SUGENG SUROSO, SUGENG Syafei, Alfin Syahira, Naura Syifa Fauziah Syifa Khaerunisa, Dhea Tantri Aprilia Tegar Firmansyah Tengku Riza Zarzani N Teti Aliyanti Tiara Setiawati Tiara Setiawati Tomi Wijaya Tri Widyastuti Tri Widyastuti Tri Widyatuti Tusadiah, Iis Halimah Tusholeha Rony, Zahara Utami, Aisyah Dhiya Wahyu Dicky Octavian Wahyuni, Aulia Dwi Wayan Gede Endra Bratha Winda Zylvi Faradilla Witha Anggani Saraswati Yayan Hendayana Zahara Tussoleha Ronny Zahara Tussoleha Rony Zahara Tussoleha Rony Zahra Manaf Kanaya Zuleha, Arisnani