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Ni Nyoman Sawitri

Universitas Bhayangkara Jakarta Raya, Indonesia

Author-ID : 4151930

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PENGARUH ATMOSPHERE CAFFE DAN ONLINE CUSTOMER REVIEW TERHADAP LOYALITAS PELANGGAN DIMENSI COFFEE HOUSE, KOTA BEKASI : PERAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Utami, Aisyah Dhiya; Sawitri, Ni Nyoman; Navanti, Dovina; Ali, Hapzi; Khan, Muhammad Asif
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 8 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i8.11521

Penelitian ini menggunakan metode kuantitatif, dengan teknik pengambilan sampel (Purposive Sampling), melibatkan 102 responden yang merupakan pelanggan Dimensi Coffee House yang yang pernah berkunjung pada bulan Juli 2024. Analisis data dilakukan menggunakan perangkat lunak SmartPLS 4.0, dengan pengujian Uji Outer Model, Uji Inner Model, serta Uji Hipotesis. Hasil penelitian di jelaskan sebagai berikut : 1) Atmosphere caffe berpengaruh positif dan signifikan terhadap kepuasan konsumen. 2) Online customer review berpengaruh positif dan signifikan terhadap kepuasan konsumen. 3) Atmosphere caffe berpengaruh positif dan signifikan terhadap Loyalitas pelanggan. 4) Online customer review berpengaruh positif dan signifikan terhadap loyalitas pelanggan. 5) Kepuasan konsumen berpengaruh positif dan signifikan terhadap Loyalitas pelanggan. 6) Atmosphere Caffe berpengaruh positif dan signifikan terhadap Loyalitas pelanggan melalui Kepuasan konsumen 7) Online customer review berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan melalui Kepuasan konsumen.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL MEDIASI: (Studi Empiris Pada Produk Kopi Nako Bekasi) Pangeswati, Saron Okavia; Sawitri, Ni Nyoman; Navanti, Dovina; Ali, Hapzi; Hadita
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 8 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i8.11527

Penelitian ini bertujuan untuk mengeksplorasi pengaruh kualitas produk dan harga terhadap kepuasan pelanggan melalui keputusan pembelian. Penelitian ini menggunakan metode penelitian kuantitatif dengan pendekatan eksplanatori dan desain penelitian cross-sectional. Sampel penelitian terdiri dari 126 responden yang dipilih menggunakan teknik convenience sampling. Instrumen penelitian berupa kuesioner yang telah diuji validitas dan reliabilitasnya. Analisis data dilakukan menggunakan metode Partial Least Squares (PLS) dengan bantuan software SmartPLS 4. Hasil penelitian menunjukkan bahwa: 1) kualitas produk tidak berpengaruh terhadap keputusan pembelian, 2) harga berpengaruh terhadap keputusan pembelian, 3) kualitas produk tidak berpengaruh terhadap kepuasan pelanggan, 4) harga berpengaruh terhadap kepuasan pelanggan, 5) apakah keputusan pembelian berpengaruh terhadap kepuasan pelanggan, 6) kualitas produk tidak berpengaruh terhadap kepuasan pelanggan melalui keputusan pembelian, 7) harga berpengaruh terhadap kepuasan pelanggan melalui keputusan pembelian.

PENGARUH SOCIAL MEDIA MARKETING DAN KUALITAS PELAYANAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING TERHADAP KEPUTUSAN PEMBELIAN DI JANJIAN COFFEE BEKASI Aulia, Adinda Dwi Nurul; Sawitri, Ni Nyoman; Navanti, Dovina; Ali, Hapzi; Khan, Asif
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 8 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i8.11530

Dampak dari pemasaran di media sosial dan mutu pelayanan terhadap keputusan pembelian di Janjian Coffee Bekasi dengan minat beli sebagai variabel perantara. Studi ini menerapkan pendekatan kuantitatif, dengan menggunakan teknik purposive sampling untuk memilih 108 responden yang merupakan pelanggan Janjian Coffee Bekasi. Pengolahan data dilakukan dengan memanfaatkan perangkat lunak SmartPLS 4.0, mencakup pengujian Outer Model, Inner Model, dan Uji Hipotesis. Hasil penelitian mengungkapkan: 1) Sosial Media Marketing berkontribusi secara signifikan terhadap minat beli. 2) Kualitas Pelayanan berpengaruh signifikan terhadap minat beli 3) Sosial Media Marketing tidak berpengaruh dan tidak signifikan terhadap keputusan pembelian. 4) Kualitas pelayan memiliki pengaruh signifikan terhadap keputusan pembelian. 5) Minat Beli berpengaruh positif dan signifikan terhadap keputusan pembelian. 6) Sosial Media Marketing memiliki pengaruh signifikan terhadap Keputusan pembelian melalui Minat beli. 7) Keputusan pelayanan memiliki pengaruh signifikan terhadap Keputusan pembelian melalui Minat beli.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI WORD OF MOUTH SEBAGAI VARIABEL INTERVENING PADA PRODUK UMKM BUBUR BAYI ORGANIK ZADA KIDS DI VILA GADING HARAPAN 1 Anggraini, Rany; Ali, Hapzi; Sawitri, Ni Nyoman; Navanti, Dovina
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 10 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i10.11581

Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas produk dan harga dapat memengaruhi terhadap keputusan pembelian melalui mulut-ke-mulut (WOM). Untuk penelitian ini, Fakultas Ekonomi dan Bisnis Universitas Bhayangkara Jakarta Raya melakukan survei terhadap 108 responden pelanggan Zada Kids di Villa Gading Harapan. Menggunakan Program SmartPLS 4.0 untuk menganalisis data. Hasil penelitian ini menunjukan bahwa terdapat variabel yang saling berpengaruh dan ada juga yang tidak berpengaruh, seperti penjelasan singkat berikut ini: 1) Kualitas Produk berpengaruh positif dan signifikan terhadap Word of Mouth, 2) Kualitas Produk berpengaruh positif dan signifikan terhadap Keputusan Pembelian, 3) Harga berpengaruh positif dan signifikan terhadap Word of Mouth, 4) Harga berpengaruh positif dan signifikan terhadap Keputusan Pembelian, 5) Keputusan Pembelian tidak berpengaruh positif dan signifikan terhadap Word of Mouth, 6) Word of Mouth mampu memediasi secara parsial Kualitas Produk terhadap Keputusan Pembelian, 7) Word of Mouth tidak mampu memediasi secara penuh Harga terhadap Keputusan Pembelian.

Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Produk Skincare Somethinc pada Generasi Z Melalui Minat Beli di E-Commerce Shopee Aprelyani, Siska; Ali, Hapzi; Hadita, Hadita; Nyoman Sawitri, Ni; Efendi Silalahi, Edward
Jurnal Kewirausahaan dan Multi Talenta Vol. 2 No. 3 (2024): Jurnal Kewirausahan dan Multi Talenta (Juli - September 2024)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jkmt.v2i3.229

Penelitian ini digunakan untuk mengukur Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Melalui Minat Beli. Penelitian ini merupakan penelitian kuantitatif dimana objek yang digunakan meruapakan kalangan Generasi Z Kota Bekasi. Adapun jumlah sampel yang digunakan dalam penelitian ini adalah 200 responden. Rancangan yang digunakan adalah pengujian hipotesis dengan menggunakan metode structural equitation model (SEM) – SmartPLS 4.0. Hasil penelitian ini menjelaskan bahwa variabel harga, kualitas produk dan minat beli berpengaruh positif dan signifikan terhadap keputusan pembelian. Penelitian ini memberikan saran bahwa setiap produk harus lebih memperhatikan kembali kualitas produk dan harganya untuk kemajuan perusahaan.

Strategic Management: Concept, Implementation, and Indicators of Success (Literature Review) Candra Susanto, Primadi; Ali, Hapzi; Nyoman Sawitri, Ni; Widyastuti, Tri
Siber Journal of Advanced Multidisciplinary Vol. 1 No. 2 (2023): (SJAM) Siber Journal of Advanced Multidisciplinary (July - September 2023)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v1i2.21

The purpose of this study is to provide views and help prove the results of scientific articles by reviewing and providing perceptions from the author, The research method used is qualitative, by looking for library sources related to those used in this scientific article from reputable journals, google scholar, and others. The use of metric tables to help describe scientific articles that according to researchers are findings, the results of this study want to prove that there are references to concepts, implementations, and indicators that have not been proven directly by references to scientific articles or books, only from one article from (Ivan?i?, 2013) where the results of the research are The literature on strategy implementation and linking a number of critical points are important for reducing strategy implementation errors and improving organizational effectiveness, but all of that must be substantiated by follow-up research by other researchers. Researchers in the future, can sharpen and provide results in strategic management, especially with indicators specifically for both research and books.

Determination of Financial Management in Indonesia Ni Nyoman sawitri
Greenation International Journal of Economics and Accounting Vol. 2 No. 1 (2024): (GIJEA) Greenation International Journal of Economics and Accounting (March 202
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v2i1.169

The article on determining financial management in Indonesia is a scientific literature review article within the scope of financial management science. This article aims to create a hypothesis regarding the relationship between factors, which can then be used for further research in the field of financial management. Descriptive qualitative research methodology was used in this research. The data used in this research comes from previous research which is still relevant to this research. Data was obtained from reputable academic online platforms, including Publish or Perish, Google Scholar, digital reference books, and the journal Sprott. The results of this research are as follows: 1) The capital market plays a role in Financial Management in Indonesia; 2) Monetary policy plays a role in Financial Management in Indonesia; 3) Fiscal policy plays a role in Financial Management in Indonesia; and 4) Economic growth plays a role in Financial Management in Indonesia.

Executive Support System For Business and Employee Performance: Analysis Of The Ease of Use Of Information System, User Satisfaction and Quality of Information System Parulian, Ronald; Ali, Hapzi; Nyoman Sawitri, Ni
International Journal of Psychology and Health Science Vol. 1 No. 2 (2023): International Journal of Psychology and Health Science (April-June 2023)
Publisher : Greenation Publisher & Yayasan Global Research National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijphs.v1i2.203

Abstract: This article aims to examine the relationship between various variables in order to identify potential solutions. The research method used is qualitative, involving the analysis of published journals. Out of the five factors reviewed, three are independent variables, namely the ease of use of information systems, information system user satisfaction, and quality of information system. The executive support system for business is considered the intervening variable, while employee performance is the dependent variable. The analysis of twenty published journals concludes that the independent variables have a positive and significant impact on employee performance. The literature review suggests that businesses should take all factors into account to improve employee performance. Keywords: Ease of Use of Information System, User Satisfaction, quality of information system, Executive Support System for Business, Employee Performance

Analysis of Financial Ratio on Financial Performance and Sustainability Report as Intervening Variable Ni Nyoman Sawitri
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v6i2.729

Study This aims to know and analyze the influence of Current Ratio (CR), Debt Equity Ratio (DER), Total Asset Turnover (TOTA), and Return on Assets (ROA) on Company Performance as proxied by Return on Equity (ROE) through Sustainability Report (SR) as variable intervening in the company cruise 2019-2021 period. Sample in the study: This consists of 5 companies in the cruise sector from 2019 to 2021. Study method This uses SEM PLS with SmartPLS programs and techniques, taking samples with purposive sampling. Result of study This shows that, in a way, Partial Ratio Finance that is proxied by Current Ratio (CR), Debt Equity Ratio (DER), Total Asset Turnover (TOTA), and Return on Assets (ROA) has an influence significant on Financial Performance as proxied by Return on Equity (ROE) and Sustainability Report (SR). Simultaneous results show that Ratio Finance that is proxied by Current Ratio (CR), Debt debt-equity ratio (DER), Total Asset Turnover (TOTA), and Return on Assets (ROA) have an influence significant on Financial Performance as proxied by Return on Equity (ROE) through Sustainability Report (SR) or mediated in a way complete with t- calculated value 2.533>1.96. As well as abilities variable independent in explaining variable dependent and variable intervening is by 87% and 69.1%. Meanwhile, the rest, 13 % and 30.9%, are defined by variables other independents outside the model.

Analysis of leadership, capabilities, and organizational culture on employee performance through motivation Jumawan, Jumawan; Ali, Hapzi; Sawitri, Ni Nyoman; Rony, Zahara Tussoleha
Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i2.2909

Purpose: This study examines the influence of leadership, capability, and organizational culture on employee performance through motivation in the Market XXX. Research Methodology: The method used in this study was descriptive quantitative. The study population consisted of 1,284 employees with a sample of 270 respondents. Primary and secondary data were used in this study. SmartPLS was used as an analytical tool in this study. The tests conducted in this study included the Validity Test, Reliability Test, Inner Model Test, Outer Model Test, and Hypothesis Test. Results: The method used in this study was descriptive and quantitative. The study population consisted of 1,284 employees with a sample of 270 respondents. Primary and secondary data were used in this study. SmartPLS was used as an analytical tool in this study. The tests conducted in this study included the Validity Test, Reliability Test, Inner Model Test, Outer Model Test, and Hypothesis Test. Conclusion: Based on the problem formulation, hypothesis, results, and discussion, it can be concluded that in the XXX market: leadership, capability, and organizational culture each have a positive and significant effect on both motivation and employee performance, either directly or indirectly through motivation Limitations: This study was limited to discussing employee motivation and performance. Generalizations from these findings may be limited by their focus on the XXX market. In addition, although this study used questionnaires/surveys created by the researchers to ensure their relevance, the data used may be subject to bias, such as social desirability or limited disclosure of unfavorable opinions. Contribution: This study contributes to the understanding of the factors that influence employee motivation and performance, such as leadership, capabilities, and organizational culture. Novelty: This study adds new insights into other factors that influence employee motivation and performance, particularly in the XXX market. Thus, it can be used as a reference in future literature.

Co-Authors Abrar Hiswara Abrar Hiswara Achmad Harianto, Raden Aditya Agung Pambudi Agnes Gracia Devina Hungan Agung Pambudi, Aditya Agus Dharmanto Agus Zainal Arifin Aji Saputra Ajijah Jumani Alit, Brilian Putri Alya Abiyah Surya Alyaa Jacynda Amanda, Putri Amelia, Nabilah Indah Ananda Triutami Nurwulandari Andhika Syahputra Anggraini, Rany Anisa Bunga Aprilia Anisa Dewi Lestari Anum, Nadiah Sekar Aprelyani, Siska Arman Arman ASEP SAEFUDDIN Aulia, Adinda Dwi Nurul Aulia, Reva Cindy Auranisa Izzati Azkia Nurfadilah Bayu Arya Darwanto Bayu Efendy Bintang Afif Ardhianto Danisya Wiaam Sausan Deni Sulaeman Dewi Puspaningtyas Faeni Dewi Susita Dharmanto, Agus Dhea Syifa Khaerunisa Dhian Tyas Untari Diki Al-Fathul Khoir Dinda Putri Armayani Efendi Silalahi, Edward Endira Efiani Fairuz Denaya Hafnidafitri Farhan Febriansyah Putra Fasya Annisa Maharani Fathia Rizqi Ananda Fauzan Muyassar, Ammar Febriansyah Putra, Farhan Femmy Clara Febrianti Ferdinan Irawan, Donni Ferry Siswadhi Fikri , Adi Wibowo Noor Fitrina Afrianti Fitrina Afrianti, Fitrina Fitriyah, Nadila Frendi Tobing Gatut L. Budiono, Gatut L. Hadita Hadita Hadita Hadita Hadita, Hadita Hafiz, Adhelia Yamilla Hapzi Ali Hapzi Ali Hapzi Hapzi Hapzi, Hapzi Haris Afif Perdana Hasanuddin Hasanuddin Hatina, Sunia Hermawan, Nabilah Hibatullah, Hazza Hungan, Agnes Gracia Devina Idel Eprianto Indah Permatasari Indah Rizki Maulia Indah Rizki Maulia Irawan Yoga Mukti Istianingsih Sastrodiharjo, Istianingsih Jein, Khomarudin Josua Panatap Soehaditama Jumawan, Jumawan Kamal, Muhammad Muzayin Kamsariaty Khan, Asif Khan, Muhammad Asif Khomarudin Jein Kristanto, Hendrick Kristianto, Ardy Laili Dian Safitri Lathifah, Nisrina Lerdi Sabdiel Punanta Tarigan Lestari, Anggia Ayu Linda Therecya Sianturi Lis Lesmini Mangkuprdaja, Didi Rochyadi Marco Yeremia Pasaribu Mateus Wahyu Prasetyo Mayang Puspita Ayu Mewarni Siregar Mimithi, Anisya Rayi Mubina, M. Fathan Muhamad Satria Nur Hakim Muhammad Fadhil Alfarisi Muhammad Prasetya Muhammad Syadied Muhammad Zaky Munir, Ningky Sasanti Mutaqin, Annisa Zahra Nadya Amelia Kartika Nafia Naura Shadiqah Wibowo Navanti, Dovina Ningki Sasanti Nugroho, Galih Nurambarwati, Dwi Nurhaliza Novianti Nurlindah Pande Putu Buda Prasada Pande Putu Buda Prasada Pangeswati, Saron Okavia Parulian, Ronald Pradana, Tito Wahyu Primadi Candra Susanto Puspita Ayu, Mayang Putri Della Rahmawati Putri Mutiara Putri, Elna Rosdiana Putri, Rizka Amalia Qaanitah Sakha Adrian Rabbania Nur Janah Rafi Dwi Saputra Rahayu, Andini Shinta Ramadhan Saputra, Dimas Ramadhania, Rismawati Ratu Khanza Zemima Refina Pebriyana Raharjo Reifa Galih Ramadhanti Ria Irawati, Amanda Rico Dwitama Putra Rico, Satrio Rizky Alfi Anugrah Rizky Maulana, Rizky Ronald Parulian Rony, Zahara Tussoleha Rusliansyah Rusliansyah Sabrina Luna Rahellea Sabrina Nuraeni Salma Fauziyyah Salmah, Rif’a Tus Salsabila Taqwaning Afifi Salsabila, Dewina Salwa Aristawidya Saputra, Farhan Sarinah Sihombing Sasanti, Ningki Savira Aulia Hasan Sevtiani Isty Lazumi Sheline Kayla Anggraeni Silviah, Reni Siswadhi, Ferry Sityowati, Adinda SUGENG SUROSO, SUGENG Syafei, Alfin Syahira, Naura Syifa Fauziah Syifa Khaerunisa, Dhea Tantri Aprilia Tegar Firmansyah Tengku Riza Zarzani N Teti Aliyanti Tiara Setiawati Tiara Setiawati Tomi Wijaya Tri Widyastuti Tri Widyastuti Tri Widyatuti Tusadiah, Iis Halimah Tusholeha Rony, Zahara Utami, Aisyah Dhiya Wahyu Dicky Octavian Wahyuni, Aulia Dwi Wayan Gede Endra Bratha Winda Zylvi Faradilla Witha Anggani Saraswati Yayan Hendayana Zahara Tussoleha Ronny Zahara Tussoleha Rony Zahara Tussoleha Rony Zahra Manaf Kanaya Zuleha, Arisnani

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