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Journal : Journal of Community Service and Empowerment

Go digital of PAMMA Herba through rebranding and digital marketing Sujoko, Anang; Widodo, Eko; Firdaus, Muhammad; Ardiarini, Noer Rahmi; Gama, Zulfaidah Penata; Wahyudi, Dicky
Journal of Community Service and Empowerment Vol. 5 No. 2 (2024): August
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v5i2.31349

Abstract

PAMMA (Panti Asuhan Muhammadiyah Malang) has a home industry product in the form of rhizome beverages. The beverage products from PAMMA were developed by the Doktor Mengabdi program for Brawijaya University and has survived until now. The problem is, the previous Doktor Mengabdi program still focused on the beverage production process, and PAMMA still markets its products conventionally, even though the industrial era has penetrated the digital market (e-commerce). This community service program aims to maintain of the rhizome beverage industry from PAMMA by conducting packaging rebranding and digital marketing, so that PAMMA products can go to the digital market (Go Digital). Implementation methods include: First, assistance with the legalization and re-branding of 5 rhizome beverage products. Second, a digital marketing workshop for rhizome beverage products for PAMMA residents. The results of this community program are measured by the legalization of NIB PAMMA Herba, and changes to the packaging design of 5 PAMMA rhizome beverage products. Digital marketing training provides results in the form of a shop on an e-commerce platform for PAMMA which can be used to sell its rhizome products, optimize advertising in new media by adjusting its target market, and expand marketing by utilizing digital media. The target is that with a schematic and sustainable program, it can increase economic income and maintain the sustainability of the home industry of rhizome beverage products from PAMMA.
Co-Authors A Halim Achmad Ridwan, Achmad Achmanu . Afifa, Faradya Yasmine Afriadi, Bambang Agus Erta Setyawan Ahmad Jauhari Ahmad, Syaiful Aisyah Nurul Janah Aji Sukoco Akhmad Zaenal Wijaya Albert Podung Allesius Maryanto Amalia, Enggar Nuzzulul Anang Widigdyo Andi Ariyanto Aprilia Dian Evasari Arlangga, Moh. Nugar Army, Widya Lelisa Arrosyad, Muhammad Fauzan Arzal M. Zain Asri Widowati Astriana, Chusnul Awaluddin Tjalla Awang Tri Satria Betty Bagau Borhan, Mohamad Termizi Budi Purwanto Candra Aldika Baidlowi Cherlie Sarajar Dadan Rosana Damayanti, Febry Aulia Danial Mukhtar Husada Daniel Janner Gurning Dasra, Muhamad Nur Agus David Kurniawan David Kurniawan Derana Tri Mustikawatie Dessy Roseanawati Diah Ayuningtyas Diahnisa Indriasari Dian Evasari, Aprilia Dian Rohmawati Diana Ambarwati Dicky Wahyudi Didik Setyawarno Diyah Astutik Diyanti Ayu Apriana Drajad Adi Panggayu Dwi Khoirunnisa A Dwi Kiat Puspitasari Dwi Sunarti Edhy Sudjarwo Edhy Sudjarwo Edjeng Suprijatna Eko Widodo Ekosari Roektiningroem Endang Pudjihastuti, Endang Eriani Puspita Eva Maulia Mutvi Widodo Fahruda, Ansarul Faizal Andri Fanani, Malfin Zainul Fa’uzobihi, Fa’uzobihi Febriana Nur Halimah Firstyawati, Gabriella Florencia N. Sompie Frida Ariana Sukmanata Gohan Yuli Darmawan Guntur Kusuma Wardana Hafsah Hafsah Halim Natsir Handayani, Rani Harianto, Kukuh Hartutik (Hartutik) Hartutik Hartutik Heli Tistiana Hendratmoko, Suseno Heni Setyo Prayogi Hudan Allama I Gede Putu Suryadarama Ibnu Salman, Ibnu Ide Engga Yonanda Idris, Ahmad Ika Nur Kholifah Imam Thohari Indah Puspita Sari Indah Yuni Astuti, Indah Irfan H. Djunaidi Irfan H. Junaidi Irfan Hadji Djunaidi Ismail, Akhmad Khudaifiakmalu Nufus Iva Sarifah Jein Rinny Leke Kartika Sari, Tyas Kirana, Anisha Alsy Koen M Afni Rahman Komarudin Komarudin Kuncoro, Anis Meliani Laksono, Sonny Subroto Maheri laudita Setia Busta Liana Putri Agustin Lilik Wijayanto Lisa Fitria Listina Widiastuti Lulik Rina Widyastutik M Halim Natsir M. Halim Natsir Mahfud , Lutfi Djauhari Marcillia, Syam Rachma Maria Yohanista Maryati Maryati Maryati Ma’rifah, Binti Mohammad Farid Muhammad Firdaus Muhammad Halim Natsir Muhammad Irma Sunu Dwidjantoro Muhammad Tahir Mustofa, Fatmawati Muttaqien, Zaenul Nining Haryuni Noer Rahmi Ardiarini, Noer Rahmi Novitasari, Violita Dewi Nurina Rahmawati Nurmaliasari, Nurmaliasari Osfar Sjofjan Osfar Sofjan Permata, Riska Ayu Pradipta, Dody Pramitasari, Diananta Puput Infiatul Ilma Purwanti Widhy Hastuti Putri Anjarsari Putri Handayani Rahayu Rahayu Ratih, Dian Ratna Siahaan Reza Choirun Nisa' Rico Jafar Sidiq Rina Muryani Rinawati Rinawati Ririn Wahyu Arida Rizki Siti Noviani Romy Abdillah Ramadhan Roro Rianthie Jessieca A.G Rositawati Indrati Ruli Nanda Pratama Rustomo Sandha Octavia Sarjana, Teysar Adi Sebastian, Dick Perthino Setianingsih, Wita setianingsih, wita Setiawan, Ruben William Setiawati Setiawati Setyaningsih, Ari Setyowarno, Didik Shihah, Hanna Dzawish Shihaniati, Shihaniati Sholihin, Ustadus Siwi, Ken Sofyan, Ariya Sri Kismiati, Sri Sri Wahjuningsih Sri Wahyuningsih Sujoko, Anang Susilowati Susilowati Sutapa, Heru Suyoso, - Tanaya, Cahya Akbar Tatap Pamuji Tengku Riza Zarzani N Titik Wulandari Tridiantoro, Dedy Trisnia Widuri Ustadus Sholihin Wahidin Mardiono Swantho Menggi Emma Wahyudi Wahyudi Wahyuni, Nur Maulida Wardani Rahayu Wardani, Deandira Novita Waritsu, Cakra Widowati Pusporini, Widowati Widyaningsih, Selviya Windi Tarisa Januar Wita Setianingsih Y A Tribudi Yaqin, Mohammad Husein Ainul Yeni Pijayani Yerik Afrianto Singgalen Yuli Indriani Yunida, Helvy Zulfaidah Penata Gama