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All Journal PIKSEL : Penelitian Ilmu Komputer Sistem Embedded and Logic Jurnal Dakwah: Media Komunikasi dan Dakwah HISTOGRAM: Jurnal Pendidikan Matematika Jurnal Penelitian Pendidikan IPA (JPPIPA) JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora KHOZANA: Jurnal Ekonomi dan Perbankan Islam NUR EL-ISLAM : Jurnal Pendidikan dan Sosial Keagamaan JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Martabe : Jurnal Pengabdian Kepada Masyarakat FIKRAH AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Academy of Education Journal JURNAL SURYA ENERGY MANAZHIM EDUTEC : Journal of Education And Technology MARLIN : Marine and Fisheries Science Technology Journal CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) AS-SABIQUN: Jurnal Pendidikan Islam Anak Usia Dini PRODU-Prokurasi Edukasi (Jurnal Manajemen Pendidikan Islam) Plusminus: Jurnal Pendidikan Matematika Jurnal Riset dan Aplikasi Mahasiswa Informatika (JRAMI) Journal of Education Research Schrodinger : Jurnal Ilmiah Mahasiswa Pendidikan Fisika At Tawasul: Jurnal Komunikasi dan Penyiaran Islam Abdimas Indonesian Journal IDARAH : Jurnal Pendidikan dan Kependidikan TRIMAS: Jurnal Inovasi dan Pengabdian Kepada Masyarakat Madani: Multidisciplinary Scientific Journal Hijaz: Jurnal Ilmu-Ilmu Keislaman Development : Studies in Educational Management and Leadership Indonesian Journal of Innovation Multidisipliner Research Journal of Smart Agriculture and Environmental Technology Socius: Social Sciences Research Journal Riset Akuntansi dan Keuangan Indonesia Journal of Education Sciences (Edusci) Journal of Social Work and Science Education Indonesian Journal of Innovation Multidisipliner Research Mathematics Education Journal Prosiding Seminar Nasional Keguruan dan Pendidikan (SNKP) Fikrah : Jurnal Pendidikan Agama Islam Jurnal Dakwah dan Masyarakat
Muhammad Yusup
Pendidikan Fisika FKIP Unsri
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Journal : MANAZHIM

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The Influence of Online Customer Reviews and Online Customer Ratings on Purchase Decisions with Trust as the Intervening Variable Nurhaliza, Nina; Yusup, Muhammad; Sanurdi, Sanurdi
MANAZHIM Vol 6 No 2 (2024): AGUSTUS
Publisher : Manajemen Pendidikan Islam STIT Palapa Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36088/manazhim.v6i2.4707

Abstract

Along with the advancement of time, technology, and information in the world, especially the internet, have experienced rapid development. Various buying and selling transactions that previously could only be done face-to-face can now be easily accessed using smartphones. Online customer review and online customer rating features can be said to be one of the strategies found in marketplace applications, one of which is the Shopee marketplace. These features can certainly influence consumer purchasing decisions. Online customer reviews and ratings are features that consumers can use to obtain product-related information when shopping online. This study aims to analyze the influence of online customer reviews and online customer ratings on purchase decisions with trust as the mediator on the Shopee marketplace. The population in this study is millennial Muslim consumers who use the Shopee marketplace in Mataram City. Sampling was done using purposive sampling technique, with 100 respondents. The analysis technique used is SEM-PLS with Smart PLS 3 software. The results of this study found that there is no direct influence of online customer reviews and online customer ratings on purchase decisions. Only trust directly influences purchase decisions. Online customer reviews and online customer ratings directly influence trust. Meanwhile, online customer reviews and online customer ratings indirectly influence purchase decisions through trust.
Co-Authors -, Marzani A, Amirudin AA Sudharmawan, AA ABdul Karim Batubara, ABdul Karim Abidin Pasaribu, Abidin Adib Sofia Ahmad Asroni, Ahmad Ahmad Ridwan, Wawan Akhmad Saoqillah Alim, Khoirul Alwiyah Alwiyah Amini, Titik Husnawati Angelina, Putri Anggi, M Said Anggraeni, Gina Silpa Anggraini, Maya Nur ansori ansori Ansori, Kholid Apit Fathurohman Aprianto, Iwan Araiku, Jeri Ari Saputra, Ari Astuti, Andri Asvic Helida, Asvic Asvio, Nova Badriah, Dina Bashori Bashori Baso Intang Sappaile, Baso Intang BASUKI RAHMAD Batubara, Mustopa Marli Bhakti Yudho Suprapto Budiarti, Lolita Singgih Dewi, Yessica Chrisna Dirga, Muhammad Dumilah, Ratna Dwi Andayani, Dwi Elfama, Yudha Ely Susanti Fathoni, Wildan Fitriani Fitriani, Eka Yuliana Gunawan, Yusuf Agung Hamdi Akhsan Handayani, Shinta Dwi Hapizah Hardiyanti Hardiyanti Hardono Hardono, Hardono Hasibuan, Muhammad Yusup Heru Setiawan Husna, Tsabita Indaryanti Indaryanti Irnin Agustina Dwi Astuti, Irnin Agustina Dwi Istikarani, Mutya Jamilah Jamilah Jaulim Sirait Kasful Anwar Khairul Anwar Khairunnisa, Novita Khan, Razeev Khanza, Aulia Kistiono L, Lisaryadi Laila Septiana, Laila Leti, Gratia Lismayanti, Ima Lubis, Toib Lucyana M. Shoffa Saifillah Al Faruq Martin Marwani Syattar Marzani, Marzani Masrul Masrul Maula, Linziatul Melly Ariska Mochammad Imron Awalludin Murtado, Ade Muslihun Muslihun Nasution, Fitri Nasution, Imam Wahyudi Natalia, Anita Neni Marlina NETTI KARIANI MENDOFA Nisak, Sayida Khoiratun Novita Sari Nur Asikin Nur Latifah, Nur Nur'aini, Nur'aini Nurhaliza, Nina Nurhayati Damiri Nurhikmah Nurhikmah Otong, Muhammad Permana, Deddy Pratiwi, Weni Dwi Pribadi, Adi Putri, Anjellie Dasviana Raden Iin Siti Aminah Rahadian, Yan Rahim, Supli Rahmani, Anggi Ramdhan Witarsa Repolinda, Repolinda RINA RINDANAH, RINA Rosita Rudi Hermawan Samputri, Salma Samsuryadi Sanurdi Sanurdi Sapsidi, Herlianto Sari, Dwita Kartika Scristia, Scristia Seira, Erazando Alfa Sholeh, Rifai Hasan Sipahutar, Yuliati H Siregar, Arpan N Solly Aryza Somakim, Somakim Sri Agustina, Sri Sri Wahyuni Suci Dwijayanti Sudirman Sukatin, Sukatin Sunarjo, Richard Andre Supli, Nur Aslamiah Ummah, S. Sumihatul Wijaya, Aldi Putra Winarni, Kiki Ayu