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All Journal LAW REFORM International Journal of Law Reconstruction Syntax Literate: Jurnal Ilmiah Indonesia Menara Ilmu MIZAN, Jurnal Ilmu Hukum Ensiklopedia Education Review Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Community Engagement and Emergence Journal (CEEJ) Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Jurnal Christian Humaniora Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences NOMOI Law Review JURNAL RECTUM: Tinjauan Yuridis Penanganan Tindak Pidana ARSY : Jurnal Aplikasi Riset kepada Masyarakat Britain International of Humanities and Social Sciences (BIoHS) Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research in Social Science and Humanities International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Bengkoelen Justice : Jurnal Ilmu Hukum Locus Journal of Academic Literature Review Journal of Management Analytical and Solution Literacy : International Scientific Journals of Social, Education, Humanities Zona Manajerial: Program Studi Manajemen (S1) Universitas Batam International Journal of Economics and Management Research International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Innovative: Journal Of Social Science Research LAWYER: Jurnal Hukum Management Studies and Business Journal Jurnal Batavia Public Service And Governance Journal Journal Of Management Analytical and Solution (JoMAS) International Journal of Law and Society International Journal of Sociology and Law JURNAL KELUARGA SEHAT SEJAHTERA Proceedings of The International Conference on Multidisciplinary Science Journal of International Islamic Law, Human Right and Public Policy International Journal Of Synergi In Law, Criminal And Justice Jurnal Pengabdian Masyarakat Multi Disiplin Ilmu International Journal of Society and Law Ecoducation International Journal of Economics and Management Research
Henry Aspan
Faculty Of Social And Science, Universitas Pembangunan Panca Budi, Indonesia
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Journal : Ecoducation

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Transformasi Destinasi Pemasaran: Model Integratif Pengembangan Pariwisata Berkelanjutan di Kawasan Objek Wisata Sidebu-Debu, Kabupaten Karo Sumatera Utara: Marketing Destination Transformation: An Integrative Model of Sustainable Tourism Development in the Sidebu-Debu Tourism Area, Karo Regency, North Sumatra Prabowo, Ari; Tanjung, Yahya; Wahyuni, Etty Sri; Aspan, Henry
Economic and Education Journal (Ecoducation) Vol. 7 No. 2 (2025): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v7i2.1687

Abstract

Kawasan wisata Sidebu-debu menghadapi berbagai tantangan, seperti tingginya persaingan dengan destinasi populer di sekitarnya, resistensi terhadap inovasi karena kekhawatiran hilangnya keaslian, minimnya integrasi antara pengetahuan lokal dan ilmiah, serta konflik antara pengembangan pariwisata dan pelestarian lingkungan, di mana pemilik lahan lebih tertarik membangun infrastruktur komersial daripada menjaga kelestarian alam. Penelitian ini bertujuan untuk menguji dan menganalisis hubungan langsung dan tidak langsung antara variabel pengetahuan pariwisata, lingkungan pariwisata, inovasi pariwisata dan intensitas kunjungan di objek wisata Sidebu-debu, Kabupaten Karo-Sumatera Utara. Penelitian ini menggunakan pendekatan asosiatif kausal dengan metode penelitian kuantitatif, dan menggunakan analisis data Stucture Equation Models dengan alat analisis Smart-PLS. Penelitian ini dilakukan pada bulan Februari 2025. Populasi dalam penelitian ini adalah seluruh dosen yang berkunjung ke objek wisata Sidebu-debu, Kabupaten Karo-Sumatera Utara, yang jumlahnya tidak dapat diketahui secara pasti. Penarikan sampel yang digunakan adalah accidental sampling. Adapun jumlah sampel yang diambil sebanyak 150 responden. Hasil penelitian dijelaskan bahwa pengetahuan pariwisata, lingkungan pariwisata, dan inovasi pariwisata secara langsung berpengaruh signifikan terhadap intensitas berkunjung, dan pengetahuan pariwisata, lingkungan pariwisata secara langsung berpengaruh signifikan terhadap inovasi pariwisata. Selanjutnya, pengetahuan pariwisata dan lingkungan pariwisata berpengaruh signifikan terhadap intensitas berkunjung melalui inovasi pariwisata.
Co-Authors Abdul Rahman Maulana Siregar Abdul Razak Nasution Ade Syafitri Agus Adhari Ahmad Junaidi Alief, Muhammad Amanda Dwi Priaguna Ami Natuz Zahara Ami Natuz Zahara Amlan, Amlan Andi Fahri Hasibuan Andoko , Andoko Andoko Andoko, Andoko Angelina E. Rumengan Anggy Auliawan Ansori Maulana Ari Prabowo Aryani Atika Windynata Sipayung Azhali Siregar Bambang Fitrianto Beby Sendy Berton Lumban Tobing CHANDRA DEWI Dahlan Dahlan Dahlan Daniel Mulia Darwis Anatami Daud Arifin Delima Nasution Deni Karnius Zebua Dhermawan, M. Ryan Dian Mahardi Lestari Dira Dinda Alti Duma Milanta Dwi Faradina Eddy Sumardi Eko Sahputra Endang Suhendra Etty Sri Wahyuni Etty Uyun Fadlan Fadlan Fadlan Fadlan Fitria Ramadhani Siregar Fitria Ramadhani Siregar Freddi Agus Hutapea Ginting, Gloria Gita Putri Gloria Gita Putri Ginting Gunawan Gunawan H. Dahlan Halim, Gusni Hardi Hermawan Hasdiana Juwita Bintang Henky Dalimunte Herman , Herman Indawati Lestari indrawan, muhammad isa indrawan Irawati Irawati Irmanto Brampu Ismed Ismed Jemmy Rumengan Jonly Harmon Hadi Purba Kiki Farida Ferine Kurniawan, Franky Lestari Lamindo Limbong Lestari, Dian Mahardi Listra Sembiring M. Ramadhan S. M. Tartib Maekal Ananta Pratama Ginting Maharani Maharani, Maharani Mahya, Husna Manullang, Hotman Mariana Zhuo Mariduk Lumban Tobing MHD AZHALI Siregar Mhd. Azhali Siregar Muhammad Ari Syahputra Muhammad Arif Sahlepi Muhammad Aulia Amir Batu Bara Muhammad Azhali Siregar Muhammad Edwin Syahputra Lubis Muhammad Fauzy Daulay Muhammad Husni Dalimunthe Muhammad Iqbal Anwar Muhammad Juang Rambe Muhammad Riza Murnita, Eva Mutia Octavia Nasution, H. Abdul Razak Ngaliman Ngaliman Novan Trianda Matondang Onny Medaline Oskar Refelino Tambunan Pardede, Fransthahi Hamonangan Priyatna, Escha Gusnadhi Putra, Randi Rian Putri Mauliza Putri Mauliza, Putri Rafianti, Fitri Rahmad Mirad Ramadhan, Faris Rambe, Dinda Fadilah Redyanto Sidi Reza Ananda Syahputra Rico Nur Ilham Rifa Zulkarnain Rina Hartaci Nasution Rindi Andika Risman Setiawan Rivi Hamdani Lubis Riza Firdaus Riza Wira Pratiwi Lumbantoruan Riza Zarzani Riza Zarzani, T. Ronny Yoesfianda Rosli, Rozaini Rozaini Sardi Sembiring, Brema Risdianto Siregar, Abdul Rahman Maulana Siti Nurhayati Siti Nurhayati Sonia Salsabilah Sri Devi Zebua Sri Rahmadani Sri Wahyuni Sumarno . Syahirah Ishmah Hutabarat T Riza Zarzani Tamaulina Br Sembiring Tanjung, Yahya Tarigan, Egi Christianta Tarigan, Tegar Dermawan Tengku Riza Zarzani N Tonnes Gultom Tri Faranita Viola Gemmy Gemaya Wau, Hilbertus Sumplisius M. Yasmirah Mandasari Saragih Yohny Anwar Yopa Emalia Fajarini Yosua, Dicky Zul Pahmi Harahap Zulfahmi Harahap Zulkarnain Pasaribu