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Pengembangan Ekowisata Berbasis Masyarakat Pulau Pari Kepulauan Seribu Berdasarkan Analisis Faktor Lingkungan Internal dan Eksternal Firdaus Hindra Hadi Saputro; Dhian Tyas Untari; Sugeng Suroso; Wastam Wahyu Hidayat
Jurnal Kajian Ilmiah Vol. 24 No. 3 (2024): September 2024
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/pqrp7n14

Abstract

The main challenge in sustainable tourism management is community involvement as one of the actors and at the same time beneficiaries of the development of the tourism sector. So that research on tourism hunting and placing the community with its wisdom as an inseparable part is important. The purpose of the study is to describe the strengths and weaknesses as well as opportunities and obstacles in developing community-based ecotourism on Pari Island, Seribu Islands, while specifically this study aims to secure existing tourism resources so that they can be utilized as much as possible to improve the economy and welfare of the community. The study uses a qualitative method. The study consists of three stages, namely the data collection stage, the data processing stage and the Conclusion Drawing Stage. This study does not only develop tourism at the destination but also places the community as actors and beneficiaries of the advantages of the tourism sector.
Pengaruh Content Marketing, Brand Awareness, dan Persepsi Harga terhadap Keputusan Pembelian Produk Lip Cream Hanasui pada e-commerce Tiktok Shop di Kalangan Generasi Z Hanifah Adilla Putri; Dhian Tyas Untari; Heni Rohaeni
Jurnal Manajemen Bisnis Era Digital Vol. 3 No. 3 (2026): Agustus: Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v3i3.1481

Abstract

This study aims to determine the influence of content marketing, brand awareness, and price perception on purchasing decisions of Hanasui lip cream products on Tiktok Shop e-commerce among Generation Z. The method used in this study is a quantitative method with purposive sampling technique as a sampling technique. This study used 105 respondents as research samples, with primary data obtained through distributing questionnaires to Gen Z consumers who have used and purchased Hanasui lip cream products on Tiktok Shop. The results of the study show that: (1) content marketing has a positive and significant effect on purchasing decisions, (2) brand awareness has a positive and significant effect on purchasing decisions, (3) price perception has a positive and significant effect on purchasing decisions, and (4) content marketing, brand awareness, and price perception simultaneously have a positive and significant effect on purchasing decisions of Hanasui Lip Cream products on Tiktok Shop e-commerce.
Pengaruh Media Sosial, Persepsi Harga dan Gaya Hidup terhadap Minat Beli Iphone pada Mahasiswa Universitas Bhayangkara Jakarta Raya Nugra Aditiantara; Dhian Tyas Untari; Dovina Navanti
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 3 (2026): Juli: Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i3.1476

Abstract

This study aims to examine the influence of social media, price perception, and lifestyle on iPhone purchase intention among students of Bhayangkara Jakarta Raya University. A quantitative approach was employed using primary data collected through questionnaires. The population consisted of active students from the Management Study Program, Faculty of Economics and Business, with 100 respondents selected using a non-probability sampling technique based on the Slovin formula. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The findings reveal that social media has no significant effect on students’ iPhone purchase intention. In contrast, price perception and lifestyle significantly influence purchase intention. Among the independent variables, lifestyle is the most dominant factor affecting students’ intention to purchase iPhones. This finding indicates that students’ purchasing decisions are more strongly associated with their perceptions of price and lifestyle preferences than with exposure to social media. Therefore, smartphone marketers should consider lifestyle characteristics and perceived price value when developing marketing strategies. These findings provide useful insights into student consumer behavior and contribute to the development of more effective marketing strategies in the competitive smartphone industry, particularly for products targeting young consumers.
Co-Authors Ade Siantry Adi Fahrudin Adi Fahrudin Adinda Danty Pangestu Afifah, Yasfika Ely Nur Agus, Andi Adri Ahmad Syarif Ahmad Syarif Ahmad Syarif AJI, IBRAHIM Al Firatunnisa Nur Hanifah Alaidin Rapani Allisya Andrea Anjani Alyysia Alyysia Amelia Putri Ami Lestari Andi Nuraliyah Andrian Andrian Andrian Andrian Andrian ANISAH Anisya Nur Fadila Anjani, Allisya Andrea Ardini, Nyayu Maya Arif Yumanrdi Aulia Ambarwati Basuki Antariksa Basuki Antariksa, Basuki Budi Satria Budi Satria Budi Satria Budi Satria Budi Satria Budi Satria Bukhari, Eri Cantika, Marisa Chandra, Steve Febrian Chris Kuntadi Christian, Yonathan David Nurmanto David Nurmanto David Nurmanto Desyana Berliana Desyana Berliana Dewi Sri Wulandari Dhona Shahreza Dhoni Martein Didik Setiyadi Dudung Darusman Erik Saut H Hutahaean, Erik Saut H Erwan Mulyanto Euis Komalasari Fadilah Fadilah Fadilah Fakhrudin - Fata Nidaul Khasanah Fauziyah, Jihan Feby Lenny Ardiati Felixia Budiarti Ramadhani Ferdiansyah, Dony Fikri , Adi Wibowo Noor Fina Zahra Firdaus Hindra Hadi Saputro Firman Maulana Firman Maulana, Firman Friska Natalia Hadita Hamdi, Ferdiyan Handayani, Milda Hanifah Adilla Putri Hapzi Ali Hapzi, Hapzi Hardjito S. Darmojo Harnios Arief Harry Sudhana Heni Rohaeni Heni Rohaeni Hermalena Devi Hidarsah, Ida Humulhaer, Siti Ilman, La Iskandar Zulkarnaen Iskandar Zulkarnaen Istianingsih Istianingsih Iswiyati Kunti Iswiyati Kunti Joko Prihatno Joyosemito, Ibnu Susanto Juanda Juanda Juventiana Wahani Virgiyanti Kamal, Wafiq Fadlul Khoerur Rizky Khofifah, Siti Nur Kholipah, Putri Disty Komariah, Neng Siti Lusyana Widiyanti M. Umar Kelibia Mahfudlon Maria Wikantari Marisa Cantika Maulana, Wachid Mifta hul Zannah Mirella, Niffa Nadya Rizki Muchrodji Muchrodji Muhamad Azka Rivan Anshari Muhamad Ikbal Muhamad Syahiddin Muhammad Ali Mustofa Muhammad Firman Maulana Muhammad Yusuf Fito Pratama Putra Muis, Afifah Faiza Kamilah Mulyanto, Erwan Mustofa, Muhammad Ali Narpati, Bintang Natalia, Friska Navanti, Dovina Neng Siti Komariah Nicky Liane Yonatan Novalia Novalia Novita Wahyu Setyawati Nugra Aditiantara Nurhadi, Ahmad Nurmanto, David Nursal, M. Fadhli Nyayu Maya Ardini Nyayu Maya Ardini P Paryono Pandri Zulfikar Perdhana, Timorora Sandha Perdini, Tiara Anggita Peter Narotama Sunardi Pitoyo, Bayu Seno Prasojo Prasojo Prasojo Prasojo, Prasojo Putri Disty Kholipah Putri, Cory Kartika Ramadhani, Bianca Salikha Rani Pertiwi Rianto, M Richo Rianto, Muhammad Richo Rini Untari Rohana Ningsih Rosidin Rosidin Rosidin Rudy Rudy Saputra, Farhan Sarah Fadilah Sari, Rycha Kuwara Setiyawan, Agus Eko Siti Halimah Soehardi Soehardi Soehardi Soehardi Sri Mega Susanty Viadolorosa Ninu Sudhana, Hari Sudhana, Harry Sugeng Murdowo Sugeng Suroso SUGENG SUROSO, SUGENG Sukreni, Tulus Susi , Agustine Syahnan S Phalipi Thamrin, Djuni Tiara Anggita Perdini Tiara Yuliana Wanti Tiara Yuliana Wanti Timorora Sandha Perdhana Timorora Sandha Perdhana Timorora Sandha Perdhana Tito Wahyono Tri Widyastuti Tulus Sukreni Tulus Sukreni Tulus Sukreni Tulus Sukreni Vera Vera Wafi Arifin Wastam Wahyu Hidayat Widi Winarso Widi Winarso, Widi Widiyanti, Lusyana Wijayaningsih, Rini Wijayanti, Murti Wiky Rikamza Windasari, Shindy Yanuar Farida Wismayanti Yanuar Farida Wismayanti, Yanuar Farida Yunita, Tyna Zainal, Toyib Zulfikar , Pandri