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Journal : Journal of Educational Management Research

Decoding Perspectives: Attribution Theory in Islamic Boarding School Communication Subki, Imam; Hefniy, Hefniy; R, Abu Hasan Agus
Journal of Educational Management Research Vol. 2 No. 1 (2023)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v2i1.248

Abstract

This study discusses communication dynamics in the pesantren environment and the application of attribution theory in understanding community perceptions. This study explores how communication takes place in the context of pesantren and how attribution theory is used to understand how people interpret messages and actions from pesantren. The research method used is a case study by analyzing communication interactions in certain pesantren and interviewing related community members. The results showed that communication in pesantren produces self-awareness, optimization of communication, building a positive image, public education, and collaboration. Attribution theory helps understand how society assigns meaning and interpretation to information received from pesantren. These findings provide valuable insight into the importance of effective communication in building a positive image and increasing public understanding of pesantren.
Optimization of Social Media Management in Enhancing the Brand Image of Islamic Boarding Schools Habsi, Malikul; Hefniy, Hefniy; Munawaroh, Madinatul
Journal of Educational Management Research Vol. 4 No. 5 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i5.1160

Abstract

This study investigates the role of social media optimization in enhancing the brand image of Islamic boarding schools (pesantren). With the rapid growth of digital communication, social media has become a critical tool for educational institutions to engage with their audience and improve their public perceptionSocial media plays a vital role in brand identity creation, with professional social media management, structured content strategies, and platform-specific engagement being key factors in achieving successful branding. Using a multi site approach, the study combined observational data and interviews with social media admins from two pesantren, PP. Al-Mashduqiah and PP. Asy-Syarify. The findings revealed that professional social media admins significantly contribute to maintaining a positive public image, that a structured content strategy is crucial for consistent engagement, and that different platforms are more effective for targeting specific audience segments. This research contributes to the understanding of how religious institutions can leverage social media for branding, particularly in a competitive educational landscape. Recommendations include investing in professional social media management, adopting structured content planning, and tailoring content to specific platforms for optimal reach.
Co-Authors AA Sudharmawan, AA Abdul Wahid Abdul Wahid Zaini Abdullah Haq Reshufle Ach Rizquha Ach. Qusairi Adi Wibowo Afifah Tunnaja Agus R, Abu Hasan Agus, Abu Hasan Ahmad Fauzi Ahmad Muktashim Billah Ahmad Muzakki Ahmad Nuvi Ainol Yaqin, Ainol Al Wahedi, Mohammad Abdul Aziz Aldri Frinaldi Alip Al Mahdi Alwahedi, Mohammad Abdul Aziz Amin, Muhammad Fathul Amir Amir Anggie Nadia Dinihari Ardiyansyah, Alif Rahman Arifin, Misbahul Badrut Tamam Baharun, Hasan Bali, Muhammad Mushfi El Iq Dakir, Dakir Dewi, Annisa Tri Ananda Dina Mardiana Enggal, Dwi Fachri, Moh Fachri, Moh. Faiqotul Himmah Fairus, Refi Najma Faizatul Widat Fathor Rosi, Fathor Fathor Rozi Fatiatol Indanis Fatimatus Zahro, Fatimatus Harmonis, Mistria Hasan Agus R., Abu Hasanah Faiqoh Maulidah Hasanah, Istianatul Hasanah, Kusmiyatun Hikmatul Hidayah Hina, Shahzadi Hoirul Anwar Maulana Islam, Washifah Jannaty Saiful Jazilurrahman, Jazilurrahman Khodijatul Qodriyah Khoir, Muhammad Ilzam Khoirul Umam Kurniyawan, Hendi Lailatul Yakini Latifah, Endah Nur M. Nurul Al Zaman Mabrur, Ali Madinatul Munawaroh Malikul Habsi Manshur, umar Maula, Rofikatul Maulana, Muhammad Zaki Mawadatur Rohmah Mistria Harmonis Moh. Hasyim Moh. Hidayatullah Mohammad Halili Mohammad Wali Muali, Chusnul Mudarris, Badrul Muhammad Amiruddin Muhammad Anas Ma`arif Muhammad Fadali Amar Muhammad Wahyu Fajry Mujiburrohman Mujiburrohman Munaamma, Siti Munawwaroh, Izzatul Nadya Najiburohman, Najiburohman Nur Aini Nur Aisyah Nur Azizah Nur Hidayati Nurmalasari, Ita Qodriyah, Khodijatul Qushwa, Febriyanti Ghayatul R, Abu Hasan Agus Raudatul Jannah Sain, Zohaib Hassan Sapuding, Baiyinah Setiyo Adi Nugroho Sholihah, Ika Maziyyatus Silviani Silviani Siti Aisyah Siti Masruroh Siti Safiah Sodikin Sodikin Subki, Imam Sudirman Sudirman Sugiono Sugiono Susanti, Riska Dewi Dian syaifuddin syaifuddin syaifuddin Syamsul Arifin Tariman Tariman Tohet, Moh Wahid, Abd Hamid Wisudaningsih, Endah Tri Yakini, Lailatul Yuana Dwi Agustin, Yuana Dwi Yudik Al Farisi Zamroni Zamroni Zubaidi Zubaidi