Article Per Year (5 Year)
p-Index From 2021 - 2026
11.779
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Organisasi Jurnal Pustakawan Indonesia Jurnal Minds: Manajemen Ide dan Inspirasi Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of Economic, Bussines and Accounting (COSTING) JURNAL VISIONIDA JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) IKRA-ITH ABDIMAS Shirkah: Journal of Economics and Business Journal of Humanities and Social Studies Dinasti International Journal of Management Science International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) MAGMA : JURNAL MAGISTER MANAJEMEN JURNAL MANAJEMEN PENDIDIKAN Cakrawala Repositori Imwi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ecogen Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Social and Management Studies (IJOSMAS) International Journal of Research in Community Services International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Engagement and Empowerment (IJE2) Jurnal Abdimas Ekonomi dan Bisnis Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Economicus: Jurnal Ekonomi dan Manajemen INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Journal Of World Science International Journal of Multidisciplinary Research and Literature (IJOMRAL) Jurnal Pustakawan Indonesia International Journal of Islamic Business and Management Review Utsaha: Journal of Entrepreneurship Journal of Social Studies, Arts and Humanities (JSSAH) Jurnal Abdi Masyarakat Multidisiplin Essence: Entrepreneurship and Small Business Research for Economic Resilience Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Universal Journal of Science and Technology Global Advances in Business Studies Return : Study of Management, Economic and Bussines International Journal of Business and Applied Economics (IJBAE) Journal Research of Social Science, Economics, and Management Kapas: Kumpulan Artikel Pengabdian Masyarakat West Science Business and Management Jurnal Kabar Masyarakat TOFEDU: The Future of Education Journal Research Horizon Enrichment: Journal of Multidisciplinary Research and Development International Journal of Management Research and Economics Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat IIJSE Jurnal Pengabdian Masyarakat International Journal of Law, Policy and Governance International Journal of Management and Business Applied International Journal of Management and Digital Business The Eastasouth Journal of Social Science and Humanities International Journal of Economics and Management Sciences Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat Journal of Social Service and Empowerment Jurnal Pengabdian Tangerang Selatan
Muharam, Hari
Universitas Pakuan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Other

Published : 110 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Increasing Customer Loyalty through Strengthening Digital Banking and Customer Relationship Management with Customer Satisfaction as an Intervening Variable (Case Study at PT. Bank Negara Indonesia (Persero) Tbk Cibinong Branch Office). Wati, Juni Lamria; Muharam, Hari; V. Purba, Jan Horas
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 7, No 2 (2024): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v7i2.7899

Abstract

Research related to customer loyalty shows that customer satisfaction greatly influences customer loyalty both directly and indirectly. The aim of this research is to test and reveal empirically the factors that influence customer loyalty, both direct factors, namely Digital Banking and Customer Relationship Management and indirect factors, namely customer satisfaction. This research was conducted at the BNI Cibinong Branch Office which consists of the Main Branch, 4 sub-branch offices and 2 cash offices under the management of KC Cibinong and used quantitative data (from questionnaires). The research sample consisted of 125 emerald BNI KC Cibinong customers. SEM analysis is used to determine the influence between research variables. The research results show, 1) There is a positive and significant influence of Digital Banking on Customer Loyalty, 2) There is a positive and significant influence of Customer Relationship Management on customer loyalty, 3) There is a positive and significant influence of customer satisfaction on customer loyalty, 4) There is a positive and significant influence of Digital Banking has a significant impact on customer satisfaction, 5) There is a positive and significant influence of Customer Relationship Management on customer satisfaction, 6) There is a positive and significant influence of Digital Banking on customer loyalty through customer satisfaction and 7) There is a positive and significant influence of Customer Relationship Management on customer loyalty through customer satisfaction. This research proposes several recommendations for strong indicators that have a high contribution to Digital Banking, Customer Relationship Management and customer satisfaction in order to increase customer loyalty.
Co-Authors Abdullah, Syukur Aditya Yudha Primantoro, Aditya Yudha Aditya, Dedy Yusuf Adrian, Ferdisar AGUS RIYANTO Agus S. Pranowo Agus Setyo Pranowo Ahirudin, Ahirudin Ahmad Zulfikar Alfatiyah, Rini Amelia, Rizka Wahyuni Amran Bin Harun Anggraini, Anggun Anik Ariyanti Annisaa Soeyono Ari Irawan Arie Wibowo Irawan Arief T. Hardiyanto Arif Siaha Widodo Arif Wijayanto, Arif Arwan Gunawan Azlia, Anaiza Bahtiar Al Fikri Bernedictus, Bayu Budi Susanto Budin , Dg Safrina Ag Bungaran Saing, Bungaran Chaniago, Harmon Deni Hudaya Dewi Taurusyanti Didik Notosudjono Eka Suhardi Ekasari, Silvia Elizabet Dwi Arianti Enda Juanda Endi Suyatno Endi Suyatno Endraria, Endraria Enok Tuti Alawiah Erlan, Erlan Herdiatna Evi Fitriyanti Febriyanti, Chatarina Fery Siswadi Firdha Juliantari Fitri, Lisa Fitria Iswari Fitriyani, Syabrina Gandung, Muhammad Geraldy Samuel Ivan Geraldy Samuel Ivan Giovanni Inez Erika Margaretha Giovanni Inez Erika Margaretha Gita Kencanawaty, Gita Griet Helena Laihad Gunadi, Tresno Hady, Hamdy Hafidz Hanafiah Hammad Hammad Hammad Hammad Hammad, Hammad Hamzah Bustomi Hanan, Sufrin Handayani, Estiningsih Tri Hari Gursida Hari Gursida Hasanah, Yanah Uswatul Hasrul Hasrul, Hasrul Hasryningsih, Andi Hendro Sasongko Hendro Sasongko Heni D Wahyuni herdiyana, Herdiyana Herdiyana, Herdiyana Herlin Widasiwi Setianingrum Hidayat Susilowati, Isnurrini Hidayat, Syepi Horas V Purba, Jan Idham Maulana Oktora Imawanty, Imawanty Imbron, Imbron Irma Fitriyanti Ismuhadjar Ismuhadjar Ismuhadjar Ismuhadjar Isnurrini hidayat, Isnurrini Jhoni Iskandar Karina Apriyani Khaerul Fahmi Kurniawan, Prasetyo Lajuni , Nelson Lesmana, Rosa Lestari, Desy Lia Marthalia Limakrisna2, Nandan Limankrisna, Nandan Lucky Sandra Rahayu M. Entang Maman Suryaman Mamun, Muhammad Mariska, Fenti Marthalia, Lia Martinus Tukiran Martinus Tukiran Minarsih, Cicih Moeins, Anoesyirwan Moenis, Anoesyirwan Mohidin, Rosle MONICA DEWI Muhamad Apep Mustofa Muhammad Sulaeman Mulyadi . Muryati Muryati Nandan Limakrisna Nandan Limakrisna Nandan Limakrisna Nandan Limakrisna Nandang Hidayat Nazib, Fiqra Ngadino Surip Diposumarto Ngadino Surip Diposumarto Ngadino Surip Diposumarto, Ngadino Surip Nugraha, Ujang Parah Nurliyah, Elly Siti Nurwijayanti Octaviana, Dina Ogunkoya, Olufemi Adewale Priyanto, Andri Dwi Purnama, Denta Purnama, Indah Quraysin, Icin Raga Paksi, Galuh Rahayu Lestari RAIS HIDAYAT, RAIS Ramadhan, Muhammad Asrul Ramon Hurdawaty Ratu Erlina G, Ratu Erlina Gentari Reni Sulistiyowati Reza Suriansha Rezal, Yonggi Noval Rinsan Hutabarat Roosganda Elizabeth Roosganda Elizabeth Rosna Wati Rosna Wati Rukmana, Dwita Rumawak, Yerry Gerson Ryan Permana Salmah Salmah Salmah Saragih, Dea Agustia Sasmita, Radina Qisma Jabar Satria, Yudi Wahyu Septiani, Fauziah Setiadi, Deyna Dwitama Simanjuntak, Vera Clara Soewarto Hardhienata Sofi’i, Imam Solihin, Dede Sufrin Hannan Sukoco, Hadi Sulistiyo, Ajik Sumardi . Sunaryo, Widodo Surip, Ngadino Susilo Susilo Susilo Sutarto, Bambang Sutji Harijanto Suyatno, Endi Syabrina Fitriyani Syafrudin Yusuf, M. Syukur Abdullah Titiek Tjahja Andari V. Purba, Jan Horas Vera Clara Simanjuntak Wahyu Wiguna Wastuti, Wahyu Wati, Juni Lamria Wawan Kurniawan Widasiwi, Herlin Widi Winarso, Widi Widia Astuti Widodo Sunaryo Widodo Sunaryo Wihartika, Doni Winda Septiana Wiwik Widiyanti, Wiwik Yandi Asmana Yayan Hadiyat Yerry Gerson Rumawak Yohanes Indroyono Yoyo Indah Gunawan Yuary Farradia Yuary Farradia Yulianingsih Yulianingsih Yulianingsih yusnita, nancy Yusuf, M. Syafrudin