p-Index From 2021 - 2026
7.478
P-Index
This Author published in this journals
All Journal Jurnal Sain Veteriner Jurnal Antropologi: Isu-Isu Sosial budaya JITRO (Jurnal Ilmiah dan Teknologi Peternakan Tropis) Jurnal PENA : Penelitian dan Penalaran Jurnal Pengukuran Psikologi dan Pendidikan Indonesia (JP3I) Jurnal Dinamika Pengabdian (JDP) Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini JIPF (Jurnal Ilmu Pendidikan Fisika) Jurnal Ilmiah Pendidikan Fisika Ilmu Budaya: Jurnal Bahasa, Sastra, Seni, dan Budaya Jurnal SOLMA JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) IQRO: Journal of Islamic Education Pedagogik Journal of Islamic Elementary School JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management Al-MUNZIR Lentera Acitya Journal Of Health Cognicia Community Development Journal: Jurnal Pengabdian Masyarakat Siyasatuna Jurnal Ilmiyah Mahasiswa Siyasah Syariyyah Unri Conference Series: Community Engagement Economics and Digital Business Review Jurnal Mandala Pengabdian Masyarakat Jurnal Pendidikan dan Teknologi Indonesia Cokroaminoto Journal of Primary Education KARYA: Jurnal Pengabdian Kepada Masyarakat AKM: Aksi Kepada Masyarakat Jurnal Islam Nusantara Journal of Health, Education, Economics, Science, and Technology (J-HEST) Electronic Journal of Education, Social Economics and Technology Innovative: Journal Of Social Science Research Review of Accounting and Taxation Jurnal Ekonomi Kreatif Indonesia Jurnal Kesehatan Lentera Acitya RESPON Jurnal Ilmiah Mahasiswa Ilmu Komunikasi Sociality: Journal of Public Health Service Advances in Community Services Research JER Journal of Leadership, Management and Policy in Education Majalah Pengabdian Indonesia Vifada Assumption Journal of Law Journal of Agro Complex Development Society Pinisi Journal Pendidikan Guru Sekolah Dasar PESHUM JIPFRI (Jurnal Inovasi Pendidikan Fisika dan Riset Ilmiah) Jurnal Ilmiah Mahasiswa & Penelitian Keperawatan Jurnal Ilmiah Manajemen & Kewirausahaan
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JER

Analysis of the Business Environment and Entrepreneurship Strategy in Improving SME Culinary Enterprises Mutmainna, Mutmainna; Kumalasari, Tien; Yunarti, Yunarti
Jurnal Economic Resource Vol. 7 No. 2 (2024): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v7i2.1049

Abstract

Culinary is a service provider for everyone's basic needs and along with the times, culinary has also become a business trend in society. The purpose of this research is to find out (1) analysis of the business environment and entrepreneurial strategies in improving SME culinary businesses, (2) the best alternative strategies in improving SME culinary businesses. The research method used is descriptive qualitative. The data analysis used is descriptive qualitative in describing the business environment in UKM Salenrang. The results of the analysis of the internal business environment in UKM Salenrang are: (a) HR aspects, (b) financial/accounting aspects, (c) production/operations aspects, and (d) marketing aspects, while the analysis of the external business environment is: (a) strengths economic, (b) technological power, (c) social power, and (d) political power. The results of the entrepreneurial strategy analysis using SWOT analysis by identifying the internal factors of Salenrang SMEs, namely strengths: quality raw materials, affordable product prices, comfortable and strategic shopping places, varied product types and tastes, service, complete public facilities, application discounts, and a neat and clean room design. Meanwhile, weaknesses include a business management system that is not yet optimal, marketing promotions that are not yet intensive and packaging for some products that is less attractive. Identify external factors, namely opportunities, including government policies that support the development of SMEs in Maros Regency, while the threats faced are competitors that have emerged. This condition puts Salenrang SMEs in a growth position.
Co-Authors Abdul Latief Toleng, Abdul Latief Abdul Rahman Abdurrahman, Adam Abubakar Abubakar Achmad Abubakar Adam Adam Adzima, Ahmad Fauzan Ahyar, Haeril Aisyah Nursyam, Nursyam Altri Wahida Alwi, Besse Marjani Ambo Ako Aminuddin Aminuddin Amrullah Amrullah Andi Naharuddin Andika Rusli, Andika Anggraini, Yuyun Angraini, Shinta Dewi Annisa, Istiqama Maulidina Ansa, Siti Anshar Akil , Muhammad Aras, Suhardi Ardani, Nova Tries Ardiansyah, Awi Ardilla, Andi Asa, Fransiska Falentina Asfar Asfar, A.M.Irfan Taufan Asfar, Andi Muhamad Iqbal Akbar Asmita Ahmad Asriadi Asriadi Bahriah, Bahriah Balqis Nur Aisyah Bayu Setiaji Chairuddin, Zulkarnain Dadan Hamdani, Dadan darwis darwis, darwis Dewi Sartika Dian Fitriani Djamaluddin, Magfirah dp, Terza Travelancya Durrotunnisa Dwi Astuti Eki Ikasari, Eki Ikasari Fajri, Syarif Al Farida Agus Setiawati Farida Farida Farida, Sitti Firdaus, Jannatul Gani, Adiet Nurholis Al Gunarhadi Gunarhadi, Gunarhadi Hadrah Hadrah, Hadrah Hala, Dian Magfirah Hamka Ilyas Hamzah, Hardi Handayani, Reski Hartinah Haruna, Harsani Hasan, Saiful Hasbi Helmi Helmi Herry Sonjaya Ibnu Azka Ibrahim, Fifi Nurafifah Idris Idris Idul, Idul Ikasari Ikhlas Rasido Ilham Rahim Ilham Rivaldi, Andi Indriyani, Syndi Ismawati Ismawati Jafar, Lili Septiani Jayadi, Muh Juita, Nirmala Jusmawati Jusmawati, Jusmawati Kaiin, Ekayanti Mulyawati Karateng, Muzakir Dg. Karsono Karsono Laban, Sartika Labaran, Asliah Z Lanteng Bustami, Lanteng Lestari, Kristin M, Musdar Madjidi, Maksum Mahayani, I Dewa Ayu Mardiana Mardiana Masturi Masturi Maulana, Tulus Mufliha, Rara Muh. Ansar, Muh. Muhamad Iqbal Akbar, Andi Muhammad Fadhil Muhammad Irfan Taufan Asfar, Andi Muhammad Syaiful Munir, Rahmawati Mursalim Mursalim Musdar, Musdar Mutahharah Hasyim, Mutahharah Mutfaidah, Andi Muthiah, Maryam Izzul Nur Aisyah Humairah Nur Ihwan, Nur Nurannisa Nurannisa, Andi Nurannisa, Nurannisa Nurbina, Andi Fitri Nurfadillah Nurfadillah, Sri Nurhalizah, Nurhalizah Nurhayati Nurhayati Nurhikmayani, Risky Nurlina Nurlina Nurmadhani Fitri Suyuthi Nurnawati, Andi Ayu Nursakiah, Nursakiah Para’pean, Yulius Tina’ Pasia, Windi Eprianti M Perawati Bte Abustang Poleuleng, Andi Besse Putra, Yandika Qhatimah, Husnul Qomariyah, Wiwin Indah Rahman, Andi Arif Rahmawati, Rahmawati Ramadan, Zyahrul Rasbawati, Rasbawati Rasda, Dewi Rasmiati Rasmiati, Rasmiati Restika, Indah Rijal, Rijal Riska Riska Riyadi, Nur Eka Wahyuningsih S, Sulfadli Sadarang, Rimawati Aulia Insani Sahrani, Sahrani Salsabila, Putri Samara, Novita Sari Samin, Sabri Saputra, Fahmi Saputra, Rio Saputra, Wandi Sari, Nispa Sari, Norma Atika Sarnia, Wawaa Semaun , Syahriyah Sembiring, Rinawati Servianti, Servianti Setiadi, Ahmad Tirta Sibay, Sahraen Sri Gustina St. Marwiyah, St. Suarnianti, Suarnianti Sudirman Baco, Sudirman Sukmawati Sukmawati Sukri, Siti Annisa Suleha, Siti Suriani, Ely Susi Indriani Sutrisno, Sutrisno Syamsiar, Syamsiar Syamsuriwal, Syamsuriwal Syawalludin, Syawalludin TAMRIN, MUH. Tasruddin , Ramsiah Tasya, Tasya Tien Kumalasari Tri Ramadhani Trisno Setiawan, Trisno Trisnowali MS, Andi Usman Usman Utamy, Renny Fatmyah Wahyuda, Aji Arda Nur Wildan, Arifatul Yunarti Yunarti Yusbasari, Yuki Zahra M, Fatimah Zulfahmi Mustapa. R