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Dampak Logical Fallacies dalam Komunikasi Bisnis terhadap Kepercayaan Konsumen pada testimoni Skincare merk X Mintari, Nia; Asbari, Masduki; Auliya, Niki; Kimas, Taufiq
Journal of Information Systems and Management (JISMA) Vol. 4 No. 2 (2025): April 2025
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4444/jisma.v4i2.1167

Abstract

The decision to buy a product is strongly influenced by the level of trust that the buyer has in the item. Testimonials serve as a tool for marketers to ease consumers' fears regarding the products they want to buy. Testimonials in television commercials done through homeshopping tend to be in control. The selection of interviewees, the use of scripts, and the editing process can be considered as a way of media control over the information received by the public. This research focuses on analyzing testimonials from the point of view of the logic of the content contained. The method applied to evaluate these logical errors is qualitative content analysis. The text is divided using Toulmin's model into three parts, namely claims, grounds and warranties. In this study, logical fallacies are used as a tool to assess the logic of testimonials based on their content. The findings of this study show that there are logical fallacies present in the content of testimonials. The types of errors include false generalization, double fallacy, composition fallacy, wealth call fallacy, pity call fallacy, and compulsion call fallacy.
Kolaborasi dan Kendali Ego: Meninjau Ulang Makna Kecerdasan di Era Digital Setyaningrum, Rahmita; Asbari, Masduki; Amelia, Siska
Journal of Information Systems and Management (JISMA) Vol. 4 No. 2 (2025): April 2025
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4444/jisma.v4i2.1168

Abstract

The digital era demands a redefinition of the concept of intelligence, which has tended to focus solely on the intellectual aspect. In reality, individual success in various fields is more often determined by the ability to collaborate, manage ego, and adapt socially. Through an analysis of Dr. Tirta's interview in the Endgame podcast, this paper explores the role of ego in inhibiting the collaboration process and the importance of social intelligence in building leadership that is relevant to the challenges of the times. A qualitative approach was used to examine the content of the discussion, which was then linked to various academic literature on leadership, collaboration, and social behavior. The results of the study indicate that cross-sector collaboration and control over personal ego are the main manifestations for creating effective collective solutions. This paper recommends the need for an emphasis on character education and collaboration as part of developing intelligence in the digital era.
Media Digital sebagai Sarana Edukasi: Peran Orang Tua Mengoptimalkan Konsumsi Konten Anak Silalahi, Yetty Novel; Asbari, Masduki; Tambunan, Elsadai Rezeki Uli
Journal of Information Systems and Management (JISMA) Vol. 4 No. 2 (2025): April 2025
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4444/jisma.v4i2.1169

Abstract

This study aims to examine the role of parents in optimizing the consumption of children's educational content in the digital age. The method used is a qualitative approach with listen and listen techniques, through the analysis of an interview between Gita Wirjawan and Anggia Kharisma (Chief Content Officer of Visinema Studio) which was published in a YouTube channel entitled "Pengobat Krisis Kontent Anak" (Gita Wirjawan, 2023). The Data was obtained by looking at the content of conversations to explore the views of content producers on the educational needs of children and their relevance to the role of parents in digital parenting. This study also explores the synergy between educational content and parenting can support optimal child development. Proper parenting allows children not only to enjoy entertainment from digital media, but also to acquire educational values that benefit their cognitive, social and emotional development. The results showed that the active involvement of parents in accompanying the consumption of digital media, contributes to the formation of children's character. With the right approach, digital media can serve not only as a means of entertainment, but also as an effective educational tool in shaping the character of a child from an early age.
Revisiting Work Culture: A Literature Based Analysis of Its Influence on Employee Performance Nofiyanti, Nofiyanti; Asbari, Masduki; Fajrin, Andira; Sefthian; Manalu, Lorence; Winanti, Winanti
Journal of Information Systems and Management (JISMA) Vol. 4 No. 3 (2025): June 2025
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4444/jisma.v4i3.1177

Abstract

In today’s rapidly evolving business environment, organizational competitiveness is increasingly influenced by the quality of its human capital. Central to this is work culture, which serves as a foundation for promoting innovation, productivity, and employee well-being. This study adopts a qualitative literature review approach to examine how work culture affects employee performance. The analysis synthesizes findings from scholarly sources published within the last decade to ensure relevance and rigor. Results reveal that a strong and positive work culture characterized by open communication, mutual respect, ethical values, and managerial support—significantly contributes to individual and team performance. Moreover, cultural elements such as selfefficacy, motivation, fair workload distribution, and a supportive work environment mediate the relationship between organizational values and employee outcomes. These insights affirm the necessity of fostering a collaborative, values-driven workplace culture as a strategic imperative for sustainable organizational success.
Ketika Dakwah Bertemu Teknologi Ikhtiar Menjaga Akal Sehat Di Era Digital Lismawati, Lismawati; Asbari, Masduki; Jum'a, Hikmatis; Wulandari, Yulia
Journal of Information Systems and Management (JISMA) Vol. 4 No. 3 (2025): June 2025
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4444/jisma.v4i3.1186

Abstract

knowledge in the 9th century in Baghdad. This report is based on an oral story from the Gita Wirjawan channel entitled "Habib Husein Ja'far: Akal yang Salih dan Sosial, Bukan Hanya Ritual." The results of this study indicate that defending religion must be done with sincerity from the heart. In today's digital era, much can be done and distinguished in the process of preaching. This study is rooted in Islamic history, where maintaining religion is very important and can be done in various ways, including digitally, such as through social media. On this platform, there are many concepts that can change a person's perspective on their religious beliefs by using reason, especially in the community. The digital era has brought major changes in various aspects of life, including the way religion is practiced and spread. The purpose of this study is to explore the role of digitalization of religion in maintaining rationality and individual mental health in the digital era. With a qualitative-descriptive methodology, this study explains how digital media can function as a convenient, logical, and appropriate religious education tool. The research findings show that the digitalization of religion can act as a moral defense as well as a filter for positive information, as long as it has adequate digital literacy support.
Akal Budi sebagai Pilar Etika dan Spiritualitas: Telaah Filsafat Kontemporer Kusumawati, Agustin Nadiya; Asbari, Masduki
Journal of Information Systems and Management (JISMA) Vol. 4 No. 3 (2025): June 2025
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4444/jisma.v4i3.1187

Abstract

This study aims to explore the urgency of reason and conscience (akal budi) in modern life through a content analysis of the Endgame podcast episode titled "Akal Budi Tidak untuk Disia-siakan" ("Reason and Conscience Are Not to Be Wasted"). The research employs a qualitative approach using content analysis and philosophical hermeneutics. The main findings reveal that akal budi is a fundamental human potential increasingly marginalized in a pragmatic and materialistic contemporary culture. The podcast invites deep reflection on how fast-paced, competitive, and technocentric modern life has diminished the contemplative spaces essential for nurturing human wisdom. Furthermore, the grounded philosophical discourse in the podcast offers a novel, accessible, and existential approach to life. The novelty of this research lies in utilizing podcast media as a contextual and spiritual source of philosophical thought. The study implies the urgency of reforming education and public discourse to foster spaces that support conscience, moral reflection, and human-centered values.
PENGARUH PARENTING STYLE DAN PERSONALITY GENETIC TERHADAP PENGEMBANGAN KARAKTER ANAK DI PAUD ISLAMIC SCHOOL Asbari, Masduki; Nurhayati, Wakhida; Purwanto, Agus
Jurnal AUDI: Jurnal Ilmiah Kajian Ilmu Anak dan Media Informasi PAUD Vol 10 No 1 (2025): Juli: Jurnal AUDI
Publisher : UNIVERSITAS SLAMET RIYADI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/jai.v10i1.3344

Abstract

Character building is very important to become a key educational mainstream in Indonesia for formal, non-formal and informal setting. There are several factor that influence children character building, namely parenting style and personality genetic. The purpose of this research is to identify the influence of parenting style and personality genetic to children’s character building. This research is a correlational study using survey and quantitative method. Both population and sample in this study is 96 preschool parents from Aya Sophia Islamic School (PAUD). Data collection technique is using questionnaire with likert scale. The instrument of this study is a modification from Parenting Style Questionnaire (PSQ) Robinson et al. (1995) and Roman et al. (2015). To measure the personality genetic, the instrument is adapted from Poniman (2013). Another instrument used to measure children character development is an adaptation from Poniman et. Al (2014). Analysis from this study is using SEM (Structural Equation Model) with SmartPLS version 3.0 as a statistic tools. The result of this study argued that parenting style and personality genetic have a positive influence and significantly contributed to children character building.AbstrakPendidikan karakter penting untuk menjadi mainstream pokok pendidikan di Indonesia baik di ranah formal, nonformal maupun informal. Terdapat beberapa faktor yang mempengaruhi pengembangan karakter anak, di antaranya adalah pola asuh di keluarga (parenting style) dan personality genetic. Penelitian ini bertujuan untuk mengetahui pengaruh parenting style dan personality genetic terhadap pengembangan karakter anak. Jenis penelitian adalah korelasional menggunakan metode survei dengan pendekatan penelitian kuantitatif. Populasi sekaligus sample penelitian ini adalah orang tua siswa PAUD Aya Sophia Islamic School sebanyak 96 orang. Teknik pengumpulan data menggunakan kuesioner (angket) yang disusun berdasarkan skala Likert. Instrumen yang  digunakan untuk mengukur pola asuh parenting style merupakan hasil modifikasi dari Parenting Style Questionnaire (PSQ) Robinson et al. (1995) dan Roman et al. (2015). Instrumen untuk mengukur personality genetic diadaptasi dari Poniman (2013), sedangkan untuk mengukur pengembangan karakter anak menggunakan adaptasi dari Poniman dkk. (2014). Analisis pada penelitian ini menggunakan SEM (Structural Equation Model) dengan software SmartPLS versi 3.0. Hasil penelitian menunjukkan bahwa parenting style dan personality genetic berpengaruh positif dan signifikan terhadap pengembangan karakter anak.                              
Catalyzing Growth: The Power of Innovation in Organizational Dynamics Erno Rusadi, Bobi; Wenny Sitanggang, Tantri; Asbari, Masduki
Ambidextrous Journal of Innovation Efficiency and Technology in Organization Vol. 2 No. 01: Driving Efficiency and Innovation: Transforming Organizations in the Era of Digital A
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/ambidextrous.v2i01.56

Abstract

This study examines the impact of Innovation Practices and Organizational Dynamics on Organizational Growth at PT. Contindo Raya, with a focus on the mediating role of Employee Engagement. Utilizing a quantitative research design and random sampling of 70 employees, data were analyzed using SMART PLS to assess direct and indirect effects. The findings reveal that both Innovation Practices and Organizational Dynamics significantly influence Organizational Growth, with Employee Engagement acting as a critical mediator in these relationships. Innovation Practices directly enhance Employee Engagement, which in turn drives growth, while Organizational Dynamics also contribute to growth through their impact on Employee Engagement. These results underscore the importance of integrating innovative practices and improving organizational dynamics to foster a more engaged workforce and support sustainable growth. This study provides actionable insights for PT. Contindo Raya to leverage these factors for achieving competitive advantage and long-term success.
Co-Authors Abdul Mufid Adhisty Septia Hidayat Adilya, Nur Rahma Adiyanto Admiral Agistiawati, Eva Agung Ali Fikri, Muhamad AGUS PURWANTO Agus Purwanto Agustina ahmad yani Ahsyan, Diyaul Almuffi, Hafiz Alpiah, Siti Amaria, Laila Aminiar, Cica Anggraeni, Vira Anggraini, Devi Marlita Angin, Sharon Hillary Br Perangin Aniyah Aprilia, Merita Aprilyanti, Siva Ardelia, Metha Abidah Ariansyah Asbari, Danish Akbar Firdausy Asbari, Raihan Arsyad Firdausy Atfal, Marwiyatul Aulia, Aan Fitri Aulia, Adellia Rosita Auliya, Niki Azmi Ramadhania Azmi, Ahmad Fikrie Azzahra, Filosophia Baihaqi, Mochamad Fikri Cahyaningsih, Najwa Dias Cahyono, Yoyok Cannavaro, Juliano Chidir, Gusli Claudiawan, Salza Damayanti , Annisa DARMAYANTI, EULIS Dela Safitri Desrifitri, Arum Dalu Dewi, Nadya Sucia Dwitarahma, Martya Eka, Ismalia Ely Eneng Martini Erno Rusadi, Bobi Fadli, Septi Aulia Fahik, Marselina Consita Bete Fajrin, Andira Fajrin, Siti Fadilah Faliza, Tengku Aisha Faznur, Lutfi Syauki Febiyanti, Nabila Firlyana , Robby Gazali Gazali Gazali Geifira, Ghaitsa Goestjahjanti, Fransisca Sestri Gumelar, Abih Gunawan Santoso Gunawan, Ayub Hapizi, Muhamad Zikri Hasanah, Indah Maulidia Hatta, Nadisya Rachelia Hermansyah, Rivaldy Hidayat, Muhammad Nur Syahroni hutagalung, leo Hyun, Choi Chi Imam Asrofi Imawati, Sri Imelda, Donna Imun, Margareta Innocentius Bernarto, Innocentius Irhamni Isnawati, Bella Jebaru, Petrus Jodyapati, Satrio Juliana Juliana Juliana, Juliana Jum'a, Hikmatis Jumiran Junaedi, Nurasikin Kamila, Qurota A'yun Ning Karnawi Kamar, Karnawi Kimas, Taufiq Kotamena, Fredson Kumoro, Dwi Ferdiyatmoko Cahya Kusnaedi, Edi Kusumaningsih, Sekundina Williana Kusumawati, Agustin Nadiya Lafendry, Ferdinal Lestari, Bela Lestari, Silvi Limbong, Ayu Miranda Lismawati, Lismawati Madania, Devona Bunga Manalu, Lorence Manurung, Irna Marcelin Marissa Grace Haque, Marissa Grace Martinus Tukiran Maulana, Akbar Meilanta Rantina Melani, Jelita Ayu Mintari, Nia Misri, Miftahul Jannah Muhammad Reza Muhammad, Banginda Mul'aini, Tia Artika Murod , Ma’mun Nadeak, Multi Naja, Rif'atun Natasya, Vara Nazelina, Meisya Nofiyanti Nofiyanti, Nofiyanti Novitasari, Dewiana Nugroho, Yunianto Agung Nur Aripin, Muhamad Nuraida Nurhayati, Wakhida Nurhidayah Nurhidayah Nurhuda, Vivit Nurmayanti, Rini Nuryanti, Yulis Otisia Arinindyah Pebrina, Erni Taruli Permata, Indah Prameswari, Mirza Pramono, Rudy Praptoyo Putra, Alfaroz Rizki Putra, Firdaus Putri, Shena Ananda Rafzan Rahmaleli sakinah Rahmawati , Putri Rahmayanti, Stevfani Ramadhan, Mohamad Biazt Ramadhan, Rikky Erlangga Ramdan, Mohamad Rantina, Meilanta Reni, Siti Ristiani, Dewi Riyanto royana, ida Rozi, Ahmad Fahrul Rusadi, Bobi Erno Sakinah, Rahmaleli Salsabilla , Endah Santoso, Keke Ayuning Tiyas Santoso, Priyono Budi Saputri, Indah Ayu Sasono, Ipang Sede, Gratiana Rendhebara Sefthian Sefthian, Sefthian setiyaningsih, dewi Setyaningrum, Rahmita Sevtriani, Melanny Sihite, Otto Berman Silalahi, Daniel Silalahi, Yetty Novel Silitonga, Nelson Sinta Sinuraya, Ananda Mardianus Siska Amelia, Siska Siswo Wardoyo Solehudin Sriyanti, Siti Subandi, Endi Sudiyono, Rachma Nadhila Suhartono, Bambang Sukmawati, Klara Iswara Sulistiyadi, Andi SULISTYO, RIZKY Sunarsi, Denok Suprapti Suprapti Supriyanti, Alfiana Supriyanto Suroso Susanto, Renaldy Susilahati Sutardi, Didi Tambunan, Elsadai Rezeki Uli Tantri Wenny Sitanggang Teguh Iman Santoso Teguh Yuwono Tiara Nur sabila Tsoraya, Nurul Dwi Tunisa, Resti Latipa Utami, Ulan Rizki Wahyudi, Jodi Wahyuni, Dela Sri Wardah, Hani Wardani, Silvia Wea, Yanuarius Wijayanti, Laksmi Mayesti Wijayanti, Ratna Nur WINANTI, WINANTI Wulandari, Siti Ayu yanthy, Evy Yanuar, Hanif Fadli Yuhelmis Yulia Wulandari, Yulia yuniar, adilla cahya Yunika, Irmi Yunilestari, Eta Zawirrahmi, Zawirrahmi