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RANCANG BANGUN SISTEM INFORMASI CUSTOMER RELATIONSHIP MANAGEMENT (CRM) BERBASIS WEB PADA IFA INTERIOR AYU, ENGGAR MAYLIANDA; ADIYANTO, .; ASBARI, MASDUKI
Insan Pembangunan Sistem Informasi dan Komputer (IPSIKOM) Vol 9, No 2 (2021): Desember 2021
Publisher : Universitas Insan Pembangunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58217/ipsikom.v9i2.203

Abstract

ABSRAK Ditengah ekonomi yang kompetitif seperti sekarang, perusahaan dan organisasi maupun Home Industry harus mementingkan pelanggan serta meningkatkan komunikasi dengan pembeli secara lebih baik. Kunci sukses menghadapi pasar yang kompetitif ialah prefrensidan loyalitas pelanggan. Loyalitas pelanggan bisa menjadi jaminan kelangsungan hidup bagi perusahaan. IFA Interior menyadari akan pentingnya loyalitas pelanggan tersebut. Untuk mengurangi kelemahan pada Strategi Bisnis, maka peneliti merancang suatu sistemyang bermaksud untuk meningkatkan loyalitas pelanggan dengan menerapkan salah satu strategi yaitu CRM. Diharapkan dengan menerpkan strategi CRM, IFA Interior dapat memenangkan loyalitas pelanggan dan terus meningkatkan loyalitas pelanggannya. Kesimpulan yang dapat penulis sampaikan adalah sebelum adanya sistem ini dalam Strategi Bisnis mendapatkan loyalitas pelanggan masih dilakukan dengan cara tatap mukadengan pengunjung toko atau survey ke lokasi pembuatan Furniture namun setelah adanyasistem ini melihat katalog dan berinteraksi dengan Store IFA Interior dapat diakses dalamsistem berbasis web, yang dapat bermanfaat bagi Store IFA Interior dan juga pelanggan.
Four Levels of Teachers: Insights into Classroom Leadership Perspectives Asbari, Masduki
International Journal of Social and Management Studies Vol. 5 No. 2 (2024): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v5i2.394

Abstract

This research employs a descriptive qualitative approach, gathering data through participatory observation, interviews, and document analysis. The study includes a sample of educators teaching across various educational levels, from primary to secondary. The findings delineate four levels of teacher performance within the classroom leadership context, emphasizing interpersonal relationships with students, colleagues, and the broader learning community. Beginning with Level R1 (Right) teachers, who adhere strictly to decrees or assignment letters. Level R2 (Relationship) teachers are characterized by strong emotional bonds with students, colleagues, and other members of the learning community. Level R3 (Respect) teachers command respect from learners, colleagues, and other members of the learning community due to their exemplary behavior. Level R4 (Result) teachers are those who effectively enhance the dignity of their students based on their individual talents. The journey of advancing teacher leadership from R1 to R4 encompasses elements such as caring, modeling, and coaching. Moreover, the spiritual energy essential for teachers to continually elevate their levels is emphasized. By underscoring the significance of strong interpersonal relationships in shaping teacher effectiveness and its broader implications for enhancing the overall quality of education.
KEGIATAN PENGABDIAN KEPADA MASYARAKAT: STRATEGI PEMBERDAYAAN IBU RUMAH TANGGA DENGAN PELATIHAN PEMBUATAN NASTAR DI KELURAHAN SUKAMULYA Nofiyanti, Nofiyanti; jantrisia, Rio; Kamar, Karnawi; Winanti, Winanti; Asbari, Masduki
Jurnal Abdimas Universitas Insan Pembangunan Indonesia Vol. 3 No. 2 (2025): Agustus
Publisher : LPPM Universitas Insan Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58217/jabdimasunipem.v3i2.141

Abstract

Kegiatan pengabdian ini bertujuan untuk memberdayakan ibu rumah tangga di Kelurahan Sukamulya melalui pelatihan pembuatan nastar sebagai bentuk penguatan ekonomi keluarga. Dalam pelatihan ini, peserta tidak hanya diajarkan teknik dasar pembuatan kue nastar, namun juga pengemasan produk yang menarik dan strategi pemasaran sederhana, khususnya melalui platform digital. Metode pelaksanaan menggunakan pendekatan partisipatif dan praktik langsung (hands-on). Hasil kegiatan menunjukkan bahwa para peserta mampu memproduksi kue nastar dengan kualitas baik dan memiliki potensi jual. Kegiatan ini juga meningkatkan semangat kewirausahaan peserta dan membuka peluang usaha rumahan yang mandiri. Keberlanjutan program direkomendasikan dengan pelatihan lanjutan mencakup legalitas usaha dan branding produk
THE INNOVATION ENGINE: HOW AI IS RESHAPING BUSINESS MODELS AND ORGANIZATIONAL EFFICIENCY Nofiyanti, Nofiyanti; Winanti, Winanti; Fajrin, Andira; Aks, Safriadi M. Yunus; Farhan, Akhmad; Kamar, Karnawi; Himmy Azz, Istajib Kulla; Asbari, Masduki
JUBISMA Vol 7 No 2 (2025): Jurnal Bisnis Manajemen dan Akuntansi
Publisher : LPPM UNIVERSITAS INSAN PEMBANGUNAN INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58217/jubisma.v7i2.214

Abstract

Today's digital transformation is heavily influenced by the presence of artificial intelligence (AI), which significantly changes the way businesses run while improving organizational efficiency. This research explores the utilization of AI in various industries, as well as the extent to which AI plays a role in driving business model innovation and improving company operational performance. By combining several approaches, this research systematically reviews scholarly articles from 2019 to 2024 as well as related digital book literature. The results show that AI has three main roles. First, it improves organizational efficiency through automation, smarter data processing, and cost savings. Second, driving business model change through service personalization, demand prediction, and integration with digital platforms. Third, it accelerates organizational learning in the process of business innovation. In addition to the technological and economic benefits, the study also highlights the importance of ethical aspects and participation in the application of AI, in order to minimize risks such as algorithm bias and potential decline in public trust. In conclusion, AI is not just a technological tool, but a strategic piece that can reshape organizational structures and business patterns. To effectively implement AI, organizations need to build digital capabilities, cultivate learning, and implement responsible governance.
Akal Budi sebagai Penopang Kehidupan Manusia: Refleksi atas Pemikiran Fahruddin Faiz Ulumudin, Ihya; Asbari, Masduki; Aulia, Khusnul
Journal of Information Systems and Management (JISMA) Vol. 4 No. 5 (2025): October 2025
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4444/jisma.v4i5.1214

Abstract

This study aims to examine how reason, as the highest gift to humans, plays a role in maintaining the direction and values of life amid moral, social, and spiritual challenges in the modern era. This research uses a qualitative-descriptive method by conducting observations and literature studies. The main source comes from the YouTube video Endgame #110 entitled “Dr. Fahruddin Faiz: Reason is Not to be Wasted,” which conveys a philosophical message about the importance of honoring reason as a divine mandate. The results of the study show that reason plays a central role in character building, spiritual development, and strengthening critical thinking. This study stems from the author's reflection on the urgency of Islamic values and philosophy education in shaping wise and civilized social awareness.  
The Role of Readiness to Change between Transformational Leadership and Performance: Evidence from a Hospital during Covid-19 Pandemic Novitasari, Dewiana; Goestjahjanti, Francisca Sestri; Asbari, Masduki
APMBA (Asia Pacific Management and Business Application) Vol. 9 No. 1 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The global competition in this era requires readiness, in particlar in this Covid-19 pandemic condition that is still surging in the world, including in Indonesia health sector. This study aimed to measure the effect of transformational leadership on employees’ performance of the employee of a hospital in Indonesia. Survey was done in one of the bussiets hosptial in greater Jakarta area using simple random sampling technique and the returned and valid questionnaire results were 154 samples. Data processing was used SEM method with SmartPLS 3.0 software. The results of this study concluded that transformational leadership have not significant effect on the employees’ performance, but transformational leadership have a positive and significant effect on readiness to change. Findings aslo revealed that readiness to change have a positive and significant effect on relationship between transformational leadership and employees’ performance. This study also confrimed that readiness to change as fully mediator. This new research proposed a model for building employees’ performance among the employee of a hospital in Indonesia through enhancing transformational leadership practice with readiness to change as a mediator. This research could pave the way to improve employee readiness in facing the era of industrial revolution 4.0.
Pendidikan Karakter Holistik: Menyatukan Kecerdasan Intelektual dan Emosional dalam Perkembangan Diri Al Zari, Rifki Dwi; Asbari, Masduki; Yudhistira, Aji
Journal of Information Systems and Management (JISMA) Vol. 4 No. 5 (2025): October 2025
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4444/jisma.v4i5.1225

Abstract

This study aims to understand how intelligence and ego interact in the process of character formation and self-development, using Dr. Tirta's personal experience as the main case study. Using a descriptive qualitative method, this study relies on observation and note-taking techniques from in-depth dialogues between Gita Wirjawan and Dr. Tirta in the video “For Dr. Tirta, Intelligence is Never Enough,” which highlights the dynamics of academic pressure, family demands, and a reflective journey in balancing intelligence and humility. The results of the study show that intellectual intelligence without ego control can lead to rigidity in thinking, difficulty accepting criticism, and stagnation in emotional development. However, Dr. Tirta's experience also shows that through the support of family, teachers, a culture of reading, and a continuous process of self-reflection, individuals can develop a mature, adaptive character and be able to manage their ego constructively. Thus, this study emphasizes the importance of integrated character education, which not only emphasizes academic achievement but also the development of emotional and moral intelligence.
Teknologi Perlu Hati Nurani: Jalan Indonesia Menuju Inovasi Etis dan Berkelanjutan Wicaksono, Mitchel Wahyu; Asbari, Masduki; Fahriza, Siti Dede
Journal of Information Systems and Management (JISMA) Vol. 4 No. 6 (2025): December 2025
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4444/jisma.v4i6.1226

Abstract

The purpose of this study is to spark discussion on how education and technology can be used as tools to create more aware and visionary citizens, who will ultimately shape a better future for Indonesia. This study report uses a descriptive qualitative method by conducting observations because the data sources were obtained by listening to the narration from Gita Wirjawan's YouTube channel entitled Alamanda Shantika: Technology Needs Conscience | Endgame #17. The results of this study explain that rapid technological advances must be balanced with increased human awareness and intelligent conscience. Technology should function as a tool to encourage humans to recognize themselves and react positively to the world, not the other way around.
The Role of Job Satisfaction and Organizational Citizenship Behavior on Performance: Evidence from Indonesian Teachers Budi Santoso, Priyono; Asbari, Masduki; Siswanto, Edy; Fahmi, Khaerul
International Journal of Social and Management Studies Vol. 1 No. 1 (2020): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.295 KB) | DOI: 10.5555/ijosmas.v1i1.2

Abstract

This study aimed to measure the effect of job satisfaction and organizational citizenship behavior on the teacher performance of private school teachers in Tangerang. The data collection was done by simple random sampling via electronic to the private school teacher population in Tangerang. The returned and valid questionnaire results were 113 samples. Data processing was used SEM method with SmartPLS 3.0 software. The results of this study concluded that job satisfaction and organizational citizenship behavior have a positive and significant effect on teacher performance. Besides, job satisfaction has a positive and significant effect on organizational citizenship behavior. This new research proposed a model for building the teacher performance among the private school teachers in Tangerang through enhancing job satisfaction and organizational citizenship behavior. This research could pave the way to improve teacher readiness in facing the era of education 4.0.
The Effect of Work-Family Conflict and Social Support on Job Satisfaction: A Case Study of Female Employees in Indonesia Asbari, Masduki; Purwanto, Agus; Sudargini, Yuli; Fahmi, Khaerul
International Journal of Social and Management Studies Vol. 1 No. 1 (2020): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.463 KB) | DOI: 10.5555/ijosmas.v1i1.3

Abstract

This study aimed to measure the effect of work-family conflict and social support (supervisor, peer, and family support) on the job satisfaction of the female employees of two private companies in Indonesia. Data collection was done by simple random sampling of 145 population of female employees. The returned and valid questionnaire results were 139 samples. Data processing was used SEM method with SmartPLS 3.0 software. The results of this study concluded that work-family conflict, peer support, and family support have a significant effect on job satisfaction. Meanwhile, supervisor support has not a significant effect on job satisfaction. This new research proposed a model for building job satisfaction among the private company employees in Indonesia through enhancing social support and manage work-family conflict.
Co-Authors Abadiyah, Siti Abdul Mufid Adi Widodo Adilya, Nur Rahma Adiyanto Adiyanto Adiyanto Adiyanto, . Admiral Agistiawati, Eva Agung Ali Fikri, Muhamad AGUS PURWANTO Agus Purwanto Agustian Budi Prasetya, Agustian Budi Ahmad Fauji, Ahmad Ahsyan, Diyaul Aks, Safriadi M. Yunus Al Zari, Rifki Dwi Almuffi, Hafiz Alpiah, Siti Amalia , Vyka Nur Amalia, Vyka Nur Amaria, Laila Aminiar, Cica Amri, Whan Augustin Ainul Anggraeni, Vira Angin, Sharon Hillary Br Perangin Aniyah Aprilia, Merita Aprilyanti, Siva Ariansyah Asbari, Danish Akbar Firdausy Asbari, Raihan Arsyad Firdausy Aulia Rizka, Aulia Aulia, Aan Fitri Aulia, Khusnul Auliya, Niki AYU, ENGGAR MAYLIANDA Ayunita, Dian Azz, Istajib Kulla Himmy Cahyaningsih, Najwa Dias Cahyono, Yoyok Cannavaro, Juliano Chidir, Gusli DARMAYANTI, EULIS Desi Susanti Desrifitri, Arum Dalu Dewi, Nadya Sucia Dwitarahma, Martya Dylmoon Hidayat Dylmoon Hidayat, Dylmoon Ely Erno Rusadi, Bobi Fahmalatif, Farida Fahriza, Siti Dede Fajrin, Andira Fajrin, Siti Fadilah Faliza, Tengku Aisha Farhan, Akhmad Fikri, Muhamad Agung Ali Firlyana , Robby Gazali Gazali Gazali Goestjahjanti, Francisca Sestri Goestjahjanti, Fransisca Sestri Hapizi, Muhamad Zikri Haq, Saiful Haque, Marissa GraceHaque Hartuti Hartuti Hasanah, Indah Maulidia Hidayati, Laily Hidayati Hulu, Paolinus hutagalung, leo Hyun, Choi Chi Ihya Ulumudin, Ihya Imam Asrofi Imelda, Donna Imun, Margareta Indradewa, Rhian Innocentius Bernarto Isnawati, Bella Istajib Kulla Himmy’azz jantrisia, Rio Jebaru, Petrus Jodyapati, Satrio Johan, Muhammad Juliana Juliana Juliana, Juliana Jumiran Jumiran, Jumiran Kamila, Qurota A'yun Ning Karnawi Kamar, Karnawi Khaerul Fahmi Kimas, Taufiq Kotamena, Fredson Kumoro, Dwi Ferdiyatmoko Cahya Kusumaningsih, Sekundina Williana Lestari, Bela Limbong, Ayu Miranda Manalu, Lorence Marissa Grace Haque, Marissa Grace Martinus Tukiran Maulana, Akbar Mintari, Nia Misri, Miftahul Jannah Muhammad Reza Muhammad Rizal, Imam Muhammad, Banginda Muliati, Lisdewi Multi Nadeak Nafis Ayyasy, Ahmad Naja, Rif'atun Napitupulu, Bonar Bangun Jeppri Napitupulu, Bonar Bangun Jepri Natasya, Vara Nazelina, Meisya Nofiyanti Nofiyanti, Nofiyanti Novitasari, Dewiana Nugroho, Yunianto Agung Nur Aripin, Muhamad Nuraida Nurasikin Junaedi Nurcahyani, Novi Nurhayati, Wakhida Nurhidayah Nurhidayah Nurhuda, Vivit Nurmayanti, Rini Nuryanti, Yulis Otisia Arinindyah Pebrina, Erni Taruli Permata, Indah Prameswari, Mirza Pramono, Rudy Pramono, Tias Praptoyo Putra, Arman Syah Putra, Firdaus Putra, Rizky Febrisa Putri, Shena Ananda Radita, Fatrilia Rasyi Rahman, Yuniar Rahmawati, Aprilia Rahmayanti, Stevfani Ramadhan, Mohamad Biazt Ramdan, Mohamad Reni, Siti Ristiani, Dewi Riyanto Rosdiana, Dina Rosdiana, Dina Rozi, Ahmad Fahrul Santoso, Priyono Budi Saputri, Indah Ayu Sari, Indah Anggraeni Purnama Sasono, Ipang Sede, Gratiana Rendhebara Sefthian, Sefthian Setiana, Yuni Nuraeni Setyaningrum, Rahmita Sevtriani, Melanny Sihite, Otto Berman Silalahi, Daniel Silalahi, Yetty Novel Silitonga, Nelson Sinta Sinuraya, Ananda Mardianus Siska Amelia, Siska Siswanto, Edy Sriyanti, Siti Subandi, Endi Sudargini, Yuli Sudiyono, Rachma Nadhila Suhartono, Bambang Sukriyah Sukriyah, Sukriyah Sulistiyadi, Andi SULISTYO, RIZKY Sunarsi, Denok Suprapti Suprapti Supriatna, Heri Supriyanti, Alfiana Supriyanto Suroso Susanto, Renaldy Sutardi, Didi Suwandy, Safna Deviputri Tambunan, Elsadai Rezeki Uli Tantri Wenny Sitanggang Teguh Iman Santoso Temmy Setiawan, Temmy Tunisa, Resti Latipa Utami, Ulan Rizki Wahyuni, Dela Sri Wardah, Hani Wardani, Silvia Waruwu, Hatoli Wea, Yanuarius Wicaksono, Mitchel Wahyu Wijayanti, Laksmi Mayesti Wijayanti, Ratna Nur WINANTI, WINANTI Wiratama, Jansen Wiyono, Nuri Wulandari, Siti Ayu yanthy, Evy Yudhistira, Aji Yuhelmis Zawirrahmi, Zawirrahmi