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Journal : JUIMA : Jurnal Ilmu Manajemen

PENGARUH SERVICE QUALITY TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABLE MEDIASI (Studi Pada Hotel The Breezes Bali) Sugiarsa, I Putu Gede Angga; Dewi, Luh Komang Candra; Suthanaya, I Putu Bagus
JUIMA : JURNAL ILMU MANAJEMEN Vol 8 No 2 (2018): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (451.187 KB) | DOI: 10.36733/juima.v8i2.284

Abstract

This study discussed the role of service quality in improving customer satisfaction and loyalty of The Breezes Bali. Respondents in this study were 91 respondents with the criteria ever stay at The Breezes Bali hotel more than twice, at least 17 years old. Determination of sample using purposive sampling method. This research used Partial Least Square (PLS) analysis with SmartPLS program. The results showed that: 1) Quality of service had a positive and significant impact on customer satisfaction, 2) Quality of service had a positive but not significant effect to customer loyalty, 3) Satisfaction had a positive and significant impact on customer loyalty, 4) Customer satisfaction able to be a mediation variable shown by the results of service loyalty analysis is able to influence consumer satisfaction and customer satisfaction influence loyalty. The results of this study imply that the management of The Breezes Bali to improve the quality of services with emphasis on reability by serving customers or customers well. Increased customer satisfaction is more emphasis on improving corporate image by maintaining the good name of The Breezes Hotel Bali. Furthermore, customer loyalty can be improved by word of mouth communication to the customer. With word of mouth communication, customers will give positive information about Hotel the breezes Bali to others.
PENGARUH SERVICE QUALITY TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABLE MEDIASI (Studi Pada Hotel The Breezes Bali) I Putu Gede Angga Sugiarsa; Luh Komang Candra Dewi; I Putu Bagus Suthanaya
JUIMA : JURNAL ILMU MANAJEMEN Vol. 8 No. 2 (2018): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (451.187 KB) | DOI: 10.36733/juima.v8i2.284

Abstract

This study discussed the role of service quality in improving customer satisfaction and loyalty of The Breezes Bali. Respondents in this study were 91 respondents with the criteria ever stay at The Breezes Bali hotel more than twice, at least 17 years old. Determination of sample using purposive sampling method. This research used Partial Least Square (PLS) analysis with SmartPLS program. The results showed that: 1) Quality of service had a positive and significant impact on customer satisfaction, 2) Quality of service had a positive but not significant effect to customer loyalty, 3) Satisfaction had a positive and significant impact on customer loyalty, 4) Customer satisfaction able to be a mediation variable shown by the results of service loyalty analysis is able to influence consumer satisfaction and customer satisfaction influence loyalty. The results of this study imply that the management of The Breezes Bali to improve the quality of services with emphasis on reability by serving customers or customers well. Increased customer satisfaction is more emphasis on improving corporate image by maintaining the good name of The Breezes Hotel Bali. Furthermore, customer loyalty can be improved by word of mouth communication to the customer. With word of mouth communication, customers will give positive information about Hotel the breezes Bali to others.
Co-Authors . Syamsulbahri Aat Ruchiat Nugraha Abdul, Elfis Mus Afan Suyanto, Mohamad Alimin, Erina Almeida, Antonio de Amrin Amrin Antari, Ni Luh Sili Ari Astana, I Made Arnold Sultantio Hutabarat Augusto da Conceição Augusto da Conceição Soares Ayunita Sindya Dewi Azlina, Yunidyawati Bahtiar Efendi Bahtiar Efendi Bahtiar Efendi Barick Ahmad Setiawan, Barick Ahmad Budiarto, Balla Wahyu Dadang Suhardi Debora Angelina Halawa Denny Trisna Ardana Desty Febrian, Wenny Dewiwati Sujadi Dian Ariani Diawati, Prety Djakasaputra, Arifin Donny Dharmawan Donny Dharmawan Dos Santos, Veonita Amena Eka Kurnia Saputra Ekasari, Silvia Elizabeth Elizabeth Yohanes Emma Budi Sulistiarini Erina Alimin Erna Erna, Erna Errie Margery Fahrina Mustafa Fajri, Muhammad Iqbal Filomena da Costa Firdaus Yuni Dharta Frans Sudirjo Frans Sudirjo Gusti Noorlitaria Achmad Halawa, Debora Angelina Harimurti Wulandjani Helmi Ali Hermiyetti Hery Erdi Hery Purnomo I Gede Anindya Perdana Putra I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gusti Ngurah Khrisna Siwa Putra I Ketut Agus Darmawan I Ketut Mustika I Ketut Mustika I Made Suardika I Nengah Suardhika I Nengah Subadra I Nengah Suweca I Putu Agus Suarsana Ariesta I Putu Ari Wijaya I Putu Bagus Suthanaya I Putu Gede Angga Sugiarsa I Wayan Gede Antok Setiawan Jodi I WAYAN TERIMAJAYA I Wayan Tisyadana Ibnu Habibi Fauzi Ida Bagus Raka Suardana Irawan, Putu James Adolf Paparang John E.H.J. Foeh Judijanto, Loso Junaedi, I Wayan Junaedi Karta, Luh Putuh Agustini Kespandiar, Tengku Kunto Atmojo L.K. Herindiyah Kartika Yuni Latif Latif Luh Kadek Budi Martini Made Agus Adhy Putra Made Agus Adhy Putra Made Agus Adhy Putra Mokhamad Arwani Mokhamad Arwani Muhammad Asir Musran Munizu Muthi’atul Khasanah Ni Kadek Suryani Ni Luh Kardini Ni Made Hartini Ni Made Sri Cempaka Noer Soetjipto NPMA Durya Nurul Hakiki Putu Edi Ariawan Putu Hema Maharani Ratnawita Ratnawita Reinaldi Wiranata Rulyenzi Rasyid Sani, Indra Santika, I Putu Sanzinha dos Santos Branca Saortua Marbun SETIAWAN JODI, I WAYAN GEDE ANTOK SETYAWAN, I. G. N. Tomi Sherry Adelia Sidakarya, Nyoman Sili Antari SILVIA EKASARI Silvia Ekasari Soares, Augusto Sonny Santosa Sourtua Marbun Marbun Stevanus Kakomore STEVANUS KAKOMORE Sugiarsa, I Putu Gede Angga Sujadi, Dewiwati Suryahadi (Suryahadi) Suwignyo Widagdo Syamsul Ph.D M.A. Hadi Syech Idrus Tanti Widia Nurdiani Uli Wildan Nuryanto Utami, Eva Yuniarti Vandini Putri Nurhabibah Wadzibah Nas Wayan Gede Supartha Yanti Setianti Yudithia, Yudithia Yuni, Herinidyah Kartika Yuniartoto, Wahyo Yusi Faizathul Octavia