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Journal : Bulletin of Management and Business

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Pengaruh Citra Merek Dan Personal Branding (Nagita Slavina) Terhadap Loyalitas Pelanggan Produk Ms Glow: (Studi Mahasiswi Program Studi Manajemen Universitas Buana Perjuangan Karawang Angkatan 2018-2019) Neni Sumarni; Enjang Suherman; Suroso
Bulletin of Management and Business Vol. 3 No. 2: Oktober 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v3i2.238

Abstract

Citra merek, Personal BraThe purpose of this research is to analyze, examine and explain the brand image that affects customer loyalty, how the influence of Nagita Slavina's personal branding on customer loyalty and Nagita Slavina's brand image and personal branding affect the customer loyalty of MS Glow products. 2018-2019. The research method is descriptive and verification through a quantitative approach, the population is female students who become consumers of MS Glow, this study uses 100 samples of respondents. The results showed that the sig value of brand image was 0.000 <0.05, meaning that brand image had a partial effect on customer loyalty, the value of sig personal branding was 0.024 <0.05, meaning that Nagita Slavina's personal branding had a partial effect on customer loyalty and the sig value of the F test (simultaneous). ) 0.000 <0.05 then Nagita Slavina's brand image and personal branding have a simultaneous influence on customer loyalty and it can be explained that the R value is 0.748. Y) of 74.8% which indicates a strong relationship between variablesnding, Loyalitas Pelanggan.
Co-Authors Abdi Wibowo, M. Ganda Abdul Rakhman ABI DZAR AL GIFARRY Achiruddin Siregar Ade Mubarok Adella Fakhira Mauludia Adhe Oktapiani Sopian Adi Komarudin Adi Widodo Adi Widodo Adi Yanto Agung nugroho, Yunianto Agung, Giovanni Battista Ahmad Fauji, Ahmad Aimi Ali Nurdin Aman, Mustar Amellia , Rizky Anah Nursanah Andini, Riska Andrias Chandra Putra Dewanto Angger Gilang Praditama Anggi Noviandra Rahmadanty Anggita Wulandari Anisa Nurlaela Sari Anita Ardianto, Johosua Alvin Arista Ardiningrum Asbari, Masduki Astuti, Herwina Widya Asyari, Lutfi Ayuningtyas Azhar, Ryan Ainul Beby Tiara Benny Gunawan Budi Haryanto Budi Rismayadi cahyana Camelia Yuliana Sitorus Catur Prasetianingsih Chidir, Gusli Citra Savitri Crisvin Damanhuri Darmawan Dea Manolini Putri Delia Shukmalla Eka susanti Enjang Suherman Erika Noviana Fairus Ersa Mayang Sari Fadhli, Mohammad Fakhirah Labibah Amelia ira Fara Damayanti Faturachman Pramudya Fitri Mulyati Flora Patricia Angela Flora Patricia Anggela Flora Patricia Anggelia Gazali Hartesa Osi Haryani, Delimawar Heni Purwanti Heri Aji Setiawan Hermawan Adinugraha, Hendri Hoeruddin Hoirul Amri Hu Ri Lan Hudson Sidabutar I G A A Noviekayati Indah Handayani Safitri Indah Sulistiani Ipang Sasono ira, Fakhirah Labibah Amelia Iskandar Rosyidin Isrida Yul Arifiana Joni Iskandar Joni Iskandar, Joni Jumiran Karina, Tisa Alif Karnama, Maman Mulya KARTIKA, NURIL Kiara Sofia Syahrani Kinanggi, Ratnasari Koesnita, Dian Kristiani Tandi Rani Kurniah Astutik Larasati, Nurul Afifah Latif, Muhammad Faris Latif, Wildana Li Yan Ying Lisnawati Luluk Eka Meylawati Maman Mulya Karnama Maria setyastanto, Albertus Maulana, Asep Suraya Melyana R. Pugu Meylawati, Luluk Moh. Nasrudin Muhammad Farid Nadeak, Multi Nafiah Nenabu, Febryanti Marsalin Neni Sumarni NENI SUMARNI, NENI Niken Titi Pratitis Niken Titi Pratitis Nuri Wiyono Nuryanti, Yulis Palupi, Varina Citra Pratitis, Niken Puji Wahyumi, Puji Purno, Marhaendro Putra, Surya Jaya Purnama Rachmasari, Alfi Aulia Rachmat, Imam Fauzy Muldani Rafica Ramadhanty Noor Noviyani Rahayu, Wahyuni Rio Devilito Riska Andini Riswahyuni Widhawati Riyanto Safitri, Nindya Ayu samsul arifin Sasono, Ipang Sayid Habiburrahman Sihotang, Manorang Silitonga, Nelson Simorangkir, Yosua Novembrianto Singgih, Eman Siti Nurbaya Slamet Nurchamid Sri Mulyatiningsih Sri Wahyuningsih Sugeng Sholehuddin Suherman, Enjang Susilawati Susilawati, Susilawati Suwarto, Nadhea Syarifuddin Syifa Pramudita Faddila Tantri Wenny Sitanggang Tiara, Beby Umi Kalsum Usman Ali Utomo, Tri Binarko Wahyuni Dwi Rahayu Welly Ardiansyah Widya Sri Hartati Wijaya, Muhamad Rizky Windyah Gustiani Winggo, Winggo Romadhana Wiyono, Nuri Yanti Setianti yanto, Adi Yeni Listiana Yogi Utomo Yunianto Agung Nugroho Yunita Fajriati Yusuf Febrianto Zakirotul Diana