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THE EFFECT OF SERVICE QUALITY AND CUSTOMER VALUE ON CUSTOMER SATISFACTION AT PT. BANK SYARIAH INDONESIA TBK KCP PEUDADA, BIREUEN DISTRICT Azhari; Yusnidar; Raudhatinur; Khairul Umam
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.1275

Abstract

Companies must have clear long-term goals. Companies must strive to generate as much profit as possible. A customer-oriented approach should be implemented more systematically to be more effective. Because the majority of Indonesia's population is Muslim, the Islamic banking market in Indonesia is very large. Most banks use an interest system, but Islamic banks use a profit-sharing system. The purpose of this study was to determine whether service quality and customer value affect customer satisfaction at PT. Bank Syariah Indonesia Tbk KCP Peudada, Bireuen Regency. The method in determining the number of samples used Cochran as many as 97 customers with the determination using purposive sampling. The results of the study said that service quality and customer value on Customer Satisfaction at PT. Bank Syariah Indonesia, Tbk KCP Peudada, Bireuen Regency is 62.3% and the remaining 37.7% is influenced by other variables. F count of 77.548 is greater than F table of 3.09 which means that together the independent variables have a significant effect on the dependent variable. Service Quality (X1) and Customer Value (X2) have a positive and significant impact on Customer Satisfaction at PT. Bank Syariah Indonesia, Tbk, Peudada Branch Office, Bireuen Regency. Conclusion: Service quality enhances relationships and provides the desired value to customers, with the goal of ensuring customer satisfaction during transactions. By introducing Sharia products to customers, we aim to enhance customer satisfaction during transactions and as a customer overall.
Co-Authors A.A. Ketut Agung Cahyawan W Achmad Sadeli ADI FITRA Agustina, Rahmi Ahmad Fauji, Ahmad Ainol Mardiah Ajinar Almunadiya Amanda, Serli Ayu Amrillah Azrin Ananda, Kelvin Andi Sanjaya Angkat, Firda Amalia Anom Rahargo, Panji Anthonius Ardyani, Ryzki Novica Ashadi Ayu Anora Banurea, Rahmadhani Deassy Siska Deri Maryadi Devie Oktarini Devie Oktarini, Devie Dinda Destari Dzulhijjah Yetti Echeverria, Cristian Zamir Sierra Eddy Kurniawan Elianora - Ermiyati Ervina Dewi, Ervina Erwan Efendi fakhri Gunaika, Raka Gussyafri habibie, indra Hasibuan, Rizki Hamdani Hayatunnufus Haykal, Muhammad Helmiyadi Hendro Ekwarso Hermanto MZ Hilman, Adrian Hulu, Paolinus Indra Syahrul Fuad Iqbal Maulana Ishak Ibrahim Ismayadi Ismed Wijaya Ismuhadi Isna Hayati Isnaini, Sri Wahyuni Iyah Faniyah, Iyah Jarnawi Jarnawi Jayanti, Indah Kamaruddin Karnawi Kamar, Karnawi Khabib Mustofa Khairul Imtihan Khairul Umam Khalsiah Kiki Farida Ferine Lisa Suryani Lukman Hakim M. Nefo Alamsyah, M. Nefo Marpaung, Horas Marpaung, J.L. Marpaung, T.J. Maryadi, Deri Maulida, Dara Maulida, Dara Maulidawati Mawardi Misrah MMSI Irfan ,S. Kom Moulita, R.A Nurul Muhammad Fadhil Muhammad Multazam Muhammad Shalahuddin Muhammad Zikrullah Muhammad Zubaili Muhardi Mukminatun Ardaisi Mukminatun Ardaisy Muntazar Munzaimah Murdani, Khairul Napitupulu, Bonar Bangun Jeppri Nasruddin MN Nasution, Delima Lailan Sari Noer, Zikri Noratul Novan , Andre Novan, Andre Novianti, Yenny Nurasiah Nurkholis Nurmalawati Nuryanti, Yulis Oktarina, Thina Piliang, M.Rifai PO Sianipar, Togar Pratiwi, Rani Ardesi Prayoga, Surya Prayoga, Surya Putra Armidin, Ranu Putri Drissianti R. Yudhistira Adi Seputra S.E., M.M. Rabbani Anugrahrosah, Muhammad Raden Mohamad Herdian Bhakti Radita, Fatrilia Rasyi Rafieq, Muhammad Rahayu, Ririn Rahmad Akbar Rahmati, Ulfa Rahmiatul Aula Ramadhani, Rizka Syahira Raudhatinur Retno Muslinawati Rifki Riyanto, Priyanbudi Ahmad Rizfie, Muhammad Dala Rizka Mulyawan Rizqy Ridho Prakasa Rosa Delima Rusnawati Safridatul Audah Safwan Sakinah Sakti, Tengku Muda Agam Saniah Salsabila Satria Lubis, Andrew SATRIYAS ILYAS Selvia Aprilyanti Senen, Ikram Simorangkir, Yosua Siringoringo, Y.B. Sitti Aminah Sofyan Somakim, Somakim Sri Djuniati Sudiati Sudiyono, Rachma Nadila Suhartono, Bambang Suhartono, Edy Suriyani Suryani, Faizah T. Afriliansyah Tamalika, Tolu Tasyaul Azkia Tengku Muda Agam Sakti Tianusa, Marseilles Tianusad, Marseilles Tolu Tamalika Tulus Ikhsan Nasution Ulfia Veni Aqilla Rizki Widia Tamara Wildan, Siti Win, admin Winanti Wizka Rif'atul Izah Wulan Sari, dessy Yeni Artanti Yules Pramona Yusnidar Zahrani Fadila Zainal Zikrullah, Muhammad ZUBIR Zulfa Salma Fatin Zulfan Zulfitri Zulkifli Nurdin