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ARABICA COFFEE PROCESSED PRODUCT DEVELOPMENT STRATEGY IN CENTRAL ACEH DISTRICT Fadli; Emmia Tambarta Kembaren; Khairul Akbar; Aulia Rahman; Ahmad Alwi Piliang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 6 (2022): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i6.605

Abstract

Gayo coffee is quite famous in the world because it has a distinctive aroma and enjoyment and if it is cupped or taste tested . Aspects of coffee marketing can be viewed in terms of the type of commodity, actors, supply and demand. In general, the types of coffee marketing products are: (a) coffee grain /labui; (b) arabica coffee beans; (c) coffee grounds, and (d) other processed products. Central Aceh Regency generally produces coffee in the form of Arabica coffee beans (Green bean) while nowadays, the conditions of competition are getting tighter where each country develops their coffee processed products. The strategy for developing Arabica coffee commodities today is expected to be no longer how to increase production, but how a commodity can be processed so that added value is obtained from the processing process. The development of added value in coffee commodities is expected to produce diversified processed coffee products, such as roasted coffee, instant coffee, coffee mix, decaffeinated coffee, soluble coffee, coffee beer (coffee beer), ice coffee which has an important meaning, because it can become a leading commodity that have high competitiveness in the international market. This research was conducted in Central Aceh District. This is because Central Aceh Regency is the main location for processing coffee products in Aceh Province . The research method used is descriptive quantitative research method. The data collection method used was in-depth interviews with several key persons, namely: the trade department, the agriculture office, coffee expert staff, Gayo arabica coffee farmers and four coffee agroindustry green been and coffee powder which has the largest export quota in Bener Meriah Regency, namely KBQB Baburrayyan, Cooperative Oro Coffee, and PT Olam Coffee. The data analysis method used to calculate the added value is the Hayami method. This research resulted in TKT 1 with the output target in the form of (1) scientific publications in index international research journals crossreff with the status accepted, (2) HKI research reports with the status granted, (3) publication of activities in print or online media.
ANALYSIS OF THE EFFECTIVENESS OF MARKETING COMMUNICATIONS MULTIPURPOSE CREDIT PRODUCT PURCHASE DECISION THROUGH BRAND IMAGE AT PT.BANK SUMUT MEDAN MELATI BRANCH Hefmi Dewi Siahaan; Endang Suilistya Rini; Fadli
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 2 (2023): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i2.809

Abstract

Intense competition makes it increasingly difficult for banks to increase the number of customers in their efforts to maintain and increase their market share. So the banks have to work hard to stay competitive,namely through improving customer marketing communications and strengthening brand image. The aims of the research are, 1) To analyze the influence of marketing communications on purchasing decisions for Multipurpose Credit products at PT Bank Sumut Melati Medan Branch, 2) To analyze marketing communications affect the brand image of Multipurpose Credit products at PT Bank Sumut Melati Branch Medan. To analyze the influence of brand image on the decision to purchase Multipurpose Loan products at PT Bank Sumut Melati Medan Branch, 3) To analyze marketing communications affect the purchasing decision of Multipurpose Loan products through brand image at PT Bank Sumut Melati Medan Branch. This research is a descriptive type research with a quantitative approach. The population in this study is 64 people who use Multipurpose Credit products in 2020. Because the population size is very limited, this study did not use a sample, directly observing the population. Based on the hypothesis that has been formulated, all data is processed using the SEM-PLS analysis technique using SmartPLS 3.0 software. Based on the results of the test, it was found that marketing communication variables and brand image have a significant effect on purchasing decisions.
THE EFFECT OF CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION TO USERS OF TRANSPORTATION SERVICES ONLINE IN MEDAN CITY Ira Hairani Br. Damanik; Fadli; Syafrizal Helmi Situmorang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.981

Abstract

This study aims to determine and analyze the effect of customer experience on customer loyalty with customer satisfaction as an intervening variable for users of online transportation services in Medan City. The population in this study is the people in Medan City, especially Medan Amplas District who have used Grab, Gojek and Maxim. The sampling technique in this study was non-probability sampling of 180 respondents. The data analysis method uses Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results showed that Customer Experience had a positive and significant effect on Customer Loyalty, Customer Experience had a positive and significant effect on Customer Satisfaction, Customer Satisfaction had a positive and significant effect on Customer Loyalty,
COMPARATIVE ANALYSIS OF THE PROFITS OF FATTENING SUPER BREED CAWS WITH MADRAS BREEDS IN SIMALUNGUN DISTRICT, NORTH SUMATRA Haryani Sinaga; Fadli; Zuriani
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 5 (2022): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i5.1933

Abstract

Simalungun Regency is the 4th highest beef producing district in North Sumatra thus making Simalungun Regency very potential in fattening cattle. This study aims to determine the difference between the advantages of fattening cattle using super sheeds and madras sheeds in Simalungun Regency, North Sumatra. The data analysis method used is descriptive quantitative with statistical analysis tools independent sample t-test. The results showed that the profits of the super breeders of cattle fattening business were not the same as the Madras breeds with the average profit per kg obtained by super breeders of cattle fattening of Rp. 466/kg, while the average profit per kg obtained by Madras cattle fattening breeders is Rp. 1,391/kg. This result can be strengthened by the value of t arithmetic (17.011) > t table (2.048) and p value (0.000) < α (0.025), so it can be concluded that the profit of fattening cattle on super breeds is not the same as that of madras seedlings.
EVALUATION OF THE EFFECTIVENESS OF THE IMPLEMENTATION OF SERVICE STANDARD POLICIES ON SERVICE QUALITY IN THE CALIBRATION LABORATORY OF THE TESTING AND TESTING UPT MEDAN GOODS QUALITY CERTIFICATION Eka Farra Dewi Sitompul; Sukaria Sinulingga; Fadli; Sugih Arto; Syafrizal Helmi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19968910

Abstract

This study aims Optimal and excellent public service, the expectation of all citizens, serves as a benchmark for the performance of public service institutions/agencies. Describing public dissatisfaction with public services will consistently inform government improvements in evaluating implemented policies To achieve these goals, good, high-quality service is required.Because good, quality service can help the government achieve these goals. Service is crucial for every citizen, as the better the quality of service provided, the greater the public's trust in the government operating in that service sector. Service standards are benchmarks used as guidelines for service delivery and as a reference for assessing service quality as an obligation and promise of service providers to the public in the context of providing quality, fast, easy, affordable, and orderly services. , a hypothesis is a temporary answer to a research problem, where the problem statement can be a statement about the relationship between two or more variables, comparisons, or independent variables
Co-Authors AA Sudharmawan, AA Ade Firmansyah Tanjung Aeko Fria Utama FR Ahmad Alwi Piliang Ahmad Jupri Amrizal Andrie Ridzki Prasetyo Anwar Ardi Asngadi Asngadi Aulia Rahman Baizah, Zahratul Boontra, Molraphaporn Bustami Dalimunthe, Ritha F. Dandi Tumanggor Dinda Dini Lestari Efendy Eka Andriani Eka Farra Dewi Sitompul Eka Nurminda Dewi Mandalika Eka Sunarwidi Emmanuela, Estevaniya Emmia Tambarta Kembaren Endang Suilistya Rini Endang Sulistya Rini Fauzan Fahrussiam Fitra Widya Wati Frengki Putra Ramansyah Frida Ramadini Hafizah, Nor Hambali Harnida Wahyuni Adda Haryani Sinaga Haryono, Iranita Hasanuddin, Indirwan Hassyati Shabrina Hefmi Dewi Siahaan Heri Kusmanto Heriyanti, Hera Hertiana, Hertiana Ihdina Qisthi Batu Bara Inggrita Gusti Sari Nasution Inneke Qamariah Ira Hairani Br. Damanik Irada Sinta Irvan Tasnur Isnen Fitri Juanda Jumsu Trisno Kamaruddin, Ilham Kasmawati Kassaming Kembaren, Emmia Tambarta Khairul Akbar Kurniawan , Sugeng Kusumadi Lailatul Najmi Liswarni, Yenny Martinius Maulani, Revi Maulidina Yuliani Mayasari, Citra Meutia Nauly Milna Muhabbah, Al Ikhsanul Musdi Ni Made Nike Zeamita Widiyanti Nor Hafizah Nursan, Muhammad Nurul Chaerani Paidi purnama AL, Jumiarsih rahmania, alvi Ramadani Ramadani Rambung S, Matelda Rezki Zufina Rico Nur Ilham Ridho, Muhammad Arif Rika Mariska Ritha F Dalimunthe Rizal Rulianda P. Wibowo Salsabila Nur Khasanah Samiran Sarrun Sastria, Andi Shelly Sylvia Agustina Silviana Umami Sugih Arto Sukaria Sinulingga Sulaeman Sulaeman Sumantri, Iswan Suryadi Syafrizal Helmi Syafrizal Helmi Situmorang Tapaul Rozi Toalib, Irmayanti Ulfa Uly, Nilawati Umi Fauziah Wike Vivi Yasmin Chairunisa Muchtar ZULFIKAR FIRMAN, MUH. FATHI Zulkifli Zuriani