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Fadli
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ARABICA COFFEE PROCESSED PRODUCT DEVELOPMENT STRATEGY IN CENTRAL ACEH DISTRICT Fadli; Emmia Tambarta Kembaren; Khairul Akbar; Aulia Rahman; Ahmad Alwi Piliang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 6 (2022): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i6.605

Abstract

Gayo coffee is quite famous in the world because it has a distinctive aroma and enjoyment and if it is cupped or taste tested . Aspects of coffee marketing can be viewed in terms of the type of commodity, actors, supply and demand. In general, the types of coffee marketing products are: (a) coffee grain /labui; (b) arabica coffee beans; (c) coffee grounds, and (d) other processed products. Central Aceh Regency generally produces coffee in the form of Arabica coffee beans (Green bean) while nowadays, the conditions of competition are getting tighter where each country develops their coffee processed products. The strategy for developing Arabica coffee commodities today is expected to be no longer how to increase production, but how a commodity can be processed so that added value is obtained from the processing process. The development of added value in coffee commodities is expected to produce diversified processed coffee products, such as roasted coffee, instant coffee, coffee mix, decaffeinated coffee, soluble coffee, coffee beer (coffee beer), ice coffee which has an important meaning, because it can become a leading commodity that have high competitiveness in the international market. This research was conducted in Central Aceh District. This is because Central Aceh Regency is the main location for processing coffee products in Aceh Province . The research method used is descriptive quantitative research method. The data collection method used was in-depth interviews with several key persons, namely: the trade department, the agriculture office, coffee expert staff, Gayo arabica coffee farmers and four coffee agroindustry green been and coffee powder which has the largest export quota in Bener Meriah Regency, namely KBQB Baburrayyan, Cooperative Oro Coffee, and PT Olam Coffee. The data analysis method used to calculate the added value is the Hayami method. This research resulted in TKT 1 with the output target in the form of (1) scientific publications in index international research journals crossreff with the status accepted, (2) HKI research reports with the status granted, (3) publication of activities in print or online media.
ANALYSIS OF THE EFFECTIVENESS OF MARKETING COMMUNICATIONS MULTIPURPOSE CREDIT PRODUCT PURCHASE DECISION THROUGH BRAND IMAGE AT PT.BANK SUMUT MEDAN MELATI BRANCH Hefmi Dewi Siahaan; Endang Suilistya Rini; Fadli
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 2 (2023): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i2.809

Abstract

Intense competition makes it increasingly difficult for banks to increase the number of customers in their efforts to maintain and increase their market share. So the banks have to work hard to stay competitive,namely through improving customer marketing communications and strengthening brand image. The aims of the research are, 1) To analyze the influence of marketing communications on purchasing decisions for Multipurpose Credit products at PT Bank Sumut Melati Medan Branch, 2) To analyze marketing communications affect the brand image of Multipurpose Credit products at PT Bank Sumut Melati Branch Medan. To analyze the influence of brand image on the decision to purchase Multipurpose Loan products at PT Bank Sumut Melati Medan Branch, 3) To analyze marketing communications affect the purchasing decision of Multipurpose Loan products through brand image at PT Bank Sumut Melati Medan Branch. This research is a descriptive type research with a quantitative approach. The population in this study is 64 people who use Multipurpose Credit products in 2020. Because the population size is very limited, this study did not use a sample, directly observing the population. Based on the hypothesis that has been formulated, all data is processed using the SEM-PLS analysis technique using SmartPLS 3.0 software. Based on the results of the test, it was found that marketing communication variables and brand image have a significant effect on purchasing decisions.
THE EFFECT OF CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION TO USERS OF TRANSPORTATION SERVICES ONLINE IN MEDAN CITY Ira Hairani Br. Damanik; Fadli; Syafrizal Helmi Situmorang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.981

Abstract

This study aims to determine and analyze the effect of customer experience on customer loyalty with customer satisfaction as an intervening variable for users of online transportation services in Medan City. The population in this study is the people in Medan City, especially Medan Amplas District who have used Grab, Gojek and Maxim. The sampling technique in this study was non-probability sampling of 180 respondents. The data analysis method uses Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results showed that Customer Experience had a positive and significant effect on Customer Loyalty, Customer Experience had a positive and significant effect on Customer Satisfaction, Customer Satisfaction had a positive and significant effect on Customer Loyalty,
COMPARATIVE ANALYSIS OF THE PROFITS OF FATTENING SUPER BREED CAWS WITH MADRAS BREEDS IN SIMALUNGUN DISTRICT, NORTH SUMATRA Haryani Sinaga; Fadli; Zuriani
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 5 (2022): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i5.1933

Abstract

Simalungun Regency is the 4th highest beef producing district in North Sumatra thus making Simalungun Regency very potential in fattening cattle. This study aims to determine the difference between the advantages of fattening cattle using super sheeds and madras sheeds in Simalungun Regency, North Sumatra. The data analysis method used is descriptive quantitative with statistical analysis tools independent sample t-test. The results showed that the profits of the super breeders of cattle fattening business were not the same as the Madras breeds with the average profit per kg obtained by super breeders of cattle fattening of Rp. 466/kg, while the average profit per kg obtained by Madras cattle fattening breeders is Rp. 1,391/kg. This result can be strengthened by the value of t arithmetic (17.011) > t table (2.048) and p value (0.000) < α (0.025), so it can be concluded that the profit of fattening cattle on super breeds is not the same as that of madras seedlings.
Co-Authors AA Sudharmawan, AA Ade Firmansyah Tanjung Aeko Firia Utama FR Aeko Fria Utama F.R Aeko Fria Utama FR Agung Setiabudi Ahmad Alwi Piliang Ahmad Arief Ahmad Jupri Ahmad Jupri Ali Husni Amiruddin Amrizal Amry Rakhman Andrie Ridzki Prasetyo Anna Apriana Hidayanti Anwar Ardi Arlina Nurbaity Lubis Arlina Nurbaity Lubis ASASANDI, IGN ARYAWAN Asngadi Asngadi Aulia Rahman Azhari, Eli B, Idwal badarul, aura Baizah, Zahratul Boontra, Molraphaporn Bustami Cadra Ayu Dalimunthe, Ritha F. Dandi Tumanggor Deni Irawan Dinda Dini Lestari Dudi Septiadi Efendy Eka Andriani Eka Nurminda Dewi Mandalika Eka Sunarwidi Eka Sunarwidi P Elisa Issusilaningtyas Emmanuela, Estevaniya Emmia Tambarta Kembaren Endang Suilistya Rini Endang Sulistya Rini Endang Sulistya Rini Erlin Yugistina Eva Wardah Fahrian, Rajlun Faisal Muttaqin Farista Fauzan Fahrussiam Fitra Widya Wati Frengki Putra Ramansyah Frida Ramadini Ganing, Melani Hafizah, Nor Hambali Handayani, Nurmala Harnida Wahyuni Adda Haryani Sinaga Haryono, Iranita Hasanuddin, Indirwan Hasibuan, Surya Dinung Hassyati Shabrina Hefmi Dewi Siahaan Heri Kusmanto Heriyanti, Hera Hertiana Hilman Ahyadi Hutapea, Ayuna Valena IGN Aryawan Asasandi Inggrita Gusti Sari Nasution Inneke Qamariah Ira Hairani Br. Damanik Irada Sinta Irvan Tasnur Isrowati Juanda Jumsu Trisno Kasmawati Kassaming Kembaren, Emmia Tambarta Ketut Budastra Khaerunnisa Khairul Akbar Kusumadi Kwartantaya Winaya, Ketut La yunus Lailatul Najmi Lalu Ahmad Fikri Zainuri Lesmana, Fakhri Liswarni, Yenny M. Nursan M. Yusuf M. Yusuf Mandalika, Eka Nurminda Dewi Martinius Maulidina Yuliani Mayasari, Citra Meutia Nauly Milna MMSI Irfan ,S. Kom Muannif Ridwan Muchtar , Yasmin Chairunisa Muh. Taqiyuddin BN, Andi Muhammad Dharma Tuah Putra Nasution Muhammad Multazam Muji Rahayu Musdi Nabawi Putri Marisa Nasution Ni Made Nike Zeamita Widiyanti Nurmala Handayani Nursan, Muhammad Nurul Chaerani P. K. Suparyana P.K. Suparyana Paidi Pande Komang Suparyana Primandita, Made Satria purnama AL, Jumiarsih Qamariah, Inneke Rachmawati Noviana R Rahayu, Rachmawati Noviana Rahim, Herlina rahmania, alvi Ramadani Rezki Zufina Rico Nur Ilham Ridho, Muhammad Arif Rika Andriati Sukma Dewi Rika Mariska Ripandi Rizal Rochmah, Nikmah Nuur Rosita Rozi, Tapaul Rulianda P. Wibowo Sakral Hasby Puarada Salenda, Hariyadi Salsabila Nur Khasanah Samiran Sarrun Sastria, Andi Setiawan, Rifani Siddiq, Muhammad Faqih Silviana Umami Suharni Sulaeman Sulaeman Sumantri, Iswan Sunarwidi P, Eka Supartiningsih, Sri Supri, Aisyah Suryadi Sutrisno Papayungan Syafrizal Helmi Situmorang Syarif Husni Tapaul Rozi Tinambunan, Mey Ramayanti Toalib, Irmayanti Uly, Nilawati Utama FR, Aeko Firia Virgota, Arben Wafiah, Nur Widiasturi, Selly Wike Vivi Wirajaya Kusuma Zainuri, Lalu Ahmad Fikri ZULKARNAIN, SITI HAFSAH Zuriani