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Journal : Pasundan Community Service Development

Strengthening the Human Resource Capacity of MSME Actors in Bojongsari Village through Managerial Skills Training and Business Digitalization Sunarsi, Denok; Sudaryana, Yayan; Supratikta, Hadi; Fernando, Louis; Firmansyah, Tantan
Pasundan Community Service Development Vol. 3 No. 1 (2025): Pasundan Community Service Development
Publisher : Doctoral Program of Social Science, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascomsidev.v3i1.209

Abstract

This community service aims to strengthen the capacity of human resources of micro, small, and medium enterprise (MSME) actors in Bojongsari Village through training in managerial skills and business digitalization. MSME actors in this area often face various challenges, both in terms of limited managerial capabilities, such as financial management and business planning, as well as in terms of technology, particularly related to marketing and digital business management. This activity was carried out using a combination of lectures, hands-on practice, and discussions involving 30 local MSME actors. The topics covered include the basics of business management, such as business planning, financial management, and digital marketing strategies through social media platforms and e-commerce. The results of this activity showed an improvement in participants' managerial skills, reflected in their ability to create more structured business plans and manage their business finances more effectively. Additionally, the application of business digitalization has started to take shape, with participants now having social media accounts and utilizing online platforms to market their products. However, challenges still exist, especially in terms of limited access to technology and a lack of understanding in digital data analysis. Therefore, further training is necessary to ensure that MSME actors can maximize the use of technology. With this training, it is hoped that MSMEs in Bojongsari Village can develop more competitively in the increasingly digital market.
Co-Authors Ade saputra Ade Setiawan Afrilia, Dwi Agustin, Sonya ahmad yani Ahmadi, Ferry Akmal, Muhamad Akriyono , Phintoko Akhbar Al Asyary Ali Zaenal Abidin Ali, Fajri Alfisyahri Alinda Nurayani Andika, Novi Arpan, Harizul Arsaf , Taufik Asep Hermawan Ayu Sekar Rini, Ayu Sekar Bachtiar, Yusrial Betty Roosihermiatie Budiyono Budiyono Cahya Tri Purnami Cikayanti, Yoyoh Dalianti, Indana Darmawan, Galylia Aryanita DASUKI DASUKI Devi Andriani Dewi, Cynthia Dharmaesta, Livio Agung Dharmajati, Erthride Maharai Puri Dina Bisara Dina Bisara Lolong Dini Noviani Dirman, Syerlina Fadila Diyanto, Hendi Doni Lasut Ernawati, Fifth Faisal, Lutfi Faizal Jambak, Muh Fandika , Reno Faturohman, Miftah Reza Tama Fauziah, Annisa Frisca Fauziah, Sri Fernando, Louis Firdaus, Moh Firmansyah, Tantan Fitriyadi, Enjah Pipit Hadi Broto Hamsinah Hamsinah, Hamsinah Handayani, Ni Putu Lidia Hanrio, Tio Hanrio Hasanah, Hilya Hasanah, Tuti Hefniwati, Ella Hia, Aspiran Sisca Hifny, Muhammad Hizbatu W, Nasahi Hutapea, Zeriko Ilham, Ramadhani Irawan, Sani Istingadah, Ayuk Ayus Iwan Setiawan Jambak, M. Faizal Juanda, Angga Juniyansyah, Agung Kadarwati , Suci Kadarwati, Suci Kartolo, Rachmat Khudori, Firmansyah Kristina Kristina Kusumah, Febby Permatasari M Rokhis Khomarudin, M Rokhis M. Alkaf Mamis, Yonartilia Manalu, Hosanna Agree Rosion Mansur Mansur Maria Holly Herawati Marjohan, Masno Matalin, Jansend Maulan, Farhan Mhd. Irsan Nasution Mirna Widiyanti Muchtadin, Muchtadin Muhamad Arifin, Muhamad MUHAMMAD AGUS SALIM Muhammad Husni Thamrin, Muhammad Husni Muhammad Priyatna, Muhammad Muhammad Wahyudi Mulya, Muchamad Rizki Neni Nuraeni, Neni Noer Endah Pracoyo Noor Edi Widya Sukoco Noviyanti Noviyanti, Noviyanti Nugraha, Riad Endra Nugroho , Rama Adhitya Nur'aini, Eni Nurayani, Alinda Nurfadhlini, Nurfadhlini Nurhikmat, Wandi Oktaviana, Naning Onggokusumo, Andrika Permata, Ria Yuda Prabowo, Satria Agung Prakoso, Affriyanto Gema Prasetiyo, Arditiya Bayu Prasetya, Arief Budi Prayogi, Munawir Rachman, Lindra Rachmawati, Ike Rachmawati Raflizar Raflizar Ratri, Tito Mustikaningrum Rezkullah, Muh Rianto, Eko Rizqi Fauzi, Mikail Alba Rosita, Wita Roy Qurrotu Ainin RR. Ella Evrita Hestiandari S.S., Muhammad Arfani Saefulloh, Imam Saefulloh, Saefulloh Samosir, Boniarta Sampurnaningsih, Sri Retnaning Santoso, Mohamad Saputra, Riagung Saputra, Yance Saputri, Tira Maulidya Saragih, Erliana Septiani, Kurnia Rahmah Setyo Supratno Sholihin, Dwi Rahmad Siti Hapsah, Siti Sjurahudin, Hamidi Sonawi, Sonawi Sri Astuti Subur, Akhmad Sudarma, Sudarma Sudaryana, Yayan Sudrajat, Ari Sugiarti, Endang Sugiyanto - Suhaendi, Suhaendi Sunarsi, Denok Sunjayani, Dinar Novandia Supriadi, Ferdi Rohman Susanto Susanto Sutanto B, R. Adhi Suteja, Mentari Nur Farida Syavera, Arnesha Febra Syerah , Helen Syerah, Helen Tri Pangkat Soesiawan Tri Yansyah Turnip, Jhon Sutrisno Ulinuha, Ibnu Ulum, Oktalisha Kirana Veruswati, Meita WAHYUDI Wakum, Ira Yuliana Waliyati, Waliyati Waluyani, Dyah Oktabriawatie Wardani, Ayu Kusuma Watanikar, Nasahi Hizbatu Witriyani, Witriyani Wulandari, Nur Asti Yafi, Muhammad Reyhan Yansyah, Rusli Yokobus, Antonius Yuliasari, Yuliasari Yunus, Ahmad