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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Journal of Industrial Engineering & Management Research (JIEMAR) Ascarya: Journal of Islamic Science, Culture and Social Studies Ekonomi dan Bisnis Edunomia : Jurnal Ilmiah Pendidikan Ekonomi ProBisnis : Jurnal Manajemen International Journal of Multidisciplinary Research and Literature (IJOMRAL) AKADEMIK: Jurnal Mahasiswa Humanis Jurnal Peradaban Masyarakat (JPM) Karimah Tauhid Pasundan Community Service Development Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen International Journal of Management and Digital Business Anthronomics: Jurnal Manajemen Sumber Daya Manusia JUMANDIK Jurnal Manajemen & Pendidikan Dirya : Journal of Economic Management Benefit: Jurnal Manajemen dan Bisnis Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal)
Supratikta, Hadi
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Physics Public Health Social Sciences Other

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Journal : Pasundan Community Service Development

 1 
Strengthening the Human Resource Capacity of MSME Actors in Bojongsari Village through Managerial Skills Training and Business Digitalization Sunarsi, Denok; Sudaryana, Yayan; Supratikta, Hadi; Fernando, Louis; Firmansyah, Tantan
Pasundan Community Service Development Vol. 3 No. 1 (2025): Pasundan Community Service Development
Publisher : Doctoral Program of Social Science, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascomsidev.v3i1.209

Abstract

This community service aims to strengthen the capacity of human resources of micro, small, and medium enterprise (MSME) actors in Bojongsari Village through training in managerial skills and business digitalization. MSME actors in this area often face various challenges, both in terms of limited managerial capabilities, such as financial management and business planning, as well as in terms of technology, particularly related to marketing and digital business management. This activity was carried out using a combination of lectures, hands-on practice, and discussions involving 30 local MSME actors. The topics covered include the basics of business management, such as business planning, financial management, and digital marketing strategies through social media platforms and e-commerce. The results of this activity showed an improvement in participants' managerial skills, reflected in their ability to create more structured business plans and manage their business finances more effectively. Additionally, the application of business digitalization has started to take shape, with participants now having social media accounts and utilizing online platforms to market their products. However, challenges still exist, especially in terms of limited access to technology and a lack of understanding in digital data analysis. Therefore, further training is necessary to ensure that MSME actors can maximize the use of technology. With this training, it is hoped that MSMEs in Bojongsari Village can develop more competitively in the increasingly digital market.
Co-Authors Ade saputra Afrilia, Dwi Ahmadi, Ferry Akmal, Muhamad Al Asyary Ali, Fajri Alfisyahri Alinda Nurayani Arsaf , Taufik Asep Hermawan Bachtiar, Yusrial Betty Roosihermiatie Budiyono Budiyono Cahya Tri Purnami Dalianti, Indana Darmawan, Galylia Aryanita DASUKI DASUKI Dewi, Cynthia Dharmajati, Erthride Maharai Puri Dina Bisara Dina Bisara Lolong Dini Noviani Diyanto, Hendi Doni Lasut Ernawati, Fifth Faisal, Lutfi Faizal Jambak, Muh Fauziah, Annisa Frisca Fauziah, Sri Fernando, Louis Firdaus, Moh Firmansyah, Tantan Fitriyadi, Enjah Pipit Hadi Broto Hamsinah Hamsinah, Hamsinah Handayani, Ni Putu Lidia Hanrio, Tio Hanrio Hefniwati, Ella Hifny, Muhammad Hizbatu W, Nasahi Istingadah, Ayuk Ayus Juanda, Angga Kadarwati, Suci Kartolo, Rachmat Kristina Kristina M Rokhis Khomarudin, M Rokhis Manalu, Hosanna Agree Rosion Mansur Mansur Maria Holly Herawati Marjohan, Masno Matalin, Jansend Maulan, Farhan Mirna Widiyanti MUHAMMAD AGUS SALIM Muhammad Husni Thamrin, Muhammad Husni Muhammad Priyatna, Muhammad Mulya, Muchamad Rizki Noer Endah Pracoyo Noor Edi Widya Sukoco Noviyanti Noviyanti, Noviyanti Nur'aini, Eni Nurayani, Alinda Oktaviana, Naning Permata, Ria Yuda Prabowo, Satria Agung Prasetiyo, Arditiya Bayu Prasetya, Arief Budi Prayogi, Munawir Rachman, Lindra Rachmawati, Ike Rachmawati Raflizar Raflizar Rezkullah, Muh Rizqi Fauzi, Mikail Alba Rosita, Wita RR. Ella Evrita Hestiandari S.S., Muhammad Arfani Saefulloh, Imam Saefulloh, Saefulloh Samosir, Boniarta Sampurnaningsih, Sri Retnaning Santoso, Mohamad Saputri, Tira Maulidya Septiani, Kurnia Rahmah Sholihin, Dwi Rahmad Sonawi, Sonawi Sri Astuti Subur, Akhmad Sudarma, Sudarma Sudaryana, Yayan Sugiyanto - Sunarsi, Denok Sunjayani, Dinar Novandia Susanto Susanto Sutanto B, R. Adhi Suteja, Mentari Nur Farida Turnip, Jhon Sutrisno Ulinuha, Ibnu Veruswati, Meita Waluyani, Dyah Oktabriawatie Yansyah, Rusli