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All Journal Journal of Geoscience, Engineering, Environment, and Technology JURNAL GALUNG TROPIKA al-Afkar, Journal For Islamic Studies Pendas : Jurnah Ilmiah Pendidikan Dasar Ta`Limuna : Jurnal Pendidikan Islam Tasyri` : Jurnal Tarbiyah-Syari`ah-Islamiyah Jurnal Tabarru': Islamic Banking and Finance Penentuan harga obligasi dan teori tingkat bunga Jurnal Kejaora (Kesehatan Jasmani dan Olahraga) Tabyin; Jurnal Pendidikan Islam Jurnal Ilmiah Manajemen Kesatuan Didaktik : Jurnal Ilmiah PGSD STKIP Subang Al-Muaddib : Jurnal Kajian Ilmu Kependidikan Edu Sportivo: Indonesian Journal of Physical Education Jurnal Fakultas Teknik UNISA Kuningan Jurnal Ilmiah Administrasita' Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Keperawatan Florence Nightingale Arus Jurnal Pendidikan Bulletin of Pedagogical Research PENGABDIAN SOSIAL ETAM: Jurnal Pengabdian kepada Masyarakat Asian Journal of Management Analytics Jurnal Lektur Keagamaan Journal of Research and Publication Innovation Jurnal Penelitian International Proceedings of Nusantara Raya Al-Fadlan: Journal of Islamic Education and Teaching SEWAGATI: Jurnal Pengabdian Kepada Masyarakat Jurnal Media Akademik (JMA) DIRAYAH : Jurnal Ilmu Hadis TINTA NUSANTARA : Jurnal Ekonomi, Manajemen, dan Akuntansi Jurnal Intelek Dan Cendikiawan Nusantara Journal of Development Economics and Digitalization, Tourism Economics (JDEDTE) Recent in Engineering Science and Technology Jurnal Elektro dan Teknologi Informasi Jurnal Rekayasa Konstruksi Journal of Islamic Economics and Finance QOUBA : Jurnal Pendidikan As-Sulthan Journal of Education Jurnal Accounting Unipa JUSCIA BORJUIS (JURNAL OF ECONOMY)
Amirudin
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Journal : Jurnal Accounting Unipa

 1 
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA ALFAMART PURI ORCHID CENGKARENG Ramadhia, Fajria; Amirudin
Accounting UNIPA - Jurnal Akuntansi Vol 4 No 4 (2025): Jurnal Accounting Unipa
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan BisnisUniversitas Nusa Nipa

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Abstract

The purpose of this study is to determine the influence of Service Quality and Price on Consumer Satisfaction at Alfamart Puri Orchid Cengkareng. The method used is quantitative with a descriptive approach. The sampling data collection technique used the slovin formula and a sample of 100 respondents was obtained. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. The results of this study are that service quality has a significant effect on consumer satisfaction with a determination coefficient value of 67.8% and hypothesis tests are obtained by calculating t > t table or (14.380 > 0.677). Price had a significant effect on consumer satisfaction with a determination coefficient value of 56.4% and the hypothesis test was obtained by calculating t > t table or (11.259 > 0.677). Service Quality and Price simultaneously have a significant effect on consumer satisfaction with the regression equation Y = 4.221 + 0.532X1 + 0.384X2. The value of the determination coefficient was 76.3% while the remaining 23.7% was influenced by other factors. The hypothesis test was obtained with an F value calculated > F table or (155.902 > 3.090).
Co-Authors A. Fathoni A. Gani A. Gani, A. Abdul Ghofururrohim Abdul Hafidz Adi muhyidin Abdul Karim Abdullah, Wahyuddin Abri Acep Nurlaleli Achmad Junaedi Sitika Adhi Kusmantoro Adhi Kusmantoro AFIFAH, UMI Agus Susanto Ahmad Fauzan Ahmad Maulana Irfanudin Ahmad Nuural Karim Ainul Gani Ainun Haq, Vick Ajat Rukajat Akil Akriandi Amin Alfani, Mufti Hasan Ali Baihaqi, Irfan Ali, Achmad Faruq Alifiah Nursifa Amelia Sapitri Amin Hidayat Angga Kusuma, Angga Anisa Ayu Lestari Arief Firmansyah Awaludin Ayu Gita Lestari Ayuningtyas, Devya Malika Azzahra, Nurqomariah Berlian Hanum Salasabilah Budi Eko Soetjipto Cahaya Kesuma, Guntur CANDRA GUNAWAN Cecep Abdullah Dessy Sasmita Dewi Nur Fariida Dhanny, Omar Dhemas Fajar Handika Diana Azwina Dr. Ir. Hj. Andi Marini Indriani, S. T., M. T Fachrudin Udin Faijin Faisal Faisal Fariyanti Ferianto Fitriyadi, Muhammad Friska Nova Listanti Gani, Ainul Gasmi, Nur Muhammad Ghani, Ainal Gunawan Gunawan Gunistiyo Guntur Cahaya Kesuma Guntur Cahaya Kesuma Hala, A. Fathurrahman Hamzah, Muhammad Zaki Hamzah, Zulfadli Hasdinawati Hazima, Tsamara Aqila Hendra, Dede Hendrika Frans Telaumbanua Heri Pratikto Idris Parakkasi Iktri Madrinovella Ilma Fauziah Ina Sintya, Putri Indra Wahyudi Ir. Gunaedy Utomo, S. T., M. T Isa Asyrofuddin, Muhammad Jaenullah Jajat Darojat Jalaludin Jumri Khadafi, Meyke Hazad Larasati, Zu'ama Anggun Luthfia Hanifatus Saiyidah M. Akmansyah M. Hudri Masyitah Mella Yunita Mimin Maryati Mishel, Valesia Mohammad Fathi Royyani, Mohammad Fathi Muhammad Akmansyah Muhammad Arif Muhammad Kadafi Muhammad, Nurwahidin Mukarom Nanda Inka Fitri Neng Sri Lathifah Zulfa Niken Setiawati Nugraha, Danyu Nugraha, Hendra Nuraini, Putri Nurdin, Ambia Nurjanah Nurlela Nurmaya, Alya Nurul Izzah Mulyani Patabang, Lewi pengelola, pengelola Puti Sahara Putri Nur Afifah Rafiun, Afif Rahayu, Joyya Rahmawati Muin Ramadhia, Fajria Ratna Wulaningrum Redho Qurrota A’yun, Ahmad Riki Adi Pratama Rodiallah Ma, Alkaf Rudzali, Achmad Ryan Radjendra Saeful Ahyar, Ahmad Sailawati Sam Cay Sandi Saputra Saputra, Heri Silpa Siswahyudianto Soeprijanto Sofian Sugesti, Vina Nanda SULASTRI Sumariana, I Made Sumarlin Sunariyah Sunita, Wiwin Susilawati, Reni Susy Rosyida Suwandi SUYONO Syaiful Islami Syaiful Rahman Taufik Awaludin Udin, Fachrudin Umar Vikra Seifahlepi Wahyu Nurul F. Wajd, Farid Wawan Setiawan Yadi Fahmi Arifudin Yuliharti Zahara Zjulpi Andriansah Zulkifli