p-Index From 2021 - 2026
8.501
P-Index
This Author published in this journals
All Journal Al-Ulum Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Islamic Ecomonics Journal Majalah Ilmiah MOMENTUM Berkala Kedokteran Journal of Geoscience, Engineering, Environment, and Technology Jurnal Konstitusi Iqra: Jurnal Ilmu Kependidikan dan Keislaman Jurnal PAJAR (Pendidikan dan Pengajaran) Pendas : Jurnah Ilmiah Pendidikan Dasar JURNAL CEMERLANG: Pengabdian pada Masyarakat An Nabighoh Jurnal Pendidikan dan Pembelajaran Bahasa Arab Unes Law Review YUME : Journal of Management Ekspose: Jurnal Penelitian Hukum dan Pendidikan Repertorium: Jurnal Ilmiah Hukum Kenotariatan Jurnal Teknik Mesin Cakram Lahjah Arabiyah: Jurnal Bahasa Arab dan Pendidikan Bahasa Arab Al-Fathin: Jurnal Bahasa dan Sastra Arab Cakrawala Repositori Imwi Journal of Islamic Economics and Philanthropy Teaching and Learning Journal of Mandalika (Teacher) JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Mutawazin (Jurnal Ekonomi Syariah) PROFICIO: Jurnal Pengabdian Masyarakat Transformasi Manageria: Journal of Islamic Education Management Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Jurnal Konstitusi Case Law Al-Buhuts (e-journal) Jurnal Nasional Teknologi Komputer Tepis Wiring : Jurnal Pengabdian Masyarakat Safari : Jurnal Pengabdian Masyarakat Indonesia Al Naqdu: Jurnal Kajian Keislaman International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Manajemen dan Bisnis Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Cakradonya Dental Journal Jurnal Manarang Manajemen dan Bisnis HIKMATUNA: Journal for Integrative Islamic Studies Jurnal Manajemen Dan Bisnis Ekonomi Al-Hukkam : Journal of Islamic Family Law Journal Khafi Hikmatuna Maslahah: Jurnal Manajemen dan Ekonomi Syariah Jurnal Pengabdian Kepada Masyarakat Babakti Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Jurnal Ilmu Komunikasi dan Sosial Politik Journal of Management, Entrepreneurship and Tourism BEGAWE: Jurnal Pengabdian Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal As-Syar’i: Jurnal Bimbingan & Konseling Keluarga Vitamin: Jurnal Ilmu Kesehatan Umum JISH (Jurnal Ilmu Syariah dan Hukum) Jurnal Sains Farmasi dan Kesehatan Journal of Applied Transintegration Paradigm Global Leadership Organizational Research in Management Journal of Ekonomics, Finance, and Management Studies Sipakatau: Jurnal Pendidikan dan Kebudayaan Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Pengabdian Cendekia INSTALL: Information System and Technology Journal STIKes BBM Mengabdi: Jurnal Pengabdian Masyarakat Responsive: Jurnal Manajemen Pendidikan Islam Indonesian Journal of Islamic Studies ISNU Nine-Star Multidisciplinary Journal (INS9MJ) Al Naqdu: Jurnal Kajian Keislaman
Claim Missing Document
Check
Articles

Literasi Digital sebagai Moderasi Pengaruh Digital Marketing dan Lifestyle terhadap Keputusan Pembelian pada Marketplace Online Rosalia Irawaty; Ana Fitriyatul Bilgies; Abdul Latif; Muhammad Aqshel Revinzky; Eva Yuniarti Utami
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.7126

Abstract

Technological developments are currently experiencing very rapid progress, including in the fields of economics and marketing. The internet is an information mechanism that provides advice or facilities to obtain important data that is needed. Advances in the field of information and communication innovation, the world feels like there are no more boundaries, distance, and time. This study aims to determine digital literacy as a moderation of the influence of digital marketing and lifestyle on purchasing decisions in online marketplaces. The current analysis uses a quantitative approach. The population of this study are consumers who have shopped online. Samples were taken from this population, and the selection of this research sample was determined by random sampling to produce a sample of 150 respondents. Based on the results of the analysis, the results of this study found that digital marketing and lifestyle influence purchasing decisions in online marketplaces. Digital literacy is able to moderate digital marketing and lifestyle on purchasing decisions in online marketplaces.
Co-Authors Abd. Rauf Abdul Aziz Sulaiman Abdul Rahmanb Adcharina Pratiwi Ade Destri Deviana Ahksan ahmad arifin Ahmad Fadhel Syakir Hidayat Ahmad Roziq Ahyar Dinda Alamsyah Harahap Aji Somantri Akfika Rizky Sabilla Akhirudin Akhmad Baihaqi Alfu Laila Amir Amir Ana Fitriyatul Bilgies Andi Mardiana Andi Muhammad Riefky Annisya San Shabira anshari, muhammad luthfi Aprilia Puji Astuti Arifhan Ady Dj Arinny Astary Gobel Aripa Syawalia Arlistria Muthmainnah Arsyad Asep Suherno Aswin Nasution Aura Puspaningrum Aznal Huyo Azwar Annas Azzahra, Naoera Aliya Bagio Bahtiyar Yusuf BASTIAN BASTIAN, BASTIAN Bella Fevi Aristia Christopher Nathanael Novian Cici Sulista Cici Sulista Damayanti, Elok Dede Santi Dedeh Rosmaniar Sofia Dedi Sumanto Desma Natalia Hutauruk DEWI RAHMAWATI Didit Darmawan Djadid Subchan Dwi Gunadi Edi Tri Astuti Eka Putri Nurhidayah Elsa Mahardika Elsa Saqila Al Fathikha Erga Tenang Lambang Erna Apriani Eva Yuniarti Utami Ewalde Yovita Bria Fadhilah Ramadhan Fadilah Kadir Fahmi Rizal Faisal Mubarak Faizin, Rusdi Farhan Sukarno Putra Farihen Faris Maulana Akbar fathonah fathonah Fina Nikmatul Wasi’ah Firdaus J. Kunoli Firka Manggo Fitrianti S. Panambang Hadija Inangge  Hafidah Aribah Hamzah Hana Gardenia Mahbubah Handro Kurnia Sitorus HAPRABU, ERIEK SATYA Harlyan Nurpatimah Harrits Fadhillah Ahmad Helmy Purwanto Heni Amilia Putri Herlina Ahmad Hery Chariansyah Hery Widijanto Iglesias Enmart Jeremia Ikhya’ Hisyamuddin Indra Permana Ismail Makuta Iwan Aflanie Jamaluddin Jamaluddin Jumailah La Ode Abdul Musawir Laily Nurmalia Lidya Thalia Lili Hasliana Luqman Haqiqi Amirullah Lutfi Lutfiatus Zuhro M. Ulil Albab M. Yogi Riyantama Isjoni M.Kamil Ramma Oensyar Maharajabdinul Maharajabdinul Maila Aflahul Karimah Mamluatul Hasanah Marna, Jean Elikal Mashuri Mashuri Maspuroh Mayla Aflahul Karimah Moch. Nurcholis Mohamad Akbar F. Ibrahim Mohammad Fajrul Falah Afandi Muh. Aris Arifin Muh. Ikhwan Iskandar Muhamad Novreysa Muhammad Aqshel Revinzky Muhammad Arham Muhammad Hariri Sunnah Muhammad Ihsan Muhammad Jalil Muhammad Kaffin Hasbi Muhammad Nafi’ Muhammad Suyuthy R. Muhammad Zaini Abdul Ghoni Muharajabdinul, Muharajabdinul Mushfirah Arif Nada, Nadariah Nadia Paputungan Nia Insyiani Niken Rahmita Ni’matul Fauziah Nonce Pakaya Nonce Pakaya Nopi Nurpitasari Nur Cholid Nur Ikhwan Rajabi Nurfazria Baid Nurfi Etika Ningrum Nurhikmah Nuril Mufidah Nursyam Anwar Nurul Lail Rosyidatul Muammaroh Nurul Lathifah Oktafia Damayanti Perdana, Muhammad Aditya Qhisthina Atikah R.R. Hesty Setyodyah Lestari Rahman, Muhammad Iqbal Rahman, Rifqi Aulia Ratna Lindawati Reno Rifky Pakaya Rima Ayu Lestari Rina Azzahra Fili Riska Fii Ahsani Riswan Rivky Abdillah Putra Riya Andriyani Ahmad Rizki Fatonah Rofiqy Nurus Sanusi Rosalia Irawaty Roshifah Jauhari Runi Yulia Ruslan Bauna Rustam Yulianto Sahabudin Sahnip Samiel, Edi Silviana Simbolon Silviyawati Slamet Mulyani Sri Handayani Sri Utaminingsih Suci Ramadhan Suriati Lamatenggo Su’ad Syaipul Pahru Syamsuddin Syamsuddin Syamsuni Syifa Arinda Syifa Sirait Tasni, Nurfaida Teuku Ahmad ARBI Tiara Putri Hartanto Titin Kholisna Tontowi Ashari Trifebi Shina Sabrila Tsabitah, Sahlaa Vany Rolliyta Ansir Wisran Hadipura Zahra Balqis Ananda Zakirasli, Arriq Zulfa Zakiatul Hidayah