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NUR EFENDI
Universitas Lampung
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Analyzing Message Campaign “Waste Down Beauty Up”, Advertising, and Electronic Word of Mouth in Forming Generation Z Purchase Intention May Roni; Clara Monica Edira; Nur Efendi
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 7 No 2 (2025): Jurnal Bisnisman: Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v7i02.300

Abstract

Indonesia's beauty industry has experienced rapid growth, particularly as more Generation Z consumers purchase beauty products. As competition increases, companies are using new marketing strategies. For instance, Sociolla launched the “Waste Down Beauty Up” campaign and uses electronic word of mouth through its Sociolla Connect platform. This study examines the impact of advertising, message campaigns, and electronic word of mouth on purchase intention, both individually and in combination. The research employed a quantitative approach, utilizing questionnaires, and the data were analyzed using SPSS version 26. The findings indicate that advertising and message campaigns do not have a significant effect on their own; however, electronic word of mouth has a positive and significant impact on purchase intention. When combined, all three factors influence purchase intention. These results highlight the importance of electronic word of mouth. Companies should encourage customers to share positive reviews on digital platforms to boost purchase intention.
Analyzing Message Campaign “Waste Down Beauty Up”, Advertising, and Electronic Word of Mouth in Forming Generation Z Purchase Intention May Roni; Clara Monica Edira; Nur Efendi
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 7 No 2 (2025): Jurnal Bisnisman: Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v7i02.300

Abstract

Indonesia's beauty industry has experienced rapid growth, particularly as more Generation Z consumers purchase beauty products. As competition increases, companies are using new marketing strategies. For instance, Sociolla launched the “Waste Down Beauty Up” campaign and uses electronic word of mouth through its Sociolla Connect platform. This study examines the impact of advertising, message campaigns, and electronic word of mouth on purchase intention, both individually and in combination. The research employed a quantitative approach, utilizing questionnaires, and the data were analyzed using SPSS version 26. The findings indicate that advertising and message campaigns do not have a significant effect on their own; however, electronic word of mouth has a positive and significant impact on purchase intention. When combined, all three factors influence purchase intention. These results highlight the importance of electronic word of mouth. Companies should encourage customers to share positive reviews on digital platforms to boost purchase intention.
DESCRIPTION OF THE INTRODUCTION TO THE SCHOOL FIELD (PLP) I ON THE IMPLEMENTATION OF THE STRENGTHENING ISLAMIC VALUES IN THE SCHOOL CULTURE TO SHAPE THE CHARACTER OF STUDENTS IN THE MUHAMMADIYAH 1 MIDDLE SCHOOL (SMP) SIDOARJO Efendi, Nur; Mutiara Sukama; Fadhilah Nur Rachma; Nabilah Ardelia Arianto
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 3 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i3.139

Abstract

Objective:  The PLP 1 aims to provide students with direct experience in understanding the school environment, including school culture, school management, and educator competencies. Method: This research uses qualitative descriptive research methods with observation and interview techniques to collect data. Results: The research results show that 1) PLP 1 activities provide great benefits for students in developing their professional competence and personality as prospective teachers, 2) the averages of the student’s interest: 3.62 and motivation: 3.81 which shows attitudes towards strengthening Islamic values and a good and positive school environmental culture to shape the character of the students in the SMP Muhammadiyah 1 Middle School (SMP) Sidoarjo, and 3) The implementation of the school environmental conditions, the school vision and mission, the school rules and regulations, and the ceremonial activities were carried out well, so that they can embrace the era of globalization. Novelty: The Introduction to the School Field (PLP) 1 is the initial stage in the learning process for prospective teachers.
ANALISIS STRES KERJA DAN KOMPENSASI TERHADAP INTENSI KELUAR KARYAWAN BAGIAN PENJUALAN PT BUDI BERLIAN PRINGSEWU: Analisis Stres Kerja dan Kompensasi Terhadap Intensi Keluar Karyawan Bagian Penjualan PT Budi Berlian Motor Pringsewu Cahyaningsih, Puspita; Efendi, Nur; Aprilia, Hani Damayanti
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

Analisis Stres Kerja dan Kompensasi Terhadap Intensi Keluar Karyawan Bagian Penjualan PT Budi Berlian Motor Pringsewu Abstrak Penelitian ini bertujuan untuk mengetahui besarnya pengaruh stres kerja dan kompensasi terhadap intensi keluar karyawan PT Budi Berlian Motor Pringsewu. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik sampel jenuh sebagai teknik pengambilan sampling. Sampel pada penelitian ini adalah karyawan bagian penjualan sebanyak 30 responden. Pengumpulan data melalui kuesioner dan analisis data yang digunakan adalah analisis regresi linear berganda. Berdasarkan hasil analisis data menunjukkan bahwa stres kerja dan kompensasi secara parsial dan simultan berpengaruh signifikan terhadap intensi keluar. Faktor tertinggi yang memengaruhi intensi keluar adalah kompensasi. Untuk mengendalikan intensi keluar karyawan, disarankan bagi perusahaan untuk mempertahankan kebijakan kompensasi yang telah diterapkan. Kata Kunci: Stres Kerja, Kompensasi, dan Intensi Keluar
KAJIAN PERILAKU KONSUMEN DALAM PEMBELIAN KOPI SERTA PENDAPATNYA TERHADAP STORE ATMOSPHERE DAN PERSEPSI HARGA (STUDI PADA PENGGUNA COFFE SHOP BUN KOPI DI BANDAR LAMPUNG) Artini, Ketut; Efendi, Nur; Djausal, Gita Paramitha
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

ABSTRAKBun Kopi memberikan suasana toko yang nyaman agar konsumen tertarik dan menetapkan pilihan alternatif sebagai keputusan berkunjung. Bun Kopi menghadirkan desain identik yang berbeda dimana menghadirkan pioneer botol kaca, dinding yang berwarna putih, jendela yang berbentuk lingkaran mengindahkan bentuk interior yang memberikan kesan menarik bagi konsumen. Penelitian ini menganalisis keputusan pembelian pada konsumen Bun Kopi di Bandar Lampung, dilihat dari aspek suasana toko dan persepsi harga.Penelitian ini menggunakan pendekatan kuantitatif, dengan menggunakan kuesioner pada google form yang disebar kepada 100 responden.Teknik pengambilan sampel dalam penelitian ini dengan menggunakan teknik purposive sampling. Teknik analisis data menggunakan analisis regresi berganda dengan alat uji program SPSS 25. Berdasarkan uji F (simultan) menunjukkan bahwa variabel suasana toko dan persepsi harga secara bersama-sama memiliki pengaruh secara simultan terhadap keputusan pembelian dengan nilai koefisien determinasi sebesar 44,5%. Secara parsial menunjukkan bahwa variabel suasana toko memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian di Bun Kopi Bandar Lampung.Sedangkan variabel persepsi harga memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian di Bun Kopi Bandar Lampung.Kata Kunci : keputusan pembelian, persepsi harga, dan keputusan pembelian konsumen.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN DI TOKO MM 46 WAY JEPARA LAMPUNG TIMUR Yanti, Dian Apri; Efendi, Nur; Djausal, Gita Paramita
Jurnal Kompetitif Bisnis Vol. 1 No. 1 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

The retail business is a business that is growing rapidly and shifting traditional markets. This opportunity provides an opportunity for those who want to open a retail business. This study aims to determine the factors that influence purchasing decisions at the MM 46 Way Jepara store. This type of research is exploratory research using a quantitative approach. The sampling technique uses an accidental sampling technique and uses a non-probability sample method with a total sample of 100 MM Shop consumers. The data analysis used was multiple linear regression analysis with the SPSS 26.0 application tool. The results show that partially the price and product variety variables have a significant influence on purchasing decisions, while the location variable has no significant effect on purchasing decisions. While the simultaneous results of location, price, and product variety together have a significant influence on consumer purchasing decisions at the MM 46 Way Jepara Store, East Lampung.
EFEKTIVITAS PERSONAL SELLING DALAM PENJUALAN ALAT KESEHATAN DAN LABORATORIUM PASCA PANDEMI COVID-19 PT MANDIKA ATUS GRATIA BENGKULU Oktarena, Amalia; Efendi, Nur
Jurnal Kompetitif Bisnis Vol. 1 No. 1 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This study aims to determine and analyze the effectiveness of personal selling in the sale of medical and laboratory equipment at PT Mandika Atus Gratia Bengkulu. The type of research used is descriptive research with a qualitative approach. Informants in this study came from the company's internal and external parties. The technique of collecting data in this research is through in-depth interviews, literature study, observation and documentation. The data analysis technique used is interactive data analysis. The data validity technique in this study used source triangulation. The results of this study indicate that PT Mandika Atus Gratia in carrying out personal selling has 5 phase, namely approach, presentation, overcoming objections, closing sales, and follow-up/maintence. The implementation of personal selling of PT Mandika Atus Gratia has been carried out in accordance with these phase. Based on the effectiveness measurement determined by the company, the personal selling of PT Mandika Atus Gratia can be declared effective because product information is conveyed quite well, in line with the increase in sales every year reaching >50% but still with fluctuations every month. Keywords: Effectiveness, Personal Selling, Sales, Promotion, Health Equipment
PENGARUH KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA: PENGARUH KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA Elba, Riskina Agustin; Efendi, Nur; Saptiani, Fenny
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This study aimed to find out the effect of leadership on work productivity of Bank Bukopin KCULampung employees , to find out the effect of work environment on work productivity of Bank BukopinKCU Lampung enployees, and also to know the effect of leadership and work environment on workproductivity of Bank Bukopin KCU Lampung employees. Also, this study applied quantitative research.Furthermore, this study was conducted from January to April 2023. The population and sample of studyare 47 Bank Bukopin KCU Lampung employees. Moreover, primary and secondary data were used inthis study. The data were collected by distributing the questionnaire to the employees. Then, it wasanalyzed by using multiple linear regression analysis. Based on the result of research, it can beconcluded that leadership and work environment have positive and significant impacts on employees’work productivity by 54,0% and it was impacted by other factors not examined in this study such asmotivation, discipline, competence, and others.
Pengaruh kualitas layanan, citra merek, dan persepsi harga terhadap kepuasan konsumen mixue di bandar lampung: Pengaruh kualitas layanan, citra merek, dan persepsi harga terhadap kepuasan konsumen mixue di bandar lampung Putra, Muhammad Fikriansyah Fenan; Nur Efendi; Winda Septiani
Jurnal Kompetitif Bisnis Vol. 3 No. 3 (2025): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/jkb.v3i3.417

Abstract

ABSTRAK PENGARUHKUALITASLAYANAN,PERSEPSIHARGA,DANCITRAMEREK TERHADAP KEPUASAN KONSUMEN Oleh: MUHAMMADFIKRIANSYAHFENANPUTRA Persaingan bisnis di sektor Food and Beverages (F&B) memerlukan strategi yangefektifuntukmeningkatkankepuasanpelanggan.Penelitianinibertujuan untuk mengidentifikasi faktor-faktor yang mempengaruhi kepuasan konsumen di Mixue Ice Cream & Tea, Bandar Lampung. Fokus penelitian ini adalah pada tiga variabel independen: kualitas layanan, persepsi harga, dan citra merek, serta satu variabel dependen: kepuasan pelanggan. Metode penelitian yang digunakan adalah asosiatif dengan kuesioner yang menggunakanskalaLikert.DatadianalisismenggunakanIBM®SPSSStatistics Versi 23. Hasil analisismenunjukkan bahwa kualitas layanan dan citra merek memiliki pengaruh signifikan terhadap kepuasan pelanggan. Sebaliknya, persepsi harga tidak memiliki pengaruh signifikan terhadap kepuasan pelanggandengannilaithitungsebesar1.570,lebihkecildarittabel1.984dan signifikansi 0,120. Uji F menghasilkan nilai F hitung sebesar 98.155 dengan tingkat signifikansi 0,000, lebih besar dari F tabel 2.696, yang menunjukkan bahwa secara keseluruhan variabel independen secara signifikan mempengaruhikepuasanpelanggan.Koefisiendeterminasi(R²)menunjukkan bahwa variabel independen mempengaruhi kepuasan pelanggan sebesar 74.6%, sementara sisanya 25.4% dipengaruhi oleh faktor lain yang tidak tercakup dalam penelitian ini. Kata Kunci: Kualitas Layanan, Persepsi Harga, Citra Merek, Kepuasan Pelanggan, Mixue Ice Cream & Tea.
Pendekatan Pengajaran Reciprocal Teaching Berpotensi Meningkatkan Ketuntasan Hasil Belajar Biologi Siswa SMA: The Reciprocal Teaching Approach has the Potential to Improve Mastery Biology Learning Outcomes for High School Students Efendi, Nur
Pedagogia : Jurnal Pendidikan Vol. 2 No. 1 (2013): February - August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pedagogia.v2i1.49

Abstract

Mutu pembelajaran Biologi masih rendah. Rendahnya mutu pembelajaran ini disebabkan oleh faktor pembelajaran yang masih berpusat pada guru (teacher centered) tanpa melibatkan siswa untuk berpatisipasi pada proses untuk mendapatkan informasi dari kegiatan pembelajaran tersebut. Pengajaran Resiprok (Reciprocal Teaching) merupakan salah satu strategi pendekatan pembelajaran yang dapat diterapkan untuk meningkatkan ketuntasan belajar siswa pada mata pelajaran biologi SMA, sehingga mutu pembelajaran mengalami ketercapaian ketuntasan hasil belajar yang ditetapkan. Tahapan Pengajajaran Resiprok adalah: (1) membaca dan mencari ide pokok bacaan berdasarkan teks bacaan yang disediakan, (2) membuat pertanyaan, (3) menjawab pertanyaan, (4) merangkum informasi yang penting, (5) memprediksi, (6) mengidentifikasi hal-hal yang tidak jelas dari teks bacaan, (7) mengklarifikasi hal-hal yang tidak jelas tersebut.
Co-Authors A Wathon AA Sudharmawan, AA Abd Aziz ABD Aziz, ABD Abd. Azis Abd. Aziz Abd. Aziz Abda Abda Abdullah Aman Damai Achmad Patoni Adenan, Muhammad Baharudin Adi Wijayanto Adistya, Diang Agus Triani, Dewi Ahmad Qohar Ahmad Qolfathiriyus Firdaus Ahmad Syaiful Ghozi Ahmad Tanzeh Ainun Jariyah Akhyak Akmal, Dita Aurellia Alvin Haidar Amalia Oktarena Ambarwati Ana Minniswatil Maghfiroh ANDI SULISTIO Angelia Santika Putri Anna Gustina Zainal Aprilia, Hani Damayanti Arika Oernika Mahanani Artini, Ketut As'aril Muhajir Astika, Ni Kadek Apriliani Bachtiar Firdaus, Ahmad Baidhowi, Muhammad BIMO GONDO KUSUMO Cahyaningsih, Puspita Candra Wijaya Chylen Setiyo Rini Clara Monica Edira Deden Gandana Madjakusumah Dedy Hermawan Dedy Hermawan Desti Siti Nur Hasanah Dewanto, Mohammad Fajar Mak’ruf Winyam Dian Adhetya Arif Dian Apri Yanti Diang Adistya Dimas Archadea Junaedi Djausal, Gita Paramita Efendi, Edi Eko Agus Suwandi Elba, Riskina Agustin Elsaid, Dea Audia Eri Barlian Erna Maulina Erna Rochana Evy Ramadina Fadhilah Nur Rachma Fadhilah, Selva Nur Fadhilatus Syarifah Fadilah, Qiroatul Fauziyah Laili, Ummiy Febidyliana, Andina Fenny Saptiani Feri Tirtoni Fitri Wulandari Fitria Eka Wulandari Gusri Akhyar Ibrahim Habibur Rohman Handri, Handri Hani Damayanti Aprilia Hani Damayanti Aprilia Hariyati, Wahyuni Hasan Bisri Hasan, Abdur Rosyid Hasan, Mustofa Hawna, Mawlana Nabrisni Hayazee, Fadilah Hermanto, Mochamad Hery Widijanto Himad Ali Hoerurohman, Aditya Ida Nurnida Ilham Yahya Romandoni Imam Junaris Indang Dewata Intan Nurrachmi Jamilatur Rohmah Januariani Jayanti, Afifa Sofi Laras Julian Aji Pangestu Kamaludin Yusup, Deni Kanesha Sepdwita Nefri Kanesha Sepdwita Nefri Kaskoyo, Hari Kastaji, Kustiono Ketut Artini Kholil, Suparman Khosyi'ah, Siah Kojin Laily Faridhatun Nikmah Lavli, Reza Olga Efendi Holan Lina Rohmatun Nisa' Luluk Iffatur Rocmah Luminaries, Rayan Asa Lutfiya, Amaliyah Khoirun Nisa Malik, Wildan Maulana Masrokan M, Prim Masrokan, Prim Mauludhiyah , Hesty May Maharani May Roni Miftahul Mushlih Mirza, Hanna Julia Moch Gufron Muh Ibnu Sholeh Muhajir, As'aril Muhajir, As’aril Muhammad Anton Athoillah Muharyanto, Agus Mujamil Qomar Mujiyono Mukhlas, Oyo Sunaryo Mutiara Sukama Mu’arif , Samsul Nabilah Ardelia Arianto Nafi'atul Hasanah Nandang Ihwanudin nikmah, laily faridhatun Nisa, Wakhida Fatikhatun Noly Shofiyah Nur Alamsyah, Mochamad NUR FADILAH Nur Ramdhan, Rahmat Oktarena, Amalia Prasetya Nugraha Prastiwi, Meilinda Ade Prianti, Rahmawati Antinie Prim Masrokan Mutohar Puspita Cahyaningsih Putra, Muhammad Fikriansyah Fenan Putri Melinda Rahmawati Qomarul Huda Rahma Trimukti Mahanani Ramadhani Irma Tripalupi Rifqiyah, Ulfatur Ririn Dwi Agustin Riskina Agustin Elba Romandoni, Ilham Yahya Rozamala Maulida Sagita, Diana Sahri Sahri Sakinah, Gina Salsabila Nahdiaturrosidah Santika, Nyi Ayu Sa’diah, Sayyidati Septi Budi Sartika Shintia Maharani Simbolon, Rinaldo Siti Muslimah Siti Nadhiroh, Siti Sofiana Sholikah Sri Waluyo Staniyah, Alfi Mardhiyatus Suci Handayani Sulistyorini Sulistyorini Sulistyorini, Sulistyorini Sultan, M Iqbal Susana, Lina Marlina Syah, Nur Hasan Tristianti, Rosulita Udin Saripudin Umar, Iswandi Vevy Liansari Wathon, A Winda Septiani Yanti, Dian Apri Yasin, Hasna Nun Tri Asyifa Yunia Nur Anggraini Putri Yunus, Ayi Yuristama, Agus Prakarsa