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Customer Relationship Management Information System Analysis Using RFM Dashboard For Customer Segmentation Strategy (Study On A Ritel Fashion Company in Bandung) Sudrajat, Jajat; Maulana, Aris Ilham; Riswaya, Asep Ririh; Marjito, Marjito; Rizqiati, Fitri
Jurnal Computech & Bisnis (e-journal) Vol. 19 No. 1 (2025): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The progression of information technology compels organizations to adeptly leverage customer data, particularly in mitigating the elevated rate of client attrition resulting from insufficient comprehension of consumer behavior and limited personalization in marketing approaches.  This study aims to develop and implement a Customer Relationship Management (CRM) system, coupled with an RFM (Recency, Frequency, Monetary) dashboard, for the fashion enterprise Whoop Culture.  This system employs the equal-width intervals binning approach to categorize clients based on purchase frequency, transaction value, and the recency of their latest transaction, thereby facilitating the company's understanding of the needs and preferences of each customer category.  This online solution is designed to analyze client data and execute segmentation, facilitating more targeted marketing techniques.  This research aims to enhance the company's performance by gaining a deeper understanding of consumer behavior, enabling Whoop Culture to improve customer retention, sales, and resource allocation.
A Pedagogical Study of Positive Discipline in Post-Reunification Parenting : Raising Resilient Children Samosir, Irniyati; Sudrajat, Jajat; Wahyudin, Uyu; Sardin, Sardin; Sudiapermana, Elih; Robandi, Babang
Jurnal Paedagogy Vol. 12 No. 2 (2025): April
Publisher : Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jp.v12i2.14768

Abstract

This study aims to examine the application of positive discipline in post-reunification care from a pedagogic perspective, focusing on how this approach can improve the relationship between parents and children and support children's emotional and social development. This research used a qualitative approach with a case study method. Data were collected through semi-structured in-depth interviews and participant observation of four families in Bandung City who had experienced reunification after a significant period of separation. Data were analyzed through qualitative data analysis, including stages data reduction, data display, and conclusion drwaing and verification. The results showed that the application of positive discipline significantly helped improve communication and understanding between parents and children. Strategies such as open communication, appreciation of children's efforts, and the use of natural and logical consequences proved effective in improving family dynamics. This study provides deep insights into the application of positive discipline in the context of family reunification, which is still rarely explored. The findings can inform the development of parent training programs and policies that support the well-being of reunified families.
Efektifitas Pembelajaran Daring Menggunakan Aplikasi Google Workspace dan WhatsApp Sudrajat, Jajat; Permana, Ibar Adi; Azizah, Nur
Society Vol 10 No 2 (2022): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v10i2.449

Abstract

This study aims to find an effective online learning strategy during the COVID-19 pandemic in teaching Mathematics subject matter to Class X MIPA of State Senior High School 1 Lubuklinggau. The strategy in this classroom action research is carried out through 2 cycles and includes planning, implementing, observing and reflecting. At the same time, questionnaires online were distributed to the student to find out the initial state of the study. The object of this classroom action research was class X MIPA of State Senior High School 1 Lubuklinggau. The results of classroom action research with two cycles show an increase in the results achieved according to the indicators of success. In the first cycle of students who took part in learning, as much as 79% experienced an increase of 6% in cycle II of 85% of students who took part in learning. In terms of timeliness of students in collecting assignments also increased by 5% from the first cycle of 72% to 77%. This proves that more than 75% of students participate in online learning and collect assignments on time.
Role of Firm Size and Profitability on Capital Structures and Its Impact Over Firm Value Sudrajat, Jajat; Setiyawati, Hari
Dinasti International Journal of Economics, Finance & Accounting Vol. 2 No. 1 (2021): Dinasti International Journal of Economics, Finance & Accounting (March - April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v2i1.737

Abstract

This research has a purpose to reveal and evaluate the significant impact from firm size to capital structure; Profitability to capital structure; capital structure to firm value; firm size to firm value; profitability to firm value; and those indirect effects of firm size and capital structure towards firm value; and those indirect effects of profitability along with capital structure to firm value. This research population was 178 manufacturing companies, while the research sample was 13 automotive subsector companies and its components which registered on the IDX by the sampling technique were purposive sampling methods. The research method that was used was quantitative methods, while the analysis model used regression analysis model with t-test and sobel test. These research results illustrated that firm size had a significant affect on capital structure; profitability had a negative and significant affect on capital structure; capital structure has no significant affect on firm value. firm size had a significant affect on firm value; profitability has no effect and is insignificant to firm value; there is no indirect and insignificant affect occurred between firm size, capital structure and firm value; There is no indirect and insignificant affect that occurs between profitability, capital structure and firm value.
PENYULUHAN PENCEGAHAN 3 DOSA BESAR DALAM DUNIA PENDIDIKAN BAGI GURU DAN SISWA/I MAN 1 PULAU HARAPAN, KEP. SERIBU, JAKARTA Badriyah; Andriani, Tri; Jajat Sudrajat; Ibar Adi Permana; Alfin Khaira
JURNAL ABDIMAS PLJ Vol. 4 No. 1 (2024): JURNAL ABDIMAS PLJ, Juli 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v4i1.1164

Abstract

A safe, comfortable and disciplined school is a school where all school members are free from fear, intimidation, sexual violence and bullying so that a conducive atmosphere is created for learning and positive relationships between school members are established. Seeing the importance of understanding the consequences of the 3 major sins in Education, the LP3I Jakarta Polytechnic together with school members of SDN 01 and MAN 1, Pulau Harapan Village, Seribu Islands, conducted community service activities to create a healthy, child-friendly school culture environment. This training aims to increase knowledge and school members in Pulau Harapan, Seribu Islands, Jakarta regarding the 3 major sins of education. The method used is training and counseling attended by 25 teachers and students. The results of this community service are that it can increase knowledge and increase awareness of students in the 3 Great Sins in Education. The next activity that can be offered or suggested by the community service team is to provide soft skills training for students and self-development.
Pengelolaan Sampah di Salah Satu Perumahan Tambun Selatan Dengan Pemodelan Sistem Normatif Yuliani, Opie Oktavia; Setiyawan, Uut; Hastyadi, Dony Putra; Baskoro, Khobul Adha; Sudrajat, Jajat
Proceeding Mercu Buana Conference on Industrial Engineering Vol 6 (2024): DOWNSTREAMING RESEARCH AND ENTREPRENEURSHIP IN THE DIGITAL ERA: CHALLENGING AND OPPORT
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/MBCIE.2024.002

Abstract

Sampah adalah produk buangan suatu kegiatan atau aktivitas yang dihasilkan manusia. Jika sampah tidak dikelola dengan benar, ia dapat dapat mencemari dan merusak lingkungan secara fisik dan/atau biologis. Pengelolaan sampah di Kawasan perumahan merupakan isu penting yang memerlukan perhatian khusus untuk menjaga kebersihan dan Kesehatan lingkungan. Penelitian ini mengembangkan model system normative untuk pengelolaan sampah disalah satu perumahan di Tambun Selatan. Sistem ini dirancang untuk mengatur dan mengontrol proses pengumpulan, pemilahan, dan pembuangan sampah dengan melibatkan partisipasi aktif dari warga perumahan. Berdasarkan pendekatan model normatif, menghasilkan beberapa komponen kunci, antara lain: 1. Regulasi dan Kebijakan, 2. Edukasi dan Sosialisasi, 3. Infrastruktur dan Fasilitas, 4. Pemantauan dan Evaluasi. Hasil penelitian menunjukkan bahwa penerapan sistem normatif ini mampu meningkatkan efektivitas pengelolaan sampah diperumahan tersebut sebesar 30%. Partisipasi aktif dari warga dan dukungan dari pihak manajemen perumahan menjadi kunci sukses dalam implementasi model ini. Penelitian ini diharapkan dapat menjadi referensi bagi pengelolaan sampah di perumahan lain dengan karakteristik serupa, serta berkontribusi pada Upaya peningkatan kualitas lingkungan perumahan.
HUMAN RESOURCES TRAINING AND DEVELOPMENT IN THE DIGITAL ERA Sudrajat, Jajat; Adi Permana, Ibar
International Journal of Law Social Sciences and Management Vol. 1 No. 1 (2024): International Journal of Law Social Sciences and Management
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/ijlssm.v1i1.16

Abstract

This article raises the theme of the importance of training and development of Human Resources (HR) in the digital era. Rapid technological changes require organizations to continue developing employee skills to be able to adapt to changing work environments. We discuss key concepts related to HR training and development, including the use of digital technology, innovative learning strategies, and the integration of artificial intelligence in development programs. Additionally, this article highlights the strategic role of training in increasing productivity, employee satisfaction, and an organization's ability to compete in the digital marketplace. By exploring various aspects of HR training and development in the digital era, this article provides an in-depth look at how organizations can optimize the potential of their human resources in the face of the ongoing technological revolution. An effective HR training and development strategy in the digital era must be personalized, technology-based, and support a culture of continuous learning. By implementing the right strategies, organizations and individuals can ensure they have the skills and knowledge needed to achieve success in the digital era
Challenges and Human Resource Strategies for Generation Z in the Digital Era Permana, Ibar Adi; Sudrajat, Jajat
International Journal of Law Social Sciences and Management Vol. 1 No. 4 (2024): International Journal of Law Social Sciences and Management
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/ijlssm.v1i4.58

Abstract

Generation Z, as a workforce that has grown up in the digital era, faces a number of challenges that require special attention from the Human Resources (HR) function. This article explores these challenges, including rapid technological change, differences in values, and Generation Z's expectations for the work environment. We also discuss the HR strategies needed to respond effectively to these challenges, which involve a deep understanding of Generation Z's preferences, the adoption of modern technology, and the upskilling of digital skills. Additionally, this article discusses the importance of strengthening morals and ethics from a religious perspective, making Gen Z responsible warriors, accompanying Gen Z in utilizing AI technology, and building a positive personal brand for Gen Z to maintain their track record as a strategy to attract and retain Generation Z. By analyzing challenges and designing appropriate strategies, this article provides insight into how organizations can effectively manage the potential of Generation Z in the face of the ever-evolving dynamics of the digital era.
Information Technology Innovation for Mosque Management with Digital Solutions Marjito Marjito; Jajat Sudrajat; Dheni Apriantsani Budiman; Isbandi Isbandi; Isak Ramlan
Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK) Vol. 1 No. 1 (2024): Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The community service team of faculty members and students from STMIK Mardira Indonesia has executed a project to manage activities and finances at Al-Muhajirin Cijerah Mosque. The team concentrated on creating a web application that incorporates essential elements, like a login page, dashboard, financial data, and a Friday prayer schedule. The primary objective of this project is to improve efficiency and transparency in the management of mosques, namely for the Mosque Management Committee. The approach entails advancing information technology and training mosque managers to optimize the application’s use. The result of this project is the effective execution of the Mosque Activities and Financial Management Website Application. This tool enables mosque managers to manage daily operations and oversee financial matters more efficiently. This community service initiative has substantially enhanced the management of Al-Muhajirin Cijerah Mosque by implementing information technology. It is anticipated that these measures can be enhanced and persist in delivering sustainable advantages for the mosque and its community.
Co-Authors . Supriyanto A.A. Ketut Agung Cahyawan W Abdul Hamid A Yusra Abdul Hamid A. Yusra Abdul Jabbar ABDUL MUJIB Achmad Hufad Adhitiyawarman, Adhitiyawarman Adi Permana, Ibar Adi Suyatno Afandi, Richad Dedi Syahbudin Agustinus Agustinus Ahmad Khori Akbar, Aji Ali Alex Sander Lumban Gaol Alfin Khaira Alhafidz, Afnan Aliung, Aliung Almurni, Muhammad Furqon Andini Kusdiantini ANDRIANI, TRI Anita Suharyani Anshari, Gusti Zakaria Ari Natul Hidayah Arifudin, Opan Arman, Syamsuni Asep Ririh Riswaya Asep Ririh Riswaya Asmadi asmadi Babang Robandi Badie Uddin Badriyah Bahri, Efri Syamsul Baskoro, Khobul Adha Budiman Budiman Budiman, Dheni Apriantsani Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Dahlan, Rudiyanto Damayanti, Resti Aulia Dedah Jubaedah Dheni Apriantsani Budiman Diena Yudiarti Elih Sudiapermana, Elih Eman Sulaiman Erlinda Yurisinthae Evi Gusmayanti Fanni Aditya Fatwa, Muhammad Imam Febian, Rachmad Ferry Sugara, Ferry Fitriana, Muhammad Azizan Handayani, Norlia Hapzi Ali Hari Setiyawati Hastyadi, Dony Putra Heri Sutiyono Heri Wahyudi Heristi, Veny Huda, Ade Naelul Ibar Adi Permana Imelda Imelda Irniyati Samosir Isak Ramlan Isbandi Isbandi ISYTAR, IBRAHIM Jajang Komaludin Jamaludin . Jamil Jamil Jangkung Handoyo Mulyo Khaira, Alfin Khoerun, Bobi Kirani, Sandra komariyati komariyati Komariyati Komariyati Koswara, Nandang Lien, Mariata LILIS ROHAYANI Loke Siow, Hong Lyastini, Rini Malasari, Nisa Nur Marjito Marjito Marjito, Marjito Marsiana Susilawati Maulana Yusup, Maulana Maulana, Aris Ilham Mayasari, Annisa Mochammad Imron Awalludin Morika, Doni Muhammad Furqon Almurni Muslimah Muslimah Muslimah Muslimah Mustofa Kamil, Mustofa Nadia Rizki Pratami Nia Permatasari Nisa Nur Malasari Nisa Raudatul Janah Noor, Sa'ad Nor Emiliana Norasari Arani Nur Arifin, Nur Nur Azizah Nurliza Nurliza Nursaufi, Randy Oktoriana  , Shenny PARWANTO, TEGUH Permana, Ibar Adi Pipian Pipian Radian Radian Rakhmad Hidayat Rakhmad Hidayat Rangkuti, Abdul Haris RENDI ORIANDA RENDI ORIANDA Rifqi, Rifqi Rival Khafi Fergian Rizal Rachman, Rizal Rizky Panji Santoni Rizqiati, Fitri Rossie Wiedya Nusantara S, Chandra Afriade Salma Saepul Milah Sanny, M. Yusuf Sardin Sardin SARI JASMI Sartono Sartono, Sartono Setiyawan, Uut Shenny Oktoriana Sigit Wibowo Siow Heng Loke Siow, Hong Loke Siswadi, Agus Siti Sawerah Slamet Hartono Sofyan Al-Hakim Sony Chandra Maulana Sri Hendarto, Sri Subejo Sudarwati, Ayuk Suharyani, Anita Sulistyohati, Aprilia SURATMAN, SURATNA Sutarman Gafur Sutarman Gafur Sutarman Gafur Suwandi Syafwandi Tisnawati, Rini Tjokrowerdojo, Adrianto Wibowo Uyu Wahyudin veny heristi Veny Usviany Wahyu Trimastuti Wanti Fitrianti Wijanto, Natalia Marijani Wipkil Bashor Wirahadi, Umar Wiro Wiro Yadi Janwari Yudhy Kurniawan, Yudhy Yuliani, Opie Oktavia Yuliansyah Kusnadi, Dwi YUSTINA EKA WIBOWO Yusuf Sanny, Muhammad Zainal Abidin Arief Zakaria, Bagus