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All Journal Indonesian Journal of Pharmaceutical Science and Technology Rihlah Jurnal Sejarah dan Kebudayaan Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Kesehatan Manarang JURNAL PENDIDIKAN TAMBUSAI Bitnet: Jurnal Pendidikan Teknologi Informasi Journal of Classroom Action Research Jurnal Pengabdian kepada Masyarakat Jurnal PkM (Pengabdian kepada Masyarakat) Jurnal Ekonomi dan Manajemen Indonesia Cons-Iedu: Islamic Guidance and Counseling Journal Jurnal Pusat Inovasi Masyarakat Journal of Trends Economics and Accounting Research Jurnal Pengabdian Masyarakat Sains dan Teknologi Pustaka: Jurnal Bahasa dan Pendidikan Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Research and Development on Public Policy Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Ilmiah Teknik Informatika dan Komunikasi Jurnal Multidisiplin Sahombu International Journal of Health, Engineering and Technology Jurnal Kabar Masyarakat Jurnal Bisnis Corporate Guruku: Jurnal Pendidikan dan Sosial Humaniora MOSIRAHA : Jurnal Pengabdian Farmasi Jurnal Sistem Informasi dan Ilmu Komputer Jurnal Bima: Pusat Publikasi Ilmu Pendidikan Bahasa dan Sastra Journal of Islamic Education Students Al-Zayn: Jurnal Ilmu Sosial & Hukum Liberosis: Jurnal Psikologi dan Bimbingan Konseling International Journal of Economic Research and Financial Accounting Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Budi Pekerti Agama Islam Jurnal Pengabdian Masyarakat Nusantara MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Al-Mubarak: Jurnal Kajian Al-Qur'an dan Tafsir Journal Of Chemical Process Engineering Journal of Education and Teaching Learning Jurnal Inovatif dan Kreatif Hasil Pengabdian Kepada Masyarakat Baktimu : Jurnal Pengabdian Kepada Masyarakat Botani: Publikasi Ilmu Tanaman dan Agribisnis Pajak dan Manajemen Keuangan Panggung Kebaikan : Jurnal Pengabdian Sosial Media Gizi Khatulistiwa Baktimu : Jurnal Pengabdian Kepada Masyarakat International Journal of Education Management and Religion Scripta Economica: Journal of Economics, Management, and Accounting Jurnal Pelita Pendidikan Jurnal Riset dan Inovasi Manajemen
Nur Annisa
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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PEMBERDAYAAN UMKM MELALUI PENGUATAN STRATEGI ADAPTASI NON-KONFRONTATIF DALAM MENGHADAPI PERUBAHAN TATA RUANG KOTA DI KABUPATEN MAROS Baginda Hamzah; Abdullah Sanusi; Rianda Ridho Hafizh Thaha; Sastra, Eka; Andi Bella Oktavia; Tenri Tajeng; Ine Agustia Afriany Firmansyah; Muhammad Fadhl Jafar Shadiq; Aliyah Sakila Rasyidah; Nur Annisa; Novita Fitri Anggraeni; Aura Puspa Fitriyani
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 11 (2026): April 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kabupaten Maros menghadapi tantangan perubahan tata ruang kota yang berdampak langsung pada operasional UMKM lokal. Kegiatan Pengabdian kepada Masyarakat ini berfokus pada pemberdayaan UMKM melalui penguatan strategi adaptasi non-konfrontatif dalam menghadapi dinamika perubahan ekonomi dan tata ruang. Tujuannya adalah memperkuat kapasitas teknis dan manajerial pelaku UMKM dalam mengembangkan ketahanan usaha yang adaptif dan berkelanjutan. Pendekatan yang digunakan meliputi pelatihan kewirausahaan, digital marketing, resilience without resistance, serta strategi bisnis dan mitigasi risiko. Strategi pelaksanaan dilakukan secara partisipatif dengan metode penyuluhan, pelatihan langsung, dan pendampingan berkelanjutan. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman strategi adaptasi, keterampilan digital marketing, serta kesiapan peserta dalam menghadapi tantangan perubahan tata ruang kota, yang berkontribusi terhadap penguatan ketahanan dan daya saing UMKM di Kabupaten Maros
Decoding Purchase Decisions: The Role of Influencer Credibility and Content rafii, mohamad rafii; Ahyar Junaedi; Bayu Suratmoko; Nur Annisa
Bitnet: Jurnal Pendidikan Teknologi Informasi Vol. 11 No. 2 (2026): Bitnet: Jurnal Pendidikan Teknologi Informasi
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/bitnet.v11i2.12839

Abstract

The rapid growth of social media has positioned influencer marketing as a key driver of consumer purchase decisions, yet the relative roles of influencer attributes and content characteristics remain unclear. This study investigates the effects of Influencer Credibility, Content Frequency, and Content Relevancy on Purchase Decision using survey data from 516 active social media users analyzed with SEM-PLS 4. The results show that the model explains 58.1% of the variance in Purchase Decision (R² = 0.581) and demonstrates strong predictive relevance (Q²predict = 0.570). Hypothesis testing indicates that Content Relevancy has a strong and significant effect on Purchase Decision (β = 0.613; t = 11.058; p < 0.001; f² = 0.370), making it the most influential predictor. Content Frequency has a positive but weak effect (β = 0.121; t = 2.192; p = 0.014; f² = 0.014), while Influencer Credibility does not significantly influence Purchase Decision (β = 0.080; t = 1.410; p = 0.079; f² = 0.008). These findings suggest that content relevance plays a more critical role than influencer credibility in shaping purchase decisions. The study highlights the importance of content strategy in enhancing the effectiveness of influencer marketing.
Financial Apps sebagai Media Edukasi Literasi Manajemen Keuangan Dominika Dora Soge; Novi Wijayanti; Nur Annisa; Rudi Sanjaya
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 4 (2024): November: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i4.4128

Abstract

In this digital era, in carrying out their activities humans will not be able to be separated from the use of technology that can help humans in completing their tasks or help humans meet their needs more easily, including the people of Indonesia. The low awareness of Indonesian people in terms of financial literacy will certainly have an impact on their ability to manage finances. This study aims to analyze the role of Financial Apps as a medium of financial management literacy education. The use of Financial Apps is increasingly widespread and provides convenience for people in managing finances. Through a literature study, this research reveals that financial literacy has a high relevance to financial management skills. Individuals with good financial literacy tend to be wiser in planning, managing and controlling their finances. In this case, Financial Apps play an important role in improving financial literacy by providing features that make it easier for users to record transactions, create financial reports, and analyze financial performance.
Co-Authors Abdullah Sanusi, Abdullah Abrar Achmad Zainul Rozikin Adrias , Adrias Ahmad Anugrah Wahidin Ahmad M Sewang Ahyar Junaedi Aissy Putri Zulkarnaini Al Firah Al Firah Alfhian Makmur Ali Akbar Aliyah Sakila Rasyidah Alvianus Kristian Sumual Alwizar Alya Nur Affifah Amelia Dwi Astuti Amelia Dwi Lestari Amila Gadri Aminuddin Aziz, M.PdI, Abdullah Ana Anggriana Nasibu Andi Ali Syahid Andi Bella Oktavia Apriun Pou Aquila Nurrahma B. Arlina Prima Putri Arna Purtina Asep Muhammad Lutfi Aspadiah, Vica Astrid Indalifiany Astuti, Amelia Dwi Aura Puspa Fitriyani Awal Nur Kholifatur Rosyidah Baginda Hamzah Baharullah Baiq Bilyam Urba Bayu Suratmoko Bobby Fahreza Burhanuddin Burhanuddin Darmiany Dea Monika Deamonika Deamonika Debby Hatmalyakin Defa Arisandi Dian Eka Aprilia Fitria Ningrum Diana Pratiwi Dibyo Waskito Guntoro Dominika Dora Soge Eka Khairunnisa Endang Sri Suyati Eti Ambarsari Dadi Faeni Farha Abud Fauzan Alfikrie Febria Ditha Rosalina Feny Rizkiana Poko Fiola Agusniwati Firza Alkhoiri Fitriah Amina Fitriana Harahap Fitriani Giska Melvy Anggraini Gusnawati Halimah Basri Harahap, Solly Rahman Nur HARIS MUNANDAR Hasmiati Hasmiati Herlini Puspika Sari Herman Hilda Aprilia, Hilda Husin Sariangsah Idris Harun Ihsan Angga Anjarwadi Ihsanu Rozikin Iin Nurbudiyani Ika Puji Rahayu ILHAM Ine Agustia Afriany Firmansyah Intan Syifa Irfan Irfan Ismail Nasution Isna Vasanti Istigfaris Rezki Jesselyn Nixie Amadea Jhoni Warmansyah Jirana Humaerah Juli Gusnawita Sitepu Kartina Eka Ningsih LA KARIMUNA La Ode Nggawu Laili, Januariya Leilani Eka Putri, Irma Loly Subhiaty Idrus Lulu Fahira Luqmanul Hakim Lusi Risnadi M Ali Sakti Putra R M. Ridwan M. Ziaurrahman Marni Marni Mat Rasul Maya Ardila Pasaribu Meigia Nidya Sari Mhd Sholihin Martua Lubis Mimi Mimi Amaludin Moch. Raffi Eka Putra Joya Muh. Nur Hidayat Nurdin Muhammad Amri Nasution Muhammad Fadhl Jafar Shadiq Muhammad Fauzan Muhammad Kadir Muhammad Syaifulloh Mukhtar Mulyanita Muqor Rama Hasanah Murniati Mursal Junus Nasrullah Bin Sapa Neni Neni Nina Andriany Nasution3 Nina Suzanne Nor Hairani Novi Wijayanti Novita Fitri Anggraeni Nur Adhayani Nur Aida Nur Aisyah Nur Amirotul Suroyah Nur Asia Nur Fadilah Nur Hidayah Nur Intan Darwis Nur ‘Azah Nurpratiwi Nurul Azkia Nurul Hudah Nurull Hikmah Panca Kursistin Handayani Putri Fazila Rahmi rafii, mohamad rafii Rahma Ashari Hamzah Ramiza Firyal Tuffahati Randy Perdana Ratri Pramudita Refika Renhart Christian Damaz Rianda Ridho Hafizh Thaha Rifaldi R. Rini Kausarani Riska Faiza Husna Risqi'a Shauma Salsabiilla Robiyatul Adawiyah Rudi Sanjaya Ruhul Zikraini Syafitri Sabarudin Sabarudin Sabirullah Salsa Bila Ivanda Salsabila Arifa Salwa Zakiah Sastra, Eka Selvi Dewi Rahayu Sholatiah Lubis Sigit Irawan Tamrin Siti Banun Siti Nurviana Sitti Raodah Nurul Jannah Sonia Sri Delsya Amrain Sri Satriani Suaebah Sukmawati Sukmawati Sulaiman Sulaiman Supar Wasesa Suswati Hendriani Sutanto Priyo Hastono Syuura Annisa Faizin Tazkiyatunnafs Elhawwa Tenri Sayu Puspitaningsih Dipoatmodjo Tenri Tajeng Teya Agustina Tri Indriani Trini Octari Tukiman Tukiman Usi Lanita Uti Rusdian Hidayat Veronika Margaretta Silitonga Wahyudi David Wahyudin G Wanny Septiani Wicaksini Winda Anggriyani Uno Wiyoto Wiyoto Yiska hosana Yonathan Palinggi Zuhra Sartika