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All Journal Biosfer: Jurnal Tadris Biologi Tadris: Jurnal keguruan dan Ilmu Tarbiyah Lentera Pendidikan : Jurnal Ilmu Tarbiyah dan Keguruan Biotik Biology Teaching and Learning Assimilation: Indonesian Journal of Biology Education Jurnal Mangifera Edu SULTANIST: Jurnal Manajemen dan Keuangan Journal of Islam and Science Abdimasku : Jurnal Pengabdian Masyarakat Ners Muda BINOMIAL : Jurnal Pendidikan Biologi Al asma : Journal of Islamic Education Bioeduca : Journal of Biology Education Vocational : Jurnal Inovasi Pendidikan Kejuruan Jurnal Pengabdian Masyarakat (ABDIRA) Indo-MathEdu Intellectuals Journal Bulletin of Science Education Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) Natural Science Education Research (NSER) Media Riset Akuntansi Auditing & Informasi Jurnal Indonesia Sosial Sains AL-KHAZINI: JURNAL PENDIDIKAN FISIKA Jurnal Manajemen Al-Ahya: Jurnal Pendidikan Biologi DECISION : Jurnal Ekonomi dan Bisnis Research Horizon Dynamics of Rural Society Journal PEDAGOGIC: Indonesian Journal of Science Education and Technology Jurnal Esabi (Jurnal Edukasi dan Sains Biologi) Jurnal Ilmu Ekonomi, Manajemen dan Bisnis Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi Jurnal Bakti Humaniora Ngudi Waluyo Empowerment : Jurnal Pengabdian Kepada Masyarakat Didaktika Biologi: Jurnal Penelitian Pendidikan Biologi IJRE BISNIS : Jurnal Bisnis dan Manajemen Islam Entrepreneurship and Innovation Review
Ahmad Ali
Hebei University of Technology
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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PENGARUH KREATIVITAS, STRATEGI PEMASARAN TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA PENDIDIKAN TATA BOGA FAKULTAS TEKNIK UNIVERSITAS NEGERI MEDAN Ali, Ahmad; Ginting, Laurena; Saragih, Vina Gabriella
VOCATIONAL: Jurnal Inovasi Pendidikan Kejuruan Vol. 6 No. 1 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/vocational.v6i1.8976

Abstract

Higher education is currently required to produce graduates who are not only job-oriented but also capable of creating independent business opportunities, particularly in the dynamic culinary sector. This research is motivated by the urgency of developing innovative human resources by strengthening entrepreneurial interest among students. The main focus of this study is to analyze how creativity and marketing strategy variables contribute to entrepreneurial interest among Culinary Arts Education students at Medan State University. The method used is a literature review by analyzing ten relevant national journal articles indexed in Google Scholar, DOAJ, and Sinta. The research process includes theoretical review and secondary data synthesis to validate the relationship between variables. The research findings indicate that creativity and marketing strategy significantly influence entrepreneurial interest. Creativity enables students to produce unique culinary product innovations, while an understanding of effective marketing strategies helps in targeted promotion and market penetration. In conclusion, the synergy between creative abilities and marketing competencies is a determinant factor in shaping entrepreneurial intentions, so the higher education curriculum needs to comprehensively integrate both aspects to prepare graduates who are ready to compete in the culinary industry. ABSTRAK Pendidikan tinggi saat ini dituntut untuk menghasilkan lulusan yang tidak hanya berorientasi mencari pekerjaan, tetapi juga mampu menciptakan peluang usaha mandiri, khususnya dalam sektor kuliner yang dinamis. Penelitian ini dilatarbelakangi oleh urgensi pengembangan sumber daya manusia yang inovatif melalui penguatan minat berwirausaha di kalangan mahasiswa. Fokus utama studi ini adalah menganalisis bagaimana variabel kreativitas dan strategi pemasaran berkontribusi terhadap minat berwirausaha mahasiswa Pendidikan Tata Boga di Universitas Negeri Medan. Metode yang digunakan adalah studi kepustakaan (literature review) dengan menganalisis sepuluh artikel jurnal nasional relevan yang terindeks pada Google Scholar, DOAJ, dan Sinta. Proses penelitian mencakup penelaahan teoretis dan sintesis data sekunder untuk memvalidasi hubungan antar variabel. Temuan penelitian menunjukkan bahwa kreativitas dan strategi pemasaran secara signifikan memengaruhi minat berwirausaha. Kreativitas memungkinkan mahasiswa menghasilkan inovasi produk kuliner yang unik, sementara pemahaman strategi pemasaran yang efektif membantu dalam promosi dan penetrasi pasar yang tepat sasaran. Kesimpulannya, sinergi antara kemampuan kreatif dan kompetensi pemasaran merupakan faktor determinan dalam membentuk intensi kewirausahaan, sehingga kurikulum pendidikan tinggi perlu mengintegrasikan kedua aspek tersebut secara komprehensif guna mempersiapkan lulusan yang siap bersaing dalam industri tata boga.
Entrepreneurial Marketing and Consumer Need Adaptability for Strengthening Market Penetration Power in MSMEs FnB Sector Within Central Java Ali, Ahmad; Nurcahyo, Satria Avianda; Widagdo, Teguh Harso
BISNIS Vol 13, No 2 (2025): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v13i2.34858

Abstract

This study aims to analyze the influence of entrepreneurial marketing and consumer needs adaptability in strengthening market penetration among Micro, Small, and Medium Enterprises (MSMEs) in the Food and Beverage (FnB) sector in Central and East Java. The research employs a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS). A total of 150 FnB MSME owners and managers were selected through purposive sampling. The findings indicate that entrepreneurial marketing has a significant and positive effect on marketing performance and market penetration. Consumer needs adaptability is proven to mediate the relationship between entrepreneurial marketing and marketing performance, highlighting the importance of aligning innovation with consumer expectations. Furthermore, the integration of aesthetic value in product presentation enhances consumers’ emotional engagement, which indirectly supports market penetration. The results also reveal that adaptability and creativity are not only strategic capabilities but are culturally embedded practices within local MSMEs. This study concludes that FnB MSMEs can achieve sustainable growth by adopting entrepreneurial-oriented marketing strategies that are responsive to dynamic consumer preferences, local tastes, and aesthetic values, thereby improving market expansion and overall marketing performance in a competitive and evolving business environment.
PENGARUH PENGGUNAAN MEDIA GAME TWISTER MATERI SISTEM REPRODUKSI TERHADAP HASIL BELAJAR PESERTA DIDIK KELAS XI MA DDI GALLA RAYA KABUPATEN PANGKEP Qamria, Qamria; Ibrahim, Misykat Malik; Ali, Ahmad
Al-AHYA: Jurnal Pendidikan Biologi Vol 7 No 3 (2025): Oktober
Publisher : Department of Biology Education of Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/al-ahya.v7i3.33515

Abstract

This study examined the effect of Twister game-based learning media on students’ learning outcomes in the reproductive system topic among eleventh-grade students at MA DDI Galla Raya, Pangkep Regency. It also compared the learning outcomes of students who used the media with those who received instruction without it. The study employed a quasi-experimental method with a non-equivalent control group design. The population consisted of 70 eleventh-grade students, from which two classes were selected through purposive sampling. Class XI MIA 1 was assigned as the experimental group, while Class XI MIA 2 served as the control group, with each group consisting of 35 students. Data were collected through pretests and posttests and analyzed using descriptive and inferential statistics to examine improvements in learning outcomes and determine whether a significant difference existed between the two groups. The findings showed that the experimental group’s mean score increased from 47.57 on the pretest to 76.14 on the posttest. In comparison, the control group’s mean score increased from 44.71 to 67.57. Hypothesis testing at a significance level of 0.05 revealed that the p-value was lower than α (0.000 < 0.05). Therefore, the use of Twister game-based learning media had a significant effect on improving students’ learning outcomes.
Efektivitas Model Pembelajaran Guided Discovery Learning (GDL) Terhadap Kemampuan Berpikir Kritis Peserta Didik Kelas XI pada Materi Sistem Pertahanan Tubuh di MA Madani Alauddin Yusuf, Chairunnisa; Jamilah; Ali, Ahmad; Hamansah
PEDAGOGIC: Indonesian Journal of Science Education and Technology Vol. 6 No. 4 (2026): PEDAGOGIC: Indonesian Journal of Science Education and Technology (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ijset.v6i4.7350

Abstract

Students' critical thinking skills in Biology instruction require further improvement, particularly regarding the analysis, evaluation, and synthesis of information. This study aimed to analyze the critical thinking skills of students taught using the Guided Discovery Learning (GDL) model versus those taught without it, focusing on the topic of the human immune system. A quantitative approach was employed using a quasi-experimental design with a non-equivalent control group. The study population consisted of 81 Grade XI students, with a sample of 54 students selected via purposive sampling: Class XI C served as the experimental group, and Class XI A as the control group. Data were collected using an essay test designed to measure critical thinking skills, which had been validated for both validity and reliability. Data analysis involved descriptive statistics, prerequisite testing, an Independent Sample T-Test, and N-Gain analysis. The results showed an average post-test score of 88.39 (N-Gain: 79.48%) for the experimental group, compared to 83.41 (N-Gain: 70.25%) for the control group. The Independent Sample T-Test yielded a Sig. (2-tailed) value of 0.004 (p < 0.05), indicating a significant difference in critical thinking skills between the two groups. Thus, GDL serves as a viable instructional alternative for enhancing students' critical thinking skills regarding the human immune system.  
Impulse Buying in the Digital Economy: A Systematic Literature Review of Consumer Behavior and Marketing Factors Ali, Ahmad; Nurcahyo, Satria Avianda; Muafa, Irfan Wildzan; Awal, Muhammad
Entrepreneurship and Innovation Review Vol. 4 No. 1 (2026): June Edition
Publisher : Integra Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63208/210113-726

Abstract

The development of digital technology has significantly changed consumer purchasing behavior and expanded the opportunities for impulse buying. This study aims to identify and synthesize factors associated with impulse buying in the digital economy based on studies published between the last five years. A systematic literature review was employed to examine previous research concerning psychological factors, shopping environments, marketing stimuli, social commerce, digital payment systems, and live-stream commerce. The findings indicate that impulse buying is influenced by the interaction between internal consumer factors and external shopping stimuli. Hedonic shopping value, shopping motivation, and positive emotions represent important psychological factors, while store atmosphere, visual merchandising, price discounts, personalized advertising, website quality, and promotional activities represent important external stimuli. Digital developments further introduce social identification, social media interactions, mobile payment, FOMO, and scarcity-related features as factors that can facilitate spontaneous purchasing decisions. Overall, impulse buying in the digital economy results from the interaction of consumer psychology, marketing strategies, social influences, and technological convenience within increasingly accessible digital shopping environments.
Co-Authors Abd. Muis Abda Abda Adi Purwanto Adnan Adnan Agung Purwanto Alamsyah, Mashudi Anwar Anwar Anwar, Usman Ariyani, Julinta Eka Arsad Bahri Awal, Muhammad Azwar, Sylvira Ananda Chalid Imran Musa Darmawinata, Widhi Nugraha Sumiharja Darussyamsu, Rahmawati Debitama, Hanif Dewi, Aryani Kadarwati Diana Vivanti Sigit Dona Primasari, Dona Dwijayanti, Rahmania Argita Edy Soesanto Enrico Sasiang, Hizkia Fatimatul Munawaroh Fitri Dwi Jayanti ginting, laurena Giry Marhento Hamansah Hamansah Handayani Handayani Harold, Rudy Henita Rahmayanti Herlani, Fachrine Hermawati, Farah Muthi Icuk Rangga Bawono, Icuk Rangga Ikbari, Firyal Aulia Ilmi Zajuli Ichsan In'amullah, Muhammad Irfan Wildzan Muafa Iriani, Enin Iriani, Halizah Putri Irwandani Isnawati, Setya Indah Jabbar, Asniati JAMILAH Jufri, Fahri Amalia Kandani, Syifa Aulia Kristanti Laila Khamsatul Muharrami, Laila Khamsatul Lestari, Nur Melinda Mashuri Masri Meida Rachmawati Mieke Miarsyah MISYKAT MALIK IBRAHIM Muhaidir Ikram Muhammad Irhas, Muhammad Muhammad Khalifah Mustami Muhammad Qaddafi Muhiddin Palennari Mustagfiroh, Alif Noor Laila Ramadhani Novyanti, Yuwita Nur Anisa Nurfadila Nurfadila, Nurfadila Pasryb, A. Syahida Ulhaq Prihantini, Isra Qamria, Qamria Rahman, Md. Mehadi Rita Istiana Rizkika, Mawadda Husnatul ROGAYAN JR, DANILO V. Romansyah Sahabuddin Ruma, Zainal Sahrain Bumulo Sainudin Latare Sandu, Rahmawati Sardyanti, Suci Al-Hamdaniyah Satria Avianda Nurcahyo Singh, Charanjit Kaur Swaran St Syamsudduha Sudiyono Sudiyono Sudiyono Sunardi, Oding Susanto, Lufty Hari Susilo Susilo Syahrir, Muhammad Alhifka Titin Titin Triasianingrum, Triasianingrum Trio Ageng Prayitno Vina Gabriella Saragih Widagdo, Teguh Harso Wiwin Pramita Arif Wulandari, Ana Yuniasti Retno Yusman, Yusman Yusuf, Chairunnisa Zulkarnaim