p-Index From 2021 - 2026
12.802
P-Index
This Author published in this journals
All Journal Widya Wacana : Jurnal Ilmiah Journal of Education and Learning (EduLearn) Prosiding Universitas PGRI Palembang PREMISE: Journal of English Education and Applied Linguistics Journal of Information Systems Engineering and Business Intelligence Jurnal Kebidanan Midwiferia JP3 (Jurnal Pendidikan dan Profesi Pendidik) MALIH PEDDAS Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Widya Cipta : Jurnal Sekretari dan Manajemen Teosofia: Indonesian Journal of Islamic Mysticism Jurnal SOLMA Bioma : Jurnal Biologi Indonesia JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Ganaya: Jurnal Ilmu Sosial dan Humaniora JURNAL SWARNABHUMI JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS EDUPEDIA Jurnal Ilmu Dakwah Jurnal Ilmu Kesehatan Bhakti Husada: Health Sciences Journal JURNAL ILKES (Jurnal Ilmu Kesehatan) Jurnal Review Pendidikan dan Pengajaran (JRPP) International Journal of Economics, Business and Accounting Research (IJEBAR) Geodika: Jurnal Kajian Ilmu dan Pendidikan Geografi JURNAL ILMIAH OBSGIN : Jurnal Ilmiah Ilmu Kebidanan & Kandungan Likhitaprajna: Jurnal Ilmiah Fakultas Keguruan Ilmu Pendidikan Universitas Wisnuwardhana Malang Indonesian Journal of Global Health research Jurnal Kebidanan Malakbi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Community Empowerment Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Journal of Geography Science and Education Maslahah: Jurnal Pengabdian Masyarakat Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan Bharanomics Jurnal Riset dan Inovasi Pembelajaran PSIKODINAMIKA : Jurnal Literasi Psikologi JOURNAL OF COMMUNITY ENGAGEMENT AND EMPOWERMENT Journal of Health Research Science Jurnal Inovasi Pembelajaran di Sekolah Journal of Applied Nursing and Health Indonesian Journal of Community Dedication in Health (IJCDH) Jurnal Locus Penelitian dan Pengabdian Gemakes: Jurnal Pengabdian Kepada Masyarakat Journal of Educational Sciences Jurnal Keilmuan dan Keislaman Dharma Sevanam : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Pendidikan dan Keislaman E-JRM Jurnal Ilmiah Agroust Jurnal Pendidikan Kesehatan (e-Journal) SPIKESNAS Jurnal Pengabdian Sosial At- Ta'lim : Jurnal Pendidikan Jurnal Medika: Medika Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Dakwah dan Komunikasi Islam Kifah Journal of Social Science and Education Research Joong-Ki Jurnal Penelitian Pendidikan JBIMA: Jurnal Pengabdian kepada Masyarakat
Claim Missing Document
Check
Articles

Pengaruh Store Atmosphere, Faktor Emosional Pelanggan, Dan Nilai Pelanggan Terhadap Keputusan Pembelian (Studi Pada Trijata Koffie) Rahimah, Azka Rizky; Asiyah, Siti; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research aims to determine the influence of store atmosphere, customer emotional factors, and customer value on purchasing decisions at Trijata Koffie. The location of this research was carried out in Malang City. This research is quantitative research. The population used in this research is consumers who have made a purchase at Trijata Koffie at least once, with a sample of 70 respondents. Respondent characteristics are consumers who have made a purchase at least once and are aged 17-35 years. This research uses non-probability sampling techniques with purposive sampling. The data collection technique uses an online questionnaire. The analysis tool uses multiple linear regression analysis. The results of this research show that store atmosphere, customer emotional factors, and customer value have a simultaneous influence on purchasing decision variables. Store atmosphere has a positive and significant effect on purchasing decisions. Customer emotional factors have a positive and significant influence on purchasing decisions. Customer value has a positive and significant effect on purchasing decisions. Keywords: Store Atmosphere, Customer Emotional Factors, Customer Value, and Purchasing Decisions
Pengaruh Harga, Ulasan Produk, Kemudahan Dan Keamanan Terhadap Keputusan Pembelian Secara Online Di Shopee Pada Kecamatan Periuk Kota Tangerang Fajri, Iqbal Hasan; Asiyah, Siti; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research aims to determine the influence of price, product reviews, convenience and security on online purchasing decisions at Shopee (Case Study in Periuk District, Tangerang City). The type of research used is quantitative research. Based on the results of research conducted, researchers used a questionnaire given to consumers in the Kampung Periuk Jaya area, RT/RW 02/02, Periuk Jaya Village, Periuk District, Tangerang City. Researchers got 85 respondents based on age. Sampling from this research used Purposive Sampling Technique. The analysis techniques used are respondent response regression, multiple linear regression, and coefficient of determination (R2). This research uses validity tests, reliability tests, and classical assumption tests followed by hypothesis testing. Based on the results of multiple linear regression analysis, the research results show that Price, Product Reviews, Convenience and Security have a partially significant effect on online purchasing decisions at Shopee. This is proven by the t test results showing that all variables have a significance value of <0.05. So it can be concluded that the Price variable (X1) has a significant negative effect on Purchasing Decisions, Product Reviews (X2) has a significant positive effect on Purchasing Decisions, Convenience (X3) has a significant positive effect on Purchasing Decisions, Security (X4) has a significant positive effect on Purchasing Decisions. Keywords: Price, Product Reviews, Convenience, Security, Online Purchases on Shopee 
Pengaruh Work Life Balance, Motivasi Dan Disiplin Kerja Terhadap Kinerja Driver Shopeefood Di Kota Malang (Studi Kasus Pada Driver Shopeefood Di Kota Malang) Mahendra, Mochamad Jaya; Asiyah, Siti; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This inquiry delves into how equilibrium between professional and personal life, inner drive, and adherence to work rules influence the effectiveness of ShopeeFood couriers in Malang. The subjects of this study are those couriers, with a selected group of 95 participants, chosen through a targeted sampling strategy. Data was gathered through a Google Form-based survey, and the analytical process was conducted using IBM SPSS. The findings reveal that, in combination, balance between work and life, motivation, and work discipline notably impact job performance. However, the individual effect of work-life balance and work discipline on performance appears negligible, whereas motivation stands out as a pivotal factor enhancing performance. Keywords: Work Life Balance, Motivasi, Disiplin Kerja, Kinerja. Shopeefood
Pengaruh Social Media Marketing, Ewom Dan Brand Experience Terhadap Keputusan Pembelian Skincare The Originote (Studi Kasus Pada Konsumen Lowokwaru, Kota Malang) Afifah, Lailia; Asiyah, Siti; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract The aim of this research is to test and analyze whether Social Media Marketing, Electronic word of mouth and Brand experience simultaneously influence the decision to purchase skincare that originates. The type of research used in this research is a survey with a quantitative approach. The population in this study is The Originote skincare consumers in Malang. Calculations show that the required sample size is 17 × 5, which is 85 respondents. The research uses multiple linear regression analysis using the SPSS 25 application. The research results show that there is a simultaneous influence between the variables Social Media Marketing (X1), E-WOM (X2) and Brand Experience (X3) on The Originote Skincare Purchase Decision (Case Study of Lowokwaru Consumers, Malang City). Keywords: Social Media Marketing, E-WOM, Brand Experience, and Purchase Decision
Pengaruh Media Sosial, Citra Merek, Dan Persepsi Harga Terhadap Keputusan Pembelian N’pure Cleanser Gel Probiotics Pada Tik Tok Shop (Studi Kasus Pada Konsumen N’pure Di Kota Malang) Alfiana, Fitria Tahta; Asiyah, Siti; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study expects to decide the Impact of Social Media, Brand Image, and Price Perception on Purchase Decision of N'pure Chemical Gel Probiotics on Tiktok Shop (Contextual analysis on N'pure customers in Malang City). A quantitative approach is used in this research method. The population that was used consisted of N'pure consumers in Malang City, and the malkhotra method was used to obtain 75 respondents. An online questionnaire is used for data collection. Using the IBM SPSS Statistics 27 program, multiple linear regression analysis was used to analyze the data. The study found that price perception, brand image, and social media influence all have a positive and significant impact on purchase decisions. Brand Image has a positive and significant influence on purchase decisions, Price Perception has a positive and significant influence on purchase decisions, and Social Media has no significant influence on purchase decisions. Keywords: Social Media, Brand Image, and Price Perception, Purchase Decisions
Pengaruh Komitmen Organisasi, Gaya Kepemimpinan Dan Komunikasi Kerja Terhadap Kinerja Karyawan PT Widatra Bhakti Departemen Supply Chain Bagian Gudang Mufarrichah, Abidah; Asiyah, Siti; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract The purpose of this research is to find out and analyze the influence of organizational commitment, leadership style, work communication on the performance of PT Widatra Bhakti employees in the warehouse supply chain department. Sampling was carried out on employees of PT Widatra Bhakti in the warehouse supply chain department using a saturated sampling technique where all members of the population were used as samples. This research method uses multiple linear regression analysis with SPSS analysis tools. This research shows that organizational commitment, leadership style, and work communication have a simultaneous effect on employee performance. The test was carried out using a partial test, all variables had a significant positive effect on the dependent variable. Keywords : Organizational Commitment, Leadership Style, Work Communication, Employee Performance
Pengaruh Sosial Media, City Branding dan City Image Terhadap Keputusan Berkunjung Wisatawan Di Daerah Sumba Barat Wati, Rahma; Asiyah, Siti; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to determine and analyze the influence of social media, city branding and city image on visiting decisions simultaneously or partially. This type of research is a quantitative approach with explanatory research. The object of this research is the Parijing traditional house tour located in West Sumba. The population in this study is the number of visitors to the traditional Parijing traditional house. The sample technique in this study was nonprobability sampling and was determined by purposive sampling. Determination of the sample in this study using the Malhotra formula and obtained a total sample of 80 respondents. Source of data in this study using primary data by distributing questionnaires to respondents. The results of this study are that social media, city branding and city image influence the decision to visit simultaneously. Meanwhile, partially social media influences visiting decisions, city branding influences visiting decisions and city image influences visiting decisions. Keywoard: Social Media, City Branding, City Image, Visiting Decisions 
Pengaruh Brand ambassador, Brand Image, Dan Online Customer review Terhadap Keputusan Pembelian Konsumen Pada Scarlet Whitening Di Surabaya Barat Amaluddin, Rival; Asiyah, Siti; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to determine the influence of brand ambassadors, Brand Image and online customer reviews on consumer purchasing decisions in Scarlet Whitening in West Surabaya. The type of research used is quantitative. The sampling method uses the non-probability sampling method, which is a sampling technique according to certain criteria, the sample criteria in this study are customers who have shopped for Scarlet Whitening products aged 18 years and over, the number of samples is set with a minimum of 5 to 10 times the number of indicators, so the number of samples taken in this study is (15x5 = 75). The data analysis method used in this study is multiple linear regression analysis, data processing using the SPSS program version 25 for windows.The results showed that in test F or simultaneously the variables brand ambassador, brand image, and online customer review had a significant effect on purchasing decisions. The results of the t test or partially show that the brand ambassador variable has a positive and significant effect on purchasing decisions, Brand Image variables have a positive and significant effect on purchasing decisions and online customer review variables have a positive and significant effect on purchase decisions. Keywords: Brand ambassador, Brand Image, Online Customer Review, Purchase Decision.
Pengaruh Design, Kualitas Layanan, Motivasi Terhadap Keputusan Pembelian Sepeda Motor Honda Scoopy (Studi Kasus Konsumen Honda Surya Gemilang Motor Lamongan) Bahtiar, Dimas Vigo; Asiyah, Siti; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to analyze the influence of brand image, online customer reviews, and celebrity endorsements on the purchasing decisions of the Facial Wash Kahf product among students of the Faculty of Economics and Business (FEB) at the Islamic University of Malang. The research uses a quantitative approach with an explanatory research method. The population of this study comprises FEB students who use Facial Wash Kahf, with a sample of 100 respondents obtained using purposive sampling based on the Malhotra formula. Data were collected through questionnaires and analyzed using the coefficient of determination test. The results show that brand image, online customer reviews, and celebrity endorsements simultaneously have a significant impact on purchasing decisions. Partially, online customer reviews and celebrity endorsements significantly influence purchasing decisions, while brand image does not. The Adjusted R Square of 68.8% indicates that the dependent variable, namely purchasing decisions, can be explained by brand image, online customer reviews, and celebrity endorsements, while 31.2% is explained by other variables outside the research model. The conclusion of this study is that brand image, online customer reviews, and celebrity endorsements significantly influence the purchasing decisions of the Facial Wash Kahf product, with online customer reviews and celebrity endorsements having a stronger partial influence. Keywords: Brand Image, Online Customer Reviews, Celebrity Endorsements, Purchasing Decisions, Facial Wash Kahf.
Pengaruh Product Quality, Price Dan E-Promotion Terhadap Keputusan Pembelian Di Tokopedia (Studi Kasus Pada mahasiswa FEB UNISMA Angkatan 2018) Rofikoh, Salsyah Nadya Fortunada; Asiyah, Siti; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 10 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract The studied aiming to be determining serviced qualitied, producted qualitied and promotional mixing on purchased decisioning for Waroeng Om products, Malang College. Goods quality can attract customer's special interest. In order to face the competition, a company implements a marketing strategy for the goods produced. In a position to try to increase competition for similar goods and the behavior of customers who prefer new variants of goods issued by competitor issuers for satisfaction, more benefits & curiosity (Purwita, 2019). The company must also show that product quality must be in Barangsi because as well as growing the reputation quality of the issuer, it will increase so that the issuer gets a good reputation in the eyes of customers. On the other hand, customers will always remember by definition the quality of the goods is good, even customers will decide to buy the same goods again. In deciding a transaction, one of the factors that will be reviewed by the customer is price. Award Determination Strategy is a fundamental function that must be carried out by a company in responding to the market. Awards are also by definition one of the points taken into consideration by customers in determining transaction policies on goods (Kotler, 2005:18). Where the award is the amount of money that the customer must give fish in order to obtain or use an item or service. In addition, awards will be an important consideration for customers in deciding their transactions, customers will compare the goods awards of their choice, then whether such awards are appropriate or not with the value of the goods and the amount of money that must be spent, so of course, customers choose other customer awards (awards). Keywords: Purchase Decision, Service Quality, Product Quality, Promotional mix
Co-Authors Abdillah, Ridwan Nashir Abdul Fattah Abdullah Syakur Novianto Abidin, Mohammad Khoirul Achmad Lutfi Afi Rachmat Slamet Afifah, Lailia Agung Prawiro, Andi Agus Salim Ahda, Nikmatul Laila Aini, Yusrida Al Awwaliyah, Nur Maisunatul Aflachiyah Alawiyah, Alawiyah Alfian Budi Primanto Alfiana, Fitria Tahta Amalia, Rizqi Amaluddin, Rival Amin, Muhammad Sirojuddin Angely, Mely Arie Anggraini Arifin, Agus Zaenal Asniati, Lia Astuti, Wuri Widi Atiek, Diyah Auly, Mayang Azzahra, Intan Nirwana Bahtiar, Dimas Vigo Baroroh, Umdatul Basalamah, Muhammad Ridwan Bastomi, Mohamad Bilqis, Zalfa Almaida Layana Budi Utomo Budianto, Sekar Mayang Fitria Cahyono, Hadi Chasanah, Nurul Radhiatul Chasanudin, Arif Christiani Tumilisar, Christiani Cindy Caroline Damayanti, Putri Damayati, Nina Darnawi Darnawi Desi Permata Sari Dewi, Anita Chandra Dhafa, Genta Mulya Dharmawan, Hendra Dwi Yanti, Khairunnisa Dwiyani Sudaryanti Effendi, Hazairin Eka Riyanti Eris Dianawati Erliyah Nurul Jannah, Erliyah Nurul Ertiana, Dwi Fajar Adhi Kurniawan Fajri, Iqbal Hasan Fajrina, Rizky Aprilia Fardani, Fadloil Najla Wida Farida, Eka Fikri, Muhammad Sofi Rijalul Findriani, Nisa Norma Fuji Pratami Hadi Sunaryo Haliza, Siti Nur Hanif, Fanny Purama Hartono, Deni Puji Harun Joko Prayitno Heldayani, Eni Hijrat, Kasim himmatul Aliyah, himmatul Humairoh, Rida I Made Sudana Imam Bushiri, Moh Indradewa, Rhian Indriani, Ririn Indriastuti, Niken Reti Irfayanti, Deni Irianto, Ahmad Fajar Irsyad, Abdilah Ita Athia Janatun Na’imah Jayusman, Sri Fitria Jeni Susyanti Joko Sulianto . . Ka'arayeno, Arie Jefry Kartika Rose Rachmadi Kasiati, ., Kasiati, Khoirunissa, Indah Koekoeh Hardjito Kundarti, Finta Isti Kurniasari, Zunnita Rizki Kurniati Kurniati Kustyarini, Kustyarini Lestari, Tuti Leu, Baktiar Maharani, Betari Maharani, Deaningma Mahardhani, Ardhana Januar Mahendra, Mochamad Jaya Malikah, Siti Afriatul Masrur, Moh Ubaidillah Mazidah, Yuyun Meitria Syahadatina Noor Millaningtyas, Restu Misna Tazkiah Mohammad Nasrullah Monanisa Monanisa, Monanisa Monteha, Karisma Mufarrichah, Abidah Mufida, Syarifatul Muhammad, Di-Julieant Xavier mukhamad masrur Murtadho, Naufal Alit Mustikawati, Diyah Atiek Nabila, Soraya Nafi Ma'la, Ahmad Azka Naharani, Vivin Nasyanka, Anindi Lupita Niadianti, Elivia Ningrum, Tia Ningsih, Septi Setya Novita Sari Nur Hidayati Nuraisya, Wahyu Nuranisa, Nuranisa Nurhajati Nurhajati Nurul Anisah, Nurul Nurul Huda Nurul Pujiastuti Octa, Mutiara Oktavia, Maharani Oktaviyanti, Vara Ola, Ma’ruf Ishak Prasetya, Effendi Handi Pratikasari, Enggar Prawiro, Andi Agung Prayoga, Enggal Agus Puji Hartono, Deni Putri, Erlina Rahma Putri, Mega Kusuma Putri, Qonita Aristawidya Putri, Rizky Fadhlina Putri, Selfia Setya Raden Mohamad Herdian Bhakti Rahananda, Salma Regita Rahimah, Azka Rizky Rahma Wati Rahmasari, Anggraeni Rahmawati, Rahmawati Ramadhan, Tri Sugiarti Ramadhani, Intania Sofia Ramadhani, Tri Indah Ratih Setyaningrum Ratna Tri Hardaningtyas, Ratna Tri Ria Gustirini Rivai, Muhamad Anang Rizkhie, Viga Esa Rofiah, Risa Aldinatur Rofikoh, Salsyah Nadya Fortunada Rohmatin, Yunia Dwi Romansyah, Abdul Rosita, Laili Rudi Ruhardi Ruslan, Mukhammad Sabila, Anisa Sahara, Intan Salsabilah, Sabrina Wahyu Santy Irene Putri Saputra, Dimas Dwi Yoga Sari, Dian Metta Sari, Metta Yunika Satria Putra Utama Setyarini, Arika Indah Shatara, Khansa Farama Siba, Fadila Hasna Simpol, Wanida Singgih Adhi Prasetyo, Singgih Singkir Hudijono Siti Atikah Siti Khoirunnisa, Siti Sobirin, Ahmad Soedjono Soedjono Subangun, Subangun Suharno, Budi suhendar, uki Sukardi Sukardi Sukmaniar Sukmaniar Susanti Pratamaningtyas Susilowati, Yuli Su’ada, Naimatus Syahadatina Noor, Meitria Syahreni, Nabila Dwi Syaif , Arafik Taj, Ziana Walidah Tamimi, Zulpadli Tarmusi, Riska Anisa Taufik, Mirna Tobagus, Syahid Priyanto Violyn, Cherish Mauretha Mahar Wahab, Farida Wahyu Wijayati, Wahyu Wahyuningtyas, Nanik Widiani, Esti Widiyanto, Aris Wulan, Mutiara Octa Sandra Yanti, Khairunisa Dwi Yanti, Siti Ida Yekti Maryani Yuliani, Anisa Eka Yulianti, Dwiana Yuliati, Rosa Yusak, Zeindidia Yusof, Norazmie Yustanta, Brivian Florentis