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Bunyamin Maftuh
Universitas Pendidikan Indonesia, Indonesia
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Reconstructing a Culturally Grounded Social Entrepreneurship Model: Insights from Sundanese Cultural Values among Social Studies Education Students Sari Sari Handani; Bunyamin Maftuh; Disman; Erlina Wiyanarti
Jurnal Kependidikan : Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran, dan Pembelajaran Vol. 12 No. 3 (2026): September (IN PRESS)
Publisher : LPPM Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v12i3.21958

Abstract

This study aims to identify forms of social entrepreneurship among Social Studies Education students, examine the application of Sundanese cultural values, analyze the supporting and inhibiting factors, and formulate a social entrepreneurship model based on local wisdom. A qualitative approach with a multiple-case study design was employed. The research was conducted at three universities—Universitas Bale Bandung, Institut Pendidikan Indonesia, and Universitas Tazkia—using observations, document analysis, focus group discussions (FGDs), and in-depth interviews with 29 informants, including students, faculty members, program administrators, and community partners. Data were analyzed interactively through data condensation, data display, and conclusion drawing. The findings indicate that student social entrepreneurship manifests in three main forms: businesses based on local potential, community cooperatives, and digital social movements. Sundanese cultural values, including Silih Asah, Silih Asih, Silih Asuh, Sauyunan, and Sabilulungan, as well as the character traits of Cageur, Bageur, Bener, Pinter, and Singer, were found to be well integrated into entrepreneurial practices. Institutional support and social capital emerged as the primary enabling factors, whereas limited financial capital and business literacy constituted the major barriers. This study resulted in the NISSE Model (Sundanese Values–Social Sciences–Social Entrepreneurship), a holistic framework that integrates cultural inputs, the pedagogical processes of Social Studies Education, student competencies, and community transformation. Theoretically, the model contributes to the theory of indigenous entrepreneurship by demonstrating how local wisdom can function as an operational principle shaping business ethics, collaborative decision-making, and altruistic orientations. Practically, the NISSE Model provides a curriculum framework for local-wisdom-based entrepreneurship that may be adapted to diverse cultural contexts globally.
Co-Authors - Sapriya Abd. Rahman Abdullah, Khairul Hafezad Ace Suryadi Ace Suryadi Acep Supriadi ADE SUTISNA, ADE Adit Yuliani Agil Nanggala Aim Abdul Karim Aim Abdulkarim Alifa Izzatun Nisa Almi Novitasari Anggraeni, Poppy Ani Siti Anisah Anif Istianah Anto Akbar Ari Yanto Ariesta, Freddy Widya Arini Puspa Wardani Aris Riswandi Sanusi Aryanto, Sani Ascosenda Ika Rizqi Asep Dahliyana Atep Sujana Aulia Sholichah Iman Nurchotimah Babang Robandi Bakti Fatwa Anbiya Cicilia Melinda Citra Bahadur Hanum Dadang Sunendar Dasim Budimansyah, Prayoga Bestari, Redi Yamanto, Dasim Budimansyah, Davi Sofyan Dayu Rifanto Deni Darmawan Dianasari Didin Saripudin Dini Miftakhul Jannah Dwi Putri Disman Disman Dodoh Siti Saadah Elly Malihah Elly Malihah Elly Mulihah Elpri Darta Putra Encep Syarief Nurdin Encep Syarief Nurdin Erlina Wiyanarti Erna Wulan Ernawulan Syaodih Erwin Susanto Fatimah Azzahra Ferah Fairus Feriandi, Yoga Ardian Ganjar Muhammad Ganeswara Gumelar, Abih Gunawan Santoso Hamdan, Hamdan Handani, Sari Sri Harmawati, Yuni Hatma Heris Mahendra Haviz Kurniawan Helius Sjamsuddin Helius Sjamsuddin Hendy Satria Nugraha Huda, Mochammad Miftachul I Ilfiandra I Putu Suyasa Ariputra Ida Siti Faridah Iim Siti Masyitoh Ilfiandra Ilfiandra Imas Kurniawaty Intan Indah Permatasari Juppri Bacotang Kadek Aria Prima Dewi PF, Kadek Kama Abdulhakam Kenny Syalwatyarsa Kokom Komala Sari Kokom Komalasari Kokom Komalasari Laksono Trisnantoro Lusiana Rahmatiani Ma Arsenia C Gomez Ma Arsenia Gomez Mamat Supriatna Mamun Murod Mariatul Kiptiah Martina Sudibja Mastur Maulia Depriya Kembara Mia Komariah Mohamad Yasin As’ary Muhammad Elmy Mupid Hidayat Mupid Hidayat Nana Supriatna Nanda William Normalasarie Normalasarie Normalasarie, Normalasarie Nurihsan, Achmad Juntika Opik Opik Pradana, Yudha Pristi Anjani Sundayani Puji Siswanto Puji Siswanto Putra Asga Elevri Putri Fatimatuz Zuhro Rachmat Setiawan Rahma Hayati Rahmat Raisa Aditya Putri Reksa Pribadi Rhindra Puspitasari Rhindra Puspitasari Rifana Nurul Nisya Rika Purnamasari Rintia Rintia Rintia, Rintia Risma Hikmah Rahmadini Rizki Amalia Rohartati, Sri Roni Rodiyana Ryan Prayogi Sa'odah Sa'odah Saepul Anwar Sahila Putri Airin Sani Aryanto Sani Aryanto Sapriya Sapriya Sapriya Sapriya Sarbaini Sari Sari Handani Sendi Fauzi Giwangsa Sinta Maria Dewi Siti Nurbayani Sofyan, Davi Somad, Momod Abdul Sona Minasyan Sri Rohartati Suprapto, Wasis Supriatna, Mamat Supriyadi, Tedi Supriyono Supriyono Syahbila Zalfa Tatat Hartati Tiara, Inoki Ulma Usmaedi Usmaedi Uus Kuswendi Vismaia Sabariah Damayanti Wahyu Nugroho Wahyu Sopandi Warlim Warlim Wasis Suprapto Wilodati Wilodati, Wilodati Wisal Jereis Asad Alrabadi Wulan Asmi Nurapipah Yadi Ruyadi Yayuk Hidayah Yuwan Fijar Anugrah zulkifli zulkifli