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Journal : Gema Wisata

Rancangan Paket Wisata Tailor Made untuk Accessible Tourism di Bali: Inovasi Biro Perjalanan Wisata Jesy Valenia Panggabean; Made Budiarsa; Denok Lestari
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 3 (2025): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i3.725

Abstract

Accessible tourism has become an increasingly urgent need as awareness of the rights of persons with disabilities, the elderly, and other travelers with special needs grows. Although Indonesia, particularly Bali, has enormous potential as a tourism destination, implementing inclusive principles in travel services still faces numerous challenges. This study aims to design a tailor-made travel package based on accessible tourism as a destination management company innovation to address accessibility issues and realize inclusive tourism in Bali. This research applied a qualitative descriptive method using a case study approach. Data were collected through observation, in-depth interviews with tourism stakeholders, including destination management companies, travelers with special needs, and local partners, as well as field documentation. The research was conducted in Bali as the tourist destination region and the Netherlands as the traveler-generating region, with a focus on the destination company management, Jewel Indonesia Tour and Travel. Findings show that destination management companies still face challenges such as inaccessible infrastructure, limited staff knowledge, and a lack of understanding of universal design concepts. However, there are significant opportunities through niche market demands, national regulatory support, and collaboration with disability communities and international partners. The developed travel package includes inclusive accommodations, disability-friendly activities, accessible transportation, and digital information adapted to user needs. This research significantly contributes to the existing literature gap regarding the role of destination management companies in accessible tourism. Furthermore, the designed model is expected to serve as a best practice framework for developing inclusive tourism products in other destinations across Indonesia. The study concludes that a customer-centered approach, cross-sector collaboration, and sustainable innovation are crucial in building an equitable tourism ecosystem. It is recommended that tourism stakeholders enhance accessibility education and integrate universal design principles into all tourism services.
Co-Authors ., Reskiana Abd Hakim Laenggeng, Abd Hakim Abd Rauf Achmad Ramadhan Achmad, Mestawaty As. Ahmad Ramadhan Akram, Akram Amalia Buntu Amiruddin Kasim Anak Agung Putu Agung Suryawan Wiranatha Anak Agung Putu Putra Aro Meko Mbete Aron Meko Mbete Arya Wahyu Widiantara, I Putu Ashari, Abdul Astawa, I Gede Astija Avita, Cindy Dea Baehaqi Bahana Aditya Adnan Bialangi, Mursito S. Biung, Yelsan Kanan Burhanuddin, Alga Patricia Chatarina Umbul Wahyuni Denok Lestari Dewa Ayu Widiasri Dewi Tureni Dwi Lina Sari Tanjung Elza, Tiara Faradila, Ratna Fardini Sabilah Fatmah Dhafir Febri Aspitasari Febriani, Vita Indri Gede Primahadi Wijaya Rajeg Hasan, Isharyadi Hasanudin, Rezki Hayyatun Mawaddah Herry Arianto Hidyanisa, Dhea Hj. Musdalifah Nurdin I Gde Pitana, I Gde I Gede Putra Nugraha I Gusti Ayu Gede Sosiowati I Gusti Ayu Krisnawati I Ketut Artawa I Ketut Murdana I Ketut Purwata I Ketut Riana I Ketut Wardana I Made Antara I Made Darsana I Made Netra I Made Rai Jaya Widanta I MADE RAJEG I Made Suastra I Nengah Kundera I Nengah Laba I Nengah Sudipa I Nyoman Sudiarta I Nyoman Sunarta I NYOMAN SUPARWA I Nyoman Udayana I WAYAN PASTIKA I Wayan Simpen I Wayan Sugita Ida Ayu Made Puspani Ida Bagus Putra Yadnya Ilahi, Wahyu Abdul Isninar, Isnainar Jesy Valenia Panggabean Kadek Feni Aryati Kadek Purnata Kusumaningati, Lilis Tri Latompai, Nismawati I. Lestari M.P Alibasyah Lilies Lilies Made Antara Made Antara Made Sri Satyawati Maharani, Mirfadz Manap Trianto Manap Trianto MARIA BINTANG Marisa, Fajri Masriani . Masrianih Messe, Yunita Mohammad Jamhari Muchlis L. Djirimu Muh Annas Abdillah Muhammad F. Rahman Mursito S. Bialangi Mustikawati, Ni Luh Ayu Nabila, Putri Nasution, Annio Indah Lestari Nasution, Rahmad Kurnia Abdik Ni Ketut Sri Rahayuni Ni Luh Nyoman Seri Malini Ni Luh Sutjiati Beratha Ni Luh Yuniarti Ni Made Dhanawaty Ni Made Suryati Ni Putu Herni Susanti Ni Wayan Sartini Novita Mulyana NOVITASARI Nunink Nur Alam Nurwahda, Nurwahda Nyoman Ariana Nyoman Surya Wijaya Patigu, Rosi Feraningsih Permatasari, Ni Kadek Dewi Prabhaswari, Putu Indry Puspitasari, Amira Putu Dewi Merlyna Yuda Pramesti Putu Prasanthi Vahini Putu Sandra Putri Astariani Rachmad Suwardi Rafiqa RAFIQA RAFIQA, RAFIQA Rahayu, Irma Septi rofiqoh rofiqoh Safitri, Gusti Ayu Kadek Yunita Salsabila Husna Ramadhani Amara Samsurizal, M. Sulaeman Saridewi, Uut Shamdas, Hj. Gamar B.N SULFIANTI, SULFIANTI Suprianto Suprianto Suprianto Susanti, Putu Herny Sutrisnawati Mardin Syamsul Alam Paturusi Syech Idrus Syech Zainal Tandi, Jenifa Arisa Thelisa . Tulak, David Pebriyanto Tuna, Anjeli Wayan Darma Sedana Widiastuti . Windarsih, Yulia Yafed Syufi Yafet Syufi Yuni Masyita Dewi Zulaikhah Dwi Jayanti