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PENGARUH SEPULUH EKUITAS MEREK TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN SEPATU BATA BERDASARKAN SIKAP KONSUMEN Ambar Rukmi Dyah Kusumawardani; Jono M. Munandar; Mukhamad Najib
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (495.976 KB) | DOI: 10.22441/mix.2018.v8i2.007

Abstract

Abstract. Bata shoes was the first top brand Indonesia in 2015-2017,  however, Bata’s selling rate come through decreased. The purpose of this study was to analyze brand equity ten influence towards purchase intention and purchase decision. Technique of sampling method in this research was quota purposive sampling. Total sample size was 200 respondents. Data were analyzed using descriptive statistic and Structural Equation Model (SEM) version 3.2.1 SMART PLS. This study shows that purchase intention of hedonistic consumers is influenced by brand awareness, brand associations, and brand loyalty. Purchase intention has influence on current purchase and future purchase. Current purchases of hedonistic consumers has influence on future purchases. Purchase intention of utilitarian consumers is influenced by perceived quality and brand loyalty. Meanwhile, purchase intention affects current purchase. In addition, future purchases of utilitarian consumers is influenced by current purchases. Thus, the results of this research would benefit to PT Bata, Tbk as considerating on formulating strategy of strong brand building in increasing sale and facing market competition
PENGEMBANGAN INSTRUMEN PENILAIAN PENGETAHUAN AWAL (PRIOR KNOWLEDGE) MAHASISWA PADA MATERI TERMOKIMIA Riva Ismawati; Eli Trisnowati
Phenomenon : Jurnal Pendidikan MIPA Vol 9, No 1 (2019): Jurnal Pendidikan MIPA
Publisher : Faculty of Science and Technology, Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/phen.2019.9.1.2619

Abstract

Abstract This study aims to determine the characteristics of the testlet assessment instrument items of student’s prior knowledge on thermochemistry material. The method used in this research was research and development method of 3-D model (Define, Design, Develop). Instruments were piloted on 39 students and validated by experts. Instrument reliability (r11) of the instrument was 0.9 with very high category. The validity of the items consisted of 42 valid questions, and 3 invalid questions. The difficulty index of item consisted of 7 difficult questions, 34 moderate questions, and 4 easy questions. Discrimination index of item consisted of 7 questions bad category, 17 questions enough category, 20 questions good category, and 1 question very good category.Keywords : assessment instrument, prior knowledge, teslet, thermochemistry Abstrak Penelitian ini bertujuan untuk menentukan karakteristik butir soal instrumen penilaian pengetahuan awal (prior knowledge) mahasiswa berbentuk tes teslet pada materi termokimia. Metode yang digunakan dalam penelitian ini adalah metode penelitian dan pengembangan model 3-D (Define, Design, Develop). Instrumen diujicobakan pada 39 mahasiswa dan divalidasi oleh ahli. Reliabilitas instrumen r11 sebesar 0,9 dengan kategori sangat tinggi. Validitas butir soal terdiri dari 42 soal valid, dan 3 soal tidak valid. Tingkat kesulitan butir soal terdiri dari 7 soal sukar, 34 soal sedang, dan 4 soal mudah. Daya pembeda butir soal terdiri dari 7 soal jelek, 17 soal cukup, 20 soal baik, dan 1 soal sangat baik.Kata kunci: instrumen penilaian, pengetahuan awal, testlet, termokimia
Analisis Kesalahan Berdasarkan Teori Newman Dalam Menyelesaikan Masalah Luas Dan Keliling Bidang Datar Firdaus Firdaus
Publikasi Pendidikan Vol 11, No 3 (2021)
Publisher : Prodi PGSD FIP UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/publikan.v11i3.23756

Abstract

Penelitian ini bertujuan untuk menganalisis kesalahan mahasiswa dalam menyelesaikan masalah luas dan keliling bidang datar pada mata kuliah Geometri dan Pembelajarannya. Penelitian ini menggunakan pendekatan deskriptif kuantitatif. Subjek penelitian adalah 25 mahasiswa semester empat Prodi Pendidikan Guru Sekolah Dasar Universitas Negeri Makassar tahun akademik 2019-2020. Instrumen penelitian ini adalah soal formatif tertulis pada topik geometri yang dianalisis menggunakan analisis kesalahan Newman. Berdasarkan hasil analisis data diperoleh kesimpulan bahwa mahasiswa melakukan (1) kesalahan memahami soal sebesar 24%, (2) kesalahan transformasi soal sebesar 54,67%; (3) kesalahan keterampilan proses sebesar 88% dan (4) kesalahan penulisan jawaban akhir sebesar 89,33%. Dari penelitian ini ditemukan kesalahan jawaban pada semua pertanyaan. Ini menunjukkan bahwa sebagian besar mahasiswa memiliki kesalahan konsep pada topik keliling dan luas bangun datar. Oleh karena itu, diperlukan strategi pembelajaran yang tepat yang dapat membantu mahasiswa memahami konsep geometri.Kata Kunci: Analisis Kesalahan Newman, geometri
xxxx Amalinda Savirani
Jurnal Ilmu Sosial dan Ilmu Politik Vol 11, No 1 (2007): JULI (Demokrasi Mencari Bentuk)
Publisher : Faculty of Social and Political Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1920.086 KB) | DOI: 10.22146/jsp.11004

Abstract

This paper investigates dilemas faced by local executives in promoting effectiae local governance while at the same time upholding democratic principles. Based on field research in Bantul and Jembrana, two notorious regencies for it's innovations in public policy, this paper concludes that from the process perspective, the implementation of democratic principle such as participation, accountability and transparency are still far too behind. However, when it analyzed using the outcomes perspective, policy innovations in Bantul and lembrana meet the public demands successfuly.
The Impact of Bank Indonesia Regulation No. 17/3/2015 on Exchange Rate: Analysis Using Vector Error Correction Model (VECM) Muhamad Yudi Setiawan; Tanti Novianti; Mukhamad Najib
Binus Business Review Vol. 12 No. 2 (2021): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v12i2.6570

Abstract

The weakening of the Rupiah against the US dollar has encouraged Bank Indonesia to issued Bank Indonesia Regulation (Peraturan Bank Indonesia - PBI) No. 17/3/2015. The research aimed to analyze the factors that affected the Rupiah exchange rate, the effect of PBI No. 17/3/2015 on the movement of the Rupiah exchange rate, and the behavior of exchange rate movement to the shocks on the variables that influenced it. The research applied secondary data, namely monthly data from January 2008 to April 2019 taken from reliable sources such as National Development Planning Agency (Bappenas), Bank Indonesia (BI), and Statistics Indonesia (BPS). It was explanatory research with a quantitative approach. The studied data were processed with the Vector Error Correction Model (VECM) method to identify long and short-term effects. The results of the long-term equation show that export-import has a negative effect on the exchange rate. Similarly, inflation has no significant effect on the exchange rate. Then, the money supply has a significantly negative effect on the exchange rate. However, the interest rate of Bank Indonesia positively affects the exchange rate. Next, the implementation of PBI No. 17/3/2015 has a significant and positive impact on the exchange rate. Last, the crisis condition does not affect the changes in exchange rates.
Attention, Interest, Search, Action, and Share (AISAS) Analysis of Promotion Effectiveness of Zomato Putri Utami Ruswandi; Hartoyo Hartoyo; Mukhamad Najib
Binus Business Review Vol. 12 No. 2 (2021): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v12i2.6676

Abstract

Current technological advances, especially the Internet of Things (IoT), are widely used by people in their daily lives to transact, communicate, and find various information. The research analyzed the effectiveness of promotions carried out by companies based on the concept of marketing communication from technological developments, namely the Attention, Interest, Search, Action, and Share (AISAS) model, and how to increase consumer purchases. The research applied a descriptive approach by distributing questionnaires to Zomato Gold members, with a sample size of 180 people. Data analysis applied Structural Equation Modeling (SEM) to see the relationship between promotion, attention, interest, search, action, and share variables. The finding shows that the effectiveness of promotional advertising based on the AISAS model is not significant enough to encourage consumers to make purchases by visiting restaurants with Zomato Gold benefits. Therefore, Zomato needs to increase promotional activities on social media to increase consumers’ attention regarding these promotions by maximizing social media features. The increase in consumers’ attention to promotions will increase their opportunities to be interested, seek information, make purchases, and share information and experiences with others. However, when consumers pay attention to a promotion, they are not immediately interested in the advertisement. So, it is necessary to study other factors, such as internal factors that affect consumers, apart from external factors that influence consumers’ interest and purchasing decisions.
PENGARUH KETERLIBATAN KERJA DAN LOYALITAS KARYAWAN TERHADAP KINERJA KARYAWAN (PADA KARYAWAN BANK UOB CABANG PEKANBARU) Fitri Afriani; Kasmiruddin "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 1: WISUDA FEBRUARI 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

United Overseas Bank Limited (UOB) is engaged in the banking field. UOB Bank is a leading bank in Asia which provides a large number of financial services through its global network. In order to face the competition is quite tough, and able to survive even in difficult circumstances and to provide the best service to its customers the company should pay attention work engagement and loyalty of employees to increase their involvement and awareness and loyalty of employees to work in this company and also to find out how employee performance. To that effect we perform research work engagement (X) and employee loyalty (X2) on employee performance (Y). The method in this research is quantitatively using SPSS program 17, where samples were used that employees with respondents as many as 40 people. The sampling technique is probability sampling. The results showed that the results of hypothesis testing T test, t is known t arithmetic (6.329)> t table (2.024) and sig (0.000) <0.005. meaning that job involvement variables significantly influence employee performance. t (6.739)> t table (2.024) and sig (0.000) <0.005 means that the variable employee loyalty significant effect on employee performance.Keywords: work involvement, employee loyalty, employee performance
Analisis Saluran Distribusi Daging Sapi di Dki Jakarta (Beef Distribution Analysis at DKI Jakarta) Muh Faturokhman; Ma'mun Sarma; Mukhamad Najib
Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Vol. 5 No. 1 (2015): Jurnal Sains Terapan, Volume 5, Nomor 1, Tahun 2015
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1053.868 KB) | DOI: 10.29244/jstsv.5.1.86-101

Abstract

Beef price in Jakarta has increasing trends caused by the long chain distribution. The big gap of beef price between producer and consumer showed the distribution chains are less efficient. The objectives of this research to study of distribution channels, marketing margin, the efficiency of marketing and price transmission elasticity of beef in Jakarta. The analytical methods used include margin distribution approach and Cobb Douglas function. Based on the observations, beef and beef cattle distribution channel in traditional markets are: small farmer / beef cattle importir, feedlot industry, regional wholesaler, butcher, slaughter house, grocer, and small retailer. Meanwhile on the modern market are: beef cattle importir/breeding farm and local cattle feedlotter, feedlot industry, slaughter company + beef supplier and modern market stores. Pattern one of live cattle distribution channel has higher marketing margins from small farmer to regional wholesaler and to the butcher with value of 69.73%. The highest marketing margin value of meat distribution is in pattern two from the slaughter company and beef supplier to modern market, then to consumer with value of 39%. Marketing efficiency value to the traditional market beef was 3.47%, meanwhile to the modern market stores was 16.11%. The price transmission elasticity in the six regions of the beef cattle supplier on the meat price at the retail level in Jakarta were 0.788 (Jawa Tengah), 0.923 (Jawa Timur), 0.943 (Jogjakarta), 0.751 (Lampung), 0.762 (NTB), and 0.767 (NTT).Keyword: beef cattles, beef distribution, marketing margin, markerting efficiency, price transmition elasticity
Peran Knowledge Management dan Organizational Learning Terhadap Inovasi Produk pada Usaha Kecil Menengah Olahan Pangan di Bogor (Relationship between Knowledge Management (KM) and Organizational Learning (OL), and Their Impacts on Product Innovation in SMEs Food Processing at Bogor) Irwan Siswanto; M. Syamsul Maarif; Mukhamad Najib
Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Vol. 4 No. 2 (2014): Jurnal Sains Terapan, Volume 4, Nomor 2, Tahun 2014
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2384.812 KB) | DOI: 10.29244/jstsv.4.2.84-94

Abstract

The purpose of the study is to establish tbe relationship between knowledge management (KM) and organizational learning (OL), and their impacts on product innovation in SMEs food processing. 60 SMEs in food processing industry were selected in Bogor, and structural equation modeling (SEM) SMART PLS was applied to test the hypotheses in this research model. The result showed that the knowledge manangement (KM) and organization learning (OL) have a positive relationship. Knowledge manahement does not have positive effect on product innovation, while the organizational learning gives positive effect on product innovation.Keywords : Knowledge  Management, Organizational Learning, Product Innovation, Small Medium  Enterprise (SME)
Strategi Pemasaran Susu Kambing Di Bogor: Marketing Strategy of Goat Milk in Bogor Lalita Paraduhita Martha; Ma’mun Sarma; Mukhamad Najib
Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Vol. 6 No. 1 (2016): Jurnal Sains Terapan, Volume 6 Nomor 1, Tahun 2016
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (758.774 KB) | DOI: 10.29244/jstsv.6.1.25-39

Abstract

Milk consumption enhancement that not matched the number of domestic supply which still rely on cow’s milk makes Indonesia continue to importing milk, almost 70 percent of the total needed. An alternative to the fulfilment is to increase the supply from other livestock such as dairy goats. Bogor is a potential area for the development of dairy goat farm. The aims of this research are to: 1) analyze the goat's milk business potency in Bogor which considering the internal and external factors; and 2) develop an effective marketing strategy in order to improve the goat milk business in Bogor. The data was used in this research are primary and secondary data. The interviews for data collection conducted on October 2014 through November 2016, using a questionnaire tools with Strengths-Weaknesses-Opportunities-Threats (SWOT) and Analytical Hierarchy Process (AHP) approach. The research respondents amounted to 9 for SWOT and 7 to AHP. The respondents located in Bogor consisted of academics, dairy goat breeders, goat's milk seller/agent, agricultural bureau of the city also animal husbandry bureau and fisheries of the district. The internal factor has score of 2.701 of goat milk business in the city and district of Bogor, while the external factor has score of 3.085. Merging the two matrices put goat’s milk business into cell II, that is the grow and build cells. The recommendation of key strategic for goat’s milk marketing which effective based on the results of AHP with score of 0.202 is to make the development of goat’s milk business as part of government road map as an effort to optimize the potential of the city and district of Bogor.
Co-Authors - Rheinnadia ., Dr. Anantawikrama Tungga Atmadja, S.E., Abdul Kohar Irwanto Abdul Rashid Abdul Subhan Abdullah, Akhyar Abdurrahim, Muhamad Syahid Abiyyu, Ikhwan Achmad Firdaus Achmad Firdaus Firdaus Adi Yusup Tauruy Adi, Dian Purnomo Adil, Adityawarman Adinna Astrianti Adiwena, Muh. Afiatin Dewi Afifah, Aisyah Nur Afra Nazhirah Agus Kistian Agus Maulana Agus Wijaya Soehadi Agus Wiyono Ahmad Mukhlis Yusuf Ahmad Mukhlis Yusuf Ahmad Sapudin Ajun Junaedi Alfa Nursyamiza Nusifera Alhamuddin Alla Asmara Amalia Amalia Ambar Rukmi Dyah Kusumawardani Aminah, Mimin Amir Fikri Anak Agung Gede Sugianthara Anang Subardjo Angelia Angelia Anggraini Sukmawati Anita Susanti Annisa Rizki Khairan Anton Nugroho Anton Nugroho Ariani, Annestie Ariansyah Ariansyah Arif Imam Suroso Arifin, Zukhri Agusty Leo Syamsul Arman Jauhari Arry Ekananta Arzaq Tahara Fitwantyo Asep Taryana Awisal Fasyni Ayu Ningsetya Mardika Riskhi Baderi Baderi Bagus Sartono Bella Nandita Bhertin Karunia Binagusto Mochammad Brandoko, Kir Budi Eko Soetjipto Budi Suharjo Buger Wijaya Yuana Bustanul Arifin Chaerani, Septi Nur Dadang Supriyatno Darmawan, Teuku Fajar Akbar Dasiroh, Umi Dedi Mulyono, Dedi Deni Nasri Desi Nurhikmahyanti Dewi Inda Musni Dharmawan Santoso, Dharmawan Dimas Febriyan Priambodo Dini Agustina Djoko Wahyono Dodik Ridho Nurrochmat Dr. Anantawikrama Tungga Atmadja, S.E., . Effendi, Irpan Elina Adi wijayanti Erliza Noor Evy Fausiah Faqih Udin dan Jono M. Munandar Meivita Amelia Faris Salman Farit Mochamad Afendi Febrina Mahliza Fermico Karambut Fety Nurlia Muzayanah Fifin Oktaviani Fitry Primadona Hanafi Hanafi Haniarta Gemilang Sari Hansen Tandra Hansen Tandra Hardiana Widyastuti Harianto Hartoyo Hartoyo Hartoyo Hartoyo Heni Istianawati Hermawan Setiawan Heti Mulyati Hidayat, Suryo Husni, Ahmad bin Muhammad I Nyoman Surasana Ibrahim Chalids Idqan Fahmi Iif Syarifah Ilahi, Yudi Fasrah Imam Teguh Saptono Irfan Syauqi Beik Irpan Effendi Irwan Siswanto Ismujianto - Istanti Rustiana Joni Iskandar Joni Iskandar, Joni Jopang, Jopang Jovita Jovita Juniar Prayogi Juniar Prayogi kambolong, makmur Kandiana Wati Kartina Kartina Kasmiruddin " Kehek, Isak Khairani Khairani Kir Brandoko Kirbrandoko Kirbrandoko Kuncoro, Ardhika Wahyu Kuntadi, Yahya Agung Kusdiantomo Kusdiantomo Lalita Paraduhita Martha leong, yee choy Lilla Noervita Lusi Dewi Lutfhan Hadi Priambodo Luthfa Jamilah M. Syamsul Maarif Ma'arif, M. Syamsul Ma'mun Sarma Mamori, Dore Rhendy Maulana, Syahrizal Ma’mun Sarma Megawati Simanjuntak Meutia Rahma Miswatun, Siti Monica Puspa Sari Muh Faturokhman Muhamad Yudi Setiawan Muhammad Irdy Eka Mahendra Muhammad Shofiyuddin Muhammad Sigit Susanto Muhammad Subianto Muhammad Syamsun Mukhamad Yasid Mukhamad Yasid Mukhamad Yasid, Mukhamad Mukti Ali, Mochammad Murniati, Andi Musa Hubeis Mustofa, Mutmainnah Nanda Naufal Rofiza Haidar Nanda Nur Rafiana Niskawati, Niskawati NUR AENI Nur Ardiansyah Nur Hadi Wijaya Nur Syamsiyah Nurhandayani, Arum Nurhendra Fatma Nyoman Trisna Herawati Octaviani, Siti Nurfajar Ono Suparno pratomo, edwin agung Priastuti, Dila Pristiwantoro, Eko Cahyo Prita Prasetya Priyanto, Hery Pudji Muljono purwanti, ninik endang Puspitasari Puspitasari Putri Utami Ruswandi R. Endro Wibisono Rahma Rahayu Dinarlita Rahmad Hakim Rajuddin Rajuddin Ramadhan, Yusuf rasyida leila ramadlana Rinda Tri Wijayanti Rini, Riska Firda Risen Anugrah Rita Nurmalina Riva Ismawati Rizal Syarief Rosdwianty, Sintya Rosdwianty, Sintya Roslina Roslina Rudi Susilo S Siswanto Sagitta, Ajeng Eka Saiful Anwar Salwa Inaayatullah Fannani Santa Tri Dwi Sartika Waruwu Sarma, Ma’mun Sartono Sartono, Sartono sayekti, ayutyas Setiabudy, R. - Setiadi Djohar Setiadi Djohar Setiadi Djohar Setiadi Djohar Setiadi Djohar Setyo Ferry Wibowo Silvia Dewi Sagita Andik Siti Jahroh Siti Nurfajar Octaviani Sitti Nurani Sirajuddin Soeparno . Sonny Elfiyanto Stevia Septiani Suhendi Sujiati Sujiati SUMIYATI SUMIYATI Surawijaya, Angga Alan Surya Gumilar Susan Susan Susana Chandra Susanti susanti, marni Sutomo Sutomo Suzanna Ndraha Syahdar Baba Syarah Nurul Amaliah Tandra, Hansen Tanti Novianti Taslim Ersam Teuku Fajar Akbar Darmawan Tika Cahyanti, Tika Tofan Tri Nugroho Tri Murti Andayani Ujang Sumarwan Ujang Sumarwan Utari, Lilik Utha, Arifin Vania Pramatatya Wardono, S - Widayanti Widayanti Wistiani . Yahya Agung Kuntadi Yani Cahyo Susilo Yasin, Ilyas Yeti Lis Purnamadewi Yudha Heryawan Asnawi Yulandi Yuli Astutik Yusiran Yusiran, Yusiran Yusman Syaukat Yusnia Kaharuddin, Yusnia Zainal Abidin Zukhri Agusty Leo Syamsul Arifin