p-Index From 2021 - 2026
7.559
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Pertanian Jurnal Pendidikan Matematika Journal of Tropical Soils Jurnal Riset Pendidikan Matematika Jurnal Minds: Manajemen Ide dan Inspirasi AGRIVITA, Journal of Agricultural Science Jurnal Manajemen Pendidikan Perisai : Islamic Banking and Finance Journal Educatio al-Afkar, Journal For Islamic Studies JMM (Jurnal Masyarakat Mandiri) Edukasi Islami: Jurnal Pendidikan Islam Berkala Bioteknologi Atthulab: Islamic Religion Teaching and Learning Journal MALIA Aulad : Journal on Early Childhood SANGKEP: Jurnal Kajian Sosial Keagamaan Jurnal Ilmiah Mandala Education (JIME) International Journal for Educational and Vocational Studies El-Barka: Journal of Islamic Economics and Business Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Profesi Pendidikan Aphorisme: Journal of Arabic Language, Literature, and Education Jurnal Pengabdian kepada Masyarakat Nusantara Ideguru: Jurnal Karya Ilmiah Guru ABSYARA: Jurnal Pengabdian Pada Masyarakat Muttaqien; Indonesian Journal of Multidiciplinary Islamic Studies Realita : Jurnal Bimbingan dan Konseling Dharmas Education Journal (DE_Journal) STRATEGY : Jurnal Inovasi Strategi dan Model Pembelajaran Education Achievement: Journal of Science and Research Ikhtisar: Jurnal Pengetahuan Islam Jurnal Komunikasi Islam Didaktika Religia Inovasi Matematika (Inomatika) Jurnal Pengabdian Ruang Hukum Gelora: Jurnal Pendidikan Olahraga dan Kesehatan IKIP Mataram YASIN: Jurnal Pendidikan dan Sosial Budaya Jurnal AKAL: Abdimas dan Kearifan Lokal Millah: Journal of Religious Studies Lambda: Jurnal Ilmiah Pendidikan MIPA dan Aplikasinya International Journal of Economics (IJEC) Jurnal Pendidikan Islam IRSYADUNA: Jurnal Kemahasiswaan JGK (Jurnal Guru Kita) Indonesian Research Journal on Education IJLHE: International Journal of Language, Humanities, and Education International Conference on Islamic Economic Alfuad: Jurnal Sosial Keagamaan International Journal of Islamic Boarding School Al-Amal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) ANTHOR: Education and Learning Journal Journal of Asian Wisdom and Islamic Behavior Al Jabiri: Jurnal Ilmiah Studi Islam Jurnal Wicara Desa Madania: Jurnal Kajian Keislaman Taawun: Jurnal Pengabdian kepada Masyarakat Annales Bogorienses Al-Abqori: Journal of Islamic Thought Studies
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Pendidikan Islam

STP-Based Marketing and Public Perception Shift of Urban Islamic Primary Schools: Introducing the Demand Surplus Indicator Arief, Moh. Miftahul; Syukur, Fatah; Fahrurrozi, Fahrurrozi; Raharjo, Raharjo; Ihsani, A. Fikri Amiruddin
Jurnal Pendidikan Islam Vol. 13 No. 2 (2024)
Publisher : Faculty of Tarbiyah and Education, Universitas Islam Negeri (UIN) Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jpi.2024.132.183-192

Abstract

Purpose – This study aims to analyze urban community perceptions of Madrasah Ibtidaiyah (MI) in the city of Surakarta, examine the Segmenting–Targeting–Positioning (STP)-based marketing strategies implemented, and identify the internal and external factors influencing their effectiveness within the context of educational competition in urban settings. Design/methods/approach – This study adopts an integrative literature review design combined with limited field observation and documentation at several MIs in Surakarta. Secondary data were obtained from indexed articles, academic books, research reports, and policy documents, while primary data comprised the physical condition of the schools, facilities, promotional media, and student enrollment data. The analysis followed the stages outlined by Whittemore & Knafl (2005) using Kotler’s STP framework. Findings – The results indicate a significant shift in public perception: MIs are now viewed as modern Islamic schools on par with leading public schools, integrating religious values with mastery of science and technology. The application of STP—combining psychographic segmentation, targeting of flagship programs (foreign languages, robotics, life skills), and positioning based on achievements, facilities, and digital publications—has resulted in a demand surplus of applicants. Supporting factors include teacher quality, an integrative curriculum, and program innovations, while constraints involve limited physical capacity and competition from premium private schools. Research implications – The findings provide strategic guidance for MI administrators to strengthen the “modern Islam” image through curriculum innovation, capacity expansion, and optimization of social media, with strategic adjustments tailored to the demographic and psychographic characteristics of the area.
Co-Authors Abdulghani, Naser Ali ADE ANDRIANI Afandi, Muhammad Zainur Rahman Afriatmei, Feny Afriliani, Adelia Rahma Ahmad Fajar Aisy, Rifdatul Al Idrus, S. Ali Jadid Ali Mahmudi Aminwara, Rena Angelina Angelina Anggoro, Inggit Angraini, Nani Anja Meryandini Aqillah, Hawwa Nasywa Arfriandri, M. Ariani, Zaenafi Arief, Moh. Miftahul Ario Betha Juanssilfero Aslamiah, Siti Syaibatul Azim, Muhamad Fadli Bahri Yamin Bandi Hermawan Bariroh, Umi Berutu, Cocok Ana Maryani Binti Anisaul Khasanah Budi Dharmawan Cahya, Dimas Ilham Chozin, Mochammad Codia, Faiiza Putri Dadang Nur Hidayat Darmawati, Mila DEDY EKA HASPANI Dewi, Anies Prima Edi Yanto, Edi Ekawati Ekawati Eko Suyanto Elyanti Rosmanidar, Elyanti Endang Sukara Eny Dwi Marcela, Eny Dwi Erdiansyah Rezamela, Erdiansyah Erliyana, Nova Erwin, Yulias Farid Firmansyah Fatah Syukur, Fatah Fauzan Ramli Ferdiansyah, Wahyu Fikri, M. Ali Fiorini Mantika, Aesthetica Fitri Yani Fitri, Sasmita Fuad, Sirojul Furqonuddin, Asep Gusmawati, Niken F. Haliliah Haliliah Haliliah Haliliah, Haliliah Hamjah, Salasiah Binti Hanin Haq, Hilman Syahrial Hartono, Susilo Hasibuan, Try Yuana Dewi Hendro, Petrus Herison, Catur Hidayah, Khairu Ramadani Nurul Ihsani, A. Fikri Amiruddin IMAWANTO, IMAWANTO Islam, Alaul Jamaluddin Jamaluddin Khotibul Umam Koyyimah, Jazirotudiinil Ladiasmi, Uci Lailiyah, Istiq Lalu Muhammad Fauzi laxmi zahara Letitia, Letitia Liana, Sesa Safitrah Lisdiana, Maya Lukmanul Hakim M. Iqbal Prawira-Atmaja, M. Iqbal M. Marzuki M.S., Zulela Mahrum, Mahrum Makadada, Alfred Mantika, Aesthetica Fiorini Marliana, Imas Martina, Wiwin Marzuki, M. Marzuki Mawaddah Mawaddah, Mawaddah Merakati Handayaningsih Miranti Nurindah Sari, Miranti Nurindah Mohamad Syarif Sumantri Mohammad Chozin, Mohammad Mohammad Hamim Sultoni Monika, Kasih Dua muawwanah, uyu MUHAMMAD ALI Muhammad Anwar Muhammad Halqi Muhammad Thohri, Muhammad Muhtamin, Muhtamin Mujaddidi, Ah. Shibghatullah Mujamil Qomar Munandar, Siswoyo Aris Musfi, Zahfa Musidah, Rofidhotul Mustaqim Mustaqim, Mustaqim Mustopa Mustopa Mutoharoh, Nur Nandina, Rahmah Qisti Nanik Setyowati Nasrullah, Aditya NENY ENDRIANA Nidya Chandra Muji Utami Nila Hayati Nizwardi Jalinus Nugraha, Zaskia Ema Nunung Ariandani Nuraini Nuraini, Eni Nurmitasari Nurmitasari, Nurmitasari Nurul Murtadho Nuryana, Isa Patamorgana, M. Surya Prawito, Priyono Prayogi, Galih Yoga Prayuningtyas Angger Wardhani PUSPITA LISDIYANTI Putra, Filemon Jalu Nusantara Rachman, M. Tauffik Raharjo Raharjo Rahman, Imas Kania Rahmiati Rahmiati Ramdhani, Deddy Rastini Rastini Ratna, Lulut Dwi RATU HUMAEMAH, RATU Restu Wulansari, Restu Ridan Muhtadi Ristu Haiban Hirzi, Ristu Rody Satriawan Rohayu H, Rina Roikha, Khismil Masrur Rustikawati Rustikawati S, Nurjannah Sahrul, Sahrul Said , Umar Sakinah Sakinah Salabi, Muhammad Salahudin, Muh. Sapriansyah, Sapriansyah Sari, Novy Adilla Sarudi, Sarudi Setiadi, Rezky Mehta Shafira, Baiq Alyandini SHANTI RATNAKOMALA Sigit Sudjatmiko, Sigit Siswoyo, Siswoyo Aris Munandar Sofian, Alya Fallah Sokip, Sokip Sri Pujiyanto Sri Supiyati, Sri Subing, Eva Syamaria Suhendro, Petrus Paulus Mbette Sukardi Sukardi Sukirno, Agus Sunarko, Asep Supryadi, Ady Suryani Suryani Sutrisno AB, Joko Syahputra, Robby Kurniawan Trisanti Anindyawati, Trisanti Ulya, Zihniatul Umar Abdul Aziz Uswatun Hasanah Wahib Dariyadi, Moch. Wahyuningsih, Viandini Wijarnaka, Wijarnaka Wijaya, Heri Agus Wulandari Wulandari Yetti, Wirda Yuliani, Tin Yuniar, Vita Zahra, Fakhriyah Zahra, Hairani Zahrah, Zahrah Zainal Muktamar Zainudin Zainudin Zoatul Wardi