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Nur Farida
Sekolah Tinggi Ilmu Ekonomi NU Trate Gresik
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Diversity Logic Journal Multidisciplinary

 1 
THE ANALYSIS OF WORD OF MOUTH (WOM) AND BRAND IMAGE ON PURCHASING DECISIONS Farida, Nur; Sofi, Muhajir; Susetyorini
DIVERSITY Logic Journal Multidisciplinary Vol. 1 No. 1 (2023): April: Diversity Logic Journal Multidisciplinary
Publisher : SYNTIFIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61543/div.v1i1.16

Abstract

Background. A good brand image owned by the company will make it easier for customers to decide on a purchase. Words of mouth (WOM) are positive or negative experiences communicated by someone after buying a product. Research Purpose. This study aims to examine and prove the analysis of Word of Mouth (WOM) and brand image on purchasing decisions. Research Method. This study used quantitative with a case study approach at Harapan Minimarket Tuban Regency, East Java Indonesia. The population was 120 respondents and the number of samples taken was 100 respondents using non-purposive sampling. Data collection was done by using questionnaires. Data analysis used multiple linear regression. Findings. The results showed that a lot of Word of Mouth (WOM) was shown to have a positive and significant influence on increasing purchasing decisions at Harapan Minimarket. Then a quality brand image has a positive and significant effect on purchasing decisions at Harapan Minimarket. Conclusion. Finally, Word of Mouth (WOM) and brand image simultaneously have a positive and significant effect on increasing purchasing decisions at Harapan Minimarket.
THE INFLUENCE OF PRODUCT QUALITY AND PROMOTION ON PURCHASE DECISIONS AT LARISSA BABYMART UJUNGPANGKAH GRESIK Farida, Nur; Shofiyah, Ainin
DIVERSITY Logic Journal Multidisciplinary Vol. 1 No. 2 (2023): September: Diversity Logic Journal Multidisciplinary
Publisher : SYNTIFIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61543/div.v1i2.27

Abstract

Background. Product quality is a determining component in purchasing decisions. Apart from product quality, another variable that influences purchasing decisions is promotion. Promotion is one of the determining factors in event purchasing decisions. Whatever the nature of an item, assuming the buyer never knows or does not know whether the item will be of value to the buyer, the customer will not be interested in getting it, meaning that purchasing decisions also pay attention to this. Research Purpose. To frame the buyer's disposition in the face of all the data and take reactions as to what goods to buy. Research Method. This is an illustrative form with a quantitative methodology. This research strategy can be interpreted as an exploitation technique from  a positivism perspective, which is used to look at populations or tests which can later be used for research text components, describing them quantitatively or measurably. information with the intention of testing the speculations made. Findings. Product quality to a certain extent influences purchasing decisions, while promotions to a certain extent greatly influence decisions and product quality and promotions also influence purchasing decisions. Conclusion. The idea of Larissa Babymart scientists is to further improve advertising through timely virtual entertainment according to product quality to improve purchasing decisions.
THE INFLUENCE OF PRICE AND SERVICE QUALITY OF THE SHOPEEFOOD APPLICATION ON CONSUMER PURCHASING DECISIONS Farida, Nur; Kurniawan, Ilham
DIVERSITY Logic Journal Multidisciplinary Vol. 2 No. 1 (2024): April: Diversity Logic Journal Multidisciplinary
Publisher : SYNTIFIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61543/div.v2i1.37

Abstract

Background. The price set by the company must follow the benefits provided so that consumers will make purchasing decisions. Service quality determines the success or failure of consumers in making purchasing decisions. Research Purpose. This research discusses the influence of price and application service quality ShopeeFood on consumer purchasing decisions in Pekauman Village, Gresik District. Research Method. The object of this research is Pekauman Village, Gresik District. A total of 69 data were collected using the questionnaire method. Findings. The results of the research show that price has a positive and insignificant influence on consumer purchasing decisions in the Pekauman sub-district, Gresik sub-district. The service quality has a positive and significant effect on consumer purchasing decisions in the Pekauman sub-district, Gresik sub-district. Conclusion. Finally, price and service quality simultaneously influence consumer purchasing decisions in the Pekauman sub-district, Gresik sub-district.
OPTIMALIZATION TEENAGERS THROUGH THE “GEMAR” SAVINGS CULTURE Farida, Nur; Qomariah, Siti Nur
DIVERSITY Logic Journal Multidisciplinary Vol. 2 No. 2 (2024): September: Diversity Logic Journal Multidisciplinary
Publisher : SYNTIFIC

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background. Smoking behavior is a behavior that is harmful to health and male teenage smokers increase every year in Indonesia. Currently, a consumptive life is commonplace by spending money only on food and having fun which is done excessively so teenagers need to be taught to manage money. Purpose. This community service aimed to reduce teenagers’ smoking behavior by teaching them to enjoy saving called GEMAR (Gerakan Mengurangi Rokok) by saving culture. Activity methods. This community service activity provides education about smoking behavior and financial management to increase knowledge and understanding of teenagers in Kebomas Village regarding financial management by saving, then reducing negative smoking behavior, and helping to develop teenagers' creativity in using used goods into more useful items for saving. Findings. The teenagers are interested and pay good attention to this community service activity. Teenagers' behavior of smoking has changed after this community service activity. After this activity, most teenagers have good knowledge about 10 people (76.9%) and moderate action in smoking 8 people (61.5%).  Conclusion. Highlighting the need for better money management. Teenagers in Kebomas Village actively participated in an activity promoting saving activities to reduce smoking and replace positive activities with future savings.
Co-Authors Abdul Majid Abdul Wahab Abrori, Yuridlo Jaka Achmad Maulana Ahmad Junaidi Musthofa Ahmad Khoiri Ahmad Zainurrohman Alfatamara Risqa Ali Taufan Ambar Prawati Ami Wahyuni, Isti Andrijanti Andrijanti Anggoro, Agum Anisah Ansar Apriliyani, Dwi Santi Ardiyan Habli Manaf Ari Metalin Ika Puspita Arif Syafi’ur Rochman Ariyanto, Saring Arum may Saroh Asfiyah, Niawati Aulida Yuni Rachmawati Ayu Fitriana A’yuna, Qori Bahrudin, Febrian Alwan Baitaputra, Moh. Holil Bayu Irawan BHAKTI KARYADI Choiri Choiri Cindy Amalia Cahyani Damanhuri Deasti Nurmaguphita Devi Anzani Dewi Saniatun Dian Krisnawati Dian Permata, Natasya Dian Sulistiyaningrum Dini Kusumaningrum Dwi Inggarwati Rahayu Egy Cahya Aryanda El Syam, Robingun Suyud Elisa Qotrun Nadiah etiyasningsih etiyasningsih Evi Retno Wulan Fadhilah Azzafira Labibah Fadlli Haris Muafa Farah Falabiba Farahlia Nurfatihah Febrian Rizki Pratama Ferdiani, Rosita Dwi Fiqih Rizqiyah Firdaus Firdaus Firdaus, Riril Mardiana Fitria Sa'adatun Ni'mah Gigit Mujianto Haria Nansa Rahmadhany Haryanto, Sri Hendriawan, Ayi Huldah Nilan Setianingrum HUSNUL KHOTIMAH I. K. Suastika Ilham Kurniawan Intan Nur Aini Iqbal Ainur Rahman Irvan Avianto Ismatun Choeriyah Ismi Rodhliatul Walidaen Isnaeni S Isnawati Isnawati Iva Nurdiana Nurfarida Jannah, Anisa Virdatul Jehadut, Timotius Kamila Fithrachatun Nisa Kandoi, Rikardus Tobi Kasrina Kasrina Khafifah, Nisa Khanif Hidayah Kisdayanti, Lelli Klarista Miftahul Dwiayunin Kristiawati Kristiawati Kurniawati Latif Maulana Yusuf Latifatun Nurohmah Lelli Kisdayanti Lilis, Sulis Setiowati Linatul Af'idah Liun, Avelina Cerli Lusy Tunik Muharlisiani M. Lukman Toro M. Yusuf Meidawati Suswandari, Meidawati Moch Bahrul Anam Muchotob Hamzah Muchsin Zuhad Al'asqolaini Muhammad Abdul Latif Muhammad Afifi Rahman Mukhamad Agil Ikhsanudin Mulyani, Pamungkas Mulyani, Pamungkas Stiya Mulyanto, Bayu Hadi MUNTAHA, DARUL Musleh Wahid Nabila Zakia Fatimah Nanda Andreeansyah Nanda Isnaeni Rizki Ngarifin Shidiq Ning Ayu Laeli Wahyuni Nita Astuti Nizar Ali Isnaini Noer Faridatul Sholehah Nur Aini Anisa Nurdiana, Anis Farida Nurhayati Nurhayati Nurmi Nurmi, Nurmi Nuryadi Nuryadi Nuryadi Nuryanti Nuryanti Oktavia, Vena Yeni Onca, Rifaldo Patridina, Esa P.B.G.G. Priyo Utomo Priyo Utomo Qahar Zainal, Abdul Qulniyah Qulniyah Rahaju, Rahaju Refina Faisyatul Adzkiya Renata Oktaria Rezza Fitriya Ria Yuni Lestari Riati, Titik Rifqi Muntaqo Rifqi Muntaqo, Rifqi Riski Nur Istiqomah Dinnullah Risma Sofiyana Ristanty, Enny Rohmat Safrudin Rusdiyanto Rusdiyanto Saidah, Shokhibatus Savage, Elizabeth J. Setyowati, Lis Shofiyah, Ainin siti bariroh Siti Nur Qomariah Sofi, Muhajir Sofinatuz Zuhro Sri Satriani Subhi Tri Prasetyo Sunarko, Asep Sundari, Sri Susetyorini Susetyorini Susetyorini Susetyorini Susetyorini Susilo Aji Suwanti, Vivi Syamsul Arifin Tati Rohmayanti Tatik Retno Murniasih Taufiqurrohman Taufiqurrohman Umi Elan Umi Elan Umi Hanik Usman, Muhammad Rizal Uswatun Khasanah Vallen Muda Khariza Rizqi Wahyudin Windi Naldi Safitri Yudiono, Udik Yuliana Yuliana Yusuf Rohmad Mustofa Yuwono, Timbul Zaef Nur Faizin Zaidatum Muhaniyyah Zaidatun Ni’mah Julifiyana Zainab Zainab Zaman, Komarun