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Marketing Model of Islamic Education Services in Facing PPDB Wulandari, Wiwin; Harsono, Harsono; Suyatmini, Suyatmini
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7072

Abstract

The New Student Admission Program (PPDB) is currently carried out by the government through a zoning system with the aim of achieving equitable distribution of education quickly and with quality. The zoning system takes into account the distance between the student's house and the school. The existence of a zoning system also has an impact on the emergence of competition in educational institutions. During the Covid-19 pandemic, many parents chose to send their children to the nearest public school and this had an impact on private schools. SMP Al Qolam Muhammadiyah Gemolong was not affected by the policy and even got an increase in registrants. The role of the marketing team that carries out marketing management strategies correctly results in new student applicants exceeding the target. The research problem is how the marketing model of Islamic education deals with PPDB. This is qualitative research with an ethnographic design. Collecting data using the method of observation, interviews and documentation. The analysis technique is data organized in the site. The results show that users of educational services are involved in policy making and planning in schools, so users of educational services also determine the development of institutions that affect student development. In the planning process there is a process of determining the direction of the goal. The marketing team of SMP Al Qolam Muhammadiyah Gemolong uses the concept of organized management. There are two forms of planning, namely internal and external marketing. The marketing concept includes the 7Ps, namely product, price, place, promotion, people, physical evidence, and process. Whereas in achieving its success, the marketing team of SMP Al Qolam Muhammadiyah Gemolong uses several marketing models including Production Insight Marketing Concepts, Product Insight Marketing Concepts, Selling Insight Marketing Concepts, Marketing Insight Concepts, Community Insight Marketing Concepts.
HU-Model Effectiveness in Corruption Detection Umar, Haryono; Safaria, Siti; Mudiar, Welda; Purba, Rahima Br; Harsono, Harsono; Karyaningsih, Karyaningsih
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3102

Abstract

This study aims to test the effectiveness of the HU-Model used in corruption detection efforts. The increasing number of corruption cases shows that the tools to detect corruption are not yet available. With the mode of corruption that is increasingly developing and complex, the existence of a corruption detection tool is a must. The focus of this research is on the causes of fraud star corruption which shows that the cause is due to abuse of power or the authority being exercised is not by the mandate. The characteristics of corruption in Indonesia are very complex, involving various elements from the government / private sector, State / Regional Owned Enterprises (BUMN / D) as well as public officials from the center to the regions. This article discusses the corruption detection model as one of the contributions to fight corruption in Indonesia. As one of the efforts to make Indonesia free from corruption outbreaks, the HU model consists of the variable lack of integrity (lack of integrity), opportunity (opportunity), pressure (pressure), rationalization (rationalization), and the ability (capability) to provide hope and answers. The HU-Model proves that despite the amount of pressure, the number of opportunities, the ease of justification, and the high position and authority will not encourage acts of corruption if there is still strong integrity. The results show that the indications of corruption are divided into three clusters, namely those with indications of corruption (red), gray (gray), and no indications of corruption (green).
Co-Authors , Rahima Br Purba - FACHRURROZIE Abd. Syakur Abdillah, Definka Puan Shalika Achmad Fathoni, Achmad Adianingsih, Putri Agus Efendi Agus Sunaryo Agus Supriyoko Ahmad Asmedi Ahmad Nurkhin Ali Musyafa Ali, Qudsi Amalia, Laili Ambar Dwi Erawati Ambawani, Cettra Shandilia Latunusa Amin Husni Amin Suyitno Amirul Mukminin Andi Rahmadiansah Andriani Chondro Retno Andriyani, Santi Anggoro Pudyastowo, Purbo Anjarani, Devie Reztia Anton Adi Suryo Kusuma Aris Catur Bintoro As Zahro, Masithoh Afifah Nuraini Ashiddiqi, Muhammad Roy Asrori Asrori Asyari, Muhammad Khamim Aticqa, Emas Malika Balqies Putri Baehaqi Baihaqi, Muhammad Affan Bakhtiar, Yuriz Bambang Ikwanto Bambang Sumardjoko Basuki Rahmat Masdi Siduppa Budi Murtiyasa Budi Suprapto Chairul Anam, Chairul Chairul Imron, Chairul Choiriyah Choiriyah Choiriyah Widyasari Choirul Anam AM Diponegoro Citra, Dela Kurniawati Daniel Yudistya Wardhana, Daniel Yudistya Desintaputri, Riska Amalia Deswijaya, Adi Deswijaya, R Adi Deswijaya, R.Adi Diah Isnaini Asiati Dwi Ristina Efi Miftah Faridli Endang Fauziati Fadilla, Rizky Dwi Fahma, Naomi Fajriyah, Desi Susanti Fatimah, Iim Fauzati, Endang Fauzi Ahmad Muda Fauziyati, Endang Febrian, Agy Glory L, Yolenta Gumgum Gumilar Habiburrahman Habiburrahman, Habiburrahman Hafsi, Ainur Rofiq Hapsari, Pradnya Paramita Hapzi Ali Harfin Lanya, Harfin Hargianti Dini Iswandari Harun Joko Prayitno Haryanto, Loo Haryono Umar Henny Sanulita Hesti Hesti Hindarto Hudaningrum, Laila Puji Husni Mubarok Imam Abadi Imam Suyitno Indra Abdam Muwakhid, Indra Abdam Indri Indri Irianti, Indah Susi Iswandhari, Hargianti Dini Iwan Setiawan Janah, Aulia Nurul Jarot Tri Bowo Santoso Jasno, Jasno Jihad, Hafsha Alia Joko Pratomo, Joko Jonathan, Milo Juniarsih, Winda Karlowe, Vega Karyaningsih, Karyaningsih Kinanthi, Enggar Sukma Kriswianti, Ignatia Eka Puspita Kusmiati, Eti Endang Kusubakti Andajani Kusuma, Thitha Meista Mulya Kusumaningrum, Hanifah Kusyairi Laili Etika Rahmawati Leli Saptawati Luki, Maria M. Ikhsan Maghdhuroh, Umi Mahmud Alpusari Marhenn, Febri Tunggal Markhamah Masduki Masfufatun Masfufatun Mashuri, Yusuf Ari Michael Reskiantio Pabubung Minsih Misbahul Munir Moh. Najiburrahman Muhammad Fahmi Johan Syah Muhammad Musiyam, Muhammad Muhammad Thohar Arifin Muhsin Muhsin Mulyono Mulyono Murfiah Dewi Wulandari Mustari, Hasanuddin Nina Sofiana Noorwandani, Yasinta Arizona Norhalimah, Norhalimah Nugroho, Murwanto Setyo Nur Cholidah, Nur Nuradyo, Damodoro Nurjanah, Dheananda Larasyati Nurpeni Priyatiningsih Nuryati Nuryati Oktavia, Yunaini Istivani Okti Trihastuti Dyah Retnaningrum Pardyatmoko , Pardyatmoko Pardyatmoko, Pardyatmoko Pidekso Adi Pradiptakirana, Riska Pradnya Paramita Hapsari Pramudita, Dismas Persada Dewangga Priyatiningsih, Nurpeni Putri, Listi Septiana Avita R. Sapto Hendri Boedi Soesatyo Raafi’u, Brian Raden Agoeng Bhimasta Rahmatullah, Affan Maulidi Raji, Moh Raji, Moh. Ridlo, Rosid Rinayati Rinayati Riskiyah, Rina Rizkiana, Ajeng Rusinta, Arfiena Sabar Narimo Saifudin, Muhammad Fakhri Sapto Mei Budiyanto, Sapto Mei Sartini Sartini Sawitri Sawitri Setianingtias, Regina Putri Shofiyuddin, Muh. Sigit Haryanto Siti Safaria Slamet . Sobirin, Mukhammad Soeharyo Hadisaputro Soekarno , Gustina Anugerahwati Soekarno, Gustina Anugerahwati Subagyo, Roni Agus Suci, Patricia Paramitha Sugeng Haryanto Sugiharto, Sigit Suharno Suharno Sulaimi, Ariefina Irfania Sulistiyowati, Nourma Ayu Supriyadi, M. Yusup SURYAWATI, BETTY Susandy, Rio Ageng Surya SUSI LESTARI Sutama Suyatmi Suyatmi Suyatmini Suyatmini Tafrilyanto, Chairul Fajar Taryanti, Wahyu Haspri Nur Taufiqurrohman, Agus Tita Hariyanti Titik Harsiati Tjaya, Abu Tri Anasari Tri Marfiyanto Tri Maryati, Tri Tri Widiatmi Utami, Rahayu Siwi Wafrotur Rohmah Welda Mudiar Widartiningsih, Widartiningsih Widha Sunarno Widianingrum, Nabilla Ayu Widiantoro, Rulli Widiyanto Widiyanto Wirawati, Maulidta Karunianingtyas wiwin kurniyanti Wulandari, Wiwin Yayi S Prabandari Yozaga, Buana Tirta Yudi Permana, Bambang Yuliarsih Yuliarsih, Yuliarsih ZAHRO, NURUL HIDAYATI Zainal Muttaqin Zariul Antosa Zuhri, Muahammad Darrin