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All Journal Efisiensi : Kajian Ilmu Administrasi Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Mirai Management Journal of Accounting and Management Innovation Resona : Jurnal Ilmiah Pengabdian Masyarakat EKONOMIS : Journal of Economics and Business Dinamisia: Jurnal Pengabdian Kepada Masyarakat REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) Technomedia Journal SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI Jesya (Jurnal Ekonomi dan Ekonomi Syariah) EKUITAS (Jurnal Ekonomi dan Keuangan) eCo-Buss Performance : Jurnal Bisnis dan Akuntansi Jurnal Sains dan Teknologi International Journal of Economics Development Research (IJEDR) Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Universitas Bung Hatta Jurnal Pengabdian kepada Masyarakat Nusantara Economics and Digital Business Review Journal of Sustainable Business Hub (JSBH) Holistics Journal Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Journal of Accounting and Management Innovation Jurnal Minfo Polgan (JMP) Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management Jurnal Pengabdian Masyarakat Akademisi Bulletin of Management and Business NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Journal of Social And Economics Research Jurnal Manajemen dan Pemasaran Jasa Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan e-Jurnal Apresiasi Ekonomi JPNM : Jurnal Pustaka Nusantara Multidisiplin Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Social Engagement: Jurnal Pengabdian Kepada Masyarakat GEMBIRA (Pengabdian Kepada Masyarakat) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Smart Dedication: Jurnal Pengabdian Masyarakat Asian Journal of Management, Entrepreneurship and Social Science journal of social and economic research Jurnal Manajemen dan Pemasaran Balance: Jurnal Ekonomi
Golan Hasan, Golan
Universitas Internatonal Batam
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PENGARUH LOYALITAS PELANGGAN TERHADAP RESTORAN FAST FOOD DI BATAM Kiki Nadila; Golan Hasan
Jurnal Apresiasi Ekonomi Vol 10, No 2 (2022)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.681 KB) | DOI: 10.31846/jae.v10i2.461

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Servicec, Price, Quality dan Brand Image dengan memediasi Trust terhadap Customer Loyalty. Sesuai dengan kebutuhan diketahui populasi yang berkunjung adalah 1,1 juta orang, maka berdasarkan tabel Krejcie dan Morgan maka jumlah sampel yang harus dibutuhkan adalah 384 responden. Data yang digunakan dalam penelitian ini sebanyak 384 responden. Hasil yang diperoleh dari pendekatan Partial Least Square (PLS) untuk analisis data menyatakan bahwa variabel Service berpengaruh signifikan terhadap Trust, begitu juga dengan variabel Price, Quality, dan Brand Image yang juga berpengaruh signifikan terhadap Trust. kemudian juga berpengaruh signifikan terhadap variabel nilai yang dirasakan terhadap Loyalitas Pelanggan, serta variabel Kualitas dengan Citra Merek yang juga berpengaruh signifikan terhadap Loyalitas Pelanggan.
Upaya Optimalisasi Pemasaran Secara Digital pada UMKM Hi-Five Detailing dan Coating Batam Lady Lady; Golan Hasan; Winson Winson; Tyana Tyana; Febby Febby
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.561

Abstract

The research about "Digital Marketing Optimization Efforts for Hi-Five Detailing and Coating Batam" contains the writing of implementation results for MSMEs to optimize marketing strategies. Utilization of digital marketing strategies includes social media, communication media, and interest content that will be implement. Social media is the tool used for implementation because it can reach a wider audience effectively and efficiently. MSMEs can convey marketing messages and information to the target audience in increasing company profits. The research technique used in this research is qualitative methods by conducting interviews with business owners and customer representatives. Interviews were conducted to understand the conditions of the informants and their responses regarding UMKM Hi-Five Detailing and Coating Batam. The research will provide an understanding of the benefits of digital marketing in the digitalization era for a business to do marketing. The conclusion shows that the results of using digital marketing strategies have an impact on improving customer or customer relationships. Relationships with customers that are built can support business development in obtaining company profits.
Implementation Of Digital Marketing At Jerry Me & Nails Hanita Bina; Golan Hasan
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The era of the Covid-19 pandemic throughout the world is in the midst of recovery, including Indonesia. Because it causes most of the daily activities to be replaced by the online system. This has caused some MSMEs to implement business marketing through digital systems.This research aims to create and implement the best business strategy in this current digital era for Jerry Me & Nails, which is located in Batam, Indonesia. This business strategy is to scan barcode to visit existing social media pages, one of them is Instagram as a social media platform. Not only that, we have interesting events, one of which is holding a promotion for the 13th anniversary celebration by making digital posters with attractive prizes within the specified time.The project started in September 2022 and was carried out until November 2022. The strategy that will be used in promoting Jerry Me & Nails is digital-based advertising. The implementation of this marketing strategy is expected to increase sales of Jerry Me & Nails
IMPLEMENTATION OF DIGITAL MARKETING PLAN TO INCREASE BRAND AWARENESS SALON JAVE HAIRDRESSING Kiki Nadila; Golan Hasan
ConCEPt - Conference on Community Engagement Project Vol 2 No 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The author does practical work on the Salon Jave Hairdressing SMME business starting on September 19 2021 until November 30 2021. The location of the Salon Jave Hairdressing SMME is located in Windsor. Mr. Hartono's micro, small and medium enterprises need a digital marketing plan to improve and face competition with other competitors.The process carried out during this practical work, the author conducted a survey and collected data for analysis in the form of the background of Salon Jave Hairdressing SMME. After doing the analysis, the author found several obstacles faced then the author implemented a strategy so that Mr.Hartono's business could compete with the current market. The obstacle found is the lack of a sales system so that it takes time to improve and develop a sales system. The system is a Digital marketing plan.Salon Jave Hairdressing's micro, small and medium enterprises have implemented the results of the Digital Marketing Plan which was designed and developed by the author. The author has made advertisements posted on social media and also we had registed SMME Salon JaveHairdressing to Google Business Account so that many consumers know what promotions are currently in effect on SMME Salon Jave Hairdressing.
INFLUENCE OF COSTUMER LOYALTY ON FAST FOOD RESTAURANTS IN BATAM Kiki Nadila; Golan Hasan
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 2 No 1 (2022): The 2nd Conference on Management, Business, Innovation, Education and Social Scie
Publisher : Universitas Internasional Batam

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Abstract

This day and age, there are many people who spend more. A lot of money for fast food compared to buying a vehicle, Books, laptops, clothes and more. There are a lot of fast food restaurants. Popping up everywhere and the more the times are growing in support it with fast food restaurant facilities that are very helpful and facilitate bookings such as for example people can do booking via mobile phone there can be a direct phone to order or You can also go through applications such as gofood, grabfood and others. As you can see, especially in Batam, Indonesia. There's been a lot once a fast food restaurant that enters Batam that is no stranger to the people in Batam. Like, KFC (Kentucy Fried Chicken), McDonald's, A&W, Rechesse and Burger King. With so many fast food restaurants. in this batam city, so there are also various types of services that can be given to his customers. This study was conducted to analyze the factors that affect Costumer Loyalty to Fast Food Restaurants in Batam City. The dependent variable is Costumer Loyalty while independent variables consist of, Service, Qualtiy, Brand Image and Price that affect the intervening variable is trust.
Implementation of promotion strategy and quality of service to PT. Batam Indah Tour & Travel through social media Golan Hasan; Winson Leon
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

In recent years we have been hit by the Covid-19 virus pandemic which has had a very big impact on all industries in the world, especially in the tourism industry. The purpose of this activity is to increase sales and increase tourism in the city of Batam especially to PT. Batam Indah Tour & Travel. due to the impact of the Covid-19 virus, which has caused many people not to dare to travel on vacation. This activity is carried out by making tourism posters to be published on social media such as Instagram. Thus the authors hope to help company owners to increase sales of holiday packages and increase Batam city tourism. The author collects data by visiting the company and conducting interviews or debriefings with the company owner.
The Application Of Integrated Marketing In Emory Style Eva Noorliana; Golan Hasan
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Social media is one of the most effective and efficient marketing method nowadays. Planning for creating content that suits the market for each social media such as Tiktok, Instagram, and Facebook is important in order to expand brand awareness and increase customer loyalty. Integrated marketing is a marketing system that prioritizes marketing planning for various media. The implementation of integrated marketing in Emory Style aims to tailor the content so that it can enter the market according to the target of each social media, which can be seen through the insights of each social media. the output of implementing integrated marketing in the future can become the next benchmark for a content marketing system in Emory Style.
Promotion Strategy Or Building Brand Image On Digital/Online Media At Rizh’s Café & Resto Stefanie Stefanie; Golan Hasan
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The purpose of implementing this project is to help build social media for the business so that it can be used and maximized as a promotional media that can help build brand awareness and brand image at the restaurant, with social media it can make it easier for these businesses to reach more people to find out about their whereabouts. the restaurant as well as implementation like this will be able to help increase sales at the restaurant in the future. In this project, the authors aim to use social media as a marketing platform for Rizh's café and restaurant. Marketing on social media can make it easier to increase brand awareness for Rizh's café and restaurant. The technique used by the author in collecting data on the practical work of this project is to visit the location and make observations.
IMPLEMENTATION OF DIGITAL MARKETING PLAN TO INCREASE BRAND AWARENESS AND LLOILO TEA TURNOVER Richart Richart; Golan Hasan
ConCEPt - Conference on Community Engagement Project Vol 2 No 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The author does practical work on the LloiLo Tea SMME business starting on September 19 2021 until November 30 2021. The location of the LloiLo Tea SMME is located in Batu Aji. Mr. Sion Sihotang's micro, small and medium enterprises need a digital marketing plan to improve and face competition with other competitors. The author helps SMME owners to find obstacles and create strategies for businesses to be able to face other fierce competition.The process carried out during this practical work, the author conducted a survey and collected data for analysis in the form of the background of LloiLo Tea SMME. After doing the analysis, the author found several obstacles faced then the author implemented a strategy so that Mr. Sion Sihotang's business could compete with the current market. The obstacle found is the lack of a sales system so that it takes time to improve and develop a sales system. The system is a Digital marketing plan. Loilo Tea's micro, small and medium enterprises have implemented the results of the Digital Marketing Plan which was designed and developed by the author. The author has registered SMME with Go-Food partners, made advertisements posted on social media, namely Instagram, so that many consumers know what promotions are currently in effect on SMME LloiLo Tea.
Implementation Of Digital Marketing For Msmes Pentol Mercon 88 In Batam City Putri Siti Rohaizat; Golan Hasan
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Digital marketing has become the most preferred marketing strategy and has been widely practiced by business actors since the Covid-19 pandemic. This is the result of the adaptation of business actors to changes in consumer behavior since the pandemic. Even so, Pentol Mercon 88 as a business engaged in the culinary field, has yet to adapt to this fully and is more fixated on conventional promotional techniques. This project aims to help businesses implement digital marketing to expand market reach and compete with similar businesses. Qualitative research was conducted using the observation method at business locations and interviews with the owner of Pentol Mercon 88. The result of implementing this digital marketing strategy is increasing brand awareness and reaching a broader market which is marked by increasing the number of followers and engagement on business social media accounts, as well as increasing business income.
Co-Authors Abd. Rohim Alamsyah Ade Pratama Agika Wasinta Br Sembiring Alzi Amri, Muhammad Ikhwanul Ana Andina Fasha, Andina Andrew Andrew Angeline Angeline Angeline, Dewi Anita Anita Ardianata, Kristi Ardila Ardila Aria Wibawa Ariyanto, Hepy Hefri Armando, Pandapotan Rafli Azwin Handoko Benny benny Brahmantya Chriswardhana Brecillia, Vanesha Cahyani, Natasya Calvin Wijaya Celyn, Joy Chang, Jesseline Christella, Christella Christina Christina Conny Agustin Danielson Dedy Cahyono Dennis Lim Derry Derry Devina Wistiasari Dian Sabrina Dyfan Eddyanto, Dicky Elviana Elviana Elviana Elviana Elvina Enjelica Enjelita Enjelita Erika Erika Erika Gustian Fauzi Erlin Erni Erni Erni Ervi Scorpianti Ervi Scorpianti Estefania Estefania Eva Noorliana Fahlevi, Renza Fandion Melsen Febby Febby Febiana, Jessica Feby Feby Fitria Salim Ferdawson, Ferdawson Fernando, Figo Fidia Fidia Filrando, Ariendy Fionna Fitri Fitri Frendy Frendy Frenky, Frenky Gautama, Jocky Giorgyna Giorgyna Goh, Maggie Hanita Bina Hendra Hendra Hendri Wijaya Herman Hernando Heryanto Heryanto Houce Mariano I, Reyhan Agustival Indah Indah INDAH NOVITASARI Intan Permata Javita, Javita Jenny Catherine Jenny Kartika Dewi Jenny Lim Jenny Lim Jessica Jessica Jesslieca, Jesslieca Jessy Jimmy Tjong Jolie, Veren Apriana Jolinna, Cindy Josline Joy Celyn Justin, Justin Karina Karina Kavitan, Vebbie Kelfi Yanti Limanda Kelly Kelly Kelvin Kenny Marcella Kevin Angelino Kevin Tjoa Kho, Karen Kiki Nadila Lady Lady Leon, Winson Liana Ester lydia then Maryati Maryati Maryati Maryati Meirita Sita Dewi Meliana Melisa Putri Pane Mellysa, Mellysa Melodya, Deslyn Metta Noviani Michael Setiawan Miftachul Choiri Mon, Muhammad Donal Muhamad Aidil Basri Muhammad Rizky Mutiara Kamilatunnaimah Nainggolan, Ferdinand Nanda, Monica Natalya, Natalya Nevi Ariyu De Utami Ng, Selina Nia Rusiana Nicholas Fernandes Nida Ohanna Novita Novita Okta Riza Oktaviana Oktaviana Pattikawa, Silfia Nadilla Peter Macnico Pratama, Amelia Jeny Putra, Edy Yulianto Putri Siti Rohaizat Putri Siti Rohaizat Putri, Shieny Tan R. Iqratul Iman Rahel Nur Hamidah Randy Randy Ratih Anggraini, Ratih Raymond Reandy, Davis Rebecca Friska Ria Bintan Napitupulu Ricaprio, Jeksen Richart Richart Ricky Ricky Ricky Wibowo Rio Fernando Rooney, Rooney Salsabilah Sirait Saputra, Antoni Scorpianti, Ervi Seren Seren Serly, Serly Setyawan, Agustinus Sherlen, Sherlen Sherlyn, Sherlyn Shevia Shevia Silfia Nadilla Pattikawa Stefanie Stefanie Stefanie Stefanie Stella Stella Steven Steven Stiawan, Mulkan Susanti Susanti Sylvia Sylvia Tan, Angelica Tan, Janes Tan, Jordhan Tan, Selina Thomas Eddison Tondy Tondy Tyana Tyana Valen Oktavianti Vanessa Flesya Vanessa Vanessa Vera Novilia Vina Liesty Indriani Vinco Vinco Viviana Angesty Waty, Indah Wen Jun, Ervin Setyawan Al Wijaya, Roger Candra William William Winky, Winky Winson Leon Winson Leon Winson Winson Yandi Suprapto Yandra Yandra Yendiarti Yendiarti Yeria, Winny Yohana Juwitasari Hulu Yulianti, Rosa Yuyu Enjelia