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All Journal Efisiensi : Kajian Ilmu Administrasi Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Mirai Management Journal of Accounting and Management Innovation Resona : Jurnal Ilmiah Pengabdian Masyarakat EKONOMIS : Journal of Economics and Business Dinamisia: Jurnal Pengabdian Kepada Masyarakat REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) Technomedia Journal SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management EKUITAS (Jurnal Ekonomi dan Keuangan) eCo-Buss Performance : Jurnal Bisnis dan Akuntansi Jurnal Sains dan Teknologi International Journal of Economics Development Research (IJEDR) Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Universitas Bung Hatta Jurnal Pengabdian kepada Masyarakat Nusantara Economics and Digital Business Review Journal of Sustainable Business Hub (JSBH) Holistics Journal Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Journal of Accounting and Management Innovation Jurnal Kolaboratif Sains Jurnal Minfo Polgan (JMP) Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management Jurnal Pengabdian Masyarakat Akademisi Bulletin of Management and Business NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Journal of Social And Economics Research Jurnal Manajemen dan Pemasaran Jasa Journal of Artificial Intelligence and Digital Business Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan e-Jurnal Apresiasi Ekonomi JPNM : Jurnal Pustaka Nusantara Multidisiplin Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Social Engagement: Jurnal Pengabdian Kepada Masyarakat GEMBIRA (Pengabdian Kepada Masyarakat) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Smart Dedication: Jurnal Pengabdian Masyarakat Asian Journal of Management, Entrepreneurship and Social Science journal of social and economic research PESHUM Jurnal Manajemen dan Pemasaran Balance: Jurnal Ekonomi
Golan Hasan, Golan
Universitas Internatonal Batam
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Strategi Pemasaran Internasional dan Komunikasi Pemasaran dalam J.CO Donuts and Coffee Golan Hasan; Angeline Angeline; Stefanie Stefanie; Vera Novilia
Jurnal Mirai Management Vol 7, No 1 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i1.1850

Abstract

Bisnis makanan dan minuman berkembang positif dari waktu ke waktu. Indonesia memiliki banyak perusahaan makanan dan minuman, salah satunya adalah J.co Donuts and Coffee. J.co Donuts and Coffee merupakan restoran atau kafe yang dimiliki dan dikelola oleh Johnny Andrean Group. J.co menyediakan donat, yogurt dan berbagai minuman kopi. J.co pertama dibuka pada 26 Juni 2005. Dalam kurun waktu delapan tahun J.co berhasil membuka 120 outlet di indonesia, 12 outlet di malaysia, 12 outlet di filipina, 4 outlet di singapura dan 2 outlet di china. Pada saat ini, J.co telah memiliki outlet di singapura, filipina, saudi arabia, hongkong dan malaysia. Hingga tahun 2017, J.co telah berhasil membuka 275 outlet yang tersebar di dalam negeri maupun luar negeri. Salah satu tujuan dari penulisan ini adalah untuk menganalisis strategi marketing yang digunakan pada J.co Donuts & Coffee Keywords: Makanan dan minuman, J.co, Strategi marketing
Implementation of Digital Marketing on Saladbar By Hadikitchen Using Social Media and E-Commerce Golan Hasan; Elviana Elviana
ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

In daily needs, there are lots of activities that are carried out by everyone, with activities that are increasingly crowded, making many people need additional food intake that is beneficial for the health of the body. The food available on the market today is indeed diverse, but generally it is not typical Indonesian food. People are currently trying to consume healthy food, it must become a habit so that the health of the body is maintained. This is done by choosing natural and fresh foods, without preservatives. One of the healthy foods that are safe to eat is salad. The purpose of implementing and compiling this practical work is to carry out digital marketing and utilize digital tools or media to reach target consumers quickly, precisely and broadly. Apart from that, it can also be more effective and efficient in carrying out promotional strategies through digital marketing for business purposes, increasing brand awareness with the aim of introducing Saladbar By Hadikitchen to the public, so as to produce a strategy in the form of advertising and digital marketing whose results can be used as a benchmark successful or not, the strategy used to increase sales as much as possible. The author collects data by visiting and conducting direct interviews with company owners. The results of implementing digital marketing strategies are very effective in utilizing Instagram social media which can increase followers, sales and build awareness among the people of Batam City.
Implementation Of Digital Marketing At Jerry Me & Nails Hanita Bina; Golan Hasan
ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The era of the Covid-19 pandemic throughout the world is in the midst of recovery, including Indonesia. Because it causes most of the daily activities to be replaced by the online system. This has caused some MSMEs to implement business marketing through digital systems.This research aims to create and implement the best business strategy in this current digital era for Jerry Me & Nails, which is located in Batam, Indonesia. This business strategy is to scan barcode to visit existing social media pages, one of them is Instagram as a social media platform. Not only that, we have interesting events, one of which is holding a promotion for the 13th anniversary celebration by making digital posters with attractive prizes within the specified time.The project started in September 2022 and was carried out until November 2022. The strategy that will be used in promoting Jerry Me & Nails is digital-based advertising. The implementation of this marketing strategy is expected to increase sales of Jerry Me & Nails
Implementation of promotion strategy and quality of service to PT. Batam Indah Tour & Travel through social media Golan Hasan; Winson Leon
ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

In recent years we have been hit by the Covid-19 virus pandemic which has had a very big impact on all industries in the world, especially in the tourism industry. The purpose of this activity is to increase sales and increase tourism in the city of Batam especially to PT. Batam Indah Tour & Travel. due to the impact of the Covid-19 virus, which has caused many people not to dare to travel on vacation. This activity is carried out by making tourism posters to be published on social media such as Instagram. Thus the authors hope to help company owners to increase sales of holiday packages and increase Batam city tourism. The author collects data by visiting the company and conducting interviews or debriefings with the company owner.
Promotion Strategy Or Building Brand Image On Digital/Online Media At Rizh’s Café & Resto Stefanie Stefanie; Golan Hasan
ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The purpose of implementing this project is to help build social media for the business so that it can be used and maximized as a promotional media that can help build brand awareness and brand image at the restaurant, with social media it can make it easier for these businesses to reach more people to find out about their whereabouts. the restaurant as well as implementation like this will be able to help increase sales at the restaurant in the future. In this project, the authors aim to use social media as a marketing platform for Rizh's café and restaurant. Marketing on social media can make it easier to increase brand awareness for Rizh's café and restaurant. The technique used by the author in collecting data on the practical work of this project is to visit the location and make observations.
The Application Of Integrated Marketing In Emory Style Eva Noorliana; Golan Hasan
ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Social media is one of the most effective and efficient marketing method nowadays. Planning for creating content that suits the market for each social media such as Tiktok, Instagram, and Facebook is important in order to expand brand awareness and increase customer loyalty. Integrated marketing is a marketing system that prioritizes marketing planning for various media. The implementation of integrated marketing in Emory Style aims to tailor the content so that it can enter the market according to the target of each social media, which can be seen through the insights of each social media. the output of implementing integrated marketing in the future can become the next benchmark for a content marketing system in Emory Style.
Anteseden and the impact of organizational culture on the civil apparatus of the state Muhammad Donal Mon; Muhamad Aidil Basri; Golan Hasan; Agustinus Setyawan
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 04 (2023): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

This study investigates the influence of organizational culture on the performance of officials in Batam City. Factors such as competence, innovation, knowledge sharing, and organizational culture are analyzed in relation to staff performance. The study uses a quantitative approach to data collection through questionnaires. Analysis results show a positive relationship between competence, innovation, knowledge sharing, and organizational culture with staff performance. The recommendation of this study is that governments should provide an integrated learning platform and training that fits the positions of staff to improve their performance.
Influential Factors that Affect Decisions to Purchase Music Platform Subscriptions in Millennial And Gen-Z Communities in Batam City through Trust Mediation Hasan, Golan; Scorpianti, Ervi
Conference on Business, Social Sciences and Technology (CoNeScINTech) Vol. 2 No. 1 (2022): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Abstract

Advances in technology lead to a major transformation in the means of communication between users and companies. Likewise, the music industry is also experiencing technological innovation, where more and more consumers are subscribing to online music streaming services, both paid and free. The purpose of this study was to determine the effect of usefulness, entertainment, interaction, enjoyment and familiarity on purchase intention for music streaming platform subscriptions in millennial and gen-z communities in Batam City through trust mediation. The research method used in this study is a quantitative method with data from 348 respondents collected through questionnaires and processed through the Partial Least Square program. The results of this research indicate that familiarity and interaction have a significant influence on purchase intention through trust mediation.
Effect Of Promotion Strategy, Price, Advertising, Quality Service, Customer Trust On Seafood Purchase Decision In Batam Mediation By Product Quality Hasan, Golan; Leon, Winson
Conference on Business, Social Sciences and Technology (CoNeScINTech) Vol. 2 No. 1 (2022): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Abstract

Batam City is a zone of territory that is surrounded by the ocean so it is called an archipelago. And also surrounded by Singapore and Malaysia. Making the city of Batam a strategic position. And because Batam city is an archipelago, Making Batam City rich in culinary tourism especially on seafood. Batam City is also known as paradise for seafood lovers because Batam City has a very large and rich supply of seafood. Seafood is a food that produces a source of animal protein and omega 3 which is beneficial for our health. Therefore, culinary tourism especially seafood restaurants is a promising business in Batam City. Seeing the prospect and high demand for seafood, The seafood restaurant business is also growing and increase in Batam City. This research aims to analyze the effect of Promotion Strategy, Price, Advertising, Quality Service, Customer Trust, on Purchase Decision with mediation of Product Quality in Batam City. This research was conducted by distributing questionnaires by google form and the total of the samples used in this study were 400 respondents. This study was analyzed using smart PLS version 3.
Penerapan Strategi Pemasaran Digital Melalui Media Sosial Pada Usaha Pangkas Rambut Cemerlang Golan Hasan; Erika Erika
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 1 (2024): Februari : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v4i1.2325

Abstract

Cemerlang Barbershop is one of the hair barber businesses in Batam City. The problem at Cemerlang Barbershop is that there is a decrease in the number of visitors and the names of partners are not yet widely known, so the focus and aim of this service is to help Cemerlang Barbershop’s problems through creating social media accounts in the form of Instagram and Tiktok as well as making business cards. The methods used are interview and observation methods. The results obtained are that promotions carried out on social media have proven to be helpful in making the name Cemerlang Barbershop better known and making it easier to reach the desired consumers. Then the business cards created also increased brand awareness and increased the number of visitors from previously 10 visitors coming to 20 visitors. So it can be concluded that this service activity was successful in helping the problems experienced by Cemerlang Barbershop partners.
Co-Authors Abd. Rohim Alamsyah Ade Pratama Agika Wasinta Br Sembiring Alzi Amri, Muhammad Ikhwanul Ana Anderson Simon Andina Fasha, Andina Andre Andrew Andrew Angelica Tan Angeline Angeline Angeline, Dewi Anita Anita Ardianata, Kristi Ardila Ardila Aria Wibawa Ariyanto, Hepy Hefri Armando, Pandapotan Rafli Azwin Handoko Baihaqi, Ahmad Azka Benny benny Brahmantya Chriswardhana Brecillia, Vanesha Bryan, Gaffrendo Cahyadi, Julia Vanessa Cahyani, Natasya Calvin Calvin Wijaya Celline Celyn, Joy Chadric, Felix Chang, Jesseline Chevanton, Javier Chintya Yan, Celyne Christella, Christella Christina Christina Christine Angel Conny Agustin Danielson Dedy Cahyono Dennis Lim Derry Derry Deryyn, Deryyn Devina Wistiasari Dewi Khornida Marhaeni, Andina Fasha, Dian Sabrina Difa, Syarah Dyfan Eddyanto, Dicky Edison Elviana Elviana Elviana Elviana Elvina Enjelica Ency Enjelita Enjelita Erika Erika Erika Gustian Fauzi Erlin Erni Erni Erni Ervi Scorpianti Ervi Scorpianti Estefania Estefania Eva Noorliana Fahlevi, Renza Fandion Melsen Fatonah Salsabila Sopyan, Sahda Febby Febby Febiana, Jessica feby Feby Fitria Salim Ferdawson, Ferdawson Fernando, Figo Fidia Fidia Filrando, Ariendy Fionna Fitri Fitri Frederika, Rendy Frendy Frendy Frenky, Frenky Gautama, Jocky Gilbert, Kerdion Giorgyna Giorgyna Goh, Maggie Hanita Bina Hansen, Vrans Hendra Hendra Hendra Hendri Wijaya Heriyanto Heriyanto Herman Hernando Heryanto Heryanto Houce Mariano Hudana, Hudana Hwa, Sim Hwa I, Reyhan Agustival Indah Indah INDAH NOVITASARI Intan Nuraini, Sharfina Intan Permata Iven Santika Jason Sanjaya Javita, Javita Jenny Catherine Jenny Kartika Dewi Jenny Lim Jenny Lim Jessica Jessica Jesslieca, Jesslieca Jessy Jimmy Tjong Joanne, Joanne Joenna Jolie, Veren Apriana Jolinna, Cindy Jolyn Josline Joy Celyn Justin, Justin Karina Karina Kavitan, Vebbie Kelfi Yanti Limanda Kelly Kelly Kelvin Kenny Marcella Kevin Angelino Kevin Tjoa Kho, Karen Kiki Nadila Kristia, Ella Kwok, Michelle Lady Lady Leon, Winson Liana Ester lydia then Maryati Maryati Maryati Maryati Meirita Sita Dewi Meliana Melisa Putri Pane Mellysa, Mellysa Melodya, Deslyn Metta Noviani Michael Setiawan Miftachul Choiri Mon, Muhammad Donal Muhamad Aidil Basri Muhammad Rizky Mutiara Kamilatunnaimah Nainggolan, Ferdinand Nanda, Monica Natalya, Natalya Nevi Ariyu De Utami Ng, Selina Nia Rusiana Nicholas Fernandes Nida Ohanna Novita Novita Okta Riza Oktaviana Oktaviana Pattikawa, Silfia Nadilla Peter Macnico Pratama, Amelia Jeny Putra, Edy Yulianto Putri Siti Rohaizat Putri Siti Rohaizat Putri, Citra Arka Putri, Shieny Tan R. Iqratul Iman Rahel Nur Hamidah Randy Randy Ratih Anggraini, Ratih Raymond Raymond Sinclair Nucter Reandy, Davis Rebecca Friska Ria Bintan Napitupulu Ricaprio, Jeksen Richart Richart Ricky Ricky Ricky Wibowo Ridhwan, Dafina Humairoh Althof Rio Fernando Rooney, Rooney Rosdiana Salsabilah Sirait Saputra, Antoni Saputra, Jacky Scorpianti, Ervi Seren Seren Serly, Serly Setyawan, Agustinus Sherlen, Sherlen Sherlyn, Sherlyn Shevia Shevia Siau Phe Silfia Nadilla Pattikawa Sirait, Muhammad Frem Ridhoqa Stefanie Stefanie Stefanie Stefanie Stella Stella Steven Steven Stiawan, Mulkan Suheri, Falda Suprapto, Yandi Susanti Susanti Sylvia Sylvia Tan, Angelica Tan, Janes Tan, Jordhan Tan, Selina Thomas Eddison Tjendra, Melda Tondy Tondy Tyana Tyana Valen Oktavianti Valent, Valent Vanessa Flesya Vanessa Vanessa Venessa Margareta Vera Novilia Verina Amelia Vina Liesty Indriani Vincent Kie Vinco Vinco Viviana Angesty Waty, Indah Welly, Welly Wen Jun, Ervin Setyawan Al Wijaya, Roger Candra Wiliam Ganda Fang William William Winky, Winky Winsen Winson Leon Winson Leon Winson Winson Yandra Yandra Yendiarti Yendiarti Yeria, Winny Yohana Juwitasari Hulu Yulianti, Rosa Yuyu Enjelia