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All Journal Efisiensi : Kajian Ilmu Administrasi Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Mirai Management Journal of Accounting and Management Innovation Resona : Jurnal Ilmiah Pengabdian Masyarakat EKONOMIS : Journal of Economics and Business Dinamisia: Jurnal Pengabdian Kepada Masyarakat REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) Technomedia Journal SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI Jesya (Jurnal Ekonomi dan Ekonomi Syariah) EKUITAS (Jurnal Ekonomi dan Keuangan) eCo-Buss Performance : Jurnal Bisnis dan Akuntansi Jurnal Sains dan Teknologi International Journal of Economics Development Research (IJEDR) Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Universitas Bung Hatta Jurnal Pengabdian kepada Masyarakat Nusantara Economics and Digital Business Review Journal of Sustainable Business Hub (JSBH) Holistics Journal Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Journal of Accounting and Management Innovation Jurnal Minfo Polgan (JMP) Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management Jurnal Pengabdian Masyarakat Akademisi Bulletin of Management and Business NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Journal of Social And Economics Research Jurnal Manajemen dan Pemasaran Jasa Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan e-Jurnal Apresiasi Ekonomi JPNM : Jurnal Pustaka Nusantara Multidisiplin Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Social Engagement: Jurnal Pengabdian Kepada Masyarakat GEMBIRA (Pengabdian Kepada Masyarakat) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Smart Dedication: Jurnal Pengabdian Masyarakat Asian Journal of Management, Entrepreneurship and Social Science journal of social and economic research Jurnal Manajemen dan Pemasaran Balance: Jurnal Ekonomi
Golan Hasan, Golan
Universitas Internatonal Batam
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THE INFLUENCE OF ATTITUDE TOWARD GREEN PRODUCT ON GREEN PURCHASE BEHAVIOR IN E-COMMERCE Hasan, Golan; Fasha, Andina; I, Reyhan Agustival
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 9 No 3 (2025): September
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2025.v9.i3.7351

Abstract

This study aimed to identify factors that may influence green purchasing behaviour mediated by green purchasing intention. It used quantitative research designs, distributing questionnaires, and evaluating a specific population or sample. Its collection used a random sampling method, and the data were analyzed quantitatively. In this study, the population consisted of respondents who were aware of customers who previously purchased environmentally friendly, customer-friendly goods in Batam. It targeted 400 respondents. This study found that most of the hypotheses studied had a significant beneficial effect,  except for a few that did not show a significant impact. In particular, attitudes towards green products, green purchasing behavior, perceived behavioral control, environmental concern, and green purchase intention had positive impacts. While the other two were not significantly related to each other. Attitudes towards green products, green purchase intention, and green purchase behaviour are associated with undesirable behaviours. Therefore, purchase intention does not mediate between attitude towards green products and green purchasing behaviour. Although environmental concern and product innovation may not always have the expected direct influence, the results generally imply that psychological and social factors play a significant role in shaping behaviour and intentions to purchase green products.  
Peran Customer Online Review dalam Memediasi Niat Beli Produk Skincare Yandi Suprapto; Golan Hasan; Feby
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 11 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i11.9515

Abstract

This research examines the influence of digital marketing on purchase intention in the skincare industry, focusing on the role of social media marketing, e-WOM, brand image, and influencer endorsers mediated by customer online reviews. According to Statista (2020), the skincare industry experienced significant growth with a total value reaching USD 335.6 billion in 2020, increasing by 3.6% from the previous year and projected to reach USD 344.4 billion in 2021. This research aims to analyze the causal relationships between digital marketing variables (social media marketing, e-WOM, brand image, influencer endorsers) on purchase intention with customer online reviews as a mediating variable. The research method uses a quantitative approach with path analysis to test nine proposed hypotheses. The results show that SMM, e-WoM, and Brand Image have a significant influence on Customer Online Review, while Influencer Endorser shows no significant influence. This research extends previous studies by integrating the role of customer online reviews as a mediator in influencing consumer purchase intention
Co-Authors Abd. Rohim Alamsyah Ade Pratama Agika Wasinta Br Sembiring Alzi Amri, Muhammad Ikhwanul Ana Andina Fasha, Andina Andrew Andrew Angeline Angeline Angeline, Dewi Anita Anita Ardianata, Kristi Ardila Ardila Aria Wibawa Ariyanto, Hepy Hefri Armando, Pandapotan Rafli Azwin Handoko Benny benny Brahmantya Chriswardhana Brecillia, Vanesha Cahyani, Natasya Calvin Wijaya Celyn, Joy Chang, Jesseline Christella, Christella Christina Christina Conny Agustin Danielson Dedy Cahyono Dennis Lim Derry Derry Devina Wistiasari Dian Sabrina Dyfan Eddyanto, Dicky Elviana Elviana Elviana Elviana Elvina Enjelica Enjelita Enjelita Erika Erika Erika Gustian Fauzi Erlin Erni Erni Erni Ervi Scorpianti Ervi Scorpianti Estefania Estefania Eva Noorliana Fahlevi, Renza Fandion Melsen Febby Febby Febiana, Jessica Feby Feby Fitria Salim Ferdawson, Ferdawson Fernando, Figo Fidia Fidia Filrando, Ariendy Fionna Fitri Fitri Frendy Frendy Frenky, Frenky Gautama, Jocky Giorgyna Giorgyna Goh, Maggie Hanita Bina Hendra Hendra Hendri Wijaya Herman Hernando Heryanto Heryanto Houce Mariano I, Reyhan Agustival Indah Indah INDAH NOVITASARI Intan Permata Javita, Javita Jenny Catherine Jenny Kartika Dewi Jenny Lim Jenny Lim Jessica Jessica Jesslieca, Jesslieca Jessy Jimmy Tjong Jolie, Veren Apriana Jolinna, Cindy Josline Joy Celyn Justin, Justin Karina Karina Kavitan, Vebbie Kelfi Yanti Limanda Kelly Kelly Kelvin Kenny Marcella Kevin Angelino Kevin Tjoa Kho, Karen Kiki Nadila Lady Lady Leon, Winson Liana Ester lydia then Maryati Maryati Maryati Maryati Meirita Sita Dewi Meliana Melisa Putri Pane Mellysa, Mellysa Melodya, Deslyn Metta Noviani Michael Setiawan Miftachul Choiri Mon, Muhammad Donal Muhamad Aidil Basri Muhammad Rizky Mutiara Kamilatunnaimah Nainggolan, Ferdinand Nanda, Monica Natalya, Natalya Nevi Ariyu De Utami Ng, Selina Nia Rusiana Nicholas Fernandes Nida Ohanna Novita Novita Okta Riza Oktaviana Oktaviana Pattikawa, Silfia Nadilla Peter Macnico Pratama, Amelia Jeny Putra, Edy Yulianto Putri Siti Rohaizat Putri Siti Rohaizat Putri, Shieny Tan R. Iqratul Iman Rahel Nur Hamidah Randy Randy Ratih Anggraini, Ratih Raymond Reandy, Davis Rebecca Friska Ria Bintan Napitupulu Ricaprio, Jeksen Richart Richart Ricky Ricky Ricky Wibowo Rio Fernando Rooney, Rooney Salsabilah Sirait Saputra, Antoni Scorpianti, Ervi Seren Seren Serly, Serly Setyawan, Agustinus Sherlen, Sherlen Sherlyn, Sherlyn Shevia Shevia Silfia Nadilla Pattikawa Stefanie Stefanie Stefanie Stefanie Stella Stella Steven Steven Stiawan, Mulkan Susanti Susanti Sylvia Sylvia Tan, Angelica Tan, Janes Tan, Jordhan Tan, Selina Thomas Eddison Tondy Tondy Tyana Tyana Valen Oktavianti Vanessa Flesya Vanessa Vanessa Vera Novilia Vina Liesty Indriani Vinco Vinco Viviana Angesty Waty, Indah Wen Jun, Ervin Setyawan Al Wijaya, Roger Candra William William Winky, Winky Winson Leon Winson Leon Winson Winson Yandi Suprapto Yandra Yandra Yendiarti Yendiarti Yeria, Winny Yohana Juwitasari Hulu Yulianti, Rosa Yuyu Enjelia