Article Per Year (5 Year)
p-Index From 2021 - 2026
12.461
P-Index
This Author published in this journals
All Journal Efisiensi : Kajian Ilmu Administrasi Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Mirai Management Journal of Accounting and Management Innovation Resona : Jurnal Ilmiah Pengabdian Masyarakat EKONOMIS : Journal of Economics and Business Dinamisia: Jurnal Pengabdian Kepada Masyarakat REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) Technomedia Journal SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI Jesya (Jurnal Ekonomi dan Ekonomi Syariah) EKUITAS (Jurnal Ekonomi dan Keuangan) eCo-Buss Performance : Jurnal Bisnis dan Akuntansi Jurnal Sains dan Teknologi International Journal of Economics Development Research (IJEDR) Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Universitas Bung Hatta Jurnal Pengabdian kepada Masyarakat Nusantara Economics and Digital Business Review Journal of Sustainable Business Hub (JSBH) Holistics Journal Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Journal of Accounting and Management Innovation Jurnal Minfo Polgan (JMP) Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management Jurnal Pengabdian Masyarakat Akademisi Bulletin of Management and Business NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Journal of Social And Economics Research Jurnal Manajemen dan Pemasaran Jasa Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan e-Jurnal Apresiasi Ekonomi JPNM : Jurnal Pustaka Nusantara Multidisiplin Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Social Engagement: Jurnal Pengabdian Kepada Masyarakat GEMBIRA (Pengabdian Kepada Masyarakat) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Smart Dedication: Jurnal Pengabdian Masyarakat Asian Journal of Management, Entrepreneurship and Social Science journal of social and economic research Jurnal Manajemen dan Pemasaran Balance: Jurnal Ekonomi
Golan Hasan, Golan
Universitas Internatonal Batam
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Transportation Other

Published : 122 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 122 Documents
Search

 5   6   7   8   9 
Implementation of Digital Marketing on Saladbar By Hadikitchen Using Social Media and E-Commerce Golan Hasan; Elviana Elviana
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In daily needs, there are lots of activities that are carried out by everyone, with activities that are increasingly crowded, making many people need additional food intake that is beneficial for the health of the body. The food available on the market today is indeed diverse, but generally it is not typical Indonesian food. People are currently trying to consume healthy food, it must become a habit so that the health of the body is maintained. This is done by choosing natural and fresh foods, without preservatives. One of the healthy foods that are safe to eat is salad. The purpose of implementing and compiling this practical work is to carry out digital marketing and utilize digital tools or media to reach target consumers quickly, precisely and broadly. Apart from that, it can also be more effective and efficient in carrying out promotional strategies through digital marketing for business purposes, increasing brand awareness with the aim of introducing Saladbar By Hadikitchen to the public, so as to produce a strategy in the form of advertising and digital marketing whose results can be used as a benchmark successful or not, the strategy used to increase sales as much as possible. The author collects data by visiting and conducting direct interviews with company owners. The results of implementing digital marketing strategies are very effective in utilizing Instagram social media which can increase followers, sales and build awareness among the people of Batam City.
Preparation Of Digital Marketing Strategies In The Abakura Matic Business Houce mariano; Golan Hasan
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital marketing is one of the marketing strategies using the internet and information technology to expand traditional marketing functions. Digital marketing can help marketers establish relationships with customers to increase customer loyalty. The use of digital marketing is widely practiced by several companies. In addition to digital marketing, another factor that can affect customer loyalty is customer satisfaction. Because to retain old customers, marketers can increase satisfaction. If the customer is satisfied, then he will show repurchase behavior and encourage loyalty. this research aims to develop a marketing strategy so that the business being run now is increasing and is also increasingly recognized by the wider community through digital marketing that will be applied. for example, such as being more active on Instagram social media by creating interesting photo or video content and can capture the attention of the wider community.
Perancangan Promotion Mix pada PT. Rambun Pratama Metalindo Golan Hasan; Kelly Kelly
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In general, business owners have not seen how to formulate a strategy in marketing that is appropriate and can be implemented in developing business so that this business cannot develop properly. This practical work activity is carried out in one of the building shops in the city of Batam, namely: PT. Rambun Pratama Metalindo which was held in the period 21 September 2020 - 21 December 2020, activities for a period of 3 months carried out to help develop and solutions experienced by partners by implementing and designing the Marketing Mix Strategy. Development planning is described in several implementations that will be carried out, collaborating with third parties in crediting, providing discounts on purchases with specified transaction drinks, collaborating with contractors in supplying building material needs, making product catalogs, and creating customer databases.
The Effect of Online Trust and Repurchase Intention on Consumer Behavior in Online Shopping at E-Commerce Golan Hasan; Silfia Nadilla Pattikawa
Conference on Business, Social Sciences and Technology (CoNeScINTech) Vol 2 No 1 (2022): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of Online Trust and Repurchase Intention on consumer behavior in Online Shopping at E-Commerce. This study investigates five factors; Perceived Risk, Perceived Usefulness, Website Appearance, Online Promotion, Security. The data collections technique was carried out using a questionnaire and distributed through online social media. This study used 356 respondents. Data was analyzed using PLS-SEM. The results of this study shown that Perceived Risk, Website Appearance, Security, and Online Promotion has a significant relationship to Online Trust. Perceived Usefulness had a negative effects on Online Trust. This study also confirm that Perceived Risk, Perceived Usefulness, Website Appearance, Security, and Online Promotion has a positive impact on Repurchase Intention. Lastly, Online Trust influences Repurchase Intention in E-Commerce.
Effect Of Promotion Strategy, Price, Advertising, Quality Service, Customer Trust On Seafood Purchase Decision In Batam Mediation By Product Quality Golan Hasan; Winson Leon
Conference on Business, Social Sciences and Technology (CoNeScINTech) Vol 2 No 1 (2022): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Batam City is a zone of territory that is surrounded by the ocean so it is called an archipelago. And also surrounded by Singapore and Malaysia. Making the city of Batam a strategic position. And because Batam city is an archipelago, Making Batam City rich in culinary tourism especially on seafood. Batam City is also known as paradise for seafood lovers because Batam City has a very large and rich supply of seafood. Seafood is a food that produces a source of animal protein and omega 3 which is beneficial for our health. Therefore, culinary tourism especially seafood restaurants is a promising business in Batam City. Seeing the prospect and high demand for seafood, The seafood restaurant business is also growing and increase in Batam City. This research aims to analyze the effect of Promotion Strategy, Price, Advertising, Quality Service, Customer Trust, on Purchase Decision with mediation of Product Quality in Batam City. This research was conducted by distributing questionnaires by google form and the total of the samples used in this study were 400 respondents. This study was analyzed using smart PLS version 3.
Effect of Brand Image, Celebrity Endorsement, EWOM, Brand Awareness and Social Media Communication on Purchase Intention with Brand Trust as a Mediation Variable on Smartphone Users in Batam City Golan Hasan; Elviana Elviana
Conference on Business, Social Sciences and Technology (CoNeScINTech) Vol 2 No 1 (2022): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In this era of globalization, various kinds of products and services are growing and there are also new innovations. Many ways are done by the company to be able to increase the company's turnover and provide good service to consumers in order to satisfy these consumers. With the development of the times, companies must be able to innovate quality products and companies must be able to produce products desired by the community by studying and improving the quality of smartphones continuously. Therefore, the researcher aims to analyze the effect of brand image, celebrity endorsement, ewom, brand awareness and social media communication on purchase intention with brand trust as a mediating variable on smartphone users in Batam City. A total of 400 respondents who can be used in analyzing by using research sampling techniques.
PERAN SUPPLY CHAIN MANAGEMENT TERHADAP CUSTOMER RETENTION PADA PT. KIMIA FARMA, TBK. Devina Wistiasari; Golan Hasan; Kelfi Yanti Limanda; Nida Ohanna; Shevia Shevia; Giorgyna Giorgyna
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 8, No 3 (2023): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v8i3.24735

Abstract

The Covid-19 pandemic has had a broad impact on daily life around the world, including in Indonesia. To gain a competitive advantage, companies must prioritize supply chain management to ensure timely and effective delivery of goods. Equally important to supply chain management is the need for companies to maintain customer retention. Both of these can be achieved with the help of good operational management. In this article, the author uses a qualitative descriptive research method by outlining a systematic approach to writing about operational management, which involves observing manufacturing companies affected by the pandemic and connecting that data to supply chain management and customer retention. The purpose of this article is to investigate how companies in the pharmaceutical industry, particularly PT Kimia Farma, Tbk, have dealt with issues before, during, and after the pandemic. Through this analysis, it was found that supply chain management is carried out by ensuring the availability of quality health and pharmaceutical products and implementing effective inventory management practices, while to retain customers, companies must focus on improving services and launching digital applications in response to digitization. Successful supply chain management and customer retention strategies are crucial for companies to maintain their existence, both before, during, and after surviving the Covid-19 pandemic.
ANALISA PENGARUH DIGITAL MARKETING DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP UMKM AUTOPART SUKSES DI KOTA BATAM Lady Lady; Golan Hasan; Kevin Angelino; Hendri Wijaya; Kevin Tjoa; Tondy Tondy
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 5 (2023): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i5.2023.2619-2629

Abstract

Pada masa modern sekarang teknologi semakin berkembang pesat membuat internet berfungsi tidak hanya sebagai komunikasi saja tetapi juga berfungsi sebagai media berbelanja. Saat ini perkembangan strategi pemasaran sangatlah banyak didukung dengan kemajuan teknologi informasi saat ini. Internet melalui e-commerce dan media online membuka peluang bagi usaha mikro, kecil dan menengah (UMKM) untuk memasarkan dan menumbuhkan jaringan usaha mereka. Digital Marketing bisa digunakan sebagai program bagi sebuah perusahaan dalam menentukan target pasar yang bertujuan memberikan kepuasan kepada konsumen. UMKM AutoPart Sukses merupakan badan usaha yang bergerak di bidang sparepart dan cairan otomotif. Autopart sukses menghadirkan produk dengan kualitas dan harga yang terjangkau. Penelitian ini mengunakan metode interview terhadap konsumen produk yang dijual Autopart Sukses, dalam menentukan pengaruh digital marketing terhadap Autopart Sukses. Hasil penelitian ini menunjukan bahwa digital marketing yang diikuti dengan proses hubungan pelangan memiliki pengaruh yang signifikan terhadap UMKM Autopart Sukses, hal ini bisa dilihat dari jumlah konsumen yang mulai memantau produk, dari Autopart Sukses di marketplace Tokopedia, dan lainnya.
Membangun CRM (Customer Relationship Management) Pada Usaha UMKM Bola Ubi di Kota Batam Golan Hasan; Andrew Andrew; Conny Agustin; Seren Seren; Yuyu Enjelia
eCo-Buss Vol. 6 No. 1 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i1.734

Abstract

Sustem of the developing technological advances for various business sectors, namely Micro, Small and Medium Enterprises (MSMEs) its call CRM. MSMEs keep up with technological developments by innovating in order to survive and reinforce the long-term relationships that are fostered between businesses and customers. The aim is to help MSMEs automate sales, marketing, and increase customer attention by providing services through social media to support MSME services better in business development, with the topic of how to build customer relationship management (CRM) in the UMKM Bola Ubi Batam City business. The results that Bolaubi Batam UMKM in building Batam City Customer Relationship Management (CRM) uses 3 stages, namely acquire, enhance, and retain. The CRM system that has been implemented is good and is very suitable for Bolaubi's MSME business in utilizing technology through social media, namely whats app business, Instagram, web, Facebook, web, and grabfood, gofood and shoopee food applications used as a form of business interaction tool and operational system support currently running between UMKM Bolaubi and customers and reaching more new customers. This application is made according to customer needs, so that customers increase with better service, long-term relationships are maintained with customers, it is also a solution in the ease of transactions, information and communication with UKMK Bola Ubi.
Analisis Pengaruh (Media Influencer) Dan Promosi (Iklan) Terhadap (Daya Beli Konsumen) Pada Produk Fashion Sylvia Sylvia; Golan Hasan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 1 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.1261

Abstract

peneliti ingin mengetahui bagaimana pengaruh dari Influnecer terhadap daya beli masyarakat pada produk fashion. Populasi yang digunakan dalam studi penelitian ini adalah Masyarakat Kota Batam Khususnya Generasi Z yang menggunakan social media sekaligus sering melihat review dari influencer.Hasil perhitungan sampel memiliki estimasi angka minimum 264 responden.Ada beberapa pertanyaan yang terkandung di dalam kuesioner tersebut,yang dimulai daripertanyaan umum berupa jenis kelamin,umur,pendidikan,dan juga status.Pertanyaan utama yang akan diatanyakan kepada reskponden yaitu mengenai Seberapa seringa dan pengaruh Influencer terhadap niat beli.Teknik pengumpulan data yang digunakan adalah melalui penyebaran kuesioner dengan menggunakan google form. Kata Kunci :Influencer, Comment/Review,Advertising,Polularity,Social Media,credibility,Purchase Intention
Co-Authors Abd. Rohim Alamsyah Ade Pratama Agika Wasinta Br Sembiring Alzi Amri, Muhammad Ikhwanul Ana Andina Fasha, Andina Andrew Andrew Angeline Angeline Angeline, Dewi Anita Anita Ardianata, Kristi Ardila Ardila Aria Wibawa Ariyanto, Hepy Hefri Armando, Pandapotan Rafli Azwin Handoko Benny benny Brahmantya Chriswardhana Brecillia, Vanesha Cahyani, Natasya Calvin Wijaya Celyn, Joy Chang, Jesseline Christella, Christella Christina Christina Conny Agustin Danielson Dedy Cahyono Dennis Lim Derry Derry Devina Wistiasari Dian Sabrina Dyfan Eddyanto, Dicky Elviana Elviana Elviana Elviana Elvina Enjelica Enjelita Enjelita Erika Erika Erika Gustian Fauzi Erlin Erni Erni Erni Ervi Scorpianti Ervi Scorpianti Estefania Estefania Eva Noorliana Fahlevi, Renza Fandion Melsen Febby Febby Febiana, Jessica Feby Feby Fitria Salim Ferdawson, Ferdawson Fernando, Figo Fidia Fidia Filrando, Ariendy Fionna Fitri Fitri Frendy Frendy Frenky, Frenky Gautama, Jocky Giorgyna Giorgyna Goh, Maggie Hanita Bina Hendra Hendra Hendri Wijaya Herman Hernando Heryanto Heryanto Houce Mariano I, Reyhan Agustival Indah Indah INDAH NOVITASARI Intan Permata Javita, Javita Jenny Catherine Jenny Kartika Dewi Jenny Lim Jenny Lim Jessica Jessica Jesslieca, Jesslieca Jessy Jimmy Tjong Jolie, Veren Apriana Jolinna, Cindy Josline Joy Celyn Justin, Justin Karina Karina Kavitan, Vebbie Kelfi Yanti Limanda Kelly Kelly Kelvin Kenny Marcella Kevin Angelino Kevin Tjoa Kho, Karen Kiki Nadila Lady Lady Leon, Winson Liana Ester lydia then Maryati Maryati Maryati Maryati Meirita Sita Dewi Meliana Melisa Putri Pane Mellysa, Mellysa Melodya, Deslyn Metta Noviani Michael Setiawan Miftachul Choiri Mon, Muhammad Donal Muhamad Aidil Basri Muhammad Rizky Mutiara Kamilatunnaimah Nainggolan, Ferdinand Nanda, Monica Natalya, Natalya Nevi Ariyu De Utami Ng, Selina Nia Rusiana Nicholas Fernandes Nida Ohanna Novita Novita Okta Riza Oktaviana Oktaviana Pattikawa, Silfia Nadilla Peter Macnico Pratama, Amelia Jeny Putra, Edy Yulianto Putri Siti Rohaizat Putri Siti Rohaizat Putri, Shieny Tan R. Iqratul Iman Rahel Nur Hamidah Randy Randy Ratih Anggraini, Ratih Raymond Reandy, Davis Rebecca Friska Ria Bintan Napitupulu Ricaprio, Jeksen Richart Richart Ricky Ricky Ricky Wibowo Rio Fernando Rooney, Rooney Salsabilah Sirait Saputra, Antoni Scorpianti, Ervi Seren Seren Serly, Serly Setyawan, Agustinus Sherlen, Sherlen Sherlyn, Sherlyn Shevia Shevia Silfia Nadilla Pattikawa Stefanie Stefanie Stefanie Stefanie Stella Stella Steven Steven Stiawan, Mulkan Susanti Susanti Sylvia Sylvia Tan, Angelica Tan, Janes Tan, Jordhan Tan, Selina Thomas Eddison Tondy Tondy Tyana Tyana Valen Oktavianti Vanessa Flesya Vanessa Vanessa Vera Novilia Vina Liesty Indriani Vinco Vinco Viviana Angesty Waty, Indah Wen Jun, Ervin Setyawan Al Wijaya, Roger Candra William William Winky, Winky Winson Leon Winson Leon Winson Winson Yandi Suprapto Yandra Yandra Yendiarti Yendiarti Yeria, Winny Yohana Juwitasari Hulu Yulianti, Rosa Yuyu Enjelia