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Golan Hasan, Golan
Universitas Internatonal Batam
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Journal : eCo-Buss

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Membangun CRM (Customer Relationship Management) Pada Usaha UMKM Bola Ubi di Kota Batam Golan Hasan; Andrew Andrew; Conny Agustin; Seren Seren; Yuyu Enjelia
eCo-Buss Vol. 6 No. 1 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i1.734

Abstract

Sustem of the developing technological advances for various business sectors, namely Micro, Small and Medium Enterprises (MSMEs) its call CRM. MSMEs keep up with technological developments by innovating in order to survive and reinforce the long-term relationships that are fostered between businesses and customers. The aim is to help MSMEs automate sales, marketing, and increase customer attention by providing services through social media to support MSME services better in business development, with the topic of how to build customer relationship management (CRM) in the UMKM Bola Ubi Batam City business. The results that Bolaubi Batam UMKM in building Batam City Customer Relationship Management (CRM) uses 3 stages, namely acquire, enhance, and retain. The CRM system that has been implemented is good and is very suitable for Bolaubi's MSME business in utilizing technology through social media, namely whats app business, Instagram, web, Facebook, web, and grabfood, gofood and shoopee food applications used as a form of business interaction tool and operational system support currently running between UMKM Bolaubi and customers and reaching more new customers. This application is made according to customer needs, so that customers increase with better service, long-term relationships are maintained with customers, it is also a solution in the ease of transactions, information and communication with UKMK Bola Ubi.
Co-Authors Abd. Rohim Alamsyah Ade Pratama Agika Wasinta Br Sembiring Alzi Amri, Muhammad Ikhwanul Ana Anderson Simon Andina Fasha, Andina Andre Andrew Andrew Angelica Tan Angeline Angeline Angeline, Dewi Anita Anita Ardianata, Kristi Ardila Ardila Aria Wibawa Ariyanto, Hepy Hefri Armando, Pandapotan Rafli Azwin Handoko Baihaqi, Ahmad Azka Benny benny Brahmantya Chriswardhana Brecillia, Vanesha Bryan, Gaffrendo Cahyadi, Julia Vanessa Cahyani, Natasya Calvin Calvin Wijaya Celline Celyn, Joy Chang, Jesseline Chevanton, Javier Chintya Yan, Celyne Christella, Christella Christina Christina Christine Angel Conny Agustin Danielson Dedy Cahyono Dennis Lim Derry Derry Devina Wistiasari Dewi Khornida Marhaeni, Andina Fasha, Dian Sabrina Difa, Syarah Dyfan Eddyanto, Dicky Edison Elviana Elviana Elviana Elviana Elvina Enjelica Ency Enjelita Enjelita Erika Erika Erika Gustian Fauzi Erlin Erni Erni Erni Ervi Scorpianti Ervi Scorpianti Estefania Estefania Eva Noorliana Fahlevi, Renza Fandion Melsen Fatonah Salsabila Sopyan, Sahda Febby Febby Febiana, Jessica Feby Feby Fitria Salim Ferdawson, Ferdawson Fernando, Figo Fidia Fidia Filrando, Ariendy Fionna Fitri Fitri Frendy Frendy Frenky, Frenky Gautama, Jocky Gilbert, Kerdion Giorgyna Giorgyna Goh, Maggie Hanita Bina Hansen, Vrans Hendra Hendra Hendra Hendri Wijaya Herman Hernando Heryanto Heryanto Houce Mariano Hwa, Sim Hwa I, Reyhan Agustival Indah Indah INDAH NOVITASARI Intan Nuraini, Sharfina Intan Permata Iven Santika Jason Sanjaya Javita, Javita Jenny Catherine Jenny Kartika Dewi Jenny Lim Jenny Lim Jessica Jessica Jesslieca, Jesslieca Jessy Jimmy Tjong Joanne, Joanne Joenna Jolie, Veren Apriana Jolinna, Cindy Jolyn Josline Joy Celyn Justin, Justin Karina Karina Kavitan, Vebbie Kelfi Yanti Limanda Kelly Kelly Kelvin Kenny Marcella Kevin Angelino Kevin Tjoa Kho, Karen Kiki Nadila Kristia, Ella Kwok, Michelle Lady Lady Leon, Winson Liana Ester lydia then Maryati Maryati Maryati Maryati Meirita Sita Dewi Meliana Melisa Putri Pane Mellysa, Mellysa Melodya, Deslyn Metta Noviani Michael Setiawan Miftachul Choiri Mon, Muhammad Donal Muhamad Aidil Basri Muhammad Rizky Mutiara Kamilatunnaimah Nainggolan, Ferdinand Nanda, Monica Natalya, Natalya Nevi Ariyu De Utami Ng, Selina Nia Rusiana Nicholas Fernandes Nida Ohanna Novita Novita Okta Riza Oktaviana Oktaviana Pattikawa, Silfia Nadilla Peter Macnico Pratama, Amelia Jeny Putra, Edy Yulianto Putri Siti Rohaizat Putri Siti Rohaizat Putri, Citra Arka Putri, Shieny Tan R. Iqratul Iman Rahel Nur Hamidah Randy Randy Ratih Anggraini, Ratih Raymond Raymond Sinclair Nucter Reandy, Davis Rebecca Friska Ria Bintan Napitupulu Ricaprio, Jeksen Richart Richart Ricky Ricky Ricky Wibowo Ridhwan, Dafina Humairoh Althof Rio Fernando Rooney, Rooney Rosdiana Salsabilah Sirait Saputra, Antoni Saputra, Jacky Scorpianti, Ervi Seren Seren Serly, Serly Setyawan, Agustinus Sherlen, Sherlen Sherlyn, Sherlyn Shevia Shevia Siau Phe Silfia Nadilla Pattikawa Sirait, Muhammad Frem Ridhoqa Stefanie Stefanie Stefanie Stefanie Stella Stella Steven Steven Stiawan, Mulkan Suheri, Falda Susanti Susanti Sylvia Sylvia Tan, Angelica Tan, Janes Tan, Jordhan Tan, Selina Thomas Eddison Tjendra, Melda Tondy Tondy Tyana Tyana Valen Oktavianti Valent, Valent Vanessa Flesya Vanessa Vanessa Venessa Margareta Vera Novilia Verina Amelia Vina Liesty Indriani Vincent Kie Vinco Vinco Viviana Angesty Waty, Indah Welly, Welly Wen Jun, Ervin Setyawan Al Wijaya, Roger Candra Wiliam Ganda Fang William William Winky, Winky Winsen Winson Leon Winson Leon Winson Winson Yandi Suprapto Yandra Yandra Yendiarti Yendiarti Yeria, Winny Yohana Juwitasari Hulu Yulianti, Rosa Yuyu Enjelia