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Imam Mukhlis

Universitas Negeri Malang

Author-ID : 286020

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Analysis of The Development of A Sustainable Business Model For Horticultural Agriculture : (Study at SMK Negeri 1 Trowulan) Indah K, Luluk Nur; Imam Mukhlis; Hadi Sumarsono
International Journal of Technology and Education Research Vol. 3 No. 03 (2025): July - September, International Journal of Technology and Education Research (
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i03.2130

This study aims to analyze the Development of a Sustainable Business Model for Horticultural Agriculture at SMK Negeri 1 Trowulan. Indonesia has abundant natural resources and high biodiversity. One of the reasons Indonesia is considered an agrarian country is because the agricultural sector is one of the leading sectors in its economy. Vocational education has undergone significant transformation through various episodes of Merdeka Belajar (Freedom to Learn) initiatives launched by the Minister of National Education and Technology Research, Mr. Nadim Makarim. These programs are based on the goal of ‘Link and Match’ between the Business, Industry, and Work World (DUDIKA) and vocational education institutions, including Vocational High Schools (SMK) and Vocational Higher Education Institutions. One of the Merdeka Belajar episodes is the SMK PK (Center of Excellence) program in episode 8. Agribusiness in Food Crops and Horticulture (ATPH) is one of the skill packages at SMK Negeri 1 Trowulan. The ATPH skill package continuously and consistently conducts theoretical and practical learning that creates an engaging learning environment, is favored by students, eagerly awaited hour by hour, and leaves a deep impression on all students. The qualitative research method with a case study approach was chosen because it aligns with the research objective, which is to understand how the sustainable business model for horticultural agriculture is developing at SMKN 1 Trowulan. The school can begin developing more practical marketing systems, such as utilizing online platforms and scaling up commodity production. Students can begin to actively participate in large-scale production development, enabling them to delve deeper into business models for entrepreneurship. This prepares them to engage in agricultural entrepreneurship upon graduation, particularly in horticultural commodities. The strengths and weaknesses of the best strategy for developing student entrepreneurship business models at vocational schools must be considered. Implementing the Business-to-Consumer (B2C) model involves components such as students, schools, partners, communities, and families. Its implementation begins with students learning agricultural practices on a small scale using school land (during the first year of study) with guidance from teachers and partners

Co-Authors Abdul Hadi Abdul Halim Achmad Ali Said Achmad Mamduh Achmad Murdiono Ade Setia Pratama Adelia Rahma Aditya Nirwana Afif Nur Rahmadi, Afif Nur Agel Cahyo Putro Aguk Triyanto Agung Haryono Agung Nugroho Agus Hermawan Agussalim, Agussalim Ahmad Fawaiq Suwanan Aji Prasojo Akbarti Na'ima Alya Rachma Fadhillah Anggun Satriani Anggun Yuli Wijaya Anita Sumelvia Dewi Annisya Annisya’ Arief Noviarakhman Zagladi Arik Wulandari Ashif Chumaida Sari Astri Ibadiyah Betari Putri Pavita Budi Eko Soetjipto Budi Utami Budi Utami Buyung Adi Dharma Cahayati, Nila Choirul Anam Choirus Saadah Chusnul Chotimah Damis Veri Budianto Danar Ezrananda Danardana Murwani Danardana Murwani Danardana Murwani Davied Radhika Saputra Dayat, M. Dayat Dedy Saputra Delta Ananda Arga Putra Deni Andrean Deni Andrean desi kristanti, desi Desy Eka Agustina Dewi Nurjannah Dewi Wulan Sari Dewi, Velina Sari Dewinda Anggi Putri Setiawan Dhiah Fitrayati Diana Ambarwati Didin Elok Parastiti Dwi Annissa CRB Dwi Wulandari Dyah Arini Rudhiningtyas Dzaki Alfarrez, Muhammad Edi Murdiyanto Ega Saiful Subhan Eka Ramadanti Elfiya Yetti Ellyana Indriani Wulandari Elmira Mufliha Camila Endang Miftaqul K Endang Sri Andayani Ermita Yusida Erna Retno Rahadjeng Erwin Syahputra Esy Nur Aisyah Fadali Rahman Fajar Azmi Kurniawan, Fajar Azmi Farida Rahmawati Farida Styaningrum Fathonah, Sastiana Mandasari Fauji, Diah Ayu Septi Fidelis Dwi Putra Santoso Fitriyah Fitriyah Fuat’dah, Devit Anisatul Fulgentius Danardana Murwani GLADY OLINE Grisvia Agustin Gulo, Feberlian Elisabeth Gunartin Gunartin Hadi Sumarsono Hamdana Hamdana Handri Dian Wahyudi Hardiningrum, Iing Sri Hari Wahyono Helmi Abidin Heri Pratikto Herman Herman Herman Hesti, Mirna Shofa Hidayat, Moh. Nurul Huda, Muhammad Rifqi Mafatikhul Inayati Nuraini Dwiputri Indah K, Luluk Nur Ismayantika Dyah Puspasari Isnawati Hidayah Iva Chandraningtyas Iva Khoiril Mala Ivan armawan Joko Setiyo Karolus Suban Waikelak Kespandiar, Tengku Kuntum Kinanthi Lawi, Ansarullah Linda Seprillina Lisa Rokhmani Lustina Fajar Prastiwi Lutfi M. Ansyar Bora M. Fahrizal Hasibuan Magistyo Purboyo Priambodo Mahmud Mahmud Mala , Iva Khoiril Maretasari, Rina Markhamah, Siti Martin Maulidia, Rina Melany, Melany Moch. Wahyu Widodo Moh. Hefni Munawar Muhammad Hariri Muhammad Irfanul Hakim Zain Muhammad Sulhan Mukti, Teguh Lingga Munandar Munandar Munir , Muhammad Syahrul Na'ima, Akbarti Nahdi, Moehammad Robith Nasikh Ni'matul Istiqomah Nila Cahayati Nugrahaningtyas, Andien Nugroho, Agung Nur Anita Yunikawati Nuraini, Fariha Nuril Aulia Munawaroh Nursabrina, Zata Yumni Subhati NURUL AZIZAH Nurul Faizah Nurul Hildha Afifa Ozlem Sokmen Gurcam Pambudy, Akhlis Priya Parawansah, Rosa Indah Phousith Phongsavath Prihatini, Hikmah Tri Puji Handayati Putra Hilmi Prayitno Putri, Salsabilla Pyng, How Shwu Qofifah, Salmaa Nur Qurrota Ayun Qurrotu Ayniy Rachmad Hidayat Rachmad Ilham Rafikhein Novia Ayuanti Rahawarin, Fazlur Rahman Rahman, Fadali Rahmayanti, Dhita Aulia Ratna Mitasari Refo Putra S Refo Putraseto Regina Trisuci Rahmadani Reinanda Putri Reza Lainatul Rizky Richa Afriana Munthe Rieska Maharani, Rieska Rimadhini, Adilla Naura Ririt Dwiputri Permatasari Riza Dwi Meidiaputri Ro'ufah Inayati Robbi Readi Rofiqi Rofiqi Rosyida, Rosyida Rudhiningtyas, Dyah Arini Rudi, Jupensius Sachrir, Muh Irshan Said, Sitaman Sainul Salman Farizi Saptaria, Lina Saputra, Muhamad Ajye Saraswati, Nurma Sari, Ashif Chumaida Sariyani Sariyani Sariyani Sariyani Selviasari, Rike Septiansyah, Genadi Sirodjudin, Mochamad Solikhatul Azizah Sri Handayani Sri Hariyanti Sri Rahayu Suci Rohayati Sudarmiatin Sueb Sugeng Hadi Utomo Sugiarti Ramadhan, Tri Sukarsih Sukma Nawang Sulistyowati, Nur Wahyuning Suparno Suratno Suratno Surya, Eka Putri Sutomo Sutomo Syahrul Munir , Muhammad Taruni Risla Hanifah Timbul Hamonangan Simanjuntak Timbul Hamonangan Simanjuntak Tsabita Khwarazmita Ubeid Fandi Nasrulloh Umi Nadhiroh Ustadus Sholihin Ustadus Sholihin Vidya Purnamasari Vira Anandha Wahjoedi Wahjoedi wahyuni wahyuni Wahyuningtiyas, Nanik Wati, Sri Sulistiya Widya Anjani Yayang Syania Sabilla Taqwa Yogi Dwi Lestari Yudiarto Perdana Putra, Yudiarto Perdana Yuli Soesetio Yuli Soesetyo, Yuli Yundari, Yundari Yusna Arlavico Safira Nadadies Zaenul Muttaqien Zuhrotul Munawwaroh Zulpan Akhir Ritonga

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