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Journal : Litera

Conceptual operation strategies of artificial intelligence metaphors in Indonesian mass media: A cognitive linguistic study Mansyur, Umar; Jufri, Jufri
LITERA Vol. 24 No. 3: LITERA (NOVEMBER 2025)
Publisher : Faculty of Languages, Arts, and Culture Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/ltr.v24i3.83275

Abstract

This study aims to analyze the conceptual operation strategy of artificial intelligence (AI) metaphors in Indonesian mass media using cognitive linguistic studies. This research uses a qualitative approach with Christopher Hart’s Cognitive Linguistic–Critical Discourse Studies (CL-CDS) analysis method. Data sources came from online mass media articles that have a major influence on public opinion in Indonesia. Data were collected using documentation study techniques and analyzed using four CL-CDS strategies, namely structural configuration, framing, identification, and positioning. The results indicate that AI metaphors in mass media not only frame the way humans perceive AI capabilities and functions but also reflect the ideology and power behind current technological developments. This demonstrates the use of technological ideologies to support an agenda that enlarges society’s dependence on technological systems controlled by large corporations or the state while reinforcing existing power structures. This research contributes to providing insights for media practitioners, policymakers, and academics on the effective use of metaphors in conveying information about AI while considering its ideological and social impacts. Future research recommendations include analyzing the role of social media in framing AI, as well as investigating the ethics and social impact of AI discourse in the mass media.
Co-Authors Abd Rahman Abqar, Akhirul Achmad Tolla, Achmad Achmad, Abdul Kasim Adellia, Triva Adyanata, Adyanata Afriani, Besse Nur Sri Afrianto, Afrianto Agung Rinaldy Malik agung setiawan Agus Romadhon Agustiansyah, Tias Ahda, Boby Anoza Ahmad Fahrudin Ahyuna Ahyuna, Ahyuna Aini Nurul Al-Ilmullah, Syarifah Fathimah Alfalah Alfalah Allo, Monica Angelina Rante Alvionicha, Finy Ambo Dalle Ambo Intang Amiruddin Salem, Muh. Ananda, I Made Govardana Anggarsari, Nuzuliana Angreany, Femmy Anisa Maulidiah Alam Aniswita Annah Annah, Annah Annajmi Annisa Salam, Andi Siti Ardiansyah , M Riski Ari Aprilia Dwiana Arkiang, Fajeri Asdah, Atikah Nurul Asdar Asdar Asiyah, Siti Asiyah Asmawati Asmawati Asni Johari Asrial ASRIL ASRIL Assagaf, Iman Pradana A. Azis Azis, Azis Baidhawi Baidhawi Berek, Filmon Bintal Amin Chatarina Umbul Wahyuni Choirunnisa, Mierta Ivani Desmawardi, Desmawardi Devi, Kamala Devilia, Kaila DEWI SARTIKA Dewi, Amelia Firdhausya Dwi Pratiwi Ediwar Ediwar Efrinon, Efrinon Efriyeldi, Efriyeldi Eka Maryam Eni Suhesti Erfan Hasmin Erni Marlina, Erni Faisal Faisal Fatkhul Ulum Fausia, Fausia Firdaus Firdaus Firman Firman Gema Hista Medika Guhir, Asliat Hingi H Hasmawati Hafni Zahara Hajrah Hajrah, Hajrah Halim, Mohamad Hannani Harun, Hajrah Hera Deswita Herdalia, Ni Nyoman Ayu Hijrat, Kasim Hutahaean, Hasahatan Idawati Idawati Ihsan, Dzul Irsyadul Fikri Irmawati Irmawati Iswandi Iswandi Jamaluddin Jamaluddin Johar Amir Juliawati, Ni Kadek Dewi Jumaydin, Jumaydin Kamid Kamid Kartika, Nia Kasim Hijrat Keluanan, Yane Henderina Kembaren, Emmia Tambarta Kembaren, Emmmia Tambarta La Ode Sahrin Djalia Lousagatra, Arya Dhimas M. Halim, M. M., Sri Wahyuni Mahmudah Mahmudah Makmur, Nurlaela Mannahali, Misnah Marcus Tukan Marta, Eni Martis, Martis Mawardati Mawardati Ma’ruf, Putri Khaidar Milna, Milna Muhammad Saleh Muhammad Zulfahmi Muslim Muslim Nadilla, Nadilla Nalatirrizqa, Nalatirrizqa Nazilah, Hikmatun Nengsi, Sri Mulya Ningsih, Ambar Triratna Novi Diana Badrut Tamami Nur Fahmi Akhmad Nurhabibi, Andi Nurhidayat Nurhidayat Nurlinda Nurlinda, Nurlinda Nurul Ari Yani, Nurul Ari Ola, Maruf Ishak pasigai, Muh aris Pefrina Gusmiarni Purnama, Fahry Purnamasari, Hasanah Qalbi, Ulfa Nurul Qur’ana, Nurul R, Mantasiah R., Mantasiah Rabiatun Adwiah, Rabiatun Rahmaniah, Rahmaniah Rahmi, Ulva Rasmida, Rasmida Ridwan, Samsudin Rina Oktavia Rina, Rina Wati Riska Damayanti, Riska Riswani Riswani Ritman Ishak Paudi Romadon Romadon Romadon, Romadon Ruhani, Ruhani Ruhul Kudus Sabri Sabri Sahar, Dian Pratiwi Sahrir, Muh. Salam, Rudyanto Samlawi, Achmad K Santjuu, Amanda Sarjan N. Husainn Septiarni, Reska Settambul, Uking Kesid Shofia Nurun Alanur S Sirait, Fitri Siregar, Pariang Sonang Sitti Aisa, Sitti Sitti Fatimah Sitti Hasnah Sriwahyuningsih, Sriwahyuningsih Suhaeb, Laelah Azizah S. Sujianto Sujianto Sukmawati Sukmawati Sultan Sultan sumardin, sumardin Susiawati, Susiawati Syafniati, Syafniati Syam, Ainun Bashirah Syamsu Rijal Syamsuddin, Fathanah Syamsudduha, Syamsudduha Syaputra, Arlian Fachrul Syarifah Fatimah, Syarifah Syarifuddin Syarifuddin Syukur Saud Tahir, Imma Tahir, Resky Amalia Taufik Rahman Umar Mansyur Upa, Delma Tandi Uswatun Hasanah Wida Wahyuni Yani, Ni Nyoman Feny Gita Yanti, Siti Ida Yogi, Yogi Yunus , Muhammad Yusra, Yusra Yusri Yusri Zanniaty, Iva Zufina, Rezki