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Karyono Karyono
Guru SD Negeri 2 Kebonbatur, Demak, Jawa Tengah
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Journal : YUME : Journal of Management

 1 
Pengaruh Persepsi Kemudahan, Persepsi Manfaat Dan Promosi Penjualan Terhadap Minat Menggunakan E-Wallet Shopeepay Pada Mahasiswa Universitas Pelita Bangsa Zed, Etty Zuliawati; Sellina, Sesri; Karyono, Karyono
YUME : Journal of Management Vol 7, No 2 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i2.6814

Abstract

E-wallet adalah sebuah aplikasi yang digunakan oleh seseorang melalui smartphone yang dapat menyimpan uang secara digital dan melakukan transaksi secara online. Salah satu contoh dari e-wallet adalah ShopeePay yang dapat diakses melalui aplikasi Shopee. Penelitian ini bertujuan untuk menganalisis pengaruh promosi penjualan, persepsi manfaat dan persepsi kemudahan terhadap minat menggunakan e-wallet shopeepay pada mahasiswa Universitas Pelita Bangsa Cikarang. Sampel penelitian adalah sebanyak 60 orang responden dengan pengambilan sampel purposif sampling. Analisis data berupa uji validitas dan reliabilitas, uji asumsi klasik, koefisien determinasi, regresi linear berganda, serta uji hipotesis yaitu uji t dan uji F. Berdasarkan hasil uji hipotesis khususnya uji F ditemukan bahwa model penelitian yang terdiri dari Persepsi Kemudahan, Persepsi Manfaat dan Promosi Penjualan  memiliki pengaruh yang positif dan signifikan terhadap Minat Menggunakan eWallet Shopeepay pada Mahasiwa Universitas Pelita Bangsa. Model ini berlaku pada mahasiswa FEB Pelita Bangsa Cikarang. Berdasarkan hasil uji hipotesis ditemukan bahwa persepsi kemudahan dan persepsi manfaat memiliki pengaruh yang signifikan dan positif secara parsial terhadap terhadap minat membeli secara online, sedangkan promosi penjualan ditemukan tidak memiliki pengaruh yang signifikan dan berpengaruh negatif secara parsial terhadap terhadap minat membeli secara online. Persepsi kemudahaan  merupakan variabel yang paling dominan berpengaruh terhadap minat membeli secara online. Persepsi manfaat subjektif merupakan variabel kedua paling berpengaruh terhadap minat membeli secara online dalam penelitian ini. Saran yaitu perusahaan pemasar online dapat menyasar penjualan secara online pada konsumen khususnya konsumen mahasiswa di Cikarang. Kata Kunci: Persepsi Kemudahan, Persepsi Manfaat, Promosi Penjualan,   dan Minat Penggunaan e-wallet shopeepay AbstractE-wallet is an application used by someone through a smartphone that can store money digitally and make transactions online. One example of an e-wallet is ShopeePay which can be accessed through the Shopee application. This study aims to analyse the effect of sales promotions, perceived benefits and perceived convenience on interest in using e-wallet shopeepay on Pelita Bangsa University Cikarang students. The research sample was 60 respondents with purposive sampling. Data analysis in the form of validity and reliability tests, classical assumption tests, coefficient of determination, multiple linear regression, and hypothesis testing, namely the t test and F test. Based on the results of hypothesis testing, especially the F test, it is found that the research model consisting of Perceptions of Ease, Perceptions of Benefits and Sales Promotion has a positive and significant influence on Interest in Using Shopeepay eWallet on Pelita Bangsa University Students. This model applies to FEB Pelita Bangsa Cikarang students. Based on the results of hypothesis testing, it is found that perceived convenience and perceived benefits have a significant and partially positive effect on interest in buying online, while sales promotion is found to have no significant effect and a partially negative effect on interest in buying online. Perceived convenience is the most dominant variable affecting the interest in buying online. Perceived subjective benefit is the second most influential variable on interest in buying online in this study. The suggestion is that online marketing companies can target online sales to consumers, especially student consumers in Cikarang. Keywords: Perceived Ease of Use, Perceived Benefits, Sales Promotion, and Interest in Using e-wallet shopeepay
Co-Authors Abi Risa Bayu Argo Adiyanto , Adiyanto Adiyanto Adiyanto Aeni, Quratal Africa, Hafidzanita First Agung Perdian Sulistio Agus Anggoro Sigit Agus Setia Budi, Agus Setia Agus Suyatno Ahmad Gunawan Aidah, Nur Akhmad Baidun Amalia Rahmandani, Amalia Andy Suryadi Anoldy Agus Saputra Arinata, Firdian Setiya Ayun Sriatmi Bahrur Rosyid Bambang Murdaka Eka Jati Bambang Sukamto Bangkit Ary Prabowo Basuki, Sucipto Benyamin Heryanto Rusanto Budi Setiyastuti Budiadyana, Gusti Nyoman BURHANUDDIN, MUHAMMAD Burhanudin Burhanudin Cahya Kumoro, Dwi Ferdiyatmoko Cahyo Budi Utomo Citra Arta, Deddy Novie Daryanto, Eko Dewi Puspitasari Dian Sakti Kaloeti Dian Veronika Sakti Kaloeti Dikky Mooy Dwiyasmono Dwiyasmono Elyani, Elyani Endah Kumala Dewi Erick Fernando B311087192 Ermawati Ermawati Esti Rahayu Evi Siburian Evita Isretno Israhadi Fadilah, Nina Nur Farid Noor Farida Hidayati Farihin, Ahmad Fathurohman, Imron Ferdiyatmoko Cahya Kumoro, Dwi Goestjahjanti, Francisca Sestri Gozali, Ahmad Hariyono Hariyono Harmawan, Rendi hartanto hartanto Hasna, Shofwatun Heri Kusumah, Dadang Hermawan, Salsabila Hernadi Surip, Hernadi Heru Budi Susanto, Heru Budi Hoeroni, Rizqon Husnunnida, Arina Ida Farida Ifah Masrifah Ihwan Susilo, Ihwan Ika Febrian Kristiana Irma Rohmatul Manan Istajib Kulla Himmy’azz Jaka Suwita Judijanto, Loso Karnawi Kamar, Karnawi Khalid, Nour Krishernawan, Indra Kulla Himmyázz, Istajib Kumoro, Dwi Ferdiyatmoko Cahya Kumoro, Ferdiyatmoko Cahya Kunsianah Kunsianah Kusuma, Dadang Heri Kusumadewi, Riema Afriani Kusumah, Dadang Heri Latipah, Diana Leuhery, Ferdy Lokanantasari, Ryndu Puspita Lutfie Muchtar, Lutfie Luthfi Maulana, Luthfi Manda, Darmawati Mangundiharjo, Slamet Mardiyah, Arrifah Ainul Marini, Mai Mega Bagus Sujatmoko Mendrofa, Yeremia Mila Rahayu Aditiya Mirda Santi, Neta Muhamad Risal Tawil Munawaroh, Eem Napitupulu, Bonar Bangun Jeppri Nasril, Nasril Nely Syahadah, Dewi Ngadiyono Ngadiyono, Ngadiyono Nia Kurniawati Nur Rahman, Nur Nurasiah Nurasiah Nurasiah Nurwijayanti Nusantara, Boby Ardhian Osman, Isnawati Otih Rostiana Pabendon, Tharsisius Perdana, Nino Agung Pratiwi, Caswati Rasmi Pritama, Annisa Priyono Priyono Purnamasari, Yesa Tiara Purno, Marhaendro Putri, Rivani Dwi Sivana Putriani, RDN Dwi Raden Mohamad Herdian Bhakti Rahmah, Farah Aida Fitrotur Rama Riana Sitinjak Ramadhan, Fahri Dwi Ramadhani, Aldi Renaldi Lestianto Utomo Putro Riesna Apramilda Rovanita Rama Rusmanto, Gilang Salam, Ahmad Salu Padang, Nely Santi, Neta Mirda Sellina, Sesri Sestri Goestjahjanti, Francisca Sinta Saraswati Siswanto Nurhadiyono, Siswanto Slamet MD, Slamet Solaiman, Deny Solapari, Nuryati Sri Hartono, Sri Stanislaus Riyanta Stepanus Sandy Sucipto, Imam Suparman, Omang Supriyanto Supriyanto Supriyatin Supriyatin Surya A.M, Fajar Suryadi Suryadi Suyahmo Suyahmo Taufik Murtono Titin Supriatun Titin Titin Tyas, Dewi Nilam Umiyati, Hesti Utis Sutisna Vina Agustina, Vina Violin, Vivid Wagini Wagini, Wagini Wahyu Wiryawan, Tri Wahyudiyono, Wahyudiyono Wandono, Wandono WARUWU, KHAMO Wibowo, Teguh Setiawan widjaja, henry antonius eka WINANTI, WINANTI Yaafi, Naufal Yahya Darmawan Yulia, Yayah Yuliana Yuliana Yuwidiantoro, Yuwidiantoro Zahroh Shaluhiyah Zainal Arifin Hoesein Zed, Etty Zuliawati Zumara , Zumara