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Journal : Journal of Business

Social media vlogs and e-wom on man-made tourism destination: Insights from Indonesia Nofrizal, Nofrizal; N, Arizal
Journal of Business & Banking Vol 13 No 2 (2023): November 2023 - April 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v13i2.4454

Abstract

The use of social media Vlogs and WOM has not been thoroughly researched to stimu-late the intention to visit tourist destinations, especially man-made destinations. Howev-er, social media is currently an effective promotion and branding tool. The purpose of this study is to test whether e-WOM and social media vlogs have an impact on interest in visiting tourist destinations, whether social media vlogs have an impact on e-WOM, and whether e-WOM can be a moderating variable. The object of research is tourists who have visited man-made destinations in Indonesia, with a total of 414 respondents. Data collection is done through an online survey using Google Forms. Structural Equation Modeling (SEM) was used to analyze all hypotheses using SmartPLS 4.0 statistical software. The findings showed that social media vlogs and eWOM effectively drive in-tention to visit artificial tourism destinations, with eWOM positively moderating the relationship between social media vlogs and intention to visit. These results make a sig-nificant contribution to tourism theory and practice in formulating the most appropriate marketing promotion strategy for man-made tourism destinations today.
Social media vlogs and e-wom on man-made tourism destination: Insights from Indonesia Nofrizal, Nofrizal; N, Arizal
Journal of Business & Banking Vol 13 No 2 (2023): November 2023 - April 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v13i2.4454

Abstract

The use of social media Vlogs and WOM has not been thoroughly researched to stimu-late the intention to visit tourist destinations, especially man-made destinations. Howev-er, social media is currently an effective promotion and branding tool. The purpose of this study is to test whether e-WOM and social media vlogs have an impact on interest in visiting tourist destinations, whether social media vlogs have an impact on e-WOM, and whether e-WOM can be a moderating variable. The object of research is tourists who have visited man-made destinations in Indonesia, with a total of 414 respondents. Data collection is done through an online survey using Google Forms. Structural Equation Modeling (SEM) was used to analyze all hypotheses using SmartPLS 4.0 statistical software. The findings showed that social media vlogs and eWOM effectively drive in-tention to visit artificial tourism destinations, with eWOM positively moderating the relationship between social media vlogs and intention to visit. These results make a sig-nificant contribution to tourism theory and practice in formulating the most appropriate marketing promotion strategy for man-made tourism destinations today.
Co-Authors Abdillah Abdillah Afriani, Afni Afvan Aquino AGUS AGUS Agusman, Jeki Tri Ahmad Afandi Ahmad Refi Ajid, Abdul Husna Alit Hindri Yani Almasdi Syahza Ammoo, M.S Andi Yusapri Andriani, Yayun Andriani, Yayun Apdillah, Doni Arief Rachman. B arizal N, arizal Arman. A, Arman. Arman. A, Arman. A Arthur Brown Auzar, Auzar Azizah, Novia Rahmatul Aznuriyandi, Aznuriyandi Bahrullah Akbar Bilqis, Nurani Bustari Bustari Dadan Kusdiana Daffa, Aurelia Dalil, M. Dariono, Dariono Delfino, M. Irfan Deni Efizon Deni, Febi Silvia Desmayuni, Helfia Efendi, Yusuf efrita soviyanti, efrita Eko Prianto, Eko Eko Sutrisno, Eko Elyzabeth, Rohana Esy Maryanti Evi, Agusti F.M., Mufti Fajrin, Hafiza Fakhira, Eko Riski FATKHURAHMAN FATKHURAHMAN, FATKHURAHMAN Fatmawati, Riska Febrian, Deo Femi Riza Firdaus Firdaus Firdaus Firdaus Fitri, Amraini Fitri, Sri Afifah Fitriani, Rada Gesit Yudha Ghifari, Dwika Giffari, Fiqi Ginting, Feliz Gusti Rahayu Hadiyati Hadiyati, Hadiyati Hairussalam, Hairussalam Hamdeni Medriosa Hardi Hardi, Hardi Hasibuan, Siti Hawa Hayatul Ismi Heni Pujiastuti Heriyani, Febriani Hermawan, Nanang Hermawan, Nanang Hidayah, Ahmad Huljanah, Mifta Hutapea, Rusliana Ied Habibie Iip Sugiharta Ikram, Noval Muhammad Inova Fitri Siregar, Inova Fitri Intan Purnama Sari Irwan Limbong Irwandy Syofyan Ishak, I.S. Isnaniah, Isnaniah Jamil Haron, Surhan Jhonneri, Romie Jonatan, Fransa Juve Jonny Zain Julhadi, Julhadi Karmilia, Rise Kevin, Mikhael Khaidir Khaidir, Khaidir Khairi, Halilul Khairul Anwar Koto, Jaswar Krisdayana, Krisdayana Kurniawan, Rika Lahmi, Ahmad Luh Putu Ratna Sundari Lukcyhasnita, Andam Lutfiyani, Lutfiyani Manalu, Nadya Monica Manggala, Yuda Marta, Sonia Maskur, Ruhban Masykur, Rubhan Mauliddin, Muhamad Mauliddin, Muhammad Melasari, Melasari Miswadi Miswadi Mitra, Fitria Mitra, ⁠Fitria Mohamad Taufik, Mohamad Muchtar Ahmad Muhamad Syazali Muhammad Faisal Muhammad Farhan Muhammad Natsir Kholis N , Arizal Nata. P, Nata. P Nata. P, Nata. P Nifen, Silta Yulan Nofrizal Nofrizal Nofrizal, Edi Nora, Syofia Nova Syafni Nur Hafni nurhayani lubis, nurhayani Pangerang, Fitrah Pangerang Panggabean, Sari Artati Pasaribu, Melli Wijaya Permana, Pandu prama widayat, prama Putri, Librina Tria Putri, Lusia Eka Rafli, Muhammad Ramadhan, Fauzan Rambe, Anggi Afina Ramses Firdaus, Ramses Rhamadani, Meutia Ridho Bayu Yefterson Riko, Mhd Romie Jhonnerie Ronaldo, Ronaldo Rosmayati, Lisna Rosmayati, Lisna Rosmery Elsye Rusyanti, Nila Safitri, Gita Nur Salman Salman Saputra, H. Saputra, Robi Agung Saputra, Ronaldo Sari, Susan Novela Sembiring, Eiodia Christine Septiana, Yulda Dina Septiani, Via Silitonga, Ido Maruli Siregar, Samuel Sofian, Alifa Khansa Sri Maryanti Sri Wahyuni Sriwardona Sufyarma Marsidin Sukendi Sukendi Sulastri, Amelia Sunjaya, Legi Syafriadi, Rio Syafriansyah, Syafriansyah Syahruddin Syahruddin Syaiful Ramadhan Harahap Syaputra, Eka T. Ersti Yulika Sari Tasliyana, Keffi Thamrin Thamrin Trimaily, Devita Trimaily, Devita Ulfia Hasanah Umairoh, Dini Wardhani, Anisha Tri Warni, Yulia Waskito Waskito, Waskito Widhianto, Andre Widhiastika, Dhita Widiastuti, Paramita Wita Dwika Listihana, Wita Dwika Wook, Izawati Wulandari Wulandari Yanti. E, Wisnove Yeni Karneli Yenni Yenni Yossi Oktorini Yudha, Gesit Yulan Nifen , Silta Yulastri, Amelia Yuliana Yuliana Yunaldi, Wendra Yunia Wardi Yusafrida Rasyidin Yusni Ikhwan Siregar Zainal, Resti Zainuddin, Mohammad Tahir Zakiah Ariani, Rahima Zarinda, Septiwila Zaslin, Tiza Zulfikar, Andi Zulia Khairani Zulkifli Zulkifli ⁠Julhadi, ⁠Julhadi